Anguilla Tourist Board- Head Office

03/02/2025

"Funny how a melody sounds like a memory." Where will you make memories with this week's (February 3rd-9th) entertainment schedule?

31/01/2025

We are looking for confident, camera-ready individuals for an exciting opportunity in Anguilla. Open to all—no experience necessary! Just great energy and living on or visiting the island!

Interested? Register using this link: https://forms.gle/UoabXQLc3AGJXjg39

Contact [email protected] for more details.

28/01/2025

JOB VACANCY

JOB DESCRIPTION

JOB TITLE: MARKETING OFFICER - LOCAL AND REGIONAL

TITLE OF IMMEDIATE SUPERVISOR : CHIEF MARKETING OFFICER

1. MANDATE
Under the general direction of the Chief Marketing Officer assists with the development, implementation, monitoring and continuous review of the marketing plan for the Local and Regional markets; oversees the activities of outsourced marketing agencies; monitors and evaluates marketing performance in local and regional markets; guides the development of, or develops promotional materials for the niche product markets under his/her responsibility; maintains communication and productive relationships with key tourism industry stakeholders in Anguilla and overseas; liaises with Destination Experience

2. KEY DUTIES AND RESPONSIBILITIES
(i) Assists the CMO with the design and implementation of targeted marketing campaigns to attract tourists to the destination.
(ii) Collaborate with advertising agencies and other partners to create compelling promotional materials.
(iii) Assists with the planning, organizing and implementation of familiarization visits for travel writers, influencers and travel agents from regional markets.
(iv) Assists with the development and implementation of the Digital Strategy for the ATB (for local and regional markets
(v) Provides responses to enquiries from regional and local operators in the Tourism Industry;
(vi) Liaises with Destination Experience to maintain current data on available tourism experiences
(vii) Monitors and evaluates marketing performance in assigned area(s);
(viii) Assists with the development of promotional materials.
(ix) Maintain the ATB’s corporate page and LinkedIn Company page to ensure visibility and reputation management.
(x) Assists the CMO with the development and implementation of strategic initiatives for the website(s), social media, creative design, still images and video while working with approved third parties and a content creation team.
(xi) Works closely with the agency responsible for the implementation of the global social media strategy and approves the content calendar with CMO on a bi-weekly basis.
(xii) Ensures the timely upload of press releases and works with the webmaster to ensure the website is functional and updated.
(xiii) Creates communication strategies for sustainable relationships with Tourism stakeholders;
(xiv) Provides information to stakeholders to develop awareness of market potential and marketing opportunities among members of the tourism industry;
(xv) Evaluates the effectiveness of the communication programme;
(xvi) Communicates to CMO any modifications needed for change to communication strategy.
(xvii) Collaborate with the CMO on the development of the Unit’s annual budget based on geographical and niche Marketing Plan;
(xviii) Assists CMO to monitor the use of funds assigned to area of operation;
(xix) Assists CMO with evaluating the achievement of targets against budgetary allocation;
(xx) Makes proposals for adjustment to allocations as necessary.
(xxi) Uphold and strengthen the brand identity of the destination.
(xxii) Ensure consistency in messaging and branding across all marketing channels.
(xxiii) Any other duties which may be required by the Board.

3. KEY RELATIONSHIPS
i. Report to Chief Marketing Officer.
ii. Liaise with the Ministry of Tourism, the Anguilla Hotel & Tourism Association, the Anguilla Chamber of Commerce and Industry, and senior ATB personnel.

5. KEY REPORTS
Data Analytics Reporting.

6. PERSONAL QUALIFICATIONS
- Bachelor’s Degree in Marketing, Communications or related field.
- 3 – 5 years of professional experience in Marketing
- Must be knowledgeable of current trends, in the Tourism and Hospitality Industry
- Knowledge of Social Media
- Hands -on experience in digital marketing, including website management, search engine marketing and social media marketing
- Strong communication. interpersonal and organizational skills
- Excellent time management and organizational skills
- Specialized training in Tourism and experience in a similar or related post in the Tourism and Hospitality industry would be an asset.

Deadline for application is February 10, 2025. Applications should be submitted to:
Ann Watty
Human Resource Manager
Anguilla Tourist Board
James Ronald Webster Building
The Valley, Anguilla
[email protected]

27/01/2025

"We're here because of the music." Here's your entertainment schedule for the week of January 27 - February 02, 2025. 💃

25/01/2025

The Anguilla Tourist Board is excited to announce its partnership with the Festival Del Mar Committee for the promotion and planning of the highly anticipated 2025 Festival Del Mar! Set to take place on April 19-20, 2025, this vibrant event will celebrate Anguilla’s rich maritime culture, featuring an array of activities, local music, delicious food, and more. Stay tuned for more details as we work together to make this year’s festival unforgettable! 🌊🎶

24/01/2025

Anguilla Tourist Board Partners with Charter Air Direct to Promote New Anguilla - San Juan Route

In a strategic move to enhance accessibility to the island, the Anguilla Tourist Board (ATB) is pleased to announce its partnership with Charter Air Direct, operated by Freedom II to promote the new direct service between Anguilla (AXA) and San Juan, Puerto Rico (SJU). This new route marks an exciting opportunity to expand travel options to the island.

With over 22 weekly flights from East Coast U.S. cities to San Juan, Puerto Rico is a critical hub for connecting passengers to Anguilla. In phase one of this partnership, the focus will be on brand awareness, particularly targeting travel advisors and residents in Puerto Rico, promoting Anguilla as a premier destination for discerning travelers.

