Fever Pitch Marketing Communications

14/12/2023

Fifteen influencer marketing trends to look out for in 2024

As you plan your 2024 campaigns, here are 15 influencer marketing trends to keep an eye on.

12/12/2023

If you have a great idea, don't just turn it into one strong blog post; repurpose it!

Find out how to breath new life into old posts by repurposing content as ebooks, presentations, guest posts, and more.

07/12/2023

"ChatGPT is not the first technology to be hyped as “the next big thing,” but it is perhaps unique in simultaneously being hyped as an existential risk."

The success of ChatGPT speaks foremost to the power of a good interface.

05/12/2023

Influencer Marketing KPIs: 8 Metrics for Success

Discover the top 8 influencer marketing KPIs to measure success, optimize strategies, and boost ROI with our comprehensive guide.

30/11/2023

"Fourteen percent of all Americans now get news through TikTok."

14% of all Americans now get news through TikTok. Is that such a bad thing?

28/11/2023

"It’s not that people are no longer using social media — they are. They’re just using it less, and engaging differently."

The social media boom is officially over. Here’s how popular social media platforms and user habits are evolving as we approach 2024.

23/11/2023

AI Influencer Marketing: How Artificial Intelligence Could Change Influencer Marketing

Artificial intelligence is expected to change the world of influencer marketing, but how? Here are some changes marketers and influencers can expect.

21/11/2023

As much as Jamaica's beaches are amazing, the food is even more extraordinary! The Calgary Herald's Elizabeth Chorney-Booth was a guest of our client, the Jamaica Tourist Board, this summer, and we're thrilled to see this great article. (We can't link to it, but you can visit the Calgary Herald's site and search for it).

16/11/2023

Influencers that actually experience your destination and post photo and video content that they've shot themselves end up delivering far better engagement for the brands hiring them.

A study from Jerne, a platform connecting creators with experience providers, shows the results of a hosted influencer visit in terms of post engagement from fans and followers.

14/11/2023

Our favourite time of the year: trend prediction season! "If last year was about the freedom of "revenge travel" after Covid restrictions lifted, then 2024 is about visiting destinations that inspire a certain feeling."

Welcome to Skyscanner’s Travel Trends 2024 report, our lowdown on the latest trends shaping industry and traveler behavior. It blends our own proprietary search and booking data with our annual consumer behavior study to reveal how and where people will travel in the coming year. Searching over 80...

09/11/2023

You might have heard of "out-of-home" marketing (like billboards), but now there's "out-of-phone" marketing too.

We're always looking for new ways for our community to experience the joy and creativity of TikTok, and for brands to make the most out of the power of our platform. Today, we are announcing an offeri

07/11/2023

Booking.com's 2024 travel predictions highlight that "travel isn’t just an escape, but a catalyst for experiencing our best lives."

Our 2024 travel predictions highlight that travel isn’t just an escape, but a catalyst for experiencing our best lives. With data from a global study involving 27,000 travellers across 33 countries, explore our top seven 2024 travel predictions, including local market insights from the UK, Italy, ...

02/11/2023

"Although the influencer community is still relatively small on LinkedIn, brands that partner with them say they make it easier to cut through the noise."

Although the influencer community is still relatively small on LinkedIn, brands that partner with them say they make it easier to cut through the noise.

31/10/2023

Congratulations to G Adventures on holding their first GX Summit in Peru! We're so proud to work with this company on a number of initiatives via our client, Visit Peru.

G Adventures and Planeterra are celebrating the success of its first World Community Tourism Summit, GX, in September. "The event was a celebration of the power of community tourism and an opportunity for members of the travel industry to see firsthand how they play a part in making the world a bett...

26/10/2023

Broadcast channels, collab posts, Reels templates and more!

From AI stickers to Broadcast Channels, here's everything you need to know about Instagram’s latest features, with a step-by-step guide to using them all.

24/10/2023

(Alter) Ego Enthusiasts, Cool-cationers and Reboot Retreaters: are we set to see these trends emerge in 2024?

Whether you’re looking for hotels, homes, or vacation rentals, you’ll always find the guaranteed best price. Browse our 2,563,380 accommodations in over 85,000 destinations.

