Travel Marketing & Media

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Travel Marketing & Media We help travel businesses get and keep a consistent stream of new clients with intelligent strategies, clever systems, and high converting content.

Travel suppliers and tourism boards are encouraged and welcome to partner with us. We produce incredible content for travel advisors so that they can sell more of you!

07/07/2023

🚨UPDATE: Instead of dropping your email below, scroll down and click on the link :)

👉🏽 THIS exercise takes 1-2 hours, and thousands of travel advisors will tell you everything clicked for them after this.

From newbies to 30yr seasoned advisors, what they learned here SHOOK THEM!
https://travelmarketingandmedia.com/lml-contentplanning/

If you're tired of faking it til you make it as a marketer looking for new clients, it's not your fault. You aren't a marketer; that's why it's hard.

You need marketing content and a strategy that works. We have what you need, and it's tried, tested, and proven to work.

You can start here if you want marketing that closes more travel sales.

www.travelmarketingandmedia.com/lml-contentplanning

Sign-up closes in a few days 👇🏽

www.travelmarketingandmedia.com/lml-contentplanning

American Express BUSINESS CLASS approached me to be one of three featured business owners who raised prices during the p...
02/06/2023

American Express BUSINESS CLASS approached me to be one of three featured business owners who raised prices during the pandemic.

While raising prices or introducing new fees may seem daunting, it shouldn't be a negative experience. I know many travel advisors tremble at the thought of charging planning fees, let alone raising the price. It shouldn't be that way. You deserve to have a thriving business, and if the cost of life and your business goes up... so too should your prices.

In this article, I share how we successfully raised our prices in our membership in 2022 without upsetting our community and losing less than 0.5% of our members. We had avoided price increases for many years. It was our first price increase in the four years of running our membership, and we were determined to find a way that made us and our members comfortable while still ensuring the sustainability of our business.

So, fellow business owners and travel advisors, take heart!

Raising prices doesn't have to be a doom and gloom affair. Approach it with a sprinkle of humor, a dollop of transparency, and a dash of creativity, and you might find yourself soaring to new heights of success. And who knows, maybe American Express will come knocking on your door for a feature too. Stranger things have happened in the business world, my friend.

https://www.americanexpress.com/en-us/business/trends-and-insights/articles/three-businesses-finally-raised-product-prices-heres-what-they-learned/

👉🏽 GET A CONSISTENT STREAM OF NEW CLIENTSWhether you're not profitable or struggling to meet your goals, this interactiv...
17/05/2023

👉🏽 GET A CONSISTENT STREAM OF NEW CLIENTS

Whether you're not profitable or struggling to meet your goals, this interactive training provides the knowledge and inspiration to take your travel business to new heights.Unlike other training that energizes you but is uncertain about the next steps, this session will equip you with the excitement and clarity to move forward confidently.

It's a live event encouraging active participation, so we highly recommend attending the training in real-time to fully benefit from the interactive experience. We will also allocate time for a Q&A session at the end, allowing you to seek further clarification on any topics covered.

We understand that scheduling conflicts may arise, so if you cannot join the live event, a replay will be available afterward.Registering for the event is essential to ensure you receive the instructions to join and the link to replay.

To secure your spot, simply click on the button belowSIGN UP, AND WE'LL EMAIL YOU THE LINK TO JOIN THE DAY BEFORE:
https://fierce-maker-5677.ck.page/55988693ec

The conversation in the Planning Fees Community of our app is great! So exciting to see advisors and agencies building c...
11/04/2023

The conversation in the Planning Fees Community of our app is great! So exciting to see advisors and agencies building confidence and making 💰

Head over to traveladvisorhub.app to join this free forever app Community.

There are so many communities - one for every niche plus some!

Nod your head, if you have ever thought to yourself “OMG I could never imagine spending that much money on XYZ”XYZ could...
05/04/2023

Nod your head, if you have ever thought to yourself “OMG I could never imagine spending that much money on XYZ”

XYZ could be a $85K Hermes purse, a $300K Aston Martin car hotel, a $70K domestic private jet ride, a $5K bottle red of wine, or $10K per night hotel suite.

I nod my head. I have said that out loud many times.

There are a few reasons we do this. Let’s talk about it from the perspective of selling travel:

- Selling luxury travel requires a combination of knowledge, expertise and a strong personal touch.
- Selling travel requires you to have unwavering confidence in the value of a service or experience.
- Selling luxury travel requires you to stop shopping from your own pocket

So if high-end luxury services and experiences are not in your budget, how do you get that knowledge, expertise and confidence to sell it?

You have to experience it for yourself! There is no other way to under high end luxury. Read all the brochures and blogs you can, but first hand experience give you the feelings. And isn’t that what luxury is? Feelings!

If you don’t have $500K to jump in a jet and spend the weekend at the Four Seasons in Seychelles do this instead…

Reach out to your closest Four Seasons (or wait until you are in a city for something else and do it then).

