14/03/2022
Juzcar, one of the small villages located in the beautiful, scenic Valle del Genal in the Serrania de Ronda, is the first ever ´smurf town´ in the world, since June 2011. Until this date, Júzcar was a weekend destination for lovers of rural tourism, hiking and other activities such as climbing and ravining. People came from all over to explore the area that surrounds it. Now, the town receives a large number of tourists, on average 250 per day, coming from all around the world.
The transformation of this town is owed to the fact that every single building here was painted blue: houses, the Church, the cementery and the Town Hall, to embrace the premiere of the Sony pictures world-renowned film - The Smurfs 3D.
Once the filming and promotion had passed, the inhabitants of Juzcar decided to keep the buildings painted blue, carrying on as the village of the smurfs and taking advantage of this uniqueness to attract tourists and generate a greater income among its inhabitants. From then, eight new companies have been created, among them three guesthouses, as well as new public services and parking facilities.
