Karmic Circle Coffee sprouted from one vision…to help improve the lives of those involve in Vietnamese coffee industry while sharing the exotic coffee with our friends in the U.S market that appreciate a unique and socially conscious product Just like many of you, we, too, used to be coffee consumers with little knowledge of the process leading to a good cup of coffee. We now know that brewing th
e perfect cup of coffee requires understanding the relationships between coffee bean processing, milling, grinding and brewing methods and equipment. Having learned about this fascinating process, we wanted to bring this awareness to the consumer
The Vietnamese coffee drinking experience is a leisurely social opportunity for friends to sip and chat in a coffee house at any time of day. Coming to America, I found that many Americans make their own coffee, especially in the mornings to fuel themselves for a busy day ahead; the contrast is intriguing. My partner and I embarked on the enviable task of tasting the many varieties of Vietnamese coffee. We located the source of the finest coffee cherries in Vietnam’s temperate Highlands, the most fertile coffee growing region in the world, where, ironically, abjectly poor farmers were barely making a living; surely there must be a way to bring them a better life by bringing American coffee-lovers the best product. My motivation is to create a social enterprise from my own perspective as an insider, rather than having an outside charitable agency set up a business that would benefit my own Vietnamese people. It was then that I resolved to start Karmic Circle Coffee: to share a rich and interesting coffee culture as well as to initiate a social enterprise from an insider’s point of view.