HELO

HELO HELO is a live events theatrical production company with an eclectic team of artists and performers that creates one of a kind moving experiences.

Creating live event spaces where artists and audiences engage forms the core principle of all our productions. From set and A/V design through to performance and audience engagement, we turn stories into events that people can experience as a live audience.

Look at that! One of our favorite spots of the year, is also one of  ‘s! We're stoked to be  #17 of 30 best spots in 202...
19/12/2022

Look at that! One of our favorite spots of the year, is also one of ‘s! We're stoked to be #17 of 30 best spots in 2022.
It was an honor to work with and HELO Director along with an amazing crew of smart & creative people too long to list here!

Excited to share images from  ‘s installation of “The Maw Of” at the  during Berlin Art Week last week. THE MAW OF explo...
27/09/2022

Excited to share images from ‘s installation of “The Maw Of” at the during Berlin Art Week last week.

THE MAW OF explores the coming together of flesh, machine, cognition, and code provoked by current research into brain-computer interfaces. An artist and programmer whose multi-disciplinary practice has established her as a pioneer in the field of virtual reality, Rossin’s work blends painting, sculpture, new media and more to create digital landscapes, which she uses to address aspects of entropy, embodiment, the ubiquity of technology, and its effect on human psychology.

Celebrating HELO repped Lola Tango! The duo Jessica Kantor] and  recently creative directed Be Water My Friend: The Teac...
10/08/2022

Celebrating HELO repped Lola Tango! The duo Jessica Kantor] and recently creative directed Be Water My Friend: The Teachings of Bruce Lee, an interactive exhibition currently on display at Seattle's Wing Luke Museum ( ). The exhibition shows a new side of the renowned martial artist, his love of prescriptive reading that developed his mind and energy alongside his athleticism. Jessica Kantor] also did an amazing job producing this!

HELO is so excited to now be working with  ! A true stand out in whimsical and imaginative world building 💞so honored to...
20/07/2022

HELO is so excited to now be working with ! A true stand out in whimsical and imaginative world building 💞so honored to have you on the good ship HELO, Maris!

Still living in the  glow with Silver and Bronze Lion awards and a Titanium shortlist for Chillboards! Huge thanks to ou...
29/06/2022

Still living in the glow with Silver and Bronze Lion awards and a Titanium shortlist for Chillboards! Huge thanks to our incredible director and for and for the amazing opportunity!

We have teamed up with the amazing  , naming his Executive Creative Director. HELO is beyond lucky to have such an incre...
17/06/2022

We have teamed up with the amazing , naming his Executive Creative Director. HELO is beyond lucky to have such an incredible force. Endless gratitude for Free’s excellence and kind heart.

“In his new role as ECD, he will expand the studio’s reach across sports, art, fashion, and music industries and further partner with brands and agencies to create impactful and purpose-driven work. 
An experienced creative director, culture and art curator, and content director spanning film, commercial, and experiential disciplines, Richardson views the world through an artistic lens and fuses his creative energy with a passion for spurring social change.” Check out the rest of the article on

Super excited to announce that our director,  Richardson, is expanding his role to ECD and bringing his vision to all of...
17/06/2022

Super excited to announce that our director, Richardson, is expanding his role to ECD and bringing his vision to all of HELO's work across sports, art, fashion, and music industries and further partner with brands and agencies to create impactful and purpose-driven work.

https://loom.ly/_Di93ss

Little Black Book, Richardson was previously signed to HELO’s directorial roster

Chillboards is shortlisted for the Cannes Titanium award! We are so proud of this honor. Thank you to all the amazing pe...
17/06/2022

Chillboards is shortlisted for the Cannes Titanium award! We are so proud of this honor. Thank you to all the amazing people who made it happen!

BRAND: Coors Light

CREDITS
AGENCIES: adam&eveDDB, DDB Chicago, NORD DDB

PRODUCTION
PRODUCTION COMPANY: HELO

CO-FOUNDER / PARTNER: Brendan Kiernan

CO-FOUNDER / PARTNER: Justin Moore-Lewy

DIRECTOR: Set Free Richardson

PARTNER, CMO: Rupert Samuel

PARTNER, EXPERIENTIAL CREATIVE DIRECTOR: Tom Webster

EXECUTIVE PRODUCER: Mercedes Allen-Sarria

EXPERIENTIAL PRODUCER: Gabrielle Brattole

CATEGORIES: BEERS, ALCOHOLIC BEVERAGES

10/06/2022

Okay we’ve been tempted! Ordering through DoorDash this weekend because of this hot hot hot spot 🔥🥵🫠❤️‍🔥what a fab time working with

02/06/2022

In a 1,200 inflatable sq ft market, all you need is something soft & airy to eat. With 800 inflatable products to choose from, what is better than satiating your hunger with ?

