TOURISMlink

15/01/2015

TOURISMlink news in 2015!
http://www.tourismlink.eu/2015/01/tourismlink-is-being-promoted/

On 14 January 2015 HOTREC together with E&Y organised a conference taking place in Brussels. The main aim of the conference was to present the TOURISMlink i

27/10/2014

How can TOURISMlink be successful in the future!
http://www.tourismlink.eu/2014/10/how-can-tourismlink-be-successful-in-the-future/

On the occasion of its 69th General Assembly, taking place on 16 and 17 October 2014 in Riga, HOTREC had the opportunity to raise the awareness of its 42 Member

15/10/2014

Understanding real-time one-to-one hotel marketing and pricing -
http://www.tnooz.com/article/hotel-marketing-real-time-pricing

For marketing purposes, hotel websites have traditionally served the same content to all site visitors regardless of preferences, demographics or location.

15/10/2014

How Marketers Can Get In Sync With The Multi-Screen World
http://marketingland.com/marketers-can-get-sync-multi-screen-world-102532

How can you target users with relevant ads across multiple devices? Columnist Soo Jin Oh explains the state of the art and provides some tips.

14/10/2014

New study shows how travel videos can increase direct bookings in hotels
http://webintravel.com/utilising-travel-videos-increase-direct-bookings-hotels/

A recent research report, Online Travel

14/10/2014

Google Makes Conversational Search Even More Intelligent
http://www.searchenginejournal.com/google-makes-conversational-search-even-intelligent/117951/

The Google Search app on your smartphone is probably not the first place you would turn to when planning a trip, but that may no longer be the case after t

14/10/2014

Technology is Impacting the Role of Sales in Hotels
http://www.hospitalitynet.org/news/154000320/4067311.html

The Hospitality Sales & Marketing Association International (HSMAI) Asia Pacific's 10th Annual AsiaConnect Conference was held in Singapore on September 3, 2014 at the Marina Bay Sands Expo & Conference Center.

13/10/2014

Reviews increasingly drive booking decisions
http://www.hotelnewsnow.com/Article/14550/Reviews-increasingly-drive-booking-decisions

Positive reviews increase conversion rates and allow hoteliers to charge higher rates. But with different customer segments come different booking behaviors. 

13/10/2014

Should hotels share their best images with online travel agencies? - See more at: http://www.tnooz.com/article/online-travel-agencies-best-images/ .4kTj2rdL.dpuf

The battle between online travel agencies and hotels has been long and tireless, but it’s time for both sides to wave the white flag.

13/10/2014

The 5 Ws of Mobile Commerce Optimization
http://www.monetate.com/2014/09/the-5-ws-of-mobile-commerce-optimization/?utm_source=feedly&utm_reader=feedly&utm_medium=rss&utm_campaign=the-5-ws-of-mobile-commerce-optimization

Mobile commerce optimization isn’t just about building a site using responsive design; it’s about building one that responds to the customer.

23/09/2014

6 website mistakes hotels make
http://blog.postcodeanywhere.co.uk/index.php/6-website-mistakes-hotels-make/?utm_source=linkedin&utm_medium=social%20media&utm_campaign=hotelmistakes

What mistakes to avoid when building a hotel website.

23/09/2014

INFOGRAPHIC: Wellness, Tourism and Spas, according to Les Roches Hotel Management School
http://www.hospitalitynet.org/news/154000320/4067035.html

This infographic is the second in a series that Les Roches International School of Hotel Management is creating on pertinent industry issues.

22/09/2014

On 27th September World Tourism Day will unite the travel and tourism industry behind the theme ‘Tourism and Community Development’
http://www.greenhotelier.org/our-themes/community-communication-engagement/celebrate-world-tourism-day-2014/

This year's World Tourism Day will explore the theme Tourism and Community Development. We take a look at what ITP members contribute and how you can get

22/09/2014

Now there's semantic search: tips to help customers find you
See more at: http://ehotelier.com/news/2014/09/17/now-there%27s-semantic-search-tips-to-help-customers-find-you .EHYa00F5.dpuf

Looking for the latest information and news on the hospitality and hotel industry from across the world? Get the latest industry news from eHotelier online.

19/09/2014

Why the hotel industry needs Google, Amazon or Priceline to clean up the mess it has created
http://www.hospitalitynet.org/column/global/154000392/4066968.html

Have you ever wondered why you automatically get the newest version of Facebook on your phone, have made Google a synonym for search, Booking.com has just signed up its 500.000th accommodation and hotels are stuck with legacy systems for decades already, and new initiatives seem to never really take…

18/09/2014

Google’s 2014 travel study: App mania has ebbed, yet booking by smartphone is still hot -
See more at: http://www.tnooz.com/article/google-research-travel-marketers-traveler-shopping-behavior/

A new travel study from Google, via its research conducted by Ipsos Media CT, finds that apps are losing their appeal. Tnooz got a sneak peak at the report.

