Alliance Connection

03/01/2025

New year = new-ish trends that are poised for big impact. Which of these 2025 marketing predictions are shaping your strategy? ⬇️

This new year, it’s all about thinking bigger, acting smarter, and meeting travelers exactly where they are (physically, digitally, and emotionally). In our latest article we unpack the following trends that are here to stay:

1. Personalization at Scale: Each year, personalization marketing takes on a new meaning. In travel, AI is shaping up to be a big driver of personalizing anything from itineraries to package offers.

2. Experience Marketing: A big one that we have seen coming for a couple of years now, experiential marketing is not slowing down. In 2024, this was one of our most requested ask from travel brands with continued investment in 2025.

3. Owned Content: How are you maximizing your owned channels? In 2025, investing in owned content is no longer an option, but a requirement — particularly as generative AI search takes a front seat (more on that in our article).

4. AI-Powered Content Creation: Your Secret Weapon​: Understaffed resources and not enough time? AI tools can now help power your content creation, streamlining the process and serving as a helpful tool to your teams.

5. Social Commerce: Monetization is the name of the game. There are plentiful ways to attach ROI and capitalize on streams of revenue through social media.

Read more here: https://allianceconnection.com/marketing-insights/2025-marketing-predictions-what-they-mean-for-the-travel-industry/

Uncover trends that are shaping travel marketing in 2025. From harnessing AI for hyper-personalized campaigns to leveraging social commerce as a booking powerhouse, we’ve pinpointed the strategies that will set brands apart.

05/12/2024

"Just in" time for the holidays, we’re thrilled to make partnership magic with Justin Alexander and our client Paradisus by Melia Palma Real Golf & Spa Resort with a collaboration that celebrates love and luxury.

The Ultimate Dress & Honeymoon Sweepstakes is designed to inspire brides-to-be and drive meaningful engagement. The campaign invites participants to visit the dedicated entry page, sign up for Justin Alexander’s newsletter, and enter for a chance to win a stunning bridal package plus an all-inclusive 4-night honeymoon at the breathtaking Paradisus Palma Real.

The resort and campaign are featured throughout the globally recognized bridal fashion brand's website, social channels and emails.

More here: https://justinalexander.com/justin-alexander/ultimate-holiday-contest-form/

THE PRIZE:We have joined forces with Paradisus Palma Real Golf & Spa Resort to gift one lucky bride a Justin Alexander wedding dress, a 5 day/4 night honeymoon with Paradisus Palma Real Golf and Spa Resort in Punta Cana, Dominican Republic, Justin Alexander Studio bridemaids gowns for the bridal par...

04/12/2024

What happens when you ask AI to do the heavy lifting for your travel brand's marketing strategy?

We were curious too, so we dove in headfirst with ChatGPT to create a 2025 marketing plan. The results?

We break it all down in this behind-the-scenes article — from the highs of automation to the bottom line that a human touch is just non-negotiable.

Read more here: https://allianceconnection.com/marketing-insights/we-tested-chatgpt-out-to-build-a-2025-marketing-plan-heres-how-it-went/

20/08/2024

With family-style wedding dinners quickly becoming a favorite among couples, we're thrilled to have our client Karisma Hotels' own Florian Dürre, culinary and service director featured as expert commentary in The Knot — the #1 trusted authority on all things weddings and the nation’s largest source for wedding news and inspiration that reaches millions.

Read more here: https://www.theknot.com/content/family-style-wedding-dinner

You asked, we answered.

16/08/2024

The kids may be headed back to school, but it will forever be summer at the all-inclusive family friendly .

📸 by
📍 Nickelodeon Hotels & Resorts Riviera Maya, Mexico

15/08/2024

"With thoughtful amenities and activities tailored for children, including Spanish lessons, a six-acre water park and a supervised kids' club, Nickelodeon Hotels & Resorts Riviera Maya has expectedly won a bevy of family resort accolades."

Excited to have our client featured as one of "The 12 Best All-Inclusive Resorts In The Riviera Maya" in Forbes.

Read more here: https://www.forbes.com/sites/forbes-personal-shopper/article/best-all-inclusive-resorts-in-the-riviera-maya/

The best all-inclusive resorts in the Riviera Maya provide a wallet-free escape in one of Mexico's most beautiful regions. Here's where to stay in 2024.

08/08/2024

Name 3 things that remain unmatched at . We’ll go first:

➡️ The rooftop infinity pools + the opulent views they offer
➡️ The vibrant energy, entertainment + events inspired by local culture
➡️ The Unlimited-Luxury + personalized service

Your turn.

📸 by
📍 Breathless Cancún Soul Resort & Spa

01/08/2024

"If you’re looking for a family-friendly all-inclusive that delivers on fun and relaxation, Nickelodeon Hotels & Resorts Riviera Maya fits the bill. Bet on it."

Thrilled to see our client featured in an extensive spotlight, "Why Nickelodeon Hotels & Resorts Riviera Maya Was The Perfect First All-Inclusive Experience For Our Kids" on MSN.