CREATIVE DIRECTOR/DIRECTOR: Bobbi Rich
CONTENT PRODUCER: Max Fisher
EXECUTIVE PRODUCER: Mercedes Allen-Sarria
EXPERIENTIAL PRODUCER: Mitch Kirsch
AGENCY: DDB Chicago

Stills from our legendary  air gummies market pop-up in Playa del Rey! Who else likes to shop exclusively inflatable? We...
01/06/2022

Stills from our legendary air gummies market pop-up in Playa del Rey! Who else likes to shop exclusively inflatable? We even had our very own bodega cat that only eats 😻😸

CREATIVE DIRECTOR/DIRECTOR: Bobbi Rich
CONTENT PRODUCER: Max Fisher
EXECUTIVE PRODUCER: Mercedes Allen-Sarria
EXPERIENTIAL PRODUCER: Mitch Kirsch
AGENCY: DDB Chicago

31/05/2022

post holiday sweet tooth got us craving the new air gummies! we had such a fun time creating this pop up and shooting this cute spot.

CREATIVE DIRECTOR/DIRECTOR: Bobbi Rich
CONTENT PRODUCER: Max Fisher
EXECUTIVE PRODUCER: Mercedes Allen-Sarria
EXPERIENTIAL PRODUCER: Mitch Kirsch
AGENCY: DDB Chicago@ddbchicago

thrilled that  is on the   for the  awards the eBay dream transfer!!!“D&AD is an education charity that promotes excelle...
24/05/2022

thrilled that is on the for the awards the eBay dream transfer!!!

“D&AD is an education charity that promotes excellence in design and advertising. Each year, the D&AD Awards gather the world's best creative work from across the commercial design, advertising, production and craft disciplines to be judged by more than 400 global creative leaders, practitioners and innovators.”

Credits :

Talent :
Roberto Carlos
Eni Aluko
Chris Kamara 

CLIENT: EBAY
HEAD OF BRAND & PARTNERSHIPS : FAISAL ALANI
CMO : EVE WILLIAMS
BRAND DIRECTOR : ALEX ALCOTT
HEAD OF CORPORATE COMMUNICATIONS : FERGUS CAMPBELL
COMMUNICATIONS MANAGER : ANNIE SHIELDS
SOCIAL MEDIA MANAGER : JACK FRANCIS
CONSUMER COMMUNICATIONS LEAD : LAURA MCGUINESS
CONTENT EXECUTIVE : EVA LAMERTON

Charity :
Football Beyond Borders 

AGENCY: CRAFT / MCCANN
CREATIVE DIRECTOR : OLLY WOOD
CREATIVE DIRECTOR : MATT SEARLE
CREATIVE : JACK STOTEN
CREATIVE : CONNOR WYNN
AGENCY PRODUCER : CLAIRE WELBERRY
BUSINESS LEADER : CONOR LLOYD
BUSINESS MANAGER : KATIE DUMBRELL

PRODUCTION COMPANY: HELO
Director : Glenn Kitson 
Executive Producer : Phoebe Smith 
Producer : Alex Jefferson 
Production Manager : Sorcha Bacon 
Production Assistant : Brooklyn Adebowale / Joss George-Gilbert
1st Assistant Director : Clara Paris 
2nd Assistant Director : Charlotte Miller 
Runners : Zarife Sevin / Nessie Appleton Smith / George Hepworth
Location Manager : Conor White Andrews Scout 
Director of Photography : Ed Hubert 
Focus Puller : Catharina Scarpellini 
2nd AC : Asia Rose Kilgallon 
Camera Trainee : Lara Dimond 
B Camera Operator : Jack Layfield 
C Camera Operator : Jack Wells 
D Camera Operator : Hannah Jell 
DIT : Moose Kruizenga / Faisal Muhammad 
Gaffer : Charlie Lodge 
Sound Recordist : Olly Jennings 
Art Assistant : Destinie Paige

congratulations  on this amazing honor!    Credits :Talent :Roberto CarlosEni AlukoChris Kamara CLIENT: EBAYHEAD OF BRAN...
24/05/2022

congratulations on this amazing honor!

