Ruben DeLuna Creative

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Ruben DeLuna Creative RDC helps companies and organizations doing good work in the world through video for web and broadca

Ruben DeLuna is a creative with over ten years experience growing brands through video for web and broadcast. His work has been featured in The New York Times, USA Today, the Cooper Hewitt Smithsonian Design Museum, and on CNN, MSNBC, PBS, and The Colbert Report. Though his claim-to-fame may be as the animator of the viral web series "The Story of Stuff", Ruben's skills span the entire creative pr

ocess. He is a visual storyteller who thinks equally well in both live-action and animation. He makes brands and messages come alive through motion, and loves collaborating with folks doing good work in the world. Ruben was Animation Director/Creative Director at Free Range Studios in Oakland, CA, before forming his own creative services studio. He currently lives in Austin, TX with his wife and two kids.

15/10/2024

Our latest video for California Governor Gavin Newsom takes on Big Oil and Donald Trump. Check it out now!

17/06/2024

Our new video with Greenpeace USA is out now. Californians - find out if you live near a toxic active or idle oil well!

21/03/2024

New collaboration with Rural Power Coalition and The Story of Stuff Project!

25/10/2023

Our latest collaboration with Last Chance Alliance - An oil rig spewed crude oil all over California Farmer, Larry Saldaña's crops and animals. Big Oil refuses to take accountability, watch below to help Larry get justice!

Follow up to our previous video with Girl Child Long Walk is out now. Learn more below:
30/05/2023

Follow up to our previous video with Girl Child Long Walk is out now. Learn more below:

“Humans love stories. We always have. We write them and read them, tell them and show them, learn from them and live by them. Throughout history, most of hum...

11/05/2023

Our latest with California YIMBY connects the dots between the housing crisis and construction worker shortage. Learn more at CAYIMBY.org

02/12/2022

Learn more about the Affordable Connectivity Program in this animated spot we helped create for Common Sense Media!

17/10/2022
08/08/2022

New video with Last Chance Alliance! Learn more and get involved below:

19/07/2022

The climate emergency is here, and the window for incremental action has closed – it’s . Why aren’t our leaders acting like it?! We deserve a worl...

21/06/2022

“Understanding Our History of Patriarchy: What’s Faith Got to do with it?” is now viewable in SIX different languages and counting! We’re excited to help the video reach more and more people around the world. Learn about the work that The Girl Child & Her Long Walk to Freedom is doing to bring awareness to the intersection of faith and gender inequality at girlchildlongwalk.org

17/06/2022

IPEN is a global network of NGOs working to protect people and the planet from harmful chemicals. Check out a clip from the video we created with them to raise awareness around the dangerous chemicals in plastics.

The video premiered at the BRS COP meetings in Geneva in June 2022, and includes recommendations that should be included in a global Plastics Treaty. Watch the full video and learn more at

10/06/2022

Our explainer video with dives into their work providing affordable housing to Californians who need it most. Last year, Governor Gavin Newsom and the CA State Legislature invested $1.75B in the California Housing Accelerator. Learn why these investments work, how additional investments are vital to confronting the state’s housing and homelessness crisis, and what we can do to help create more housing.

Check out this clip and learn more at midpen-housing.org/HousingAccelerator/

03/06/2022

This animated spoof of investment ads asks the question “What if investment firms were required to be fully honest?” Check out a clip from this collaboration with Director Louis Fox to support author Patrick Geddes’ new book “Transparent Investing”. Learn more at  PatrickGeddes.co

01/06/2022

Hey Instagram, it’s been a while! Here’s what we’ve been up to:
We worked with Director Louis Fox and author Patrick Geddes to support his new book “Transparent Investing”. Check out a clip from our spoof “The Investment Advisor of Oz” and learn more at  PatrickGeddes.co

“When investment advisors try to counsel investors and keep them from their worst behavioral biases, then they can add genuine value. However, when advisors try to pretend that they’re wizards who can see into the future by picking active managers who will beat the market, then they become, as the Scarecrow would say, humbugs.”

Our Climate Our Future is back in schools! So proud of our work with ACE on this critical topic.
29/05/2022

Our Climate Our Future is back in schools! So proud of our work with ACE on this critical topic.

