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Leif Pettersen PR Leif Pettersen PR offers effective travel marketing and communications, through a fresh, hyper-targeted, personal and innovated approach.
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16/06/2020

Hi all, This is possibly the first of many addendums for my “Coronavirus tourism survival and recovery” post from back in April. I encourage you to read or re-familiarize yourself with the original piece as well, since few if any other people appear to be writing or talking frankly about...

Tourism and hospitality stand to be the worst affected by the COVID-19 pandemic and, to add injury to injury, probably f...
07/04/2020

Tourism and hospitality stand to be the worst affected by the COVID-19 pandemic and, to add injury to injury, probably face the slowest recovery.

So, now what?

http://killingbatteries.com/2020/04/coronavirus-tourism-survival-and-recovery/

This shouldn't be news to anyone by now, but tourism and hospitality stand to be the worst affected by the COVID-19 pandemic and, to add injury to injury, probably face the slowest recovery.

14/10/2019

Interview with Augusto Valverde about creating content for distribution via TV and via Airlines. Augusto is a producer, writer, director and TV host, including an ongoing hosting role at NBC. His production company created Global Child, the first world travel show that uses social media and experien...

05/08/2019

Interview with Pete Brooks from North Myrtle Beach CVB and Andy Windham from Crawford Strategy about Crisis Planning and Communications. Subscribe: Android | Email | Google Podcasts | RSS Pete Brooks is the Director of Government Affairs and Public Relations with the North Myrtle Beach Chamber of Co...

20/05/2019

John J. Wall speaks, writes and practices at the intersection of marketing, sales, and technology. He is the producer of Marketing Over Coffee, a weekly audio program that discusses marketing and technology with his co-host Christopher S. Penn, and has been featured on iTunes. His work has been prof...

07/05/2019

Interview with Travel blogger and photographer Gary Arndt about Influencer Marketing. Gary Arndt is an awarding winning blogger and travel photographer who has been traveling around the world since 2007, taking him through 200 countries and territories and over 380 UNESCO World Heritage sites. His b...

26/04/2019

Leif turns the table on his co-host Chris Christensen as we get meta and talk about the state of podcasting and how destinations and other travel companies can use podcasting in their campaigns. Chris is the creator of AmateurTraveler.com. Amateur Traveler is a popular online travel website that foc...

12/02/2019

We start a conversation with Edward Harris from Valley Forge Tourism about how to creatively promote a destination’s food tourism scene and then talk about encouraging creativity in general. Edward Harris is the Chief Marketing Officer at the Valley Forge Tourism & Convention Board, representing M...

15/10/2018

Interview with Humphrey Ho from Hylink USA about the Chinese Tourism Market and how to attract Chinese tourists. As current Managing Partner of Hylink USA, Humphrey Ho is focused on building the first global advertising agency that natively understands the Chinese digital landscape and the burgeonin...

01/10/2018

Interview with Simon Armstrong about Marketing to Gen Z travelers. Simon Armstrong was born in York, United Kingdom and grew up in the Northern English Counties of Yorkshire and Lancashire before studying at the University of Liverpool and University of Central Lancashire. Following his graduation,....

Is overtourism ruining the world's most popular destinations? And what can we do to reverse the problem?
13/08/2018

Is overtourism ruining the world's most popular destinations? And what can we do to reverse the problem?

Interview with Jiri Duzar and Michaela Claudino from Czech Tourism about Over Tourism. For more than 5 years Jiri Duzar has been working with CzechTourism, the destination marketing agency of the Czech Republic, on digital and social media campaigns, content creation, and web and mobile apps develop...

05/06/2018

Interview with Trisha Ping about how destinations and travel brands can better work with an online travel editor. Subscribe: Android | Email | RSS Trisha Ping is Lonely Planet’s Destination Editor for the Eastern US, coordinating content for 33 states. Prior to joining Lonely Planet, she worked in...

Also, that time I partied with Sinaloa drug lords! (Accidentally.)
15/05/2018

Also, that time I partied with Sinaloa drug lords! (Accidentally.)

On this episode, I talk with humorist and freelance writer Leif Pettersen, who has traveled through 56 countries, lived in Spain, Romania and Italy, and wrote Backpacking with Dracula, which explor…

02/04/2018

Do I know any travel marketing and PR people doing a lot in wellness travel? We want to interview someone on the podcast.

I've been furiously writing copy for their snappy new website for months now, but today it was made official:Meet Minnea...
18/01/2018

I've been furiously writing copy for their snappy new website for months now, but today it was made official:

Meet Minneapolis is the newest client at Leif Pettersen PR!

I'm so pumped. Anyone that has ever engaged me in conversation for more than 26 seconds, knows how much I love this city, so writing and promoting it is pretty much the best job ever. Wahooooo!

https://www.minneapolis.org/

Minneapolis is the perfect blend of natural beauty and urban sophistication.

Leif Pettersen PR planned, recruited and helped host a media event for Travel Manitoba last weekend in a suite at the Xc...
17/01/2018

Leif Pettersen PR planned, recruited and helped host a media event for Travel Manitoba last weekend in a suite at the Xcel Energy Center as the Wild played (destroyed) the Winnipeg Jets. Apart from our host's team being pounded, a good time was had by all and now 20 members of the Upper Midwest media have a strong incentive to visit Manitoba in 2018. [high fives self]

How to Plan A Super Bowl on ‘Passport Travel Marketing & PR Podcast’ Ep. 015, with guests Leah Shah of Visit Houston and...
19/12/2017

How to Plan A Super Bowl on ‘Passport Travel Marketing & PR Podcast’ Ep. 015, with guests Leah Shah of Visit Houston and Melvin Tennant of Meet Minneapolis.

For our first ever two-guest episode, we hear about the incredible logistics of planning a Super Bowl, working with an entity as enormous as the NFL and managing the “tapestry of interests” of all the partners involved.

https://firpodcastnetwork.com/passport-travel-marketing-pr-015-super-bowl/

Interview with Leah Shah from Visit Houston and Melvin Tennant from Meet Minneapolis about the planning and ex*****on that goes into hosting the Super Bowl. Houston hosted the Super Bowl in 2017 and Minneapolis will host the Super Bowl in 2018. Continue Reading →

06/12/2017
23/10/2017

Sheila Scarborough is a speaker and trainer specializing in tourism, travel, and social media. Along with Leslie McLellan, she’s part of the Tourism Currents team, offering online and in-person training in social media for tourism and hospitality. Subscribe: Android | Email | RSS She is on the Natio...

A discussion about Twitter chats with Andrew Hickey on ‘Passport Travel Marketing & PR Podcast’ Ep. 011
05/10/2017

A discussion about Twitter chats with Andrew Hickey on ‘Passport Travel Marketing & PR Podcast’ Ep. 011

Interview of Andrew Hickey about Twitter Chats. Twitter Chats are popular with travel companies and we look at detail what they are, and when and how to use them effectively. Subscribe: Android | Email | RSS We debate, or at least discuss, what a twitter chat is worth and what a tweet is worth. We d...

05/09/2017

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