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From the dream of an exclusive leisure voyage, to the challenge of a business incentive trip, we create incredible once-in-a-lifetime experiences.

20/08/2021

The Uffizi Gallery, Florence, was designed in 1560 by the scholar Giorgio Vasari and was
opened to the public only in 1865.
With its incredible collections of masterpieces from the Renaissance period, the Uffizi
Gallery is now one of the tenth most visited museums in the world.
Are you ready to experience a private tour of this breathtaking museum with SIT Platinum?

18/08/2021

Murano, in the Venetian lagoon, is known as the capital of glass making. Every year, this ancient and incredible art attracts tourists from all over the world.
With SIT Platinum you can admire the glass masters at work, watching how their creations come to life.

13/08/2021

The White Hall in Palazzo Pitti, Florence, was a ballroom built for the Duke of Florence Peter Leopold and his wife Maria Luisa.
Thanks to its marvelous stuccoes and bohemian crystal chandeliers, in 1952 the room hosted the first Italian fashion show.
Discover all the details of Palazzo Pitti on a private tour with SIT Platinum.

11/08/2021

06/08/2021

Hercules and Nessus is a marble statue by Giambologna, a Flemish sculptor particularly active in Florence in the age of Mannerism.
The statue is located in the open-air gallery Loggia dei Lanzi in Florence: admire all the masterpieces by this great artist on a private tour with SIT Platinum.

04/08/2021

Murano is a small island near Venice, famous all over the world for its glass production.
Don’t miss the chance to admire the wonderful town of Murano on a private tour with SIT Platinum.

30/07/2021

The Buontalenti Grotto (in Italian, Grotta del Buontalenti), in Boboli Gardens, Florence, is a very fascinating and mysterious place.
With SIT Platinum you can admire and discover the history of the Grotto on a private tour.

28/07/2021

The interior of St Mark’s Basilica in Venice is a magnificent example of Byzantine art and architecture in Italy.
Don’t miss the chance to visit the Basilica on a private tour with SIT Platinum.

24/07/2021

The Chamber of the Great Council is the breathtaking hall of the Doge’s Palace in Venice.
After the fire that destroyed it in 1577, the hall was decorated with frescoes by some of the most prominent artists of the sixteenth century.
Don’t miss the chance to admire all the enchanting rooms of the Doge’s Palace on a private tour with SIT Platinum

21/07/2021

The Palestrina Pietà, a marble sculpture by Michelangelo, is housed in the Galleria dell'Accademia in Florence.
Although attributed to Michelangelo, it is believed that the sculpture was completed by Gian Lorenzo Bernini.
With SIT Platinum you can admire this and many other masterpieces conserved at the Galleria dell'Accademia

16/07/2021

The Studiolo is a small room in Palazzo Vecchio, Florence, commissioned by the Duke of Tuscany Francesco I De Medici and built by Giorgio Vasari in 1570-1572.

The room was a cabinet of curiosities, where the Duke kept precious and rare objects.

Discover all the secrets of Palazzo Vecchio with SIT Platinum.

14/07/2021

The Portrait of the Four Tetrarchs is a porphyry sculpture group located on a corner of the façade of St Mark’s Basilica in Venice.

The sculpture group, transported to Venice from Constantinople in 1204, represents four Roman Emperors embracing one another.

Discover all the astonishing details of St Mark’s Basilica with SIT Platinum.

09/07/2021

The Room of Jupiter, built between 1642 and 1644 by Pietro da Cortona, is one of the 28 rooms of the Palatine Gallery of Palazzo Pitti in Florence.
At the center of the room, you can admire the marble statue of Victory by Vincenzo Consani, a prominent sculptor from the Canova school.

07/07/2021

The Triumphal Arch is a wonderful monument located in the Voting Hall (Sala dello Scrutinio) of the Doge Palace in Venice.
The Arch was built by Andrea Tirali to honour Francesco Morosini, Doge of Venice ad Time of the Great Turkish war.
Discovered incredible history of the Doge palace with SIT Platinum

02/07/2021

The Hall of the Lilies (Sala dei gigli, in Italian) is one of the most visited rooms of Palazzo Vecchio in Florence.
The room, famous for the wonderful floral decorations on its ceiling and walls, was completed in 1482 by the Florentine painter Domenico Ghirlandaio.

Don’t miss the chance to admire all the magnificent frescoes of Palazzo Vecchio on a private tour with SIT Platinum.

30/06/2021

The Translation of the Relics of Saint Mark is a glittering mosaic located on the west façade of St. Mark's Basilica in Venice
The mosaic depicts the body of St Mark being carried into the basilica through its main entrance.

With SIT Platinum you can admire all the enchanting mosaics of St Mark's Basilica

22/06/2021

The Adoration of the Magi, conserves at the Uffizi Gallery in Florence, is a painting by Domenico Ghirlandaio, who took inspiration from Leonardo and Botticelli.
The painting, commissioned by the aristocratic Florentine family of Tornabuoni, represents the Magi paying homage to Christ.

