After ten amazing years based in London, and having worked with artists in the USA and Europe, Alli Hodge (founder of AFHlive) has relocated to the sunny shores of Bondi Beach in Sydney Australia. Alli is excited about imparting her pearls of wisdom with Australian bands and artists. AFHlive provides artist and event consultancy, event management, artist programming, PR and marketing strategies fo
r brands and bands. AFHlive was founded by Alli Hodge, a music expert who began writing for music zines in 1997 and booking bands in 2003. Alli’s ten years in the industry incorporates experience as a booking agent, promoter, journalist, publicist, festival director and consultant, working with both major and independent artists. Alli Hodge is known for spotting and nurturing a wide range of talented artists and focusing on the longevity of their careers and has established a strong presence at nearly every major festival and music industry event globally. Alli possesses a vast network of music industry, artist and music press contacts globally, utilised to deliver a professional consultancy and event management service. ARTIST CONSULTANCY:
AFHlive strives to provide emerging artists with the essential tools for furthering their careers in the music industry. Creating professional and achievable development plans to help bands reach their goals by introducing promotional and marketing concepts, national and international touring advice, branding and artistic direction, social media strategy, timelines and budgeting, sourcing revenue, and guidance on how to, and how not to, approach managers, promoters, agents and festival bookers. EVENT CONSULTANCY:
Specialising in sourcing the right artists for brands who wish to partner with the youth music demographic via engaging and
unique live performances, AFHlive has created music based activations and experiential campaigns with brands including
D***x, Harley Davidson, Bose, Jagermeister, Gibson Guitars, Atticus and Lowlife Clothing, Converse, Blackstar Amps and more. With fantastic relationships with brand partnership teams within major and indie record labels, agents and managers, AFHlive can deliver an effective campaign that strengthens the relationship between any brand and it's target audience. BOOKING AGENCY:
AFHlive ensures the most beneficial, seamless deals for it's artists and creates new opportunities to bring exciting live performances to fans. Currently representing a diverse roster of artists who tour globally and appear at the biggest festivals in the world. Please see www.AFHlive.com for the full roster and artist info. TESTIMONIALS
"I have worked and run the 100 Club for nearly 30 years, since 1984. Alli Hodge is not only one of the most professional and dedicated people I’ve come across in that time, but is great company to be around and has a truly infectious personality that rubs off on everyone around her. Her enthusiasm and love of the industry is genuine, I would recommend her highly for most lines of work in the live music industry."
– Jeff Horton, Owner of The 100 Club, London
"Alli Hodge is one of the hardest working and most knowledgeable people I've ever had the pleasure of working with. Her in depth knowledge and active experience in the UK music industry makes her a crucial force to bands both signed and unsigned. She is the first person I would work with on any music project."
- Andy Spence, TotalRock Radio
"I have known and worked with Alli as a concert promoter for over 5 years. From the word go, she was a passionate supporter of me and my music and has played a major part in me becoming the artist I am today. Alli's passion for supporting and giving opportunities to acts, regardless of the stage they are at in their career, is second to none. In an industry where cynicism is common place, Alli is the exception and throws all her effort and passion into an act if she truly believes in them. Above all of this, in the last five years, Alli has not only become a trusted part of my musical team and my first port of call for putting on shows, but more importantly, she has become a true friend and any artist would be privileged to have her on their side."
- Stewart Mac, singer/songwriter