Book yourself in for on night - mid week is always best for a good rate and the best photos.

Check to see if there are industry rates and/or when their quietest month is to get the best rate.

Arrive at the hotel at 9am. Eat breakfast.

Go for a walk around the property.

Eat lunch.

Spend the afternoon in the pool or working in a beautiful corner of the hotel.

Check in.

Walk the room and pay attention to every tiny detail - as if you were looking for ants. Note how you feel.

Read the magazine in the room.

Go have a drink at the bar or a coffee on the terrace.

Eat dinner.

Sleep.

On the second day, do all those things again and after dinner that night, go home. You’ll have two full days and a blissful evening of high-end luxury.

This type of investment into your business will truly help your confidence when selling luxury travel especially if you are new to the industry.

A good website will convert a visitor into an email subscriber, an appointment, a phone call, or an email. ☎️ 📩 🗓️Anythi...
10/02/2023

A good website will convert a visitor into an email subscriber, an appointment, a phone call, or an email. ☎️ 📩 🗓️

Anything less than that… your website has failed you. 😩

H͟o͟w͟ ͟m͟a͟n͟y͟ ͟o͟f͟ ͟t͟h͟e͟s͟e͟ ͟s͟t͟a͟t͟e͟m͟e͟n͟t͟s͟ ͟r͟i͟n͟g͟ ͟t͟r͟u͟e͟ ͟f͟o͟r͟ ͟y͟o͟u͟?

👉🏽𝑬𝒎𝒃𝒂𝒓𝒓𝒂𝒔𝒔𝒊𝒏𝒈?

This is usually a result of DIY gone wrong. No matter how hard you try, even buying a template and a course, DIY websites will always look DIY.

In the same way, if you want people to use you for your expertise, you should use an expert for your website.

With our help, you’ll never feel embarrassed to send someone to your website again.

You’ll feel proud, excited, and confident about the experience they will have.

👉🏽 𝙉𝙤𝙩 𝙮𝙤𝙪𝙧 𝙣𝙞𝙘𝙝𝙚?

This is common for travel advisors who are given websites to customize from their host agency. Because it wasn’t built for your travel business, it is generic.

It has generic travel images, generic copy (words), and generic pages. It shouldn’t be that way.

Your website should only show the destinations and experiences of the travel you want to sell.

It shouldn’t send your visitors away from your website. It should convert them to appointments and email subscribers.

👉🏽 𝙊𝙪𝙩 𝙤𝙛 𝙮𝙤𝙪𝙧 𝙘𝙤𝙣𝙩𝙧𝙤𝙡?

If your site is controlled by someone else, if it has ads on it, if your email list is marketed on “your behalf,” you don’t have your hands on the wheel of your business.

If you change host agencies or become an independent travel advisor, take your website with you, and you won’t start from scratch.

As a business owner, you need to control the narrative of your business, which means having the capacity to change 100% of your website 24/7.

▶︎ ▶︎ ▶︎

If any of those resonate with you, you are NOT ALONE. So many travel advisors want and deserve a high-converting website that reflects their brand.

Having a custom-designed website is not in everyone's budget. But that doesn't mean you have to settle for a DIY experience that will leave you stuck in the weeds.

Website in a Weekend is the solution for any travel advisor that wants an affordable, professional, and fast website. Spend two days with our team, and we'll help you with your copywriting, provide all of your images, and teach you how to lay out your website... word by word, image by image!

Learn more at www.travelmarketingandmedia.com/website-in-a-weekend.

♟️ 𝗘𝗺𝗮𝗶𝗹 𝗼𝗿 𝗗𝗠 𝘂𝘀 𝘄𝗶𝘁𝗵 𝗮𝗻𝘆 𝗾𝘂𝗲𝘀𝘁𝗶𝗼𝗻𝘀 𝗮𝗻𝗱 𝗷𝘂𝗺𝗽 𝗼𝗻𝘁𝗼 𝘁𝗵𝗲 𝘄𝗮𝗶𝘁𝗹𝗶𝘀𝘁 𝗳𝗼𝗿 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 "𝘄𝗲𝗲𝗸𝗲𝗻𝗱".

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✈️ At Travel Marketing + Media, we help over 42,000 travel advisors and agencies to get a consistent stream of new clients. You deserve to have a wildly profitable business that brings you joy.
If you’re tired of attracting the wrong clients (or none at all) and are ready to join us for content, community, and coaching that will help you reach your goals… you are in the right place.
To learn more, head over to www.TravelMarketingAndMedia.com today.
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Have you ever considered creating a group itinerary and then escorting that group?You've possibly been trained that it's...
07/02/2023

Have you ever considered creating a group itinerary and then escorting that group?

You've possibly been trained that it's not the right way to do groups, but according to who? There are so many ways to grow your "groups" business.