19/10/2023

We don't tend to think of LinkedIn as a platform to reach teens and young adults, but maybe we should!

To some high-schoolers burned out on FOMO and thirst traps, the networking platform is “the way social media should be.”

17/10/2023

Amazing news! Our friend and former Fever Pitch colleague, Kristine George, is a finalist in the PR of the Year category of Travel Weekly Australia's 2023 Women in Travel Awards. Huge congratulations!

Take a step back and prepare yourself because the most important list you’ll read all year is here!

12/10/2023

"Enter “influencer fatigue,” the trend and notion of consumers tiring of the constant stream of paid or sponsored content, which has led to a decline in trust and engagement—and an all-new challenge for PR professionals."

Influencer marketing has become a staple of many brands' marketing strategies, as PR and communications teams critically evaluate how to harness the power of influencers. Enter “influencer fatigue,” an all-new challenge for PR professionals.

10/10/2023

Word of mouth is such an important marketing tool for the tourism industry, so turning your clients (or visitors) into brand ambassadors is can be extremely powerful.

Consumer trust can be fragile, but with deliberate, values-based strategies, you can turn everyday clients into passionate champions of your brand.

05/10/2023

This Expedia report has some really interesting and useful information on how travellers are deciding on a destination for their vacation.

In today’s digital-first era, there’s a myriad of influential resources that inspire travelers to seek out certain destinations. From viral content on social media and posts from friends and family to destination sites and travel blogs, where people decide to travel can be a click away. Given th...

03/10/2023

When celebrities are more than just hired spokespeople, but are actually salaried employees.

A recent string of involved celebrity partnerships shows a major shift in how brands are working with spokespeople.

28/09/2023

Congratulations to the 2023 winner of the Edith Baxter Memorial Award, Diana Winters! "Winters has worked in the tourism industry for close to 30 years and has demonstrated an unmatched passion for making travel dreams come true and giving back to communities in both Canada and Jamaica."

In his opening remarks at the 2023 Edith Baxter Memorial Award Luncheon at the Toronto Region Board of Trade on Sept. 22, Jamaica’s Minister of Tourism, the Honourable Edmund Bartlett told those attending that “we are all gifted” and have a special role to play in using those gifts to spread h...

26/09/2023

We're really enjoying this series that looks at the process that various content creators use. This particular post has some great tips for retaining and engaging with an audience once you've captured them.

In this interview, Matt Ragland shares his thoughts and advice about content creation and social media from his decade-long career as a creator.

21/09/2023

Some great insights into the growth mindset of travel content creator Francesca Murray ( on Instagram).

In this interview, Francesca Murray shares with us the philosophies, mindset, and tactics that have kept her travel content creation going and growing over the past decade.

19/09/2023

Solo travel is a trend being observed by a lot of travel companies at the moment. Interesting to see after the COVID boom in travelling with family.

Article - City Breaks and Solo Trips Hot This Fall Season According to Tripadvisor - Tripadvisor's Seasonal Travel Index Outlines Traveler Sentiment and Insights for Australia, Japan, Singapore, United Kingdom and United States This Autumn

14/09/2023

Very exciting news for the tourism industry here in Canada and beyond!

Join us for the International Symposium on Destination Stewardship, which will be held at the Canadian Museum of History in Gatineau, Quebec, November 6-8, 2023.

12/09/2023

Another great piece of coverage resulting from our recent Bonjour Quebec press trip - this time in the London Free Press (and syndicated across Postmedia), and written by Barbara Taylor.

Discovering worlds within worlds on a summer tour

07/09/2023

"An audience-first strategy inevitably leads to leveraging the full PESO model, pushing content to key audiences through an effective mix of paid, earned, shared and owned channels."

Whether you identify as a marketer or a PR professional, we’re all communicators with a shared interest in storytelling. So, let’s drop the “either/or” and go with the “and.”

31/08/2023

Why you might want to go with a boutique option (like Fever Pitch!) when shopping around for a new PR agency.

Some businesses need customizable solutions for communications. Others may have a great internal communications team, but are looking for different expertise. Boutique agencies could be the way to go.