Jac Bowie

Jac Bowie Entrepreneur, media personality, travel lover

With a 15-year events career producing everything from book tours to burlesque shows, Owner Jac Bowie is no stranger to managing demanding schedules, creative problem-solving on the spot, and curating once-in-a-lifetime experiences with meticulous attention-to-detail. Her portfolio includes work for iconic clients like Cirque Du Soleil, Sydney Gay & Lesbian Mardi Gras, and the Museum of Contempora

ry Art in Sydney—but she eventually found her true home in the world of weddings, where she could apply her impressive organisational skills and sharp stylist’s eye in a more intimate way. As a seasoned event producer with over 500+ events under her belt, an array of specialist wedding planning & event design courses, and the title of “trained travel agent” to her name—all of which come in quite handy as she works to plan everything from intimate elopements to expansive wedding weekends for couples across Australia and beyond. She’s been named one of the top Top 15 wedding and event stylists in Australia and New Zealand by Truly Madly Deeply and one of the Top 20 Wedding Planners to Follow on Instagram by Hello May—and has events published everywhere from Wedded Wonderland to WedShed. Whether she’s diving deep into design details with a couple over cheese and wine, jet-setting to New Caledonia (her favourite place on Earth) to produce a dreamy destination wedding, or firing up her outdoor fireplace for a creative culinary delight—she loves creating meaningful experiences, meeting fresh faces, and embracing never-before-told stories.

10/02/2025

As a wedding professional, you’ve likely heard it all: download guides, checklist freebies, and budget spreadsheets. But have you considered using a quiz to market your business? It’s time to turn fun into lead gold!

What Is Quiz Marketing?Quiz marketing involves creating fun, interactive quizzes that your audience can’t resist. Think of BuzzFeed-style quizzes but tailored to your business. For example, a photographer might ask, “What’s Your Wedding Photography Style?” or a florist might try, “What’s Your Bridal Bouquet Personality?”

Why Does Quiz Marketing Work?

- Personalization: People love learning more about themselves. A quiz offers tailored results that resonate deeply.

- Engagement: Quizzes are interactive and fun, making them far more engaging than static lead magnets.

- Lead Generation: By offering the results in exchange for contact details, you’re building a valuable email list.

Engage clients and grow your email list with fun quizzes.

09/02/2025

As a wedding professional, you’re constantly juggling tasks while trying to grow your business. Passive income streams can be a game-changer, but leveraging the right tools is essential to streamline your efforts and maximize results.

From creating digital products to automating marketing, these tools will help you efficiently build, promote, and scale your passive income empire.

1. Content Creation Tools

1.1 CanvaPerfect for designing beautiful templates, guides, and social media graphics without the need for professional design skills.

- Use Case: Create wedding planning templates, PDFs, or social media promos.

- Why It’s Great: Intuitive interface, pre-designed templates, and brand kits to ensure consistent visuals.

1.2 Google Docs & SheetsIdeal for creating spreadsheets, checklists, and planning documents that can be sold as digital products.

- Use Case: Wedding budget trackers or guest list organizers.

Maximize your passive income with essential tools for wedding pros.

08/02/2025

For wedding professionals, building a passive income funnel is a smart way to grow your revenue without stretching yourself thin. A well-designed funnel turns casual browsers into paying customers, automating the process so you can focus on your core services while earning money in the background.

Let’s break down the steps to create a passive income funnel tailored to your wedding business.

What Is a Passive Income Funnel?

A passive income funnel is a step-by-step system designed to guide potential customers from discovery to purchase. It works on autopilot, allowing you to sell digital products, courses, or affiliate recommendations without manual effort.

Why You Need One:

- It creates a consistent income stream.

- It helps you reach more people with less effort.

- It maximizes the value of each lead or website visitor.

Step 1: Identify Your Passive Income Offer

Start by choosing the product or service you want to promote through your funnel.