In this popular podcast episode, Shanell explains who her first group was, how she came up with the program, costed it, marketed it, and then traveled with them. Shanell now has three groups she is simultaneously selling for 2023, and it was such a great learning experience to listen to and share.

Whether you're at the start of your travel business or seasoned and looking to scale, I recommend giving this one a listen.

xo

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✈️ At Travel Marketing + Media, we help over 42,000 travel advisors and agencies to get a consistent stream of new clients. You deserve to have a wildly profitable business that brings you joy.

If you’re tired of attracting the wrong clients (or none at all) and are ready to join us for content, community, and coaching that will help you reach your goals… you are in the right place.

To learn more, head over to www.TravelMarketingAndMedia.com today.
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Last year I started watching The Home Edit on Netflix. Have you seen it? 📺It’s where a team of expert organizers go into...
03/02/2023

Last year I started watching The Home Edit on Netflix. Have you seen it? 📺

It’s where a team of expert organizers go into people’s homes to create organized bliss.

They edit their belongings, categorize them and then put everything into the right place.

Their clients get a full transformation - from crazy chaos to organized and efficient. 💫

I mean, who doesn’t want perfectly organized drawers, cupboards and pantries?!

Finding what you want, and when you need it is the ultimate home goal. It reminds me of the perfectly lined up umbrellas in the South of France or perfectly organized Japanese bento boxes 🍱.

That got me thinking about my business, and specifically my content (files, folders, paper etc). 🗂️

Most business owners have an insane amount of content - from social media posts to blogs and articles, email templates and forms. But is it organized? Is it in reach?

*** And most importantly, is it WHAT YOU NEED to hit your sales goals? 💰💰💰

Whether you need to spring clean your business content so that it lines up with 2023 goals, or perhaps you need to start creating content for the first time, having a blueprint (a structured plan) is a must.

This April I’ll be in San Juan hosting the TRAVEL Traffic + Conversion Experience together with our friends at Travefy. 🗓️

Creating organized content that is in direct alignment with your sales goals is just ONE of the many thanks we’ll show you how to do for your travel business.

Visit www.travelmarketingandmedia/com/san-juan for more information.

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✈️ At Travel Marketing + Media we help over 42,000 travel advisors and agencies to get a consistent stream of new clients. You deserve to have a business that is wildly profitable and brings you joy.

If you’re tired of attracting the wrong clients (or none at all) and are ready to join us for content, community and coaching that will help you reach your goals… you are in the right place.

To learn more head over to www.TravelMarketingAndMedia.com today.
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It's that time of year again! 🗓️ If you have been following us for a hot minute, you'll know that we only offer this [F...
01/02/2023

It's that time of year again! 🗓️

If you have been following us for a hot minute, you'll know that we only offer this [FREE] powerful travel marketing training a few times per year. ⏰

We have helped travel advisors on the brink of bankruptcy, travel advisors who were overwhelmed starting a new business, and those on the edge of burnout. ⚡️

Our sessions are heads and shoulders above our competitors because we have actually marketed and sold travel over the past two decades (for the biggest travel brands in the world), AND we wouldn't have 42K travel advisors in our community if we weren't proving training that works. 🙌🏽

We only teach what we have implemented ourselves OR implemented for travel advisors. So if we didn't increase or improve our business from it - we won't tell you to do it. 💰

So... whether you can make the LIVE session or you need to catch the 3-day replay... do your future self a favor and SIGN UP today for one, two, three, or all four sessions. ⌨️

We promise you'll learn something new that you can implement into your business right away - for free... from EVERY session. ♟️

If you have been to one of our training before, help out the folks who have just found us and let them know in the comments what you love about our training. 🤎

Go to www.travelmarketingandmedia.com/events to sign up.

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✈️ At Travel Marketing + Media, we help over 42,000 travel advisors and agencies to get a consistent stream of new clients. You deserve to have a wildly profitable business that brings you joy.
If you’re tired of attracting the wrong clients (or none at all) and are ready to join us for content, community, and coaching that will help you reach your goals… you are in the right place.
To learn more, head over to www.TravelMarketingAndMedia.com today.
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OK - so I have some downtime today and would love to know if you have ANY questions about growing your travel business.D...
31/01/2023

OK - so I have some downtime today and would love to know if you have ANY questions about growing your travel business.

Drop your question below in the chat!

And don't forget to join our FB group by scrolling to the top of this page and clicking on the VIST GROUP button.

Ask away!

PS. If you attended today's webinar and want the slides go to https://bit.ly/tmmtravefy.

