TOURISMlink is about creating link between smaller local tourism enterprises to improve their compet
TOURISMlink is a European Commission-funded project that aims to link travel agents and tour operators with small businesses such as hotels, restaurants and other tourism services. This standardised online platform will facilitate the flow of information throughout the supply chain.
TOURISMlink news in 2015!
http://www.tourismlink.eu/2015/01/tourismlink-is-being-promoted/
On 14 January 2015 HOTREC together with E&Y organised a conference taking place in Brussels. The main aim of the conference was to present the TOURISMlink i
How can TOURISMlink be successful in the future!
http://www.tourismlink.eu/2014/10/how-can-tourismlink-be-successful-in-the-future/
On the occasion of its 69th General Assembly, taking place on 16 and 17 October 2014 in Riga, HOTREC had the opportunity to raise the awareness of its 42 Member
Understanding real-time one-to-one hotel marketing and pricing -
http://www.tnooz.com/article/hotel-marketing-real-time-pricing
For marketing purposes, hotel websites have traditionally served the same content to all site visitors regardless of preferences, demographics or location.
How Marketers Can Get In Sync With The Multi-Screen World
http://marketingland.com/marketers-can-get-sync-multi-screen-world-102532
How can you target users with relevant ads across multiple devices? Columnist Soo Jin Oh explains the state of the art and provides some tips.
New study shows how travel videos can increase direct bookings in hotels
http://webintravel.com/utilising-travel-videos-increase-direct-bookings-hotels/
A recent research report, Online Travel
Google Makes Conversational Search Even More Intelligent
http://www.searchenginejournal.com/google-makes-conversational-search-even-intelligent/117951/
The Google Search app on your smartphone is probably not the first place you would turn to when planning a trip, but that may no longer be the case after t
Technology is Impacting the Role of Sales in Hotels
http://www.hospitalitynet.org/news/154000320/4067311.html
The Hospitality Sales & Marketing Association International (HSMAI) Asia Pacific's 10th Annual AsiaConnect Conference was held in Singapore on September 3, 2014 at the Marina Bay Sands Expo & Conference Center.
Reviews increasingly drive booking decisions
http://www.hotelnewsnow.com/Article/14550/Reviews-increasingly-drive-booking-decisions
Positive reviews increase conversion rates and allow hoteliers to charge higher rates. But with different customer segments come different booking behaviors.
Should hotels share their best images with online travel agencies? - See more at: http://www.tnooz.com/article/online-travel-agencies-best-images/ .4kTj2rdL.dpuf
The battle between online travel agencies and hotels has been long and tireless, but it’s time for both sides to wave the white flag.
The 5 Ws of Mobile Commerce Optimization
http://www.monetate.com/2014/09/the-5-ws-of-mobile-commerce-optimization/?utm_source=feedly&utm_reader=feedly&utm_medium=rss&utm_campaign=the-5-ws-of-mobile-commerce-optimization
Mobile commerce optimization isn’t just about building a site using responsive design; it’s about building one that responds to the customer.
6 website mistakes hotels make
http://blog.postcodeanywhere.co.uk/index.php/6-website-mistakes-hotels-make/?utm_source=linkedin&utm_medium=social%20media&utm_campaign=hotelmistakes
What mistakes to avoid when building a hotel website.
INFOGRAPHIC: Wellness, Tourism and Spas, according to Les Roches Hotel Management School
http://www.hospitalitynet.org/news/154000320/4067035.html
This infographic is the second in a series that Les Roches International School of Hotel Management is creating on pertinent industry issues.
On 27th September World Tourism Day will unite the travel and tourism industry behind the theme ‘Tourism and Community Development’
http://www.greenhotelier.org/our-themes/community-communication-engagement/celebrate-world-tourism-day-2014/
This year's World Tourism Day will explore the theme Tourism and Community Development. We take a look at what ITP members contribute and how you can get
Now there's semantic search: tips to help customers find you
See more at: http://ehotelier.com/news/2014/09/17/now-there%27s-semantic-search-tips-to-help-customers-find-you .EHYa00F5.dpuf
Looking for the latest information and news on the hospitality and hotel industry from across the world? Get the latest industry news from eHotelier online.
Why the hotel industry needs Google, Amazon or Priceline to clean up the mess it has created
http://www.hospitalitynet.org/column/global/154000392/4066968.html
Have you ever wondered why you automatically get the newest version of Facebook on your phone, have made Google a synonym for search, Booking.com has just signed up its 500.000th accommodation and hotels are stuck with legacy systems for decades already, and new initiatives seem to never really take…
Google’s 2014 travel study: App mania has ebbed, yet booking by smartphone is still hot -
See more at: http://www.tnooz.com/article/google-research-travel-marketers-traveler-shopping-behavior/
A new travel study from Google, via its research conducted by Ipsos Media CT, finds that apps are losing their appeal. Tnooz got a sneak peak at the report.
