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The Optimists We know that proactive communication is the key to success. In need of quick and timely rates for your budget? No problem. No more. We’ve got you.
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We provide expert travel management services that meaningfully improve the travel experience whether you’re a tour manager, production manager, or looking for your next great adventure. Created by an all-women team of A-level tour managers, The Optimists was founded with one simple purpose: to meaningfully improve the travel management experience for tour, production and business managers so they

can enjoy a better quality of life both on and off the road. Searching through endless emails to find flight confirmation numbers? Looking for receipts for your end-of-tour reconciliation? We created the agency we’d want to work with, and think you will too. We know details matter, so we’ve built a premier travel management agency that provides white-glove service to clients as they travel and tour around the globe. We research, book and coordinate hotels, flights and ground transportation, as well as luxury and adventure experiences. Our raison d'être is to manage the data and take care of the details, saving you time, money and uncertainty so you can take care of your people—and have fun doing it.

📣 It’s that time again - check your inbox for our Spring Newsletter! ✨ This newsletter is filled with change, growth and...
22/05/2024

📣 It’s that time again - check your inbox for our Spring Newsletter! ✨ This newsletter is filled with change, growth and some fun trip recaps!

If you’d like to be added to our email list, you can find the link in our bio! 🌷

24/04/2024

Step inside our client portal, Moxo, where communication meets innovation. With a built-in chat platform and file storage along with many other fun features, we’re enhancing the way our team communicates with clients. Welcome to the future of efficient, real-time collaboration! Ask us how MOXO can help with your travel management and brighten your days! ✨

Cheers to the incredible women on our team who redefine excellence every day. 💪🌟 Your hard work and dedication are the s...
01/03/2024

Cheers to the incredible women on our team who redefine excellence every day. 💪🌟 Your hard work and dedication are the secret ingredients to our success. Happy Employee Appreciation Day!

✨🎄Check your email! Our December newsletter is officially out! If you’d like to be added to our email list, you can find...
21/12/2023

✨🎄Check your email! Our December newsletter is officially out! If you’d like to be added to our email list, you can find the link in our bio!

Wishing a very merry holiday to you all! From, Molly & The Optimists 🎄✨

Last week, I had the absolute honor of attending and being on a panel at  The Conference: Live at Lititz representing Th...
11/12/2023

Last week, I had the absolute honor of attending and being on a panel at The Conference: Live at Lititz representing The Optimists. This conference, which is the brain child of 4 of the biggest entertainment production industry titans - Jake Berry, Stuart Ross, Charlie Hernandez & Marty Hom, is now in it's second year, and sold out at more than 900 attendees. Hosted at the incomparable Rock Lititz campus, I felt a surge of inspiration and motivation from the minute I stepped on-site. Gathering and collaborating with so many like-minded touring colleagues, clients, vendors and new friends from around the world is a dream come true.

The theme of the conference is 'Leave it better than you found it,' with focuses on Diversity, Equity & Inclusion, Sustainability, Mental Health, and Mentorship. All themes which I am also working to incorporate into our culture at The Optimists. Often, during the go-go-go of the busiest touring years we've ever seen - it's hard to take a step back and work ON the business and not just IN the day-to-day details. Wrapping up the year attending The Conference, is absolutely the boost I need to continue on the mission!

Thank you Rock Lititz and Rachel Pfennig Hales to you and your team for hosting yet another fabulous event and including me in it. My wheels are turning about ways that we can continue to collaborate with the incredible community you all have created! ✨🌎❤️

I'm looking forward to sharing some of my story of creating The Optimists, on our panel tomorrow - Touring Off Ramps: Ho...
07/12/2023

I'm looking forward to sharing some of my story of creating The Optimists, on our panel tomorrow - Touring Off Ramps: How to Make a Plan for the Future at The Conference: Live at Lititz!

