Whether the service needed be:
Event Blueprinting / Exhibition Design / Event Management / Logistics / Music Production / Music Distribution / Artists & Representatives (Artist Management) / Marketing / Public Relations / Event Hosting / Equipment Hire / Venue Procurement /
We cater to all entertainment needs, with one of the best & most innovative music production and marketing management teams
in Africa. Since our inception in 2006, Crème De La Crème started off as a brain child of Sofet Urbantainment. With events such as Da Les Fresh2Def album launch sponsored by Pimp Juice, Akon & Fat Joe concert after-party, Larryingitis (Catwalk edition) and Gauteng's biggest Valentines Day event The Robot Party, SoFet and its magnitude of connections was later seen branching of into a variety of registered brand names based in different geographic locations. Names such as Bravo Records, Dutch Prince Entertainment, Supermagic Megatainment and Royal Records all originate from the SoFet imprint. And as the times and trends of Entertainment evolved
Into the fast paced, diverse, highly competitive and saturated industry we know today
Life was given to Creme De La Creme Entertainment with the sole purpose of raising AND setting the standards of African Entertainment. We have learned. We have developed. We have grown and become about the business of the urban black and white market. Providing innovative and guaranteed platforms, services and insights, we assist all entities in the entertainment & corporate industry to gain access and connectivity to the markets they wish to target & appeal to. We assist corporate businesses to research, interpret, evaluate and understand these markets. By providing various channels, streams, plans and strategies, we seek to enable brands and the corporate sector to gain access and form personal relationships with consumers in the various markets via traditional, digital & entertainment marketing solutions and platforms. Besides our extensive & matured skills in coordinating & managing events, we are also a lifestyle communications agency. We have collaborated with agencies (media, ad, planning, PR, marketing) and entertaining venues to implement participation media, brand experience and consumer involvement initiatives that ignite word-of-mouth and influence popular media. We are not to be considered your average entertainment company, as our collaborations go beyond the boarders of Africa. Our name is recognised in four different countries through brands and international artists. We have hosted events that have created life time memories and will continue to do so. Created to supplement South Africa to bridge the gap between domestic standards and high quality international event standards, we have set the benchmark for most upcoming event co-ordination companies and record labels. We are the starting point of it all, the pillar on which most knowledge in the industry has come from. Bravo Records (Partner to Crème De La Crème) is the pride of the African hip hop & R&B scene boasting the most culturally diverse & multi talented collection of artistes on African soil. Founded by Uyi Igbinedion, Elijah D H Lubala and Tashinga Chiura (also founders of Crème De La Crème) , the company started active operations in July 2008 and signed artistes such as Hip-hop and R&B duo The Pincode (Nigeria), Pompi (Zambia), Brasco (Zimbabwe) and ELI (D.R.C.) to mention a few. Bravo Records is based both in Nigeria and South Africa, both countries have a consistently vibrant music industry and structure and also have churned out most of the continent