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✈️ At Travel Marketing + Media, we help over 42,000 travel advisors and agencies to get a consistent stream of new clients. You deserve to have a wildly profitable business that brings you joy.
If you’re tired of attracting the wrong clients (or none at all) and are ready to join us for content, community, and coaching that will help you reach your goals… you are in the right place.
To learn more, head over to www.TravelMarketingAndMedia.com today.
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STEP AWAY FROM YOUR KEYBOARD ⌨️BEFORE you hit post or publish on your next piece of marketing for your travel business.....
30/01/2023

STEP AWAY FROM YOUR KEYBOARD ⌨️

BEFORE you hit post or publish on your next piece of marketing for your travel business... including but not limited to a caption, image, bundle, template, or swipe file, make sure you are 100% sure you have considered all of the below (as a starting point). We saw one too many travel advisors get burned during 2022. When we know better we can do better!

👉🏽 Do you have approval from the photographer, graphic creator or author of the original piece of content to use it? Yes, this includes supplier provided content, free stock sites, and content made by marketing agencies. Just because you can buy it or download it for free, doesn't mean you have permission from the original creator to use it.

👉🏽 There are rules around how pieces of content can be used. Take Disney for example. They have a very strong brand - so strong that it is globally recognized. You can't use their images or name to market and sell without permission.

👉🏽 Permission is not carte blanche (complete freedom to do what you want). Tourism boards and suppliers might give you access to their gallery or media center but it comes with terms and conditions. Know how you want to use an image before you download it and keep a copy of the terms and conditions.

👉🏽 Forgiveness instead of permission is not legally OK. Ask the person selling you the content if they have permission from the original creator for you to use it in the way you intend. There are always rules and boundaries.

👉🏽 Read the terms and conditions carefully before you buy marketing content. At the end of the day, your business is accountable for how you use the content regardless of where you got it from.

Questions? Drop them below!

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✈️ At Travel Marketing + Media, we help over 42,000 travel advisors and agencies to get a consistent stream of new clients. You deserve to have a wildly profitable business that brings you joy.
If you’re tired of attracting the wrong clients (or none at all) and are ready to join us for content, community, and coaching that will help you reach your goals… you are in the right place.
To learn more, head over to www.TravelMarketingAndMedia.com today.
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Check out this fun morning show segment from Fox5 in Washington DC where Jeanette, Marissa and I talked all about travel...
24/01/2023

Check out this fun morning show segment from Fox5 in Washington DC where Jeanette, Marissa and I talked all about traveling with BABIES.

I'm still laughing at the "they have babies over there too"! 😂

https://www.fox5dc.com/video/1132804

This is EVERYTHING you can expect when you come to join us in San Juan for the TRAVEL Traffic + Conversion Experience, A...
14/01/2023

This is EVERYTHING you can expect when you come to join us in San Juan for the TRAVEL Traffic + Conversion Experience, April 29-30...

I would love you to join us. When we did our test event in San Francisco this year it booked out and was an incredible experience.

This will be the first time you attend an event where you actually work ON your business the entire time. 100% of the sessions will be for your business.

Check out some of the pics - this could be you in April.

Sign up at www.travelmarketingandmedia.com/san-juan

Questions? DM them or drop them below.

👉🏽 Have clarity on your niche and ideal client

👉🏽 Have a core message

👉🏽 Have a 2 year content plan for your business; pieces to go out weekly

👉🏽 Have a 2 year content strategy for social media that supports your goals

👉🏽 Have sales goals in place for your business

👉🏽 Learn how to create opt-in forms to build an email list

👉🏽 Create a tactic list that will put you in front of your target audience

👉🏽 Understand how to write copy that converts

👉🏽 Have planning fees and services copy in place for your business

👉🏽 Have a detailed onboard plan for new enquiries to turn them into leads

👉🏽 Have a sales questionnaire to use in the planning meeting

👉🏽 Put together a proposal that will wow your client and save you time

👉🏽 Learn strategies to convert proposals into sales

👉🏽 Identify tactics & areas to upsell after the deposit is paid, before departure

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✈️ At Travel Marketing + Media, we help over 42,000 travel advisors and agencies to get a consistent stream of new clients. You deserve to have a wildly profitable business that brings you joy.
If you’re tired of attracting the wrong clients (or none at all) and are ready to join us for content, community, and coaching that will help you reach your goals… you are in the right place.
To learn more, head over to www.TravelMarketingAndMedia.com today.
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Just finished putting a few FREE Travel Marketing Power Sessions together for travel advisors!🧭 Which of these do you ne...
13/01/2023

Just finished putting a few FREE Travel Marketing Power Sessions together for travel advisors!

🧭 Which of these do you need?

1. Fees - how to start or charge more and manage it all 💰

2. How to upload an entire month of social posts in less than 40 mins ⏱️

3. How to create a welcome email and start collecting email subscribers 📧

4. How to best manage your time to reduce overwhelm and get more done ⏳

5. Five things I just started doing in my business that is already showing immediate benefits 💡

6. Why the “6 + 7 figure sales goals” trainings and course don’t work and what you should be doing instead 🔄

7. How to give your website and immediate refresh for better conversion 👩🏽‍💻

8. ALL of the above 😜

🙌🏽 So….. I’m ready to put these on the calendar but need to know which ones will serve you best.