Transform your wedding business with a passive income funnel.

07/02/2025

Your niche expertise as a wedding professional is more than a service—it’s a goldmine for passive income. Whether you specialize in destination weddings, luxury styling, or intimate elopements, your knowledge holds value for others. Turning your unique skills into products or services can create new revenue streams and establish you as an authority in the industry.

Here’s how to leverage your expertise for profit, step by step.

Step 1: Identify Your Unique Niche

Your niche is what sets you apart from the competition. It’s the foundation of your passive income strategy.

How to Identify Your Niche:

- What are you known for? Do clients praise your attention to detail, your artistic styling, or your expertise in a specific type of wedding?

- What are your most popular services? Which offerings attract the most clients?

- What do people ask for advice on? If people frequently seek your guidance, that’s a clue to your niche.

Unlock new revenue streams with your wedding skills.

06/02/2025

Affiliate marketing is one of the simplest ways to generate passive income while offering value to your audience. It’s a win-win: you recommend products or services that your audience loves, and you earn a commission every time someone makes a purchase through your unique link.

For wedding professionals, affiliate marketing can complement your main services, enhance your credibility, and diversify your income streams. Let’s explore how you can get started and maximize your earnings.

What is Affiliate Marketing?

Affiliate marketing is a performance-based revenue model where you earn a commission by promoting someone else’s products or services.

How It Works:

- Join an affiliate program (e.g., Amazon Affiliates, Awin, or brand-specific programs).

- Get unique affiliate links to share on your website, blog, social media, or emails.

- Earn a percentage of sales made through your link.

Unlock new income streams for your wedding business today!

05/02/2025

Templates are the unsung heroes of the wedding industry. Whether it’s planning checklists, floral arrangement guides, or seating charts, wedding professionals rely on tools to make their processes smoother. The best part? Those tools can become a lucrative passive income stream when packaged and sold as templates.

Here’s your step-by-step guide to creating and selling templates tailored for your niche.

Why Templates Are Perfect for Passive Income

- Low Upfront Costs: You likely already have the materials—turn them into products!

- High Demand: Couples and wedding pros alike crave tools that simplify the planning process.

- Evergreen Potential: A well-designed template can generate income for years with minimal updates.

Step 1: Identify Templates You Can Sell

Start by looking at your own workflows. What tools do you use repeatedly?

Turn your wedding planning tools into a profitable venture.

30/01/2025

SEO can seem overwhelming, but the truth is, you don’t need to spend hours every day to see results. By dedicating just a little time each month, you can gradually improve your website’s visibility, attract more clients, and grow your wedding business.

Here are seven simple SEO tasks to tackle each month to keep your website thriving.

1. Review and Refresh Existing Content

Search engines love updated content. Take a look at your existing blog posts and service pages to ensure they’re current and relevant.

What to Do:

- Update outdated information (e.g., wedding trends for 2023 → 2024).

- Add new examples or photos of your recent work.

- Refresh keywords based on new research to align with what couples are searching for now.

Pro Tip: Use Google Search Console to identify which pages have dropped in rankings and focus on refreshing those first.

2. Research New Keywords

The way people search evolves over time, so keeping your keyword strategy updated is essential.

Enhance your wedding business with these 7 simple SEO tasks.

29/01/2025

Imagine your wedding business website drawing 50,000 visits per month. This milestone doesn’t just mean more traffic—it translates into more inquiries, bookings, and revenue. Achieving this level of traffic requires consistent effort, smart strategies, and a focus on SEO.

Here’s how to scale your wedding business to hit 50,000 monthly visits and beyond.

1. Create a Strong Foundation with Keyword Research

Your SEO journey begins with understanding what your ideal clients are searching for.

How to Find the Right Keywords:

- Use tools like KeySearch, Ubersuggest, or Google Keyword Planner.

- Focus on specific, long-tail keywords like “Best wedding venues in Dallas for 2024.”

