DESCRIBE READERS
headline-Canadian visitors to florida deserve the VIP treatment
year after year we make up the largest contingent
⦁ in terms of sheer numbers and impact on the local economy... together we make up the largest foreign invasion during peacetime in the history of the world
WHO THEY ARE MADE UP OF
⦁ snowbirds, vacationers, business travelers
⦁ we are married and single seniors, with
kids and granchildren, young and middle aged parents with and without kids, young singles, young couples and young couples with kids
⦁
WHAT THEY ARE AS A WHOLE
SHEER NUMBERS
AFFLUENT
⦁ we number in the millions and spend in the billions
⦁ directly responsible for tens of thousands of tourism related jobs
⦁ we are the number one trading partner
⦁ EVENTS, FESTIVALS-CANADA DAY, CANADA FEST, CSA SNOWBIRD EVENTS
⦁ social gatherings like snowbird picnics
⦁ VISIT FLORIDA CANADA
⦁ ENTERPRISE FLORIDA
WHERE THEY ARE FROM NATIONWIDE BUT MOSTLY
⦁ ONTARIO QUEBEC MOSTLY EASTERN PROVINCES OF WEALTH
WHEN THEY COME
⦁ SNOWBIRDS THE MOST BUT YEAR ROUND FAIRLY EVENLY
⦁ stay for a few days or even months some like me never leave at all
⦁ basically i'm doing corriere canadese...i should do a publication for canadians abroad like corriere does with italians...news from home
⦁ i think i should see that french guy in Hollywood
HOW MAYBE PUT THEIR DESCRIPTION HERE
⦁ -we transport ourselves THEY COME IN RV'S AIRPLANES, CARS, HAVE SECOND HOMES AND RENT
⦁ suffer from beach mania
WHY
⦁ WINTER, HEALTH, PLEASURE/BUSINESS
⦁ we deserve to be recognized for this
⦁ we like to play and have the money to pay but we're looking for bang for our buck and a more satisfying vacation experience
⦁ long term or short term
⦁ business travelers
⦁ group travelers
⦁ incentive trips
⦁ different ethnicities, gay or straight we all have one thing in common
⦁ mulicultural, multilingual
⦁ we are Canada's finest
⦁ we crazy canucks crazy about florida and can't get enough of it
⦁ highly educated, high income, largest numbers, spend the most of any foreign nation of visitors
⦁ canadian visitors
WHAT THE MISSION STATEMENT IS
TOGETHER WE WILL TRY TO ADDRESS ALL THE ISSUES INVOLVED TO MAKE IT THE BEST POSSIBLE EXPERIENCE FOR ALL PARTIES INVOLVED
primarily designed to enhance your enjoyment of leisure activities
CANADIAN AND FLORIDA BUSINESSES AND CANADIAN TRAVELERS
UNDERSTAND THEM
CONS OF CANADA
FINANCIAL ISSUES
MONEY ISSUES-LET ME SAVE YOU MONEY
⦁ Exploit fears prices will get higher, dollar could drop the time is now before the dream is out of reach gas prices are low
⦁ dependence on currency fluctuations
⦁ our dollar throws us a curveball
⦁ howd you like to have your cake and eat it too---all this cheaper than being home
⦁ LOOKING FOR MORE BANG FOR tHE BUCK
⦁ keep it above the belt, i invite constructive criticism tha tworks both ways caadians are known as bad tippers
⦁ alliteration no need to become disillusioned when the dollar takes a dip
CHEAPER VACATIONhigh cost of health insurance
our dollar throws us a curveball
finances are always a bit of a preoccupation
WEATHER
we love our country not so much our weather
enchantment enchanted with the weather
trancelike wather
the exuberance of a favorable climate
AMENITIES
florida has so much we want but can't have back home
HEALTH
some like me for health and happiness reasons would like to never leave
the luckiest among us try to have our cake and eat it too
CONS OF COMING TO FLORIDA
OF POOR TREATMENT IN FLORIDA
disappointment
put the whammy on buyer's remorse
TRUST ISSUES
⦁ concern that our dont meet without ecpectations
⦁ expectancy
⦁ suspicion
⦁ dignity dignified
⦁ vindication for all those tourist traps cheesy motels
⦁ treated fairly and all your expectations met
⦁ Agony · TOURIST TRAPS AND RIP OFFS
⦁ ALL THE THINGS THAT CAN GO WRONG ON VACATION I MIGHT BE ABLE TO MAKE THE ABOUT PAGE FUNNY!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
⦁ promise full of promise you the stars but....