So drop a note in the comments with the session numbers you need and I’ll get them on our calendar.

👇🏽👇🏽👇🏽

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✈️ At Travel Marketing + Media, we help over 42,000 travel advisors and agencies to get a consistent stream of new clients. You deserve to have a wildly profitable business that brings you joy.
If you’re tired of attracting the wrong clients (or none at all) and are ready to join us for content, community, and coaching that will help you reach your goals… you are in the right place.
To learn more, head over to www.TravelMarketingAndMedia.com today.
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Get your ticket to come and join us in person for 2 days at the TRAVEL Traffic + Conversion Experience.I promise it will...
12/01/2023

Get your ticket to come and join us in person for 2 days at the TRAVEL Traffic + Conversion Experience.

I promise it will CHANGE your travel business in the best way possible!

https://travelmarketingandmedia.com/san-juan/

Questions? Drop them below or send us a DM.

______________
✈️ At Travel Marketing + Media, we help over 42,000 travel advisors and agencies to get a consistent stream of new clients. You deserve to have a wildly profitable business that brings you joy.
If you’re tired of attracting the wrong clients (or none at all) and are ready to join us for content, community, and coaching that will help you reach your goals… you are in the right place.
To learn more, head over to www.TravelMarketingAndMedia.com today.
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Don't be mad with me.I know it's short notice, but the idea came to me yesterday, I slept on it, and decided to take act...
07/12/2022

Don't be mad with me.

I know it's short notice, but the idea came to me yesterday, I slept on it, and decided to take action today.

I want to run a FREE travel marketing power session on FRIDAY at 9am PST, that will help travel advisors map out their entire marketing plan for 2023. And with the holidays rapidly approaching, it's kind of a now or never - scroll down to see everything that I'll cover.

Busy on Friday? No problem. We'll make the replay available for 3 full days afterwards.

RSVP to let us know you're coming to the live or will catch the replay by the end of the weekend.

👉🏽 OWN a host agency? DM me and I can get this free training for your community or you can bring them to this one. It's the perfect gift for a host agency to share with their advisors - the gift of marketing planning.

www.travelmarketingandmedia.com/events

IN THIS SESSION YOU WILL...

✅ Gain clarity on your niche and the type of travelers you want to attract

✅ Narrow down your focused supplier list

✅ Identify the itineraries/products you want to sell that will hit the commission levels you need

✅ Create a HUGE list of destinations and experiences that your ideal clients will want to have

✅ Map out the entire year of 2023's marketing content including but not limited to social posts, Instagram Reels, Instagram & Facebook Stories, blogs/articles, podcast episodes and videos

✅ Understand how to get it all done when you have no time and less budget

✅ Know how to make actual sales from your followers

UPDATE:Sign up is now open at www.travelmarketingandmedia.com/san-juanTMM has partnered with to present the Travel Traf...
01/12/2022

UPDATE:

Sign up is now open at www.travelmarketingandmedia.com/san-juan

TMM has partnered with to present the Travel Traffic and Conversion co-work.

You’ll receive world class travel marketing and conversion training to get you more leads and convert more sales.

Sign up opens next week. It’s the perfect pre-event to the 2023 ASTA Global Convention.

Full details will be emailed out to our community next week.

Oooooh excited!

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✈️ At Travel Marketing + Media, we help over 42,000 travel advisors and agencies to get a consistent stream of new clients. You deserve to have a wildly profitable business that brings you joy.
If you’re tired of attracting the wrong clients (or none at all) and are ready to join us for content, community, and coaching that will help you reach your goals… you are in the right place.
To learn more, head over to www.TravelMarketingAndMedia.com today.
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Show off your most recent bookings with a "just booked" social media post. 👉🏽 It's the most effective and efficient way ...
01/12/2022

Show off your most recent bookings with a "just booked" social media post.

👉🏽 It's the most effective and efficient way to show that other people trust you.

By including the content that we have placed on each slide, you'll show off who your clients are (first name only), where you sent them (listing the destination and showing a spectacular image of it), as well as listing out exactly what you booked for them.

✏️ When it comes to the caption we suggest writing only a few sentences - when they are leaving, what they wanted from their vacation and why you loved working with them. Of course, don't forget to add a call to action.

⏳ This bundle will save you a lot of time.

💻 Once a client is booked it will take no more than 5-6 minutes to customize the graphic - you have 30 to choose from.

✒️ Write a short caption and post it to your Google My Business Profile, Facebook, Instagram and anywhere else your ideal client will see it.

🔖 This bundle includes 30 graphics which can be easily customized to your brand colors, transforming your Instagram feed WITH PURPOSE.

HEAD OVER TO www.travelmarketingandmedia.com/shop

Guess where I am today??? In my office at home freezing cold. Not in Los Cabos as the pic suggests. 🤣My parents are cur...
03/11/2022

Guess where I am today???

