17/07/2020
REGION OF CRETE
PRESS OFFICE
PRESS RELEASE
Crete - Sense the Authentic
Region of Crete’s brand new tourism campaign
What makes Crete unique?
It’s something more than the island’s beauty, its history and its people.
It is its truth and authenticity.
Authenticity that you feel when gazing from atop Psiloritis mountain, you hear it when the Cretan lyra is playing, you taste it in the Cretan olive oil sprinkled on hand-made bread, you feel it in the warm sand, you smell it in the blooming flowers. But above all, you experience it in the unique hospitality of the island, where God Xenios Zeus was born, protector of the island and the ‘xenos’ i.e. the visitor.
The central idea of the campaign highlights the uniqueness that Crete offers to its visitor as a destination. It focuses on originality, but also on the richness of experiences offered all four seasons of the year, always with the same differentiating characteristic: Authenticity.
Through the central message "Sense the Authentic", we are building a campaign that invites visitors to discover everything that composes the unique tourism experience of Crete. It encourages the visitors to feel, to experience with all their senses the hospitality of the locals and the tourism professionals, expressed through the passion and love for their work, but also through their deeply rooted moral obligation to offer the "best" and, most importantly, the "authentic". With more than 1,000 kilometers of coastline, rich history, aromas and flavors that fascinate every visitor, Crete, the birthplace of Europe's oldest civilization, welcomes its visitors with optimism and continues to offer, especially in this unprecedented time, authentic relations with the visitors, based on mutual responsibility.
St. Arnaoutakis: "Holidays in Crete are authentic!"
Stavros Arnaoutakis, Regional Governor of Crete, points out: “Holidays are the dream that young children capture in their paintings, fun time for young people, an opportunity to relax for the older ones. Holidays in Crete are authentic! The people, their smile, the unique flavors, the cultural monuments, the nature, all compose an authentic landscape from one end of Crete to the other. The island of hospitality invites you and awaits you to live the dream, to enjoy this unique place. Crete is here and promises to offer visitors powerful experiences that awaken all senses".
The new videos
Enjoy our 2 new videos produced by Indigo View in collaboration with Choose Strategic Communications Partner, directed by the awarded Cretan director Theodore Papadoulakis.
(General): “Crete- Sense the Authentic”: https://www.youtube.com/watch?v=wxkc-02Tw-M&list=PL-XhMPcWDI3k59PFfweU1VfMie9ez3RF0&index=2
(Themed): “Crete- Sense the Authentic Taste”: https://www.facebook.com/CreteRegion/videos/259343155322268/
Road map
The campaign, which is launched today in Greece and soon abroad, is structured around the authenticity of Crete and features 10 brand new thematic videos and 4 radio spots in 5 languages, new high quality and visually appealing images, participation in exhibitions in the main tourist markets for Crete, familiarization trips for journalists and bloggers, tour operators’ hosting, activities to attract film producers, events in Crete and abroad, a social media campaign, hardcopy and digital promotional material as well as targeted tourism surveys.
The tourism campaign of the Region of Crete is especially designed to be up-to-date and dynamic, so as to adapt to the needs of Crete and the shifting tourism conditions. It is an integral part of Region of Crete’s tourism strategy, which aims to highlight the comparative advantages of the destination and the global empowerment of the brand name "CRETE".
Window to the world
At the same time we are opening a window to the world soon with the enrichment of the content of the tourism portal of the Region of Crete www.incrediblecrete.gr, available in five languages, by adding new topics, an online game for children about the history of the island and the digital upgrade of the portal. At the same time, we are upgrading the pioneering Intelligence Interactive Systems that we have installed on the island arrival points (Heraklion Airport, Heraklion and Souda Port, Chania Central Market and Chania Port) in collaboration with the Institute of Technology and Research on Crete. These innovative applications enable the visitors to get an overall glimpse of Crete as of their first moments on the island.
