Big Red Group

Big Red Group A beautiful 5 star energy rated, award winning new space that amplifies how we work together, which is inclusive and central.
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Headquartered in Sydney's CBD Australia, Big Red Group is the largest marketplace of experiences in ANZ, and home to leading brands including Adrenaline, Experience Oz, Experience Oz Local Agent, Lime&Tonic, and RedBalloon. Our workspace:
As a growth business with a culture that requires challenge, accountability, clarity of communication and alignment, it was time for us to come together to showc

ase the new paradigm of work. Work is something we do rather than somewhere we go. We believe:
The purpose of a workspace is to make the most of each team members creativity and contribution. It is a place that we are proud of and that brings together our community. A place to host events, collaborate, learn, socialise and of course work. Big Red Group is growing rapidly, and we know that this will continue if we do this right – the office will be where our business, our values and our people meet – an environment where we can continue to push, innovate, and importantly move forward. Providing a physical office whilst still offering a flexible work. Each of our team members has been given the choice of how to use the space. Have a permanent desk for full time office work, book a space if taking a hybrid approach (regular days per week), or if primarily working remotely then use the drop in spaces if in town.

After months of planning and integration work Experience Oz, and Destination Cairns Marketing are today bringing their j...
01/04/2022

After months of planning and integration work Experience Oz, and Destination Cairns Marketing are today bringing their joint venture to life. Big Red Group’s Chief Growth Officer Matt Cavalier who has been leading the integration work is pleased with the progress the team has made, with hotels set to benefit throughout the North Queensland region.

https://bit.ly/36wYW38

Experiences @ Work are an important part of the culture at Big Red Group, enritching the workplace environment. Recently...
30/03/2022

Experiences @ Work are an important part of the culture at Big Red Group, enritching the workplace environment. Recently, the team had the opportunity to get out in the sun and enjoy picturesque views of Sydney Harbour 🌊 ☀️

It has been another busy few weeks for our Supply Team, out on the road and enjoying the opportunity to connect in-perso...
29/03/2022

It has been another busy few weeks for our Supply Team, out on the road and enjoying the opportunity to connect in-person with our supply community. Here, Supply Market Manager Rebecca Madden, had the chance to catch-up with Melbourne Cricket Ground (MCG)

Long-time supply partner, Trippas White Group, faced barriers throughout the pandemic as a hospitality experience provid...
24/03/2022

Long-time supply partner, Trippas White Group, faced barriers throughout the pandemic as a hospitality experience provider. They learnt many lessons about staying agile and flexible, especially with the confusion that sporadic closures had on consumer confidence. They highlight the importance of maintaining relationships, effective communication and how the support from Big Red Group helped them thrive post-lockdowns, having the opportunity to enter a deeper commercial partnership with Big Red Group.

https://bit.ly/3tCeuLt

Meet Karis Dorrigan - Head of Product at Big Red Group, with a passion for product, she has bought incredible momentum a...
24/03/2022

Meet Karis Dorrigan - Head of Product at Big Red Group, with a passion for product, she has bought incredible momentum and drive into growing product into a high functioning area of the business. Dorrigan has a clear vision on where she can take product, and is excited at the opportunity to build capability, drive growth, and deliver a product that eases the customer journey.



https://bit.ly/3IywQ4j

Hotels across   are set to benefit as Big Red Group's Experience Oz Local Agent 'Stay & Play' campaign comes to life. Fi...
21/03/2022

Hotels across are set to benefit as Big Red Group's Experience Oz Local Agent 'Stay & Play' campaign comes to life. Find out more on our website:
https://www.thebigredgroup.com.au/.../stay-and-play-to.../

Big Red Group’s leading domestic experience provider Experience Oz, and its hotel concierge booking arm Experience Oz Local Agent have been selected by Destination Gold Coast (DGC) to deliver an Austrade funded program, ‘Stay and Play’, aimed at boosting the Gold Coast’s hotel, tour and expe...

In line with this year’s International Women’s Day global theme ‘Changing Climates: Equality Today for a Sustainable Tom...
09/03/2022

In line with this year’s International Women’s Day global theme ‘Changing Climates: Equality Today for a Sustainable Tomorrow’, Big Red Group enjoyed hearing from its community of partners on the innovation and progress they are seeing within the tour and experience industry.

