Genesis Media LLC

27/02/2017

Glad to see the "Steve Harvey Moment" didn't totally distract online users from this year's best picture! Congrats Moonlight!

12/01/2017

W/ playoffs underway & ending, sports content is generating significant attention across our publishers.

05/01/2017

Excited for another great year at

08/12/2016

Our CEO at the PulsePoint Publisher Roundtable talking about how publishers deal with tech complexity.

01/12/2016

Our data was used to monitor attention surrounding the 2016 Election. Check out the article below! http://bit.ly/2gPRFMb

James Scott, Sr. Manager, Marketing at Genesis Media, discusses trends in online attention leveraging data from Genesis Media’s real-time analytics platform, which is the first of its kind to deliver ads based on user attention data

02/11/2016

Our CEO explains why shorter is better, when it comes to video content http://bit.ly/2finc8Q

Guest column: Mark Yackanich, CEO of video advertising company Genesis Media, says creatives can cultivate a better user experience in shorter ads, as irrelevant, loud and long ads tend to frustrate readers Thanks to technology and innovation, digital video advertising has become a medium that’s c.....

12/10/2016

We're happy to team with GateHouse Media to create more local scale with ! This is key for political inventory this Oct-Nov http://bit.ly/2e5z9U3

Intelligent Outstream Video Company and Trusted, Premium Publisher to Offer Increased Political Inventory Opportunities in Key Markets During Election Season October 12, 2016 09:00 AM Eastern Daylight Time NEW YORK–(BUSINESS WIRE)–Genesis Media, the only platform making advertising decisions based o...

01/09/2016

Our VP of strategy on how affects the media ecosystem http://bit.ly/2cbS8XJ

By Jeremy ZeleznockWhile ad blockers may seem useful for allowing us to browse the Web ad-free, they can have serious negative effects on those who are responsible for producing that free content.

25/08/2016

Check out our white paper to see how we create ads w/o sacrificing http://bit.ly/2biSsrI

24/08/2016

ARIA Resorts & Casino partnered with Genesis to create viewable ads without sacrificing video completion http://bit.ly/2bOhnj0

Upscale Las Vegas hotel Aria Resort & Casino wanted to draw a clearer correlation between viewability and video completions, two metrics sometimes at odds for advertisers. And as mobile video became more substantive in its media mix, it also needed to crack the creative demands of smaller screen siz...

08/08/2016

John Oliver on the importance of local news. http://mashable.com/2016/08/08/john-oliver-journalism/

"The newspaper industry is suffering."

01/07/2016

We're excited to announce our partnership with HEADS Music!! Wyclef MediaPost http://bit.ly/29gURjR

The non-exclusive deal lets Heads label's artists, including Wyclef Jean, have access to big data points including which formats, lengths and types of creative resonate best with music fans.

23/06/2016

highlight: Epic Freestyle by Thanks Publicis Groupe Twitter & HEADS Music !! Mark Yackanich Joshua Feuer Rich Knopke Wyclef

22/06/2016

Thanks iHeartRadio & MediaLink for this private performance!

21/06/2016

Thanks again HEADS Music for two great events with at Cannes 2016. We're looking forward to doing some great work together!

14/06/2016

Our CEO on the VideoNuze panel - "Unlocking Video's Value in the Era"

09/06/2016

Genesis Media Introduces Trending Topics for Video Advertisers to Capitalize on Traffic Spikes http://bit.ly/1Uj8fEg

07/06/2016

Our VP of Ad Ops on the panel at ! AdMonsters Smart AdServer

18/05/2016

Publishers & brands get ready for the algorithm http://bit.ly/1NxG9nS Digiday

Snapchat is developing an algorithm to control how publishers’ content is doled out to followers, which could limit their reach, according to sources.

12/05/2016

Our CEO chatting with Michael Kassan about the marketplace iHeartRadio MediaLink http://bit.ly/1UWlnjy

11/05/2016

Looking forward to the - Unlocking Video’s Value in the OTT Economy http://bit.ly/1ZGwbBz

Note - if you work for an advertiser or agency you might be eligible for a complimentary ticket. And if you're a startup or student, you're eligible for a deeply discounted ticket. Please contact Will Richmond to learn more and receive the appropriate registration code. Tickets are transferable, but...

06/05/2016

Even Without an Official Presence, Snapchat Is Everywhere at the http://adweek.it/1rXTc8L

Snapchat may not be a presenter at the Digital Content NewFronts this week, but it's on the tip of the tongue of some of the biggest publishers pitching advertisers in New York.

04/05/2016

What the can teach media buyers about http://bit.ly/1UyMK2Z Digiday

Data is infiltrating every aspect of our lives. From media buyers to the NBA industry's are turning to data to optimize performance. Just as today's coaches and players have become amateur data scientists tomorrows media buyers will also need to brush up on their data fundamentals to stay at the top...

26/04/2016

Shorter is better on ! YouTube Builds 'Little Haikus of Video' With New 6-Second Ads http://bit.ly/1VzLkX6 Adweek

As more video consumption moves to mobile, YouTube has a new ad format for brands designed specifically for quick snippets of content. Today it's launching Bumper ads—six-second, unskippable video ads—that run before videos, similar to YouTube's skippable TrueView ads.

14/04/2016

Our CEO Mark Yackanich on the air talking about .

06/04/2016

Why you should be using video. http://mklnd.com/1qrH7b5 Marketing Land

Got video assets but encountering tight inventory for pre-roll and in-stream ads? Columnist Ted Dhanik argues for the effectiveness and scale of out-stream video ads.

01/04/2016

Are you ready for more this weekend? We are!

01/04/2016

Video Ads Are Coming to Facebook Instant Articles http://on.wsj.com/1omS5gd

Facebook is making further changes to the advertising policies for its Instant Articles product and will now enable publishers to place video ads into content they post on the platform.

31/03/2016

Is Joining the NewFronts as It Pushes Further Into http://adweek.it/1UWsNDu

The two newest participants in the Digital Content NewFronts are among the oldest companies taking part in the two-week advertising bazaar. CNN, founded in 1980, and Activision Blizzard, which has roots that date back to 1979, have just been announced as presenters.