PROS OF COMING TO FLORIDA
FLORIDA'S ATTRIBUTES
⦁ a dreamland of sorts for us lucky ones
⦁ paradise
⦁ meshes with our spirited approach to living
⦁ we all have our favorite destinations and attractions
⦁ marvel of the world
⦁ blessedness THE BLESSEDNESS OF IT ALL
⦁ paradise THE THOUGHT OF LIVING IN PARADISE
⦁ blessedness THE BLESSEDNESS OF IT ALL
⦁ Promised Land
⦁ utopian paradise we call florida
SIGHTS
⦁ we are fans of
⦁ year after year we come to bask in the
SAND SURF AND SKY
⦁ unforeseen beauty
⦁ ravishment RAVISHING DAYS OF BEAUTY
SAND
⦁ romantic walks on the beach taking in phenomenal rapturous sunsets
⦁ WALKS ON THE BEACH ROMANCE WITH YOUR BABY/ROMANTIC SUNSETS
⦁ rapture DRAWN TO THE RAPTURE RAPTUROUS SUNSETS
⦁ with incredulity we gaze and marvel in awe at the supernatural beauty and scenic wonders
⦁ jubilation of floral splendour with a rhapsody OF COLOURS
⦁ sugary white sand beaches
⦁ take to the beach with delight
SURF
⦁ calm tranquillity of the ocan blue waters blue tranquility of the sky
⦁ WHO LOVES DOLPHINS
⦁ trance ENTRANCINGly CLEAR WATERS
⦁ astounding clarity of water and sky
SKY
⦁ RAVISHING DAYS OF BEAUTY
⦁ electrification ELECTRFYING COLORS lightning shows
⦁ rapture DRAWN TO THE RAPTURE RAPTUROUS SUNSETS
⦁ AL IN Awe OF THE THE NATURAL BEAUTY THE GLORIOUS WEATHER
SOUNDS
⦁ hilarity OF SEABIRDS FIGHTING over
⦁ joyfulness OF CHILDREN PLAYING IN THE SAND
SMELLS
⦁ intoxicating ocean breeze
TASTES
⦁ the best fresh caught seafood in the world
FEELS
PHYSICAL HEALTH
⦁ exhilarating dip in the warm waters
⦁ exercise to stay in shape rather than being couped up indoors all winter
MENTAL HEALTH
⦁ euphoria the euphoria that comes with
⦁ a sense of well-beinglooking for health benefits
⦁ take to the beach with delight
⦁ the exuberance of a favorable climate
⦁ summer's bliss all year long
⦁ we come for relaxation to recharge the batteries re-vitalization
⦁ vitalization REVITALIZES THE SOUL
⦁ a little quietude rest and relaxation
⦁ placidity
⦁ tranquil placidity of a restful vacation
TIME SSUES-LET ME SCREEN BUSINESSES
⦁ turn our utopian splendor into a fool's paradise
⦁ ripoffs resulting in a fool's paradise
ATTRACTIONS
⦁ the best attractions in the world
⦁ to rest or for fun and games
⦁ world class attractions
⦁ amusement parks are some of the finest in the world
HATE CANADA ISSUES
⦁ GEOGRAPHICALLY CHALLENGED FROM BIRTH,
⦁ sadness of seasonal affectve disorder
⦁ warm ecstasy of escaping old man winter
⦁ exhilaration of leaving winter behind
⦁ weather,politics, cost of living
⦁ we transport ouselves from...