- Look for keywords with high search volume but low competition.

Pro Tip: Create a spreadsheet to organize keywords by topic and priority.

2. Build Topic Clusters to Dominate Niches

Topic clusters are groups of related blog posts and pages centered around a core topic.

Unlock the secrets to scaling your wedding business online.

28/01/2025

Artificial Intelligence (AI) is revolutionizing SEO, making it easier than ever for wedding professionals to create content, streamline workflows, and boost search engine rankings. ChatGPT, in particular, can act as your virtual assistant, saving you time while helping you craft engaging, optimized content.

Here’s how to use ChatGPT to level up your wedding business and dominate search rankings.

1. Generate Blog Post Ideas in Seconds

Struggling to come up with fresh content ideas? ChatGPT can brainstorm topics based on your niche.

Example Prompt:

- “Generate 10 blog post ideas for a wedding planner targeting destination weddings in Italy.”

Output Examples:

- “Top 10 Romantic Wedding Venues in Tuscany.”

- “How to Plan a Stress-Free Amalfi Coast Wedding.”

Why It Works: ChatGPT provides tailored ideas that align with your target audience’s interests.

2.

Utilize ChatGPT to enhance your SEO and save time.

27/01/2025

Every day, potential clients are searching for answers to their wedding planning questions. What if your website became their go-to resource? By addressing their most pressing concerns through FAQ pages and blog posts, you can position your business as a trusted expert and convert curious readers into loyal clients.

Here’s how to leverage FAQs and blogs to grow your wedding business.

1. Start with the Questions You’re Already Answering

Think about the questions clients ask you most often. These are goldmines for SEO and content creation.

Examples:

- “What’s included in your wedding planning services?”

- “How much does a wedding florist cost?”

- “What are the best wedding venues in ?”

By addressing these questions on your website, you’ll not only save time answering the same queries repeatedly but also attract clients searching for the same information.

2. Create a Dedicated FAQ Page

An FAQ page is one of the simplest ways to provide value and improve your SEO.

Use FAQs and blogs to attract clients and grow your wedding business.

26/01/2025

“Hey Siri, who’s the best wedding planner near me?”

With voice search on the rise, wedding professionals need to adapt their SEO strategies to capture these spoken queries. Voice search is conversational and often more specific than typed searches. By optimizing for this technology, you can stay ahead of the curve and connect with more clients.

Here’s how to prepare your wedding business for the world of voice search.

1. Understand How Voice Search is Different

Voice searches are typically:

- Conversational: People phrase voice queries as questions or full sentences (e.g., “What are the best wedding venues in Seattle?”).

- Specific: Voice users are often looking for immediate answers (e.g., “Which florists in New York City deliver bouquets?”).

- Mobile-Focused: Most voice searches happen on mobile devices or smart speakers.

Your SEO strategy needs to reflect these nuances to rank for voice queries.

2.

Prepare your wedding SEO for voice search and attract more clients.

25/01/2025

If you’re a wedding professional who serves a specific region, mastering local SEO is a game-changer. When potential clients search for “wedding florist near me” or “top wedding planners in ,” local SEO ensures your business is front and center.

Here’s how to boost your local search visibility and attract more clients in your area.

1. Claim and Optimize Your Google My Business (GMB) Profile

Google My Business is essential for local SEO. It’s often the first thing potential clients see when they search for services near them.

Steps to Optimize GMB:

- Claim Your Profile: Visit Google My Business to create or claim your listing.

- Complete Your Profile: Add accurate business details like your name, address, phone number, website, and hours of operation.

- Upload Photos: Include high-quality photos of your work, venue setups, or products.

- Encourage Reviews: Ask satisfied clients to leave glowing reviews—they’re critical for building trust and improving rankings.

2.

Attract more clients with effective local SEO strategies.

