Uganda lags far behind its regional competitors in terms of tourism market share. Very few Ugandans see the benefits of holidaying in the Pearl of Africa. Talk to Kenyans and hear the difference: they spend Easter in the Maasai Mara and Christmas on the beach at Mombasa. . They value their time off work and they love adventure and visiting new places: they are passionate supporters of their home-g
rown tourism industry. In addition to developing the domestic tourism markets, JAGUZA! invite exhibitors from across East African to come and meet the Ugandan tourism industry and find out how they can bring visitors from Kenya, Rwanda, Burundi, Tanzania and beyond. will have the chance to experience all that is best about East African traditional culture, through dance, music and food. For a small entry fee of 5000 UGX, the general public can discover for themselves what their native country has to offer. The entry ticket gives each person the chance to win fabulous tourism-related prizes that we believe will act as incentives for Ugandans to plan longer holidays. Families will love all the activities on offer. Those with disposable income - and the young at heart - have a chance to find out more about the growing list of activities across the country and the discounts and special packages available to Ugandans
Potential investors in tourism, from Uganda, the region and internationally will benefit from the networking opportunities. is the must-exhibit event for lodges and hotels, tourism and ‘day out’ activities, tour operators; cafés and restaurants; conservation organisations; support companies such as banks, insurance companies and financial institutions. The JAGUZA Team has a non-stop programme of activities lined up for the whole family: high-profile artistes; free prize draws; special guests; activities for the children; the chance for adults to try Ugandan tourism industry adventure activities; cultural dance performances, and so much more. The theme for 2014 will be 'Celebrating People & Culture.'
Uganda's inaugural Tourism Expo took place in September 2013 in the gardens of the Sheraton Hotel. The inaugural event attracted over 40 exhibitors and over 2,000 paying visitors. Tourism Expo 2013 acted as the launchpad for an annual domestic and regional tourism event and tested the market to prove the need for a Tourism Expo that targets domestic, regional and international tourism in Uganda. Additionally, Tourism Expo 2013 received a high level of interest from airlines, banks and tour operators from Rwanda, Burundi and Tanzania, who plan to exhibit in 2014.