⦁ things we lack at home
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HOW WE FEEL ABOUT AMERICAN STEREOTYPES AND CANADIAN MAKE IT FUNNY
⦁ brashness
⦁ prepare our best for the unexpected
⦁ jolt to our winter sinapses
⦁ help make it as inexpensive as possible
⦁ an opportunity for us all to work together
⦁ snowbirds have been flocking To Florida
⦁ fanaticism is understandable with the long cold winters
⦁ make it as affordable as staying home in winter and more will come
⦁ have your ego stroked and get the get vip treatment
⦁ strength in numbers
⦁ empathy and understanding for one another
⦁
⦁ help ease the Agitation · MAKING TRAVEL PLANS
⦁
⦁ Contempt · FOR BEING TREATED BADLY
⦁ Disappointment · AVOIDING DISAPPOINTMENT ON VACATION
⦁ Frustration · OF YOUR DEMANDS NOT BEING MET
⦁ Insult · ADDING INSULT TO INJURY
⦁ Disgusted with the service or the quality of the product·
⦁ Frustration your dram vacation turns to frustation
⦁ Remorse · avoid buyers remorse
⦁
⦁ LIFE A CELBRATORY EVENT RATHER THAN ONE FROUGHT
⦁ WITH TENSION AND STRESS- will make THE
⦁ DIFFERENCE BETWEEN A STRESSFUL EVENT OR A JOYOUS EXPERIENCE SECURE IN THE KNOWLEDGE THAT YOU LEFT NO STONE UNTURNED
⦁
⦁ BEFORE THE winter WINDS t to howl-be visual and emotional
⦁
⦁ there is now light at end of tunnel i intend this to be the...
⦁
⦁ help you...prepare our best for the unexpected
ELEVATOR PITCH
Pain – paint a graphic picture of the pain your customers are suffering-
OF CANADA
HOW IT MAKES THEM FEEL
delight
euphoria
elation,
intoxication
delight
sheer ecstasy
Euphoria
exhilaration
jubilation rapture
electrifying light shows, it's all good
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COMMUNITY BUILDING
reliance on ONE ANOTHER
SOLUTION
CLOSING
⦁ I MAKE NO false assumptions THIS WILL BE A LONG SLOG
⦁ patience WITH ONE ANOTHER
⦁ attentiveness TO OUR NEEDS
⦁ assurance i can give you...with the assurance of knowing...
⦁ recognition acknowledgment responsiveness indebtedness praise gratefulness thankfulness response appreciativeness FOR OUR CONTRIBUTION TO THE ECONOMY AND THE CULTURE OVERALL
⦁ THEY SHOULD FEEL A sense of obligation TO BUILD SINERGIES WITH ALL OF US
⦁ if unhappy a chance for businesses to make amends or atone for any injustices
⦁ to redress complaints and improve customer satisfaction and loyalty
⦁ reward programs for ongoing loyalty
⦁ make reparations
REVIEWS CUSTOMER LOYALTY AND REWARDS
⦁ complacency amends atonement compensation complacency justice redress reimbursement reparation resolution reward consternation
⦁ LET ADVERTISERS KNOW WHAT YOU WAnT AND REVIEW THEIR PERFORMANCE AND BE LOYAL WHEN THEY DO IT
⦁ -CUSTOMERS LET ADVErTISERS KNOW WHAT THEY WANT AND HOW SATISFIED
⦁ ANYTIME THINGS GO WRONG YOU WILL HAVE AN OPPORTUNITY TO VENT YOUR VOICE AN BE HEARD
⦁
⦁ PAIN
⦁ 5. GRATITUDE-ALWAYS BE GRATEFUL WHEN THINGS GO WRONG BECAUSE IT IS AN OPPORTUNITY
⦁ GAIN
⦁ and the expense of living there
⦁ peace and tranquility of knowing you will be....by caring business who want you to return year after year
⦁ Apathy · SETS IN AND OUR VACATION IS COMPROMISED
⦁ Embarrassment · FOR YOUR FAMILY AND FRIENDS
⦁ Fear · OF SCREWING UP YOUR TRAVEL PLANS
⦁ Homesickness · THE LAST THING YOU WANT
⦁ IS TO FEEL HOMESICKNESS ON VACATION
⦁ Fear of dissappointment
⦁ Grief lessen your grief
⦁ Homesickness your vacation leave you fealing homesick?
⦁ Horror a living horro