In my office at home freezing cold. Not in Los Cabos as the pic suggests. 🤣

My parents are currently staying with us (for three months!) and I'm pretty sure this photo sums up what all of our family and friends think we do all day, everyday in the travel industry.

Do yours think the same?

I was interviewed on News Nation's Rush Hour about inflation and its impact on travel this holiday season.There is alway...
12/10/2022

I was interviewed on News Nation's Rush Hour about inflation and its impact on travel this holiday season.

There is always a way to be honest, and real about a bad situation and find the silver lining.

Groceries, gas, flights, and hotels all cost more right now, so if your clients are looking for great value amid the rising costs... CRUISING and all-inclusive resorts might be the answer. Anchor, Nicole, and I talked about why cruising is an excellent holiday travel option for families, couples, and groups of friends this year.

I'll be heading out on Celebrity this holiday season with my family.

PRO TIP for travel advisors - if your clients are looking for GREAT VALUE holiday travel, suggest cruising, especially when they are within driving distance from a port. Conversations about rising prices can be easily maneuvered from "so expensive" to "such great value."

"(NewsNation) — The cost of travel this holiday season is expected to take off."

https://www.newsnationnow.com/rush-hour/airline-ticket-prices-set-to-soar-ahead-of-holiday-season/

I am honored to be chosen as a general session keynote speaker at the ASTA River Cruise Expo in Budapest next March!If y...
08/10/2022

I am honored to be chosen as a general session keynote speaker at the ASTA River Cruise Expo in Budapest next March!

If you are a travel advisor, who specializes in river cruising, or perhaps you are a travel advisor who is “river cruise curious”, - not a term, I just made it up - I absolutely encourage you to attend.

It’s the only place you can walk onboard the docked ships and explore.

All of your fave river cruise lines will be there to answer questions and support you in growing your business. You can even select from AmaWaterways, Amadeus, Emerald, Scenic, or Avalon to cruise after the event.

In addition to my keynote, there will be other educational sessions, and of course, you’ll get to meet and engage with Tourism Budapest. Budapest is a stunning city, and you deserve to explore it.

Head to www.astarivercruiseexpo.org to learn more.

See you in Hungary!

Most of us have been using Facebook since it came out in 2007, but many business owners don't quite understand the diffe...
08/10/2022

Most of us have been using Facebook since it came out in 2007, but many business owners don't quite understand the difference between Facebook groups, pages, and profiles.

💡 This week, on a coaching call, I came up with a simple explanation, and the room responded with an "ahhhhhhh... now I get it". So here it is for you...

🎤 Imagine you are standing on stage in front of a crowd of your ideal clients. These are the people you would most love to work with. They want to take the kind of vacations that you most want to plan.

👉🏽 When you bring your inner circle backstage, those people would be your VIPs. They are your friends and family. On Facebook, a backstage pass would be a PROFILE. Personally, this is only for my friends and family. I don't bring clients or my followers backstage. It's my downtime and quiet place.

👉🏽 Go out on stage and share your content with the audience. They'll clap, cheer and sing along. You're in total control of what you perform. On Facebook, this would be a BUSINESS PAGE.

👉🏽 Step off the stage and into the audience. Sit among your followers and fans. Share a little content, and invite them to do the same. There's a vibe in this intimate audience. On Facebook, this would be a GROUP.

Your travel business does NOT have to have any or all of these. But if you choose to, they can be highly powerful tools for you.

🎓 We have incredible free training on leveraging Facebook, Instagram, and Pinterest for your travel business.

✉️ Make sure you're on our email list to get your invitation.

Questions? Drop them below. And let us know... did this post give you clarity?

I am proud to announce that I'll be headlining the World Romance Travel Conference in San Miguel de Allende, Mexico. I a...
08/10/2022

I am proud to announce that I'll be headlining the World Romance Travel Conference in San Miguel de Allende, Mexico.

I am humbled and proud to have delivered a powerful educational keynote to help romance travel advisors get and keep a consistent stream of new clients. Anthony (our resident Emmy winner, in case you didn't see the news last week) will also appear on stage to share how (without being an award-winning producer/director) you can create and use video in your travel marketing.

If you haven't booked your ticket, do so! We'd love to see you there!

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If you are paying careful attention, you’ll notice that we haven’t posted in a really long time. It’s not that we don’t love social media. It just became super stressful and was weighing down on us without giving us the results that matched the time and energy we were putting into it. As a marketing agency, with decades of experience, and highly regarded in our industry, it made sense to try something different. We love coming here for all the Amazon must haves that seem to pop up in our feed at the right time in our work day but in early 2023 we did an experiment where we tested what would happen if we gave up posting on social media. The results were incredible. Head over and check out our podcast episode all about it (episode 18). Moving forward there won’t be anything happening here, not because we don’t love the FB, but because over on our website, and in our communities on our app, and Facebook, there is a magical amount of transformation happening for travel agents, advisors, and agency owners who are either starting up and scaling their travel business. We would love you to be part of that magic. Head over to www.travelmarketing&media.com to listen to the podcast episode and join our community. You are so welcome and we would love to have you.