24/01/2025

Your blog isn’t just a place for pretty pictures and wedding stories; it’s a powerful tool to establish authority, connect with your audience, and boost your search engine rankings. With the right blog topics, you can attract couples who are actively planning their big day and convert them into loyal clients.

Here are some high-impact blog ideas tailored for wedding entrepreneurs, along with tips to make your content stand out.

1. Venue Spotlights

- “Top 10 Wedding Venues in .”

- “Hidden Gems: Unique Wedding Venues in .”

- “Rustic Chic: The Best Barn Wedding Venues in .”

Why it Works:Couples often start their wedding planning by searching for venues. These posts position your business as a go-to resource while attracting local search traffic.

2.

Attract clients and enhance visibility with smart blog topics.

23/01/2025

Imagine couples searching for their perfect wedding planner, florist, or photographer, and your business appears at the top of their Google search results. With the right SEO strategy, this dream scenario can become your reality—no expensive ads required. Here’s how to use SEO to attract your ideal clients effortlessly and organically.

1. Start with Your Dream Client in Mind

SEO works best when it’s tailored to the audience you want to attract. Create a detailed profile of your dream client:

- Are they looking for luxury destination weddings?

- Do they want eco-friendly wedding décor?

- What questions are they asking during their planning process?

For example, if you want to attract couples planning a vineyard wedding, focus on keywords and content that align with that niche.

2. Use Keywords Your Clients Are Actually Searching For

Keywords are the bridge between your website and your dream clients.

Use SEO to connect with your dream clients effortlessly.

22/01/2025

Growing a wedding business in a competitive market can feel overwhelming, but Search Engine Optimization (SEO) offers a powerful, cost-effective way to attract clients and grow your brand. Whether you’re just starting out or looking to take your business to the next level, these seven steps will help you create a profitable wedding business using SEO.

1. Define Your Niche and Audience

The wedding industry is vast. To stand out, you need to narrow your focus and identify your ideal clients.

- Specialize: Are you targeting destination weddings in Tuscany? LGBTQ+ weddings? Intimate elopements?

- Understand Pain Points: What challenges do your clients face, and how can you solve them?

Your niche will guide the keywords you target and the content you create.

2. Build a Strong Website Foundation

Your website is your digital storefront. Make it clean, user-friendly, and optimized for search engines.

Unlock the secrets to a successful wedding business!

21/01/2025

Search Engine Optimization (SEO) might sound intimidating, but at its core, it’s about making your website easier to find for people who need your services. Whether you're a florist, photographer, planner, or other wedding professional, SEO can help you connect with couples searching for exactly what you offer.

Let’s break down the essentials of SEO in simple terms and show you how to use it to grow your wedding business.

1. What is SEO?

SEO is about helping search engines like Google understand your website. Think of Google as a matchmaker: it connects people with the websites that best answer their questions. Your goal is to make sure Google knows:

- What your website is about.

- Where you’re located (if your services are local).

- Why your content is the best answer for a specific search.

For example, if someone types “wedding photographer in Atlanta” into Google, SEO helps your site appear in the results.

2.

Unlock the secrets of SEO to attract more couples.

20/01/2025

When Nina Clapperton started her blog, it wasn’t a business—it was a way to update her family on her travels while she globe-trotted through 12 countries. Fast-forward to today, and that same blog has evolved into a thriving six-figure empire, generating over $30,000 a month. So, how did she do it? The answer lies in mastering Search Engine Optimization (SEO).

If you’re a wedding professional looking to scale your business, Nina’s story offers a treasure trove of inspiration. Here’s how she turned her blog into a business, and how you can apply the same strategies to grow your wedding brand.

1. Find Your Niche and Audience

Before Nina discovered SEO, her blog was all over the place—covering random topics that didn’t connect with a specific audience. Once she narrowed her focus to travelers interested in living abroad, her content began to resonate.

Takeaway for Wedding Professionals:Find your niche! Are you specializing in micro-weddings? Destination weddings in Italy?

