15/06/2022
*New case*
Client: Hi, Pro!
Field: EdTech
Brand platform, Social Media Guide, Branded Media, Website
Three successful women built their careers in big HR companies, and after a revision of values and a search for work-life balance, they combined their unique experience and expertise to launch an educational plathform. This is a story about the start of the EdTech startup Hi, Pro!
Hi, Pro! Is an online educational platform for those who want to find a profession in demand that brings a sense of self-fulfillment and a good income.
The project Hi, Pro!, using the author's technique, translates the uniqueness of a person into his relevance.
Mission:
Hi, Pro! helps people to find the career path in the current uncertain reality. So that as many people as possible find themselves and realize their potential in their favorite business.
Philosophy:
Each person has all the abilities to achieve fantastic results on his way. Everyone can enjoy their job and do what they are interested in.
Values:
help people
be trendsetters
motivate for big steps in the career path
The project is young, energetic, positively charged, so it got a yellow corporate color 🟨.
The brand logo Hi, Pro! consists of 3 lines (3 founders) and resembles a hand that greets and shows coolness of a professional, at the same time referring us to the digital field. We managed to convey that emotion when a professional feels successful, when he is good at his job and knows about it. In the text part of the logo, the exclamation mark is a copy of the upside down letter ‘i’. The logo conveys two ideas: a sense of professionalism and confidence (this is achieved through the use of a dense horizontal grotesque font) and a positive impulse, dynamics (diagonal rhymed guides).
Check new study case Hi, Pro in our website => https://dreambrand.studio or in our behance page https://www.behance.net/gallery/145030473/Hi-Pro.
https://hipro.spacecareer
Antonina Bolgova Natasha Zhivova lyubov