13/11/2023
Feels good to bring home a little bling, in recognition of our team’s hard work!! 🏆🏆💫 11 years ago I walked into  & met ...
06/10/2023

Feels good to bring home a little bling, in recognition of our team’s hard work!! 🏆🏆💫

11 years ago I walked into & met the incredible who encouraged me that I had what it takes to start my own travel agency. A decade later, she’s been one of my best mentors, cheerleaders & and role model who I aspire to be like. She wrote the book on hosting independent travel agents, but more importantly, she taught me that you can lead a successful company with heart, and always put people first. ❤️

Thanks to Bonnie, her partner and everyone at Travel Quest for always supporting us on the growth journey! And to my award-winning team for booking (what feels like) zillions of flights & hotels and staying Optimistic all the while!

✈️🏆🌎 ❤️

Felt good to get back on the bike yesterday at the Kasners Kick Duchenne Gravel race in support of 2 very special boys l...
11/06/2023

Felt good to get back on the bike yesterday at the Kasners Kick Duchenne Gravel race in support of 2 very special boys living with & fighting Duchenne Muscular Dystrophy.

We need to continue to raise funds & spread awareness to fuel research, support families, and create a brighter future for these brave boys! What a great event this was!

💗💚💙Kasners Kick Duchenne Fascia Fix Molly Brickson Williams

Who's got a busy summer of travel coming up? We have 5 guest passes, each for 3 months free of CLEAR Plus so you can bre...
19/05/2023

Who's got a busy summer of travel coming up? We have 5 guest passes, each for 3 months free of CLEAR Plus so you can breeze through to the front of security! Message us if you want one! https://www.clearme.com

Happy National Travel Advisor Day to our incredible team! Making magic happen day in and out!!
03/05/2023

Happy National Travel Advisor Day to our incredible team! Making magic happen day in and out!!

As the Event Chair of the ASTA - American Society of Travel Advisors ASTA-Upper Midwest chapter, I help organize & host ...
12/04/2023

As the Event Chair of the ASTA - American Society of Travel Advisors ASTA-Upper Midwest chapter, I help organize & host quarterly in-person events for our members. Last night, it was wonderful to collaborate with advisors & suppliers at our By Land & Sea event sponsored by Globus and Norwegian Cruise Line
🛳️🌎

These meetings always inspire me to A. continue the course of growing the business and B. TRAVEL MORE! ✈️

We also beat our goal for fundraising for ASTA PAC which supports Travel Advisors’ voice in Congress. ⚖️

Address bonus, Sheraton Minneapolis West is an excellent Crew & Driver hotel with ample bus parking in a great location! 🚍🏨 Great evening all around!

Nestled in the heart of Rock Lititz in Lititz, Pennsylvania, Hotel Rock Lititz goes above and beyond to create a home aw...
31/01/2023

Nestled in the heart of Rock Lititz in Lititz, Pennsylvania, Hotel Rock Lititz goes above and beyond to create a home away from home for touring professionals. Many roadie details can be found throughout the hotel — including their in-house bar, Per Diem.

One of our favorite features was the different activations outside of the elevators on each floor. Each floor was created by some of the companies on campus, including TAIT, Clair Global and 4Wall Entertainment.

Other great hotel features include: a restaurant, indoor pool, gym, in-room dining and penthouse suites for artists.

You'll feel like part of the Rock Lititz community when you stay at the beautiful Hotel Rock Lititz! 🎸

As we enter the new year, we're reflecting back on the organizations we had the honor of supporting in 2022. Here are a ...
25/01/2023

As we enter the new year, we're reflecting back on the organizations we had the honor of supporting in 2022. Here are a few of them that we'd love for you to check out.

Do you have an organization we should support in 2023?

Ann Bancroft Foundation - empowering Minnesota girls through grants, mentorships and development opportunities

Jog Your Memory 5K and Family Fun Event supporting Alzheimer's and Huntington's Disease resources

WeCAN - Western Communities Action Network - a community nonprofit that empowers and equips individuals and families to reach stability and self-sufficiency

Doing Good Together - a Minnesota-based national nonprofit that works to make volunteering and service easy for every family

Esther's Kitchen - a Loaves & Fishes site providing healthy meals to community members in need

23/01/2023

At the top of a fresh, new year, we want to remind ourselves to celebrate the wins! Our wonderful team has been recognized at the Travel Quest Network 2021 and 2022 Questy Awards for Top Sales and Outstanding Sales Growth.