Press Coverage of Destinations Matters Least in Travelers’ Decisions
So much for destinations clamoring for press -- and bloggers by extension -- coverage. So much for the primacy of unpaid promotional channels. Buried in a
Mobile Travel Apps Become More Popular As In-app Bookings Account for 12 Percent of Mobile Bookings
http://www.htrends.com/trends-detail-sid-79894.html
The Travel Tech Revolution, by Andy Washington, Managing Director of Expedia for UK and Ireland
http://www.huffingtonpost.co.uk/andy-washington/the-travel-tech-revolutio_b_5811328.html
The pace of technological change and its impact on the travel industry is incredible; travel has never been so easy, accessible, fast or enjoyable. Innovation in the travel industry has always been closely tied with advancements in platform technolog...
How to Generate Real Customer Loyalty in the Travel Industry
http://smallbusiness.foxbusiness.com/marketing-sales/2014/09/12/how-to-generate-real-customer-loyalty-in-travel-industry/?
Customer loyalty in the travel industry is not what it used to be.
Metasearch - threat or opportunity for travel suppliers?
See more at: http://hotelmarketing.com/index.php/content/article/metasearch_threat_or_opportunity_for_travel_suppliers .2IjU8wuQ.dpuf
Since OTAs frequently overpower hotel brands in the google SEO world (by bidding on their brand names), metasearch is the new search engine that promises to break that cycle. According to this article, metasearch is the game changer for hoteliers to regain control of their distribution pricing.
Scottish independence: what impact on hospitality?
http://www.bighospitality.co.uk/Sectors/Hotels/Scottish-independence-hospitality?utm_source=RSS_text_news&utm_medium=RSS%2Bfeed&utm_campaign=RSS%2BText%2BNews&utm_reader=feedly
As Scotland draws closer to its historic vote on independence, BigHospitality takes a look at the potential impact of a yes vote on the Scottish hospitality sector.
The technology difference for independents
http://hotelmarketing.com/index.php/content/article/the_technology_difference_for_independents
Advancements in Internet-based cloud technology give independents access to the same computing power of branded hotels. It doesn’t matter whether you’re a 35-room boutique in rural Vermont or a 1,500-room big-box hotel in New York City, computing power levels the playing field.
The dullest, most vital trend in travel mobile apps: local curation - See more at: http://www.tnooz.com/article/gogobots-move-local-events-mirrors-broader-mobile-travel-app-trend/ =feedly&utm_reader=feedly&utm_medium=rss&utm_campaign=gogobots-move-local-events-mirrors-broader-mobile-travel-app-trend
In a broad trend, travel players like Gogobot are moving aggressively into the "local" space in order to capture the attention of the mobile traveler.
Why hotels are losing last-minute battle to booking sites - See more at: http://hotelmarketing.com/index.php/content/article/why_hotels_are_losing_last_minute_battle_to_booking_sites .KeBthjxi.dpuf
Lots of travelers are searching for last-minute hotel stays on online travel agency and hotels’ mobile websites, but when it comes to booking these rooms, it’s the online travel agencies that are converting lookers to bookers to a much greater degree.
The rise of multi-generational holidays
Around one in six travellers in Britain has taken a multi-generational holiday in the last year, new research reveals
http://www.telegraph.co.uk/travel/travelnews/11086679/The-rise-of-multi-generational-holidays.html
Around one in six travellers in Britain has taken a multi-generational holiday in the last year, new research reveals
Where on Google SERPs do searchers look and click the most? - See more at: http://hotelmarketing.com/index.php/content/article/where_on_google_serps_do_searchers_look_and_click_the_most .4iMOt4Ye.dpuf
Google SERPs have greatly evolved over the last decade and, as a result, so have the ways in which searchers have been conditioned to behave. A new eye-tracking study reveals how users interact with Google search results pages in an effort to identify real opportunities for SEO, PPC and branding esp…
What Apple’s New Products Mean for Travelers and Travel Brands http://skift.com/2014/09/09/what-apples-new-products-mean-for-travelers-and-travel-brands/
Apple introduced Apple Pay today, which can be used to transact with a number of travel companies.
Beyond RevPAR: Here Comes ProPAR!
http://meetingsnet.com/negotiatingcontracts/beyond-revpar-here-comes-propar
Just when you thought you’d learned all about what revenue managers are thinking when your RFPs land on their desks, along comes an article titled "Sea Change" in the September issue of Hotels magazine that turns the topic on its head.
5 New Travel Startups for Smart Hoteliers and Sophisticated Guests
http://skift.com/2014/09/08/5-new-travel-startups-for-smart-hoteliers-and-sophisticated-guests/ #1
These five travel startups are making travelers and the companies that serve them smarter by giving them access to tool for connections, data insights, and
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