For further information on flights, schedules, and bookings, please visit www.charterairdirect.com.

About Anguilla
Tucked away in the northern Caribbean, Anguilla is a shy beauty with a warm smile. A slender length of coral and limestone fringed with green, the island is ringed with 33 beaches, considered by savvy travelers and top travel magazines to be the most beautiful in the world. Anguilla lies just off the beaten path, so it has retained a charming character and appeal. Yet because it can be conveniently reached from three major gateways: Miami, FL (MIA), Puerto Rico (SJU), and St. Martin (SXM); and by private air, it’s a hop and a skip away. Romance? Barefoot elegance? Unfussy chic? And untrammeled bliss? Lose The Crowd, Find Yourself.

About Charter Air Direct
Charter Air Direct is a public charter operator. It has arranged charter flights with Freedom II Bermuda, an airline that offers quality and reliable services on modern aircraft. Charter Air Direct provides charter services between Anguilla, BWI and San Juan, Puerto Rico. The charter service provides air transportation services for this route, delivering a convenient, comfortable and safe, flight experience on aircraft that are roomier than the standard coach service. Freedom II Bermuda’s aircraft take passengers to an altitude of 30,000 feet, ensuring a smooth, short flight. Charter Air Direct is planning to expand its charter flight offerings to additional Caribbean Islands in the future. With Charter Air Direct there has never been an easier or faster way to fly between Anguilla and San Juan, Puerto Rico in the comfort of an Embraer 170. For more information visit CharterAirDirect.com or call 866-236-1394

24/01/2025

"Mark your calendars! 🌊🎶 Festival Del Mar is just around the corner, April 19-20 ,2025! Get ready for an unforgettable day of music, food and all things sea related. You don't want to miss it!

Welcome to the Anguilla Tourist Board Head Office Page!

Stay informed about local events, cultural showcases, and important updates. Discover the beauty and traditions of Anguilla. Follow us for news, highlights, and stunning photos.

23/01/2025

In early December we hosted Canadian journalist, Jennifer Weatherhead, and we’re excited to share her feature on Anguilla, which aired on CHCH Television.

When it comes to a truly relaxing vacation, nothing quite beats the sun and sand! We are escaping this winter weather and heading to Anguilla with travel and lifestyle editor Jennifer Weatherhead Harrington.

20/01/2025

"Surrounded by sounds, engulfed in vibrations. Music is the universal language we all speak fluently." 🌍🎤

Here's the entertainment schedule for the week of January 20 - 26, 2025.

NB: This schedule is subject to change or update.

13/01/2025

🎶 Get ready to groove! Don’t miss out on the rhythm! Check out the entertainment schedule for Jan 13 - 19, 2025 and join us for a week of musical magic!🎤

NB: This schedule is subject to change or update.

10/01/2025

Friday Trivia: Guess where we are!

Prize: ATB Gift Bag

To qualify:
- Comment below with your answer
- Like and share this post
- Follow our page

All eligible person with correct answers will be entered in a draw to determine the winner.

07/01/2025

In collaboration with Zemi Beach House and CeBlue Villas the Anguilla Tourist Board hosted a UK Media FAM in July 2024. We are happy to share an article from one of the journalist, Dale Walker. Click the link and enjoy the read: https://www.dailymail.co.uk/home/you/article-14236323/Anguilla-travel-guide.html

Discover the best hotels, restaurants, beaches and things to do in Anguilla,

06/01/2025

🎶 Feel the Rhythm of Anguilla! 🎶

Get ready for an unforgettable lineup of live music that showcases the heart and soul of our island! 🌴✨ From beachside serenades to vibrant nightlife vibes, Anguilla's music scene is calling your name.

January 6th - 12

N.B. Music schedule is subject to change.

30/12/2024

🎶✨ Kickstart the New Year with Rhythm & Vibes! ✨🎶

28/12/2024

28/12/2024

On December 27, 2024, Anguilla proudly welcomed the luxurious Explora I, marking a significant milestone in the island’s growing reputation as a premier destination for luxury cruise tourism. Passengers enjoyed Anguilla’s world-class beaches, vibrant hospitality, iconic and historical landmarks and renowned culinary experiences.

The inaugural ceremony was attended by the Hon. Haydn Hughes, Minister of Tourism; Merrick Richardson, Parliamentary Secretary; Melisha Maccow-Niles, ATB Chairperson; and Chantelle Richardson, Deputy Director of Tourism, celebrated this landmark event. Special thanks to Bennie’s Travel and Tours, the official agent for Explora I, for coordinating the arrangements for this memorable visit.

This visit highlights the importance of luxury cruise tourism in boosting Anguilla’s economy, benefiting local businesses, and showcasing the island’s unmatched experiences to discerning travelers worldwide.

27/12/2024

On Wednesday, December 18, 2024, representatives from Anguilla Tourist Board and Ministry of Tourism met with the French St. Martin Tourist Board to brainstorm innovative avenues for collaboration!

Together, we explored ways to enhance visitor's experience, join forces to promote our destination, and create unforgettable memories for visitors to our beautiful islands.

23/12/2024

"It's beginning to look a lot like Christmas!" 🎄

Spread and enjoy the festive cheer with our entertainment schedule for the week of December 23 - 29, 2024. 🎵