CÔTE

CÔTE Brand design & storytelling for conscious
hotels and responsible travel businesses. [email protected]

At the core of sustainability, there is a shift in mindset. For me, it took root years ago during my travels. Previously...
14/12/2023

At the core of sustainability, there is a shift in mindset. For me, it took root years ago during my travels. Previously having worked in the ‘mainstream’ luxury hospitality industry, my perspective evolved as I started engaging in community work in Asia, which brought to light how many hotels (globally) were and are simply worlds within their own, completely removed from their environments and the needs of the local communities they operate in—prioritising the experiences and services within their confines over meaningful engagement with culture and community.
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Côte was founded from a need to (re)connect what happens inside and outside of hotels’ boundary walls, fostering a symbiotic relationship that transcends the traditional hospitality model. This transcendence requires us to go beyond our current thinking—to go out and “see for ourselves”, looking at and learning from our environments, and making sure the land and the communities in which we operate, interact with, and serve are considered in all that we do.

The focus is clear: a kind and considerate approach toward the destinations we operate in. Because it is what I believe to be hospitality that is relevant to the world today.
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It requires courage to break ingrained habits of routine, behaviour, and thought. It’s uncomfortable—I believe most of us in transition towards a more “sustainable mindset” feel discomfort at one point or another—but it is that discomfort that shows we are reframing something that matters to us.
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Charline,
founder of Côte

Experience is the result, sign and the reward of an interaction of organism and environment which—when aesthetics, style...
25/10/2023

Experience is the result, sign and the reward of an interaction of organism and environment which—when aesthetics, style and emotions are carried to the full—is a transformation of interaction into participation and communication.

Cover photo: for our clients

As a hotel, guesthouse or even (short term) rental owner, how can you ensure you truly attend to the wellbeing of the pl...
25/07/2023

As a hotel, guesthouse or even (short term) rental owner, how can you ensure you truly attend to the wellbeing of the place and community within which you operate?
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The first question to ask yourself, and the question we ask first: “Does your hotel honour the location that it’s in?”
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What follows then is a list of questions that help evaluate the environment you do business in, the areas in which you can make an impact and how you can use your resource to the community’s benefit.
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Get in touch if you would like to collaborate with us on your impact analysis—a tailored, research-based report of your business environment, and an assessment of opportunities to make a positive ecological impact, promote inclusivity, and embrace ethical business practices.
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(Côte Hospitality)

Hotels are more than places to sleep. They are a gateway to (re)connection, not only with our natural surroundings. And ...
03/07/2023

Hotels are more than places to sleep. They are a gateway to (re)connection, not only with our natural surroundings. And this is really where sustainability really starts. With the restoration of the kinds of connection fundamental to individual and collective wellbeing. With a mindset of interconnectedness away from alienation and exploitative human behaviours, to a healthy connection with ourselves, with others and with nature.
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These relationships form the base of our behaviour towards the world and have the ability to bring about meaningful change. Cultivating these relations is a fundamental necessity in overcoming the (individual and collective) alienation and insensitivity that drives our current climate crisis.
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Image: for our clients .

It is by embarking on a journey inside of us that we align ourselves with the profound interconnectedness between our ch...
27/05/2023

It is by embarking on a journey inside of us that we align ourselves with the profound interconnectedness between our choices and actions and the impact they have on the communities and environment around us.
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With each step we take, we realise that sustainability lies not only in the structures we build, but in the connection we forge with the land and the communities we serve.
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As hoteliers, it is essential to embark on this journey inwards, exploring our purpose and the values that shape us, seeking a deeper understanding of our own, and as an extension, reflect on the essence of our business, and the guiding principles that fuel our passion for hospitality. This allows us to open up, to cultivate and act from a genuine sense of responsibility and stewardship.
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By embracing this inward journey, we manifest a harmonious outward expression, creating a positive and lasting impact on the place we operate in, the people we serve, and the rich culture we are privileged to be a part of.

(Brand) Design is about re-imagination. About reviving something that is already there. Something already grounded, root...
11/04/2023

(Brand) Design is about re-imagination. About reviving something that is already there. Something already grounded, rooted in a story.

We seek them, the stories, past and present, that inspire and drive narratives. Stories that are told through the elements that intrinsically belong in their locations and communities.

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We have only one more spot for a brand & website design project in May. Get in touch if you’d like to work with us before the summer fills up.
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words by Miguel Carvalho, .
07/08/2022

words by Miguel Carvalho, .

.. where we keep returning to when we seek escape and freedom. Hotels & homes are points of connections.
31/05/2022

.. where we keep returning to when we seek escape and freedom. Hotels & homes are points of connections.

As hoteliers, we share a responsibility. A responsibility to make sure the land and the communities in which we operate,...
25/05/2022

As hoteliers, we share a responsibility. A responsibility to make sure the land and the communities in which we operate, interact with, and serve are considered in all that we do.

Over the past years, I have supported businesses in the creation of positive impact through their ventures and, at the same time, helped travellers become stewards of environmental and cultural preservation.

To maintain beautiful spots like this one and preserve the cultural heritage still found in so many parts over the world.

13/03/2022

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