It feels great to be honored for all the hard work we continue to put into growing the agency, and our capabilities for our clients.

Congratulations to our team of dedicated, tenacious travel professionals! Here's to a sparkling 2023! 🥂 ✨🏆

A lovely dinner at Mara in the new Four Seasons Hotel downtown Minneapolis! 🥂Mediterranean fare - the food was incredibl...
16/01/2023

A lovely dinner at Mara in the new Four Seasons Hotel downtown Minneapolis! 🥂

Mediterranean fare - the food was incredible! To-die-for whipped hummus, followed by crudo with charred grapefruit from the raw & cured menu, lobster bucatini (yummm) and Branzino + a side of crispy potatoes. And a cocktail with a sprig of baby’s breath. 🌱

The service is excellent, the bar atmosphere rich, with plush furniture & lux gold textures throughout. 💫

Surprise bonus, valet parking is complimentary when dining at Mara! 🚙

It’s definitely a welcome elevated experience for Minneapolis, I can’t wait to come back! 👏 🍽️

22/12/2022

There's no better time than the holiday season to give back to your community. At The Optimists, we donate our time and resources to organizations that make a difference in people's lives. One of our favorite traditions is participating in the WeCAN - Western Communities Action Network Adopt-a-Family program, which connects anonymous gift donors with local families who need a little boost this season, so everyone can have a brighter holiday! 🎄🎅

What organizations do you support this time of year?

19/12/2022

Earlier this month, we had the honor of attending the inaugural The Conference: Live at Lititz The Conference: Live at Lititz in Pennsylvania for a fabulous three days of connection, camaraderie and conversation with friends and colleagues in the live entertainment industry.

Founders Charlie Hernandez, Jake Berry, Marty Hom and Stuart Ross, along with the team at Rock Lititz, did an incredible job with the development of this conference, themed "Leaving it better than we found it." With this message in mind throughout the event, the conference inspired us to do better — with content topics including mental health for roadies/event professionals, diversity and inclusion, mentorship and sustainability. A panel by Farm Aid and Just a Bunch of Roadies was a motivating reminder to help create positive impact wherever possible.

For us, this content truly hit home. Since our rebrand in 2021, The Optimists have made a commitment to making a positive impact in our world and investing in the wellness of our people. It is reaffirming to know the industry at large finds these principles important as well, and it is exciting to engage in these conversations with some of the greatest minds in the business.

Thank you CJMS and Rock Lititz for this inspiring event to round out a whirlwind year! We needed this.

We’re grateful to be part of this movement, and optimistic about a brighter future for the industry with this outlook of mindfulness at the center.

10/12/2022

The Optimists is a brand, but it’s also an ethos. It’s a reminder to our team and our clients that we can create incredible things together when we lead with optimism.

"I’m obsessed with our new branding. It takes me back to my roots, my passion for exploring the world and making new friends while doing it. It excites me and reminds me why I started all of this — for connection and gratitude for the opportunity to experience the magic of travel." – Molly

The future of The Optimists is bright with this incredibly meaningful branding telling our story!

We're always looking for ways to better serve our awesome clients. That's why we're introducing our NEW Nights/Weekends ...
07/12/2022

We're always looking for ways to better serve our awesome clients. That's why we're introducing our NEW Nights/Weekends Flights Desk, where you can book with us outside of normal business hours.

Contact us at [email protected] for any after-hours travel needs!

Heading to New Orleans for a little overdue (Fun!) business travel!! 🥳🙏🎉✈️ Excited to be included in the first  for Spec...
02/11/2022

Heading to New Orleans for a little overdue (Fun!) business travel!! 🥳🙏🎉✈️

Excited to be included in the first for Specialists in Entertainment Travel Here’s to a few jam-packed days of connecting & collaborating with my travel colleagues & friends. Laissez les bon temps rouler!🥂❤️

We had such a lovely rooftop lunch meeting yesterday with our friends William Bullens & Sam Tucker, hoteliers from Maker...
26/08/2022

We had such a lovely rooftop lunch meeting yesterday with our friends William Bullens & Sam Tucker, hoteliers from Makeready Hotels!