See how SEO helped Nina build a six-figure empire!

Address

PO Box 523
Cooroy, QLD
4563

Website

http://www.weddingacademyglobal.com/

Alerts

Be the first to know and let us send you an email when Jac Bowie posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Jac Bowie:

Videos

@aboveelevendubai

In this episode, Jac Bowie interviews Tayler Cusick Hollman, a serial entrepreneur and copywriter, on the topic of integrating passive income streams into wedding businesses. Tayler shares insights from her own business journey, emphasizing the importance of simplifying marketing efforts for wedding professionals. The conversation covers a range of passive income opportunities, including resources, templates, affiliate promotions, branded products, physical goods, and educational courses. Tayler underscores the advantages of income diversification and underscores the necessity of effective marketing strategies, including email campaigns, retargeting ads, social media engagement, blogging, and leveraging Pinterest. Acknowledging the commitment required to establish and sustain passive income streams, the discussion between Jac Bowie and Tayler also delves into marketing tactics for higher-priced products, the creation of templates and workflows to streamline income generation, the importance of content consistency and repurposing, and making use of off-peak seasons to boost passive income.

In this episode of the Wedding Empires podcast, I had the pleasure of interviewing Laurel Vines, an expert in website design and branding, specifically focusing on the ShowIt platform. Laurel shared valuable insights and tips on how wedding professionals can optimize their websites to attract and retain clients. We delved into the unique features of ShowIt, a user-friendly website builder originally designed for photographers but now used by various creative professionals. Laurel highlighted the drag-and-drop capabilities of ShowIt, making it easy to design without the need for coding. She also emphasized the platform's SEO-friendly nature and seamless integration with WordPress for blogging. The discussion then shifted to the importance of branding and storytelling in effective marketing for wedding businesses. Laurel emphasized the need for branding to reflect the values and experiences provided by the business, with a focus on making the ideal client the hero of the story. Find this episode of Wedding Empires wherever you listen to your podcasts, or find the direct links here www.weddingacademyglobal.com/podcast

Discover the transformative power of local marketing for wedding professionals as we sit down with an expert strategist and delve into the game-changing tactics that can set your business apart. Picture hosting your very own flower arrangement workshop to dazzle your community, or think about the buzz you could create with impromptu photoshoots that capture life's spontaneous moments. Our conversation with local marketing expert, Madelyn Furlong will reveal how to leverage those personal connections to turn your clients into vocal supporters of your brand. When it comes to building a trusted local network, it's all about those genuine interactions that forge lasting relationships. We'll share why a handshake and a smile at a neighbouring business can do more for your reputation than a dozen emails, and why little acts of kindness, like leaving glowing reviews for fellow vendors, can come back to you tenfold. Plus, we discuss the art of soliciting authentic client testimonials that keep the positive vibes flowing and help safeguard your business against the occasional negative review. But wait, there's more – networking isn't just schmoozing at social events, it's an art form, and we're breaking down how you can tailor it to your unique style. Listen to this episode of Wedding Empires wherever you listen to podcasts or find the direct link here www.weddingacademyglobal.com/podcast

In this episode of Wedding Empires, we have the pleasure of hosting Kylie Kelly, a seasoned expert in visibility strategy and email marketing. Join us for an insightful exploration into the intricate world of crafting compelling email campaigns that resonate deeply with your audience and drive meaningful engagement. Kylie Kelly brings a wealth of experience and expertise to the table, making this episode a must-listen for wedding professionals seeking to elevate their email marketing game. Throughout our conversation, Kylie shares invaluable insights, practical tips, and entertaining anecdotes that shed light on the art and science of effective email communication. Embark on a journey with Kylie as she unravels the secrets behind crafting captivating email subject lines. Drawing from her extensive experience, Kylie shares her tried-and-tested methods for capturing attention and sparking curiosity, ensuring that your emails stand out in crowded inboxes. Discover how storytelling can breathe life into your email campaigns, forging authentic connections with your audience and fostering long-lasting relationships. Kylie offers actionable advice on infusing your emails with personality, emotion, and narrative flair, turning mundane messages into memorable experiences. Listen to this episode of Wedding Empires wherever you listen to podcasts or find the direct link here www.weddingacademyglobal.com/podcast