28/12/2021

After all these years, we return to The Meatrix! Check out the teaser below and watch the full video at TheMeatrix.com

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Videos

Congrats to the team at @noonprop33 - Californians successfully stopped a flawed initiative that would have made the state’s housing crisis even worse. Check out one of the short ads we created to help support the campaign.

Our latest video with @cayimby explains the challenges that Californians face pursuing the dream of home ownership. Find out how the housing shortage is disproportionately affecting home ownership among Black and Latino families, and learn more at www.cayimby.org #housing #affordablehousing #yimby #california #animation

Our latest video for California Governor Gavin Newsom takes on Big Oil and their efforts to scare people into voting for Donald Trump. Check it out now! #bigoil #gas #oil #california #animation #gavinnewsom

I’m happy to share our updated 2024 Studio Reel with some of our latest projects and greatest hits. Ruben DeLuna Creative has been fortunate to support the work of amazing clients over the years. We look forward to continue serving our network of collaborators doing good work in the world! Featured work: Newsom for California, UNESCO, UNIDIR, The Story of Stuff Project, Greenpeace USA, Last Chance Alliance, California YIMBY, Action for the Climate Emergency (ACE), Bill Nye Saves the World/Mentality, CommonSense Media, How It Should Have Ended, Girl Child Long Walk/Do Good Better, Amaze.org/Erica Priggen Wright, Fair Fight Action/AL Media, and The Digital Co-Op. Production team members: Sarah Dungan, Ray Sutton, Dan Koss, Christian Flores, Grace Chen

“Understanding Our History of Patriarchy: What’s Faith Got to do with it?” is now viewable in SIX different languages and counting! We’re excited to help the video reach more and more people around the world. Learn about the work that The Girl Child & Her Long Walk to Freedom is doing to bring awareness to the intersection of faith and gender inequality at girlchildlongwalk.org

IPEN is a global network of NGOs working to protect people and the planet from harmful chemicals. Check out a clip from the video we created with them to raise awareness around the dangerous chemicals in plastics. The video premiered at the BRS COP meetings in Geneva in June 2022, and includes recommendations that should be included in a global Plastics Treaty. Watch the full video and learn more at @ipen_toxicsfree

Our explainer video with @midpenhousing dives into their work providing affordable housing to Californians who need it most. Last year, Governor Gavin Newsom and the CA State Legislature invested $1.75B in the California Housing Accelerator. Learn why these investments work, how additional investments are vital to confronting the state’s housing and homelessness crisis, and what we can do to help create more housing. Check out this clip and learn more at midpen-housing.org/HousingAccelerator/

This animated spoof of investment ads asks the question “What if investment firms were required to be fully honest?” Check out a clip from this collaboration with Director Louis Fox to support author Patrick Geddes’ new book “Transparent Investing”. Learn more at  PatrickGeddes.co

Hey Instagram, it’s been a while! Here’s what we’ve been up to: We worked with Director Louis Fox and author Patrick Geddes to support his new book “Transparent Investing”. Check out a clip from our spoof “The Investment Advisor of Oz” and learn more at  PatrickGeddes.co “When investment advisors try to counsel investors and keep them from their worst behavioral biases, then they can add genuine value. However, when advisors try to pretend that they’re wizards who can see into the future by picking active managers who will beat the market, then they become, as the Scarecrow would say, humbugs.”

Hey Austinites! I’ll be appearing on a panel with my friends from How It Should Have Ended at RTX THIS Friday, July 5. Come hear us talk shop at 12:30 pm, Ballroom C in the Fairmont.

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Ruben DeLuna is a creative with over thirteen years of experience growing brands through animated video for web and broadcast. His work has been featured in The New York Times, USA Today, the Cooper Hewitt Smithsonian Design Museum, and on CNN, MSNBC, PBS, and The Colbert Report. Though his claim-to-fame may be as the animator of the viral web series "The Story of Stuff", Ruben's skills span the entire video production process. His studio makes brands and messages come alive through motion, and loves collaborating with folks doing good work in the world. He currently lives in Austin, TX with his wife and two kids.