A big thank you to Shannon Bailey – ’s Regional Trade Sales Director for Asia Pacific, Suzy Balogh – Olympic Gold Medallist and Managing Director of Hitting Targets, Judith Muir – OAM, Owner / Operator of Polperro Dolphin Swims, and Sophie Treasure – Industry Relations and Sustainability Manager at Tourism Australia.

https://www.thebigredgroup.com.au/big-red-group-hosts-international-womens-day-2022/

Big Red Group has sensationally returned for a stunning Mexican themed lunch in our community space; the first of many f...
04/03/2022

Big Red Group has sensationally returned for a stunning Mexican themed lunch in our community space; the first of many for 2022. This was a fantastic opportunity to celebrate Mardi Gras, an important week for many members of the LGBTQI+ community, highlighting the value of inclusivity in the workplace, brightening up the Sydney HQ with all the colours of the rainbow.

Deep partnering is a growth opportunity for many businesses, and an avenue that Big Red Group continues to invest in, wi...
03/03/2022

Deep partnering is a growth opportunity for many businesses, and an avenue that Big Red Group continues to invest in, with tourism recovery set to take some time. A recent agreement forged with its long-term supplier, Picture This Ballooning is set to launch the business skyward.

https://bit.ly/34adG6G

Big Red Group’s thoughts are with communities, our supply partners, employees and their families battling unprecedented ...
28/02/2022

Big Red Group’s thoughts are with communities, our supply partners, employees and their families battling unprecedented rainfall and devastating floods in Queensland and New South Wales.

We know many of our team and partners are being directly impacted by this rapidly unfolding situation, with Experience Oz and Experience Oz Local Agent based on the Gold Coast. We hope you remain safe, and know that we, and all of Australia, stand ready to help when the situation allows.

https://bit.ly/3Irlj7J

Big Red Group’s RedBalloon is excited to be sponsoring the Local Business Program for Vivid 2022. After a 2-year hiatus,...
24/02/2022

Big Red Group’s RedBalloon is excited to be sponsoring the Local Business Program for Vivid 2022. After a 2-year hiatus, Sydney is more than ready to shine again, with local businesses and experience suppliers encouraged to join the program to access exclusive opportunities.

Apply now: https://www.vividsydney.com/info/local-business-program

Big Red Group leaders enjoyed finally meeting many of the Experience Oz and Experience Oz Local Agent team in person dur...
23/02/2022

Big Red Group leaders enjoyed finally meeting many of the Experience Oz and Experience Oz Local Agent team in person during a recent Gold Coast trip.

Maddi Robins, Director of People & Culture was thrilled to spend quality time learning the intricacies of the business as deep integration work continues, noting “you can’t fully appreciate the incredible culture that the Experience Oz team has fostered over the past 15 years until you’re there amongst it. From the vibrant Experience Oz retail space, to the relationships built with local supply partners, it’s a very special business.”

Big Red Group looks forward to welcoming the Gold Coast based team for a Sydney visit soon, with some fantastic employee events and experiences planned over upcoming months.

Tremendous day for our industry with international borders reopening, giving fully vaccinated tourists access to our bre...
21/02/2022

Tremendous day for our industry with international borders reopening, giving fully vaccinated tourists access to our breath-taking country. Australia is back on the map, ready to be explored and enjoyed, with Big Red Group’s experience suppliers ready to benefit.

Big Red Group CEO David Anderson leads by example when it comes to shifting the way people experience life, recently vis...
16/02/2022

Big Red Group CEO David Anderson leads by example when it comes to shifting the way people experience life, recently visiting tour and experience operators across the country. The trip has refreshed Anderson’s vision for the business, which he shared with the team at a recent event.

https://www.thebigredgroup.com.au/david-anderson-out-about-with-suppliers/

This Valentine's Day share the love with our supply partners, whether you are spending the day with family, friends, a l...
14/02/2022

This Valentine's Day share the love with our supply partners, whether you are spending the day with family, friends, a loved one or solo; Big Red Group has a wide range of romantic and unique experiences to charm your nearest and dearest.

Fantastic $40m Federal Government commitment announced by Minister for Trade, Tourism & Investment, Dan Tehan MP to attr...
13/02/2022

Fantastic $40m Federal Government commitment announced by Minister for Trade, Tourism & Investment, Dan Tehan MP to attract international tourists. The Come and Say G’Day campaign seeks to put Australia back on the map as a must see destination.

https://www.ausleisure.com.au/news/new-campaign-focuses-on-iconic-australian-locations-to-attract-international-tourists/

A new $40 million national tourism campaign - with the slogan ‘Don’t Go Small. Go Australia’ -focussing on Australia’s natural wonders such as Uluru and the Great Barrier Reef will be launched in the US and UK on Monday ahead of the return of international tourists on 21st February.