With SIT Platinum you can admire this and many other masterpieces on a private tour of the Uffizi

18/06/2021

The typical narrow streets of Venice are called "calli" from the latin "callis" which means path. The calli intersect the city of Venice forming a complicated maze: get lost in it with SIT Platinum

16/06/2021

The Tondo Doni is the only finished painting on panel by Michelangelo and is now conserved at the Uffizi Gallery in Florence.
It represents the Holy Family and was commissioned by the rich merchant Agnolo Doni to celebrate his marriage to the aristocratic Maddalena Strozzi.
The painting has the shape of a round, in Italian a "tondo", that Renaissance artists idealised as a symbol of perfection.

With SIT Platinum you can admire the marvelous details of this Italian masterpiece

11/06/2021

The Doryphoros of Polykleitos Is one of the Greek statues that you can admire at the Uffizi Gallery, the most famous and visited museum in Italy.

Discover all the enchanting gems of the Uffizi Gallery with SIT Platinum

09/06/2021

The Bell Tower of the St. Mark's Basilica in Venice is called "The master of the house" by the Venetians.
On its top, a golden statue of the Archangel Gabriel with big wings indicates the direction of the winds. When the statue faces the Basilica, for the Venetians it's a sign that high water is coming.

With SIT Platinum you can discover many other charming stories about Venice

04/06/2021

The fountain of Neptune, in the area above the amphitheatre of the Boboli Gardens in Florence, represents the fight between the gods Neptune and Athena over the city of Athens.

With SIT Platinum you can admire this and many other art pieces in the Boboli Gardens

02/06/2021

Canaletto was a Venetian painter, famous especially for his “veduta”: paintings of cities such as Rome, London and foremost Venice. Thanks to him, today we know how these cities looked like in the 18th century.

With SIT Platinum you can reserve a private experience to admire Canaletto’s masterpieces.

28/05/2021

In the courtyard of Palazzo Vecchio in Florence you can admire a fountain designed by Giorgio Vasari. The little angel (putto) with a dolphin on the basin was commissioned by Lorenzo The Magnificent to Andrea del Verrocchio.Palazzo Vecchio is a source of incredible wonders: discover them with SIT Platinum.

26/05/2021

The Horses of the St. Mark’s Basilica in Venice are bronze statues of four horses, originally part of a monument depicting a carriage.
Brought to Paris by Napoleon during the Napoleonic Wars, the statues came back to Venice in 1815. In 1980 they were moved to the Capitoline Museum in Rome and replaced with a copy.

Discover many other anecdotes about Venice with SIT Platinum.

21/05/2021

Palazzo Vecchio is the place that best
represents the history of Florence. Its façade is decorated with a series of 9 coats of arms, each one representing a crucial moment in the history of the Florentine Republic.

Discover all the incredible stories of this city with SIT Platinum.

17/05/2021

Did you know that the Doge’s Palace in Venice
housed prisons? In the 16th century it was
quite easy to end up in prison: an anonymous
report was more than enough.
The most famous prisoner of the Doge’s Palace was the writer Giacomo Casanova, arrested for affront to religion and common decency and sentenced to 5 years of solitary confinement.

With SIT Platinum you can discover all the
secrets of the Doge’s Palace.

14/05/2021

The Triumph of Venice, an oil on canvas by Jacopo Tintoretto, is placed on the ceiling of the Senate Chamber in the Doge’s Palace in Venice. The artist depicts the city of Venice as a woman surrounded by mythological sea creatures, offering her their gifts as a
recognition of her maritime power.

The Doge’s Palace is a treasure chest of wonders: discover them with SIT Platinum.

12/05/2021

The Venus of Botticelli is one of the best-known art pieces of the Uffizi Gallery, if not of the world. The painting represents the birth of Venus, the goddess of love and beauty, as it is narrated by the Latin poet Ovid. The Botticelli’s Venus is believed to be Simonetta
Vespucci, who at the time of the artist was considered the most beautiful woman in Florence.

With SIT Platinum you can immerse yourself in the arts taking a private visit of the Uffizi Gallery away from the crowd

07/05/2021

The Boboli Gardens in Florence became a UNESCO World Heritage Site in 2013.
The Garden is part of Palazzo Pitti, the residence of the Duchess of Florence Eleonor of Toledo and her husband the Duke Cosimo I de Medici in the XVI century

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Luxurious Leisure Experiences and Incentive Travels

With over 20 years of passionate commitment in luxury travel, SIT Platinum was born from the desire to offer the best possible service to affluent guests. We offer total dedication to life experiences, discovering innumerable artistic, culinary, cultural and fashion wonders for which Italy is world renowned.

To offer the best service, SIT Platinum has created an innovative formula with the highest standards of quality in order to enjoy these incredible wonders in the most exclusive manner possible. SIT Platinum provides premium VIP airport assistance, luxurious cars, helicopters, yachts, sumptuous accommodation, hotels, villas, exclusive locations, memorable events, extraordinary tours, outstanding gastronomy, and so much more, all featuring unbeatable customer assistance.

SIT Platinum has applied this formula also to incentive travel, thanks to our twenty years experience and our knowledge gained from providing numerous incentive trips for various VIPs. SIT Platinum provides premium VIP airport assistance, luxurious cars, helicopters, yachts, accommodation, villas, exclusive conference and meeting venues, outstanding Michelin-starred restaurants, and so much more, all featuring unbeatable client assistance.

SIT Platinum constantly offers the most exclusive level of service and is totally focused on the wishes of our clients.