In this episode, Jac & Ben are joined by Heidi Thompson, wedding business coach and Host of Evolve Your Wedding Business Podcast. Together, they dive into the topic of standing out in a crowded market in the wedding industry. Heidi shares her journey of how she got started in the

In this Wedding Empires episode, we're diving into a topic that's crucial for any wedding professional looking to expand their online presence—Search Engine Optimization, or SEO. We're thrilled to have our special guest, Nina Clapperton, a renowned blogger and the genius behind "she knows SEO." Nina transitioned from travel blogging to earning an impressive $30,000 a month passively through SEO and now educates over 3,500 students on replicating her success. In this episode, titled "7 Easy SEO Tips to Get Your Wedding Website Found on Google with Nina Clapperton," we'll unpack the foundations of SEO and how it can transform your wedding business without the hefty cost of ads. Nina will share her personal journey from zero income to scaling her blog to 65,000 page views in just six months, revealing her strategies and the potential of digital products and affiliate marketing. For those new to SEO, Nina's lessons will demystify the technicalities and show you how to make your content irresistible to Google. You'll learn practical tips, including knowing your audience, focusing on your niche, and the power of digital PR. We'll also touch on the power of backlinking how reaching 50,000 sessions a month can lead to significant financial benefits, like passive income through ad networks. Listen to this episode of Wedding Empires wherever you listen to podcasts or find the direct link here www.weddingacademyglobal.com/podcast

In this episode of Wedding Empires, we embark on an enlightening journey into the world of AI image tools and their revolutionary impact on modern weddings. Join us as we engage in a captivating conversation with Michael Pearson-Adams, a leading expert in leveraging AI to reshape the wedding landscape. Gain insights from our esteemed guest, Michael Pearson-Adams, as he draws from his extensive background and expertise to shed light on the transformative potential of AI in the wedding industry. Discover the unparalleled capabilities of AI in revolutionizing wedding workflows and igniting creativity for wedding professionals. Michael and Jac delve into the transformative impact of AI image generation tools like Mid Journey, offering invaluable insights into streamlining processes and unlocking new possibilities. Explore a diverse array of AI tools available to wedding planners, photographers, and decorators. From generating image prompts to creating stunning visuals quickly, AI tools offer indispensable assistance and inspiration at every stage of the wedding planning process. Learn the importance of refining AI-generated images to align with specific design requirements. Listen to this episode of Wedding Empires wherever you listen to podcasts or find the direct link here www.weddingacademyglobal.com/podcast

In this episode of Wedding Empires, we dive into the dynamic world of Chat Marketing and Funnels and their transformative role in the wedding industry. Joining us is Mariana Gonzalez, the General Manager of The Wedding Academy, who shares her insights on leveraging Chat Marketing to elevate your wedding business. Mariana delves into the potential of chatbots, offering practical advice on overcoming challenges and unlocking new avenues for sales and engagement. Throughout the conversation, she emphasizes the importance of strategic planning in maximizing the effectiveness of chat marketing strategies. By mapping out customer journeys and identifying common questions and needs, wedding professionals can tailor their approach to better serve their audience. Furthermore, Mariana highlights the significance of using conversational language and actionable call-to-actions in chat marketing. These elements not only prompt leads to take the next step but also foster meaningful engagement and increase conversion rates. Integrating chat marketing with other platforms and tools, such as CRM systems and social media, further amplifies its impact, providing a cohesive and comprehensive marketing strategy. Find this episode of Wedding Empires wherever you listen to your podcasts, or find the direct links here www.weddingacademyglobal.com/podcast