Credits :

Talent :
Roberto Carlos
Eni Aluko
Chris Kamara 

CLIENT: EBAY
HEAD OF BRAND & PARTNERSHIPS : FAISAL ALANI
CMO : EVE WILLIAMS
BRAND DIRECTOR : ALEX ALCOTT
HEAD OF CORPORATE COMMUNICATIONS : FERGUS CAMPBELL
COMMUNICATIONS MANAGER : ANNIE SHIELDS
SOCIAL MEDIA MANAGER : JACK FRANCIS
CONSUMER COMMUNICATIONS LEAD : LAURA MCGUINESS
CONTENT EXECUTIVE : EVA LAMERTON

Charity :
Football Beyond Borders 

AGENCY: CRAFT / MCCANN
CREATIVE DIRECTOR : OLLY WOOD
CREATIVE DIRECTOR : MATT SEARLE
CREATIVE : JACK STOTEN
CREATIVE : CONNOR WYNN
AGENCY PRODUCER : CLAIRE WELBERRY
BUSINESS LEADER : CONOR LLOYD
BUSINESS MANAGER : KATIE DUMBRELL

PRODUCTION COMPANY: HELO
Director : Glenn Kitson 
Executive Producer : Phoebe Smith 
Producer : Alex Jefferson 
Production Manager : Sorcha Bacon 
Production Assistant : Brooklyn Adebowale / Joss George-Gilbert
1st Assistant Director : Clara Paris 
2nd Assistant Director : Charlotte Miller 
Runners : Zarife Sevin / Nessie Appleton Smith / George Hepworth
Location Manager : Conor White Andrews Scout 
Director of Photography : Ed Hubert 
Focus Puller : Catharina Scarpellini 
2nd AC : Asia Rose Kilgallon 
Camera Trainee : Lara Dimond 
B Camera Operator : Jack Layfield 
C Camera Operator : Jack Wells 
D Camera Operator : Hannah Jell 
DIT : Moose Kruizenga / Faisal Muhammad 
Gaffer : Charlie Lodge 
Sound Recordist : Olly Jennings 
Art Assistant : Destinie Paige

over the moon about  being shortlisted for  awards! Credits :Talent :Roberto CarlosEni AlukoChris Kamara CLIENT: EBAYHEA...
24/05/2022

over the moon about being shortlisted for awards!

Credits :

Talent :
Roberto Carlos
Eni Aluko
Chris Kamara 

CLIENT: EBAY
HEAD OF BRAND & PARTNERSHIPS : FAISAL ALANI
CMO : EVE WILLIAMS
BRAND DIRECTOR : ALEX ALCOTT
HEAD OF CORPORATE COMMUNICATIONS : FERGUS CAMPBELL
COMMUNICATIONS MANAGER : ANNIE SHIELDS
SOCIAL MEDIA MANAGER : JACK FRANCIS
CONSUMER COMMUNICATIONS LEAD : LAURA MCGUINESS
CONTENT EXECUTIVE : EVA LAMERTON

Charity :
Football Beyond Borders 

AGENCY: CRAFT / MCCANN
CREATIVE DIRECTOR : OLLY WOOD
CREATIVE DIRECTOR : MATT SEARLE
CREATIVE : JACK STOTEN
CREATIVE : CONNOR WYNN
AGENCY PRODUCER : CLAIRE WELBERRY
BUSINESS LEADER : CONOR LLOYD
BUSINESS MANAGER : KATIE DUMBRELL

PRODUCTION COMPANY: HELO
Director : Glenn Kitson 
Executive Producer : Phoebe Smith 
Producer : Alex Jefferson 
Production Manager : Sorcha Bacon 
Production Assistant : Brooklyn Adebowale / Joss George-Gilbert
1st Assistant Director : Clara Paris 
2nd Assistant Director : Charlotte Miller 
Runners : Zarife Sevin / Nessie Appleton Smith / George Hepworth
Location Manager : Conor White Andrews Scout 
Director of Photography : Ed Hubert 
Focus Puller : Catharina Scarpellini 
2nd AC : Asia Rose Kilgallon 
Camera Trainee : Lara Dimond 
B Camera Operator : Jack Layfield 
C Camera Operator : Jack Wells 
D Camera Operator : Hannah Jell 
DIT : Moose Kruizenga / Faisal Muhammad 
Gaffer : Charlie Lodge 
Sound Recordist : Olly Jennings 
Art Assistant : Destinie Paige

here’s a lil behind the scenes from our top secret shoot💥🔥💥🔥💥we’re cooking up something fire that will make you sweat! 👀...
18/05/2022

here’s a lil behind the scenes from our top secret shoot💥🔥💥🔥💥we’re cooking up something fire that will make you sweat! 👀 can’t wait to share with everyone ❤️‍🔥

 you are a rock star director and we are so proud of you! We can’t wait to see the Clarks and New York: Soles of the Cit...
13/05/2022

you are a rock star director and we are so proud of you! We can’t wait to see the Clarks and New York: Soles of the City documentary. gives an amazing write up about Free’s work and ✨ .sierra