It was a joy to share some of the beauty of Minneapolis with our friends from the south, and catch up on all the latest happenings with MakeReady, whose portfolio includes some of our favorite Entertainment hotels - The Adolphus, Noelle Nashville A Tribute Portfolio Hotel, Halcyon, a hotel in Cherry Creek.

Thanks for coming to see us in Minnesota! 🌤🥰

28/04/2022

A big Optimists’ welcome and Happy Administrative Professionals Day to Colerena, who joined our team a couple of months ago. Colerena is a Minnesota native, and her family is from Liberia. In addition to her work for The Optimists, she’s enrolled at the University of Phoenix getting her business degree and has two kids (ages 7 and 4). When she's not faxing billing info and chasing hotel folios, she enjoys sewing, beading, cooking & reading.

Colerena is invaluable in keeping all the fine details in order for our valued clients. We are so thankful for her and appreciate all the work she does to keep things running smoothly!

08/03/2022

On International Women’s Day, we celebrate our incredible team at The Optimists who make magic happen every day! ✨

Here’s to these brilliant women, and to the women we rely on - our extraordinary clients, colleagues, vendors & partners from whom we garner strength & support to keep moving forward! 💜 And to our fellow women business-owners and entrepreneurs - we see you, we support you, we raise you up.
We celebrate you! 🥂🌏 👑

"There's something so special about a woman who dominates in a man's world. It takes a certain grace, strength, intelligence, fearlessness, and the nerve to never take no for an answer." - Rihanna 💜🤍💚

26/10/2021

It was fabulous to gather yesterday with the Midwest Chapter of ASTA-Upper Midwest chapter at the stunning new Omni Viking Lakes Hotel. Thank you to our sponsors Princess Cruises & Ed-Ventures, Inc and our guest speaker from MSP Airport. Travel is finally coming back & we are grateful for the support of this community! 🙏✈️🏨

We look forward to returning to this hotel for a luxurious staycation, dining at Kyndred Hearth & relaxing at Idle Wild Spa! 🧘🏻‍♀️🥂

During Minnesota Vikings training camp, there is no where better to stay! Look at those views of the field! 💜🏈💛

We also can’t wait to book our entertainment groups here!Gorgeous, airy spacious rooms & endless bus parking!
✈️🏨🏙🏈🍁👏💫🧡

If this ain't the truth!! Flights this year have been a challenge to say the least!  "It’s not even the busiest time of ...
20/10/2021

If this ain't the truth!! Flights this year have been a challenge to say the least!

"It’s not even the busiest time of year for travel yet, and 2021 has already been chaotic — even for the most seasoned travelers. As you book 2021 holiday travel, don’t overlook the best type of plan you can make: a backup plan."

Here are some great tips on how to build one! But our best advice as always is, work with a great travel agent!

It’s not even the busiest time of year for travel yet, and 2021 has already been chaotic — even for the most seasoned travelers. Among the 2021 travel fiascos: — Spirit Airlines underwent an operational meltdown, with 2,800 flights canceled between July 30 and Aug.

17/07/2021

As we are all aching to get back to traveling and exploring, New York City is an excellent choice this summer!
New York is finally opening back up and lifting all restrictions! Even Broadway shows are expected to be back on in September! Travel and hotel costs are still relatively low, to entice and encourage tourism.

New York City Mayor Bill de Blasio said it best, “This is going to be the summer of New York City. You’re going to see amazing activities, cultural activities coming back!”

We would love to help you plan the ultimate Big Apple getaway and make the most of this summer!🍎

Our Optimist Nikky, is pictured here visiting Rengeoin Sanjusangendo on a break from touring with Britney Spears. "Trave...
16/07/2021

Our Optimist Nikky, is pictured here visiting Rengeoin Sanjusangendo on a break from touring with Britney Spears.

"Traveling with co-workers who have become family is such a special experience! Our time in Japan was limited but we knew we wanted to do something extra special on our day off. Visiting Kyoto was nothing shy of spiritual perfection!"

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