Historically, W**D has been around since 4000BC, people already know our name we just have to show them our face. A brand means what you say it means. W**D is a social brand. Just as the herb, enhances most standard social experiences, so does the brand seek to enhance most if not all social experiences whether standard or nonstandard. The main thing about W**D is that:
You can glorify us or vilif
y us, but the only thing you can’t do is ignore us…because we are different. WHY SHOULD CONSUMERS BUY W**D? Today is not like the old days. W**d, which was once frowned upon in many countries, including Jamaica, is now/soon to be legalized and endorsed. Also, the international market is open to almost anything Jamaican. W**D seeks to be the first Jamaican based social brand that is an international heavyweight and competitor. We strive on the two things, the controversial nature of our name and the pride of being Jamaican. The first use of branding was for cattle, to show ownership. It was then introduced into the wine industry as a guarantee of good source and good quality. That is what W**D represents. Whenever you use one of our products, you are guaranteed quality. Our brand is confidence, passion, belonging, action, security, and of course QUALITY. Environmental Friendliness
The Can
All cans are made of aluminium and are 100% recyclable: once they've been collected and reached the recycling facilities, not the tiniest bit of aluminium will be lost. They can be melted down and reused an infinite number of times with absolutely no loss in quality. Using reclaimed aluminium comprises a 95% saving in energy compared to using new aluminium. Aluminium cans are oxygen-proof and neutral in taste, so the drink stays in fresh, top quality for a long time. This means it tastes as good at the source as at its destination. The cans can be made extremely thin to save on aluminium, cost of production and decrease the weight of the can. Price
Presently W**D is cheaper than most if not all leading competitors, and we are not looking to change that. We are looking to be competitive with larger brands such as Redbull and Monster and a great way to do that is a lower price.
