If You Want to Compete, You Need an App. Consumers use their mobile devices to find the information they want, as soon as they want it. They depend on the instant accessibility of mobile apps to quickly tell them what they need to know, so they can make their purchasing decisions and get on with what they’re doing. Smart business owners understand the power and importance of mobile marketing to th
eir bottom line. They use mobile apps to connect with customers, share relevant news, offer great deals, increase foot traffic, take reservations, and boost their revenues.Whether they deliver a service, sell products in a store, or run a successful restaurant, they know that having a mobile app is one of the most effective ways to reach their customers, whether they’re on the go or standing still. Having a beautiful customized app allows businesses to:
Build customer loyalty. Make your customers feel special by offering discounts, coupons, and promotions just for using your app. Send push notifications. Deliver instant messages to your customers’ mobile phones whenever you wish. While only 4% to 10% of emails get opened, push notifications get read 97% of the time. Create viral buzz. Let customers quickly tell all of their friends about you using the built-in sharing capabilities of Facebook, Twitter, LinkedIn, your blog, SMS, and Email. Grow your list. Gather names and email addresses directly inside your app and easily export them into your favorite email marketing campaign service. Promote special events. Provide up-to-date information about all of your business events, sales, and promotions with an in-app events calendar that anyone can access. Gain more credibility. These are still the early years of the mobile app. Having one adds serious credibility to your business—especially among those who don’t know how easy we make it. Keep customers informed. Fill your app with information about your business, service offerings, product samples, menus, and more. There’s a tab for just about everything you want them to know. Connect with ease. Make it simple for customers to reach you using one touch calling, email, a website link, and GPS directions to to your business—all from inside your app. Get instant feedback. Allow customers to leave feedback on your fan wall, share photos, make restaurant reservations, and send comments in a variety of ways. Track your success. Use robust analytics to track daily, weekly, and monthly downloads of your app.