To combat Miami’s frequent extreme heat waves, Coors Light debuted ‘Chillboards,’ a new experiential eco-and social-cons...
06/05/2022

To combat Miami’s frequent extreme heat waves, Coors Light debuted ‘Chillboards,’ a new experiential eco-and social-conscious campaign directed by Set Free Richardson via / Helping communities keep cool and lower utility bills, Coors Light installed billboards with minimalist ad messaging, painted by on the roofs of 96 apartment buildings in Miami. The 'chillboards' feature white roof coating, capable of reflecting up to 85% of sunlight and lowering surface temperature by 50-degrees to keep residents cooler during heat surges, raise awareness, and reduce electricity usage. We were honored to have been a part of this incredible achievement.

06/05/2022

We can expect far more days over 90 degrees Fahrenheit than a few decades ago. Black roofs can get up to 170 degrees on a hot day affecting everyone who lives under them. Painting roofs with a special reflective white paint reduces the absorption of solar radiation while lowering the internal temperature of buildings.

Introducing Chillboards.

To draw attention to the cooling benefits of using these reflective paints, , , , , , and created the world's first out-of-home advertising campaign that no one can see but everyone can feel.

Each roof was painted with a different message to raise awareness around the benefits of these reflective roofs – including reducing the need for AC and lowering cooling costs. More than 36,000 sq.ft. of roofs were painted – the equivalent of 90 average-sized billboards, helping cool down 96 apartments.

04/05/2022
We are so excited to hear our HELO UK]  team has been shortlisted for the   awards!                                     ...
04/05/2022

We are so excited to hear our HELO UK] team has been shortlisted for the awards! . . .









HELO UK]

Working on something very special with  and
15/04/2022

Working on something very special with and

01/04/2022

Each year, , the global consulting firm, releases a report on workplace trends of the near future. This report helps guide C-Suite executives as they set the strategy for their businesses and their approach to attracting, retaining and motivating their most important resource: their employees. For the 2021 update, Deloitte turned to HELO and director Sara Nesson to bring out the human elements of the four possible futures in the marketplace that Deloitte identified.

We are excited to announce team HELO and our EP Mercedes Allen-Sarria will be part of the judging committee for the AICP...
07/03/2022

We are excited to announce team HELO and our EP Mercedes Allen-Sarria will be part of the judging committee for the AICP Next Awards. Reminder you have until March 28th to enter!

A HUGE congratulations to  who received an Art Directors Guild award last night for his production design on the “All To...
07/03/2022

A HUGE congratulations to who received an Art Directors Guild award last night for his production design on the “All Too Well” short film. Ethan is a visionary and it is fantastic to see him recognized for this beautiful work. We are proud of you Ethan! Go PINK or go HOME!

We are so honored and excited to welcome the incredible Christine Ng  to our roster!          Whether offering mentorshi...
25/02/2022

We are so honored and excited to welcome the incredible Christine Ng to our roster!

Whether offering mentorship to emerging young filmmakers, or using her craft to elevate stories of marginalized communities, Christine is an inspiring artist who is dedicated to lifting others up, fostering excitement in the work she creates, and building a positive space on set for crews to join forces and produce stand-out visual storytelling.

We are excited to welcome her to our roster and champion the next chapter of her career, as she delves into directing and further immerses herself into the creative process.

  premieres TOMORROW!!! The reviews are in and it apparently someone’s jaw snapped watching it!? We are excited and nerv...
03/02/2022

premieres TOMORROW!!! The reviews are in and it apparently someone’s jaw snapped watching it!? We are excited and nervous at the same time!

Congrats to our very own   and  It is an incredible achievement shooting wild and insane stunts during the beginning of ...
03/02/2022

Congrats to our very own and It is an incredible achievement shooting wild and insane stunts during the beginning of covid and somehow you figured it out! We are so proud.

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Our Story

We create moving experiences that connect brands with their consumers and engage and delight people. We bring together the best in creative strategy, storytelling, production, and event design. It's that collaborative approach that has made all the difference. In just our first three years, we've won 13 Cannes Lions including Gold Lions in Promo & Activation, Production, Entertainment, and Cyber, an AICP Gold for Production, and were named MOST NEXT in the AICP NEXT Awards, recognizing the most innovative, forward-thinking work in the industry. With our willingness to tackle even the trickiest productions, AdAge named us a Production Company Standout. Because we do big things that make an even bigger impact. You get the whole team from day one and every single day afterwards until the experience goes live. We've built a reputation by pulling off just these sorts of 'not-been-done-before' things and we wouldn't want it any other way.