Brand Vision - Marketing Research

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Brand Vision - Marketing Research An appropriate methodology is suggested after a thorough understanding of the research need and the status of the brand at that point in time. Services?

Our Quantitative research products and services are designed to assist clients to better understand and interpret their operating environment and the existing and future needs of consumers. We have research professionals experienced in all aspects of research design, ex*****on, analysis, and interpretation. Furthermore, through our on-the-ground network we also have access to local knowledge, whic

h ensures that the research is the most appropriate for the particular market. Our team of skilled interviewers has successfully conducted research among hard to reach audiences such as children, teenagers and opinion leaders. We have experience of and can offer the following Quantitative research methodologies:

Face-to-face interviews
CATI (Computer Aided Telephonic Interviews)
CAPI (Computer Aided Personal Interviews)
On-line Surveys
Consumer Panels
Self-Completion Diaries
Postal Surveys
Desk Research
Our Qualitative research is that the researcher should thoroughly understand the culture and language of the society being researched. We have experience of and can offer the following Qualitative research methodologies:

Focus Group Discussions
In-depth Interviews (Individual / Paired / Triads)
Ethnographic Observations
Telephone in-depth interviews


In addition to field services, we offer other added value services such as:
Added Value Services
Preparation of surveys
Translations of questionnaires
Sampling selection and design
Codification of open questions
Data analysis, processing and coding
Tabulation of the results
Reports writing & recommendations

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