Harrisonamy Copywriting

26/09/2017

26/09/2017

This week I was speaking at the Non-profit Innovation and Optimization Summit (NIO Summit) in Fort Worth, Texas. It's run by the amazing team behind Next After whose aim is to help non-profits attract and convert more donors by 'turning the web into a living laboratory.' Next After invest in a lot of research and testing to uncover what's working in the world of driving non-profit donations. [ 1,147 more word ]

http://harrisonamy.com/a-four-part-rhyme-to-write-copy-that-sells-any-experience/

This week I was speaking at the Non-profit Innovation and Optimization Summit (NIO Summit) in Fort Worth, Texas. It’s run by the amazing team behind Next After whose aim is to help non-profit…

11/09/2017

08/09/2017

A critical habit was drummed into me long before I knew I'd use it in pretty much ever aspect of my copywriting career. At school, English was by far my favourite subject, and even though I'd hope each assignment would pass with flying colours, it was the ones that needed work where I learnt the most (isn't that the case with everything?) [ 1,198 more word ]

http://harrisonamy.com/ambiguous-copy/

25/08/2017

25/08/2017

When you struggle to write copy that connects you can feel it. You might not be able to put your finger on what it is, but you know it feels out of sorts. Like wearing ill-fitting clothes. You might be able to force it, but it won't be pretty (or comfortable). Your copy should be easy for prospects to read, and I'm not talking about plain-speak and nicely edited sentences, it should be easy because it feels comfortable, familiar. [ 1,004 more word ]

http://harrisonamy.com/customer-monologue-vs-customer-profile/

When you struggle to write copy that connects you can feel it. You might not be able to put your finger on what it is, but you know it feels out of sorts. Like wearing ill-fitting clothes. You migh…

03/08/2017

26/07/2017

Few people I know enjoy a hard sell. When someone is pushy, it's easy to zone out because you're not part of the conversation. There's no listening, just someone telling you what to do. But I see and understand this from the other side. When you are so steeped in your product, it can feel frustrating to educate your customer that they will love what you have. [ 793 more words ]

http://harrisonamy.com/workaround-copywriting-technique/

Few people I know enjoy a hard sell. When someone is pushy, it’s easy to zone out because you’re not part of the conversation. There’s no listening, just someone telling you what …

14/07/2017

13/07/2017

Last week I wrote about the customer disconnect, which happens when our copywriting focuses on what we want prospects to do and forgets why they would want to take that action. I want to share with you an experience I had firsthand when I realised the copy on the pages there to trick me into becoming a lead, and [ 915 more words ]

http://harrisonamy.com/have-your-copywriting-best-practices-become-outdated-sneaky-tricks/

Last week I wrote about the customer disconnect, which happens when our copywriting focuses on what we want prospects to do and forgets why they would want to take that action. I want to share with…

07/07/2017

06/07/2017

Copywriting is only persuasive if it makes a meaningful connection with prospects. This means seeing the world from their point-of-view and writing copy that reflects this. Unfortunately sometimes we focus too much on what we want people to do and not why they would want to do it. When this happen, you get what I call a 'Customer Disconnect' and your copy becomes invisible to the very people you want to reach (and help.) [ 1,327 more word ]

http://harrisonamy.com/does-your-copywriting-fail-to-engage-learn-from-lego-and-camp-with-consumers/

Copywriting is only persuasive if it makes a meaningful connection with prospects. This means seeing the world from their point-of-view and writing copy that reflects this. Unfortunately sometimes …

14/06/2017

Here are tips to creating a content marketing strategy that will help you achieve your content goals, and maybe even pick up some loyal followers along the way!

13/06/2017

"Our A/B testing tool's visual editor allows marketers to set up tests without needing developers!" A version of this is communicated by pretty much every

13/06/2017

Back in March 2016, we launched our first e-book - a business process automation guide to help people automate the work they didn’t need to do. Within one day it had generated us over 1,000 leads.…

13/06/2017

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12/06/2017

Ecommerce design standards for your help pages are not necessarily the first things you think of. But for customer loyalty they’re vital.

12/06/2017

Looking for good about page examples? Read this article to learn how to write a great e-commerce about page (inc. examples).

08/06/2017

Writing affects rankings. Quality is the ultimate factor that determines which page ranks high. It’s not a mystery. Here are 4 specific reasons why.

07/06/2017

Are your visitors opting out of your checkout? Read this article to learn how to optimize your checkout process and lower your abandoned cart rate.

06/04/2017

Last year I spent a lot of time at events talking about how many businesses forget to put their customer at the heart of their copywriting and content marketing. I notice when the customer perspective is missing in copy, but I also have a keen eye for content that hits the mark with prospects. Today's example comes from my brand new dentist. [ 511 more words ]

http://harrisonamy.com/welcome-new-customers-with-content-how-a-new-dental-practice-nailed-it/

Last year I spent a lot of time at events talking about how many businesses forget to put their customer at the heart of their copywriting and content marketing. I notice when the customer perspect…

27/01/2017

Every now and then I book a cottage in the country and head off for a self-imposed, unplugged, mini-retreat. It usually involves lots of walks, reading, writing and a 1,000 piece jigsaw. Rock and roll. I've been to the same place the last two times, and want to share this simple but smart content marketing story that the local pub uses to make customers spend more money with them. [ 549 more words ]

http://harrisonamy.com/how-a-pub-uses-content-marketing-to-create-hungry-and-thirsty-customers/

Every now and then I book a cottage in the country and head off for a self-imposed, unplugged, mini-retreat. It usually involves lots of walks, reading, writing and a 1,000 piece jigsaw. Rock and r…

26/01/2017

09/01/2017

19/12/2016

02/10/2016

01/10/2016

This week I'm in Fort Worth, Texas, after speaking at the NIOSummit: the Non-Profit Innovation and Optimisation Summit. Its purpose is to help non-profits use digital marketing, psychology and copywriting to help them connect with donors. It was an inspirational event. I love helping companies reach their target market, and to be in a room with organisations that are trying to bring help, aid, education and hope to those who need it, made it even more special. [ 581 more words ]

http://harrisonamy.com/does-your-copy-show-customer-the-path-of-least-resistance/

This week I’m in Fort Worth, Texas, after speaking at the NIOSummit: the Non-Profit Innovation and Optimisation Summit. Its purpose is to help non-profits use digital marketing, psychology an…

21/09/2016

16/09/2016

16/09/2016

Every now and then I find myself having the same frustration in my local library. I volunteer as part of their home delivery service, taking books to people who are housebound or find it difficult to get to the library. It's a fantastic service, I love meeting my clients, getting to know their tastes and chatting about books. The problem occurs when I get to the library to choose a section of title I think they will enjoy. [ 801 more words ]

http://harrisonamy.com/commodity-copywriting/

Every now and then I find myself having the same frustration in my local library. I volunteer as part of their home delivery service, taking books to people who are housebound or find it difficult …