🌎 STUCK in the Bermuda Triangle also known as marketing?
🌎 STUCK in the Bermuda Triangle also known as marketing?

🚨UPDATE: Instead of dropping your email below, scroll down and click on the link :) 👉🏽 THIS exercise takes 1-2 hours, and thousands of travel advisors will tell you everything clicked for them after this. From newbies to 30yr seasoned advisors, what they learned here SHOOK THEM! https://travelmarketingandmedia.com/lml-contentplanning/ If you're tired of faking it til you make it as a marketer looking for new clients, it's not your fault. You aren't a marketer; that's why it's hard. You need marketing content and a strategy that works. We have what you need, and it's tried, tested, and proven to work. You can start here if you want marketing that closes more travel sales. www.travelmarketingandmedia.com/lml-contentplanning Sign-up closes in a few days 👇🏽 www.travelmarketingandmedia.com/lml-contentplanning

Good morning Budapest! The perfect city to start and end a river cruise on the Danube. It’s an easy sell. Learn your cruise embark and debark cities! Budapest is in my top three favorite cities in the world to visit. 🌍 Have you been here or would you like to? Oh and this is the best view I have had from a hotel in my entire life!!! 🏨 Thank you @hilton #visithungary #budapest #rivercruise #avalonwaterways #amawaterways #travel

Testimonials shouldn’t live on your website alone. A testimonial is really your way of helping people who have not yet used your services to get clarity on whether or not they should. Here is a great idea for using testimonials in your travel business. 👇🏽 Let us know what you think in the comments.

“Mama I’m a whole feeling today” “Yes my little love. You are” But wait…. What does that even mean!

Busy week starts with a busy day. Behind the scenes at TMM today… 👉🏽 pre-school drop off 👉🏽 script meeting for documentary 👉🏽 working on the Danube River Cruise Marketing Kit 👉🏽 record this week’s coaching Q&A Get ready Monday! I’m here! 🙌🏽👩🏽‍💻

🙌🏽 This morning we put the final touches on a website for a beautiful travel advisor. Websites are more than just gorgeous designs. There are so many companies out there offering layouts and templates and designs that are stunning to look. But stunning isn’t enough. stunning is not proof that you are an expert. Conversion is what matters. you need to convert website visitors into emails subscribers, phone calls, or consultations. That’s how they become paying clients. You can absolutely have a beautiful website that converts and this is exactly what she is getting. We wrote all of the content and provided all of the images for Judy. This website is in perfect alignment with Judy’s sales goals. We know the suppliers she wants to sell, what destinations they go to, and the experiences you can have there. We know who she wants to work with and we made sure to capture that in her website. We only take on two clients per month in our new VIP branding experience. There is no reason why you can’t be the next one. Your website needs to be in perfect alignment with your sales goals. 👇🏽 Is yours?

LINK IN BIO TO RSVP 👉🏽 Almost 400 travel advisors signed up before I could have my 🍳 and ☕️ this morning. ☝🏽☝🏽☝🏽 Don’t be mad with me. I know it’s short notice, but the idea came to me yesterday, I slept on it, and decided to take action today. I want to run a FREE travel marketing power session on FRIDAY at 9am PST, that will help travel advisors map out their entire marketing plan for 2023. And with the holidays rapidly approaching, it’s kind of a now or never - scroll down to see everything that I’ll cover. Busy on Friday? No problem. We’ll make the replay available for 3 full days afterwards. RSVP to let us know you’re coming to the live or will catch the replay by the end of the weekend. We’ll send you an email with the link to join on Thursday. IN THIS SESSION YOU WILL... ✅ Gain clarity on your niche and the type of travelers you want to attract ✅ Narrow down your focused supplier list  ✅ Identify the itineraries/products you want to sell that will hit the commission levels you need ✅ Create a HUGE list of destinations and experiences that your ideal clients will want to have ✅ Map out the entire year of 2023’s marketing content including but not limited to social posts, Instagram Reels, Instagram & Facebook Stories, blogs/articles, podcast episodes and videos ✅ Understand how to get it all done when you have no time and less budget ✅ Know how to make actual sales from your followers

🎶 sing this to the tune of Fresh Prince of Belair if you know it. “Now this is a story all about how My life got flipped turned upside down And I'd like to take a minute, just sit right there I'll tell you how I became .... a profitable business after failing the first time. 🤦🏽‍♀️ Nothing like a little Fresh Prince of Belair to get this started... seriously though, episode 4 sounds as crazy as chicken and waffles but it's 14 minutes of goodness, I promise! It's the story of how I started two almost identical businesses just one year apart - one FAILED, the other was a HUGE SUCCESS. The successful one was also 400 times higher in price! This is the tale of two Sandras and her two businesses. Which Sandra are you?