Read it here: https://www.msn.com/en-us/news/other/why-nickelodeon-hotels--resorts--riviera-maya-was-the-perfect-first-allinclusive-experience-for-our-kids/ar-BB1nXcI7?disableErrorRedirect=true&infiniteContentCount=0&ocid=socialshare

Our family loves all-inclusive resorts. We’ve checked out places in the Dominican Republic, Jamaica, and more. But this trip was special. It was the first time our boys, ages 10 to 13, would experience something outside the U.S. The idea of an all-inclusive resort was new to them. When I explained...

30/07/2024

Is it 5 o’clock yet? 🍹 🦜 Escape to paradise at .

Where the water is bluer, the sky is sunnier, and the vibes are chiller. This resort is luxury, fun, and relaxation all wrapped up into one all-inclusive vacation.

📸 by
📍 Margaritaville Island Reserve Riviera Maya, Mexico

23/07/2024

Excited to celebrate the summer blockbuster season with an exciting promotional partnership with Regal Cinemas featuring our client Dreams Jade Resort & Spa.

The multi-platform campaign is inviting millions of Regal Crown Club Members to enter to win a 4-night Unlimited-Luxury® stay for a family of four to Dreams Jade Resort & Spa and is promoting the resort as the ultimate family destination across mobile app, email, website, and social marketing.

Check it out here: https://regalcrownclub.regmovies.com/sweepstakes-regal-crown-clubr-dreams-jade-resort-and-spa-sweepstakes.html

18/07/2024

"Margaritaville Riviera Maya is more than Landshark Beer and margaritas...Authentic flavors, variety, and outstanding hospitality make the meal turn into a total experience."

Thrilled to see our client and its must-try food experience (the avocado boat) featured in Foodsided!

Read it here: https://foodsided.com/posts/margaritaville-island-reserve-resort-riviera-maya-celebrates-every-vacation-vibe-01j29pehkdfx

While a vacation embraces the “5 O’clock Somewhere” vibe, Margaritaville Reserve Riviera Maya Resort is far from just a line in an infamous Jimmy Buffett song.

12/07/2024

"Azul Beach Negril is located in the legendary Seven Mile Beach. If you are ready to splurge and enjoy one of the best swim-up rooms in Jamaica, don’t hesitate to book their Beachfront Honeymoon Swim-up Suite."

Excited to see our client included as one of 12 "Best Swim Up Rooms In Jamaica" in Honeymoons.com.

Read it here: https://honeymoons.com/swim-up-rooms-in-jamaica/

Splurge and have an unforgettable romantic getaway with your partner at one of these swim up rooms in Jamaica.

09/07/2024

If only summer camp was this cool when we were growing up!

Congrats to on the launch of Camp Rockaway — our team is honored to have contributed to the exciting launch as well as highlight year-round Vibe City activities with:

➡️ Authentic and engaging content through talented influencer and content creators (.snaps + ).

➡️ Boosted awareness and lead-generation through a multi-partner promotional campaign with , Classic Nerd and .

➡️ Amped up the weekly Gaming Mario Kart Tournament for Camp Rockaway with plenty of HyperX gaming products to be awarded to 1st, 2nd, and 3rd place prizing, character key-caps as takeaways to be given to all that qualify, along with swag to be given away to general guests, and VIP Gifting.

A big thank you to the onsite team, our client, and partners for another incredible collaboration and event down in the books. 🫶🏻

02/07/2024

"Far too often, resort weddings get a bad rep as being cookie-cutter experiences that lack personality, but Karisma Hotels is changing the narrative. The global brand behind the Margaritaville Island Reserve Collection has given the destination wedding a glow-up with a range of romance offerings meticulously designed to match every couple’s vision and budget."

Thrilled to see our client's unparalleled wedding offerings, the premium amenities available at Margaritaville Island Reserve® Riviera Maya, and Le Chique's recent MICHELIN Guide Star designation featured in World Bride Magazine!

Read more here: https://worldbridemagazine.com/41455/marrying-traditions-with-laid-back-tropical-luxury-at-margaritaville-island-reserve-riviera-maya/

What does luxury mean to you? As a busy entrepreneur, luxury is an experience where I get a much-needed respite from decision fatigue. Whether planning a vacation or a wedding, there’s something beautiful about knowing that every little detail is looked after and all you have to do is show up and ...

26/06/2024

“Nickelodeon is a brand with immense place-making potential, a sentiment they’ve woven into existing properties in the Dominican Republic and Mexico, like the Spongebob Squarepants-themed Pineapple Villa in Punta Cunta and the Snick Lounge in Riviera Maya, as well as into the forthcoming resort in the Theme Park Capital of the World.”

Excited to have our client Karisma Hotels’ Nickelodeon Hotels & Resorts featured in this write up for Thrillist!

Read it here: https://www.thrillist.com/travel/nation/tv-movie-themed-hotels

Hotels are cashing in on TV and movie fandoms by creating themed rooms, from Disney, to Nickelodeon, to cult-favorite films like the Wizard of Oz.

25/06/2024

Little corners of paradise unlocked at . Which one is calling your name?

📍 Secrets Tulum Resort & Beach Club