The Ästhetiker Winter MÄSH presented by G-Shock, defined by an acronym from it’s elements of Music, Art and Snowboard Happening, is three day ‘Contesti-val’ style celebration to this board culture jamboree. Ästhetiker Winter MÄSH presented by G-Shock
Saalbach Hinterglemm, SalzburgerLand, Austria, 13th–15th February 2013
The Ästhetiker, in conjunction with the Saalbach Hinterglemm Lift Company and
Tourism Board, announce the signing of a partnership to realize a new winter season event for 2013. Presented by G-Shock, the Winter MÄSH is the latest creation by the Ästhetiker crew, renown for producing team based snowboarding contests fused with live music, interactive art elements combined to showcase the best in boardsports culture. With support from partners Vans, Red Bull and Fiat, the inaugural Winter MÄSH presented by G-Shock promises to be a highlight on this season’s winter calendar kicking off over the 13th – 15th of February 2013 in Saalbach Hinterglemm, SalzburgerLand, Austria. A long held Ästhetiker ambition has been to deliver their unique take on board sports happenings in an accessible, centralized, valley based venue. The Winter MÄSH concept, defined by an acronym from it’s elements of Music, Art and Snowboard Happening, unearthed the perfect event site and partner in Saalbach Hinterglemm. Plans for a new contest line in the existing, season long Nightpark at the base of the Unterschwarzach Bahn in Hinterglemm have already been drawn up. Two man teams will battle it out on a creative kicker and rail line ending in the Red Bull End Section at a head-to-head final in front of the main music stage. Supported by daily sets from world class DJ’s, the snowboard finals will be followed by Live International headlining acts creating a climax to the three day ‘Contesti-val’ style celebration to this board culture jamboree. True to it’s name, the Winter MÄSH will rock Saalbach Hinterglemm from start to finish with daily (and nightly) highlights including the infamous Red Bull Brandwagen Street Party, live music acts, event village, ‘Ä-lternative’ Clubbing nights and an interactive Art Exhibition inspired by local talent and 20-years of Ästhetiker crew happenings. The Winter MÄSH crew look forward to welcoming everyone to this next adventure and invites the whole boardsports family to come celebrate this veritable ‘mash up’ of all the best in Music, Art and Snowboarding at a once a year Happening in Saalbach Hinterglemm over the 13th – 15th of February 2013.