Hey there travel advisors! 👋🏽 I see you out there trying to win that social media game for your travel business. I also so see you struggling. It doesn't take a magic 🎱 ball to know you need help. 👉🏽 Over 15,000 travel advisors continuously purchase our bundles because they are affordable and of high quality. Our bundles are original content made right here in the USA by our in-house team... 📍 spectacular scroll stopping imagery 📍 captions that make your audience want to read more 📍 writing prompts that kill writer's block 📍 hashtags that work 📍 step by step videos perfect for beginners You've probably seen lots of other companies selling social media content but guess what they don't have.... ⛔️ they don't have ANY experience selling travel - we DO ⛔️ they popped up out of nowhere to make a quick $ ⛔️ they have design skills but ZERO industry understanding ⛔️ they have NO receipts - no client success stories, just hollow testimonials With 22 years + of travel industry and marketing experience, we know what it takes to move consumers from their travel dreams to the gangway or gate. We have bundles of content to suit every niche and ideal client. ✅ niche bundles for family travel, romance, destination weddings, bucket list experiences, wellness, and more ✅ destination bundles for every corner of the 🌎, focused on experiences, culture, and Insta-worthy locations ✅ marketing and ops bundles to help you attract more clients, and close more sales ✅ proposal and pitch decks to help you secure more JV partnerships and groups ✅ branding packages to keep your marketing up to date and dynamic AND SO MUCH MORE! We add new content to our library every other week and 💛 taking requests for whatever you need. Come check us out now. www.travelmarketingandmedia.com/shop

11 am PST... the doors close. Read this FAST and go click on that signup button - www.travelmarketingandmedia.com/membership Do you ever feel like you open your inbox and get smacked in the face with courses, masterclasses, workshops, and memberships? 🥊 Offers and deals come flying at travel advisors all day, every day. But how do you decide what is right for you? KNOW WHAT YOU NEED NEXT 🗒 ✏️ At the top of the list will be three things... 1️⃣ New clients 2️⃣ Product knowledge 3️⃣ How to actually book them. The first two are your priority 🚨 Spend 80% of your time working on your business getting clients, establishing your brand, and getting your marketing in order. Spend the remaining 20% on supplier training. If you don't have any clients coming in, why bother with the product training or operations?! Trust me, as you get clients, you'll quickly learn how to get them booked and organized. Your fellow travel advisors will support you. Courses, workshops, masterclasses, and memberships... they are plenty like rice 🍚 but not created equally. 🚫 Look for a mentor, coach, or content creator who... ✅ Has sold travel as an advisor online or in-store ✅ Has marketed travel for a supplier (they know both sides) ✅ Has actually built a successful business - profitable and popular ✅ Has excellent reviews from your peers ✅ Is respected and recommended by the industry leaders. Do they partner with or are they recommended by associations, suppliers, host agency and consortia? If they are that good, they will be! Be strategic and intentional. Your business shouldn't be a dice roll 🎲... it should be a game of chess. ♟ And, no matter what you choose to sign up for, make sure you measure its worth in your business. Does it save you time so you can do other things? Does it save you stress and overwhelm? Does it help you grow as a person and a business owner? Does it push you to be better? Do you see yourself improving

Travel Marketing Townhall - Oct 06, 2021
Travel Marketing Townhall - Oct 06, 2021

In today's Travel Marketing Townhall we are talking all about Facebook Ads for your travel business. I answered 6 questions from travel advisors who are currently on the struggle bus with ads. Check it out and leave me a comment to let me know if this was helpful for you! Make sure you check out our next Travel Marketing Townhall and get your question in so that I can answer it for you.

Travel Marketing Townhall - Sep 29, 2021
Travel Marketing Townhall - Sep 29, 2021

Do you have a question to ask Sandra about your travel business? Go to www.travelmarketingandmedia.com/townhall

Travel Marketing Townhall - Sep 22, 2021
Travel Marketing Townhall - Sep 22, 2021

Log into www.travelmarketingandmedia.com/tmt to submit your question to be answered live. Type #firsttime if you are watching for the very first time.

Travel Marketing Townhall - Sep 15, 2021
Travel Marketing Townhall - Sep 15, 2021

Add your question at www.travelmarketingandmedia.com/townhall

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Get a consistent stream of new travel clients

At Travel Marketing & Media we know that you want to be a travel planning professional (superhero status). In order to do that, you need a consistent stream of new clients.

The problem is that you’re passionate about travel but you do not have the expertise in successful marketing strategies, which makes you feel overwhelmed.

We believe that you deserve to focus on what you love most, planning travel for clients that you care about.

As a former travel agent and fellow business owner, I get how overwhelming it can feel to run a business which is why over the past 21 years we have helped travel brands and over 12000 travel business owners just like you to grow their business.