18/09/2014

Press Coverage of Destinations Matters Least in Travelers’ Decisions

So much for destinations clamoring for press -- and bloggers by extension -- coverage. So much for the primacy of unpaid promotional channels. Buried in a

18/09/2014

Mobile Travel Apps Become More Popular As In-app Bookings Account for 12 Percent of Mobile Bookings
http://www.htrends.com/trends-detail-sid-79894.html

17/09/2014

The Travel Tech Revolution, by Andy Washington, Managing Director of Expedia for UK and Ireland
http://www.huffingtonpost.co.uk/andy-washington/the-travel-tech-revolutio_b_5811328.html

The pace of technological change and its impact on the travel industry is incredible; travel has never been so easy, accessible, fast or enjoyable. Innovation in the travel industry has always been closely tied with advancements in platform technolog...

16/09/2014

How to Generate Real Customer Loyalty in the Travel Industry
http://smallbusiness.foxbusiness.com/marketing-sales/2014/09/12/how-to-generate-real-customer-loyalty-in-travel-industry/?

Customer loyalty in the travel industry is not what it used to be.

16/09/2014

Metasearch - threat or opportunity for travel suppliers?
See more at: http://hotelmarketing.com/index.php/content/article/metasearch_threat_or_opportunity_for_travel_suppliers .2IjU8wuQ.dpuf

Since OTAs frequently overpower hotel brands in the google SEO world (by bidding on their brand names), metasearch is the new search engine that promises to break that cycle. According to this article, metasearch is the game changer for hoteliers to regain control of their distribution pricing.

15/09/2014

Scottish independence: what impact on hospitality?
http://www.bighospitality.co.uk/Sectors/Hotels/Scottish-independence-hospitality?utm_source=RSS_text_news&utm_medium=RSS%2Bfeed&utm_campaign=RSS%2BText%2BNews&utm_reader=feedly

As Scotland draws closer to its historic vote on independence, BigHospitality takes a look at the potential impact of a yes vote on the Scottish hospitality sector.

15/09/2014

The technology difference for independents
http://hotelmarketing.com/index.php/content/article/the_technology_difference_for_independents

Advancements in Internet-based cloud technology give independents access to the same computing power of branded hotels. It doesn’t matter whether you’re a 35-room boutique in rural Vermont or a 1,500-room big-box hotel in New York City, computing power levels the playing field.

12/09/2014

The dullest, most vital trend in travel mobile apps: local curation - See more at: http://www.tnooz.com/article/gogobots-move-local-events-mirrors-broader-mobile-travel-app-trend/ =feedly&utm_reader=feedly&utm_medium=rss&utm_campaign=gogobots-move-local-events-mirrors-broader-mobile-travel-app-trend

In a broad trend, travel players like Gogobot are moving aggressively into the "local" space in order to capture the attention of the mobile traveler.

12/09/2014

Why hotels are losing last-minute battle to booking sites - See more at: http://hotelmarketing.com/index.php/content/article/why_hotels_are_losing_last_minute_battle_to_booking_sites .KeBthjxi.dpuf

Lots of travelers are searching for last-minute hotel stays on online travel agency and hotels’ mobile websites, but when it comes to booking these rooms, it’s the online travel agencies that are converting lookers to bookers to a much greater degree.

11/09/2014

The rise of multi-generational holidays
Around one in six travellers in Britain has taken a multi-generational holiday in the last year, new research reveals
http://www.telegraph.co.uk/travel/travelnews/11086679/The-rise-of-multi-generational-holidays.html

Around one in six travellers in Britain has taken a multi-generational holiday in the last year, new research reveals

11/09/2014

Where on Google SERPs do searchers look and click the most? - See more at: http://hotelmarketing.com/index.php/content/article/where_on_google_serps_do_searchers_look_and_click_the_most .4iMOt4Ye.dpuf

Google SERPs have greatly evolved over the last decade and, as a result, so have the ways in which searchers have been conditioned to behave. A new eye-tracking study reveals how users interact with Google search results pages in an effort to identify real opportunities for SEO, PPC and branding esp…

10/09/2014

What Apple’s New Products Mean for Travelers and Travel Brands http://skift.com/2014/09/09/what-apples-new-products-mean-for-travelers-and-travel-brands/

Apple introduced Apple Pay today, which can be used to transact with a number of travel companies.

10/09/2014

Beyond RevPAR: Here Comes ProPAR!
http://meetingsnet.com/negotiatingcontracts/beyond-revpar-here-comes-propar

Just when you thought you’d learned all about what revenue managers are thinking when your RFPs land on their desks, along comes an article titled "Sea Change" in the September issue of Hotels magazine that turns the topic on its head.

09/09/2014

5 New Travel Startups for Smart Hoteliers and Sophisticated Guests
http://skift.com/2014/09/08/5-new-travel-startups-for-smart-hoteliers-and-sophisticated-guests/ #1

These five travel startups are making travelers and the companies that serve them smarter by giving them access to tool for connections, data insights, and