Adobe Campaign Capabilities
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Visual campaign orchestration: Intuitively design and automate customer experiences across channels, from one-off campaigns to triggered messages, with a graphically rich interface. Integrated customer profile: As customers move across online, mobile, and social channels, you’ll be able to build individual profiles that capture their interests, activi
ties, and interactions. All of which helps you create more relevant marketing experiences. Targeted segmentation: Sophisticated list selections let you target highly focused audiences and create personalized experiences for each customer. Cross-channel ex*****on: Achieve top delivery rates, strengthen your sending reputation, and maintain positive customer engagement with better email ex*****on processes. Real-time interaction management: Only Adobe Campaign lets you design and leverage marketing offers in a central place, so you can easily deliver personalized messages across inbound and outbound channels in real time. Operational reporting: Easily see how well your campaigns are performing, without a data analyst, and plan campaigns with a dashboard made for marketers.