Congratulations to our amazing suppliers that were recently recognised at the Victorian Tourism Awards, NSW Tourism Awar...
09/02/2022

Congratulations to our amazing suppliers that were recently recognised at the Victorian Tourism Awards, NSW Tourism Awards and Canberra Region Tourism Awards.

In Victoria Wildlife Wonders, Peninsula Hot Springs, Phillip Island Nature Parks, Melbourne Boat Hire, Green Olive at Red Hill, Balgownie Estate Bendigo, Moonlit Sanctuary Wildlife Conservation Park, Sea All Dolphin Swims, Balgownie Estate Yarra Valley, Royal Botanic Gardens Victoria, Melbourne Cricket Ground (MCG), Adventure Park Geelong, Victoria, and Gumbuya World.

In NSW the experiences highlighted were Taronga Western Plains Zoo, LETS GO SURFING, Beyond Ballooning, Coffs Skydivers, Birch-Moss Vale, Cape Byron Distillery, Tweed Eco Cruises, Vision Walks - Eco Tours, The Ridge Retreat At Mollymook, Wajaana Yaam Gumbaynggirr Adventure Tours and Quentin Park Alpacas & Studio/Gallery.

From the ACT Van Du Vin and Contentious Character Winery.

With so many amazing experiences out there, it is an incredible feat to be nominated, best of luck to those who will now be heading to the Australian Tourism Awards later this year.

Big Red Group is excited to announced it has forged a joint venture with Destination Cairns Marketing (DCM) set to benef...
03/02/2022

Big Red Group is excited to announced it has forged a joint venture with Destination Cairns Marketing (DCM) set to benefit tourism operators and aid industry recovery in North Queensland. The partnership will leverage Big Red Group’s technology, scale and marketing capabilities with Experience Oz and Experience Oz Local Agent playing a pivotal role, combined with DCM’s 30+ years of local knowledge, deep industry relationships and strong ties with businesses within the region. The landmark partnership will drive much needed growth across the sector, with hotels, guests, tour and experience providers all set to benefit.
https://bit.ly/3IIZeRF

As featured in Mumbrella,   and Destination NSW have launched a striking new campaign.https://bit.ly/3rZd9w9
28/01/2022

As featured in Mumbrella, and Destination NSW have launched a striking new campaign.
https://bit.ly/3rZd9w9

Big Red Group‘s Red Balloon has partnered with Destination NSW for a new campaign to reinvigorate the state’s tourism in the wake of a challenging few years of lockdown and restrictions. The campaign leverages the positioning ‘Feel New, Renew Yourself’, to encourage Australians to refresh fo...

RedBalloon in partnership with Destination NSW has launched a new campaign to encourage Australians to   and   new   acr...
27/01/2022

RedBalloon in partnership with Destination NSW has launched a new campaign to encourage Australians to and new across the State.

https://bit.ly/3IIZeRF

Big Red Group continues to work behind the scenes to curate interesting stories from the community we are so fortunate t...
27/01/2022

Big Red Group continues to work behind the scenes to curate interesting stories from the community we are so fortunate to work with, whether that be our incredible experience suppliers, hotel partners, industry alliances or fantastic employees. Here's a sneak peek from late 2021 as we started to capture at Big Red Group. We look forward to sharing some of our community stories over the coming months.

Enjoy Australia’s amazing backyard today. Support local business and tourism operators, and get out and about with frien...
25/01/2022

Enjoy Australia’s amazing backyard today. Support local business and tourism operators, and get out and about with friends and family to enjoy the incredible array of experiences on offer. Seaside or tree side, the opportunities are endless.

20/01/2022

New year, new opportunities, new goals, and new beginnings. With a number of exciting new roles on offer, it's the perfect time to join our dynamic team and fast paced workplace. People, connection and meaningful work are some of the highlights from our team on what makes working at Big Red Group so unique. Help shape our business growth in 2022 by joining the team.

Check out our current vacancies: https://www.thebigredgroup.com.au/current-vacancies/

Mind-Body Wellness Day has just passed, but that doesn't mean you should stop focusing on your wellbeing. Emotions, expe...
03/01/2022

Mind-Body Wellness Day has just passed, but that doesn't mean you should stop focusing on your wellbeing. Emotions, experiences, goals, beliefs and habits are integral to the connection between health and the way we experience life. Continuing to stay refreshed after the holiday break by doing experiences that focus on replenishing one's wellbeing is a great way to maintain balance whilst getting back into work.

RedBalloon relaxing experiences: https://bit.ly/3JDzIPb

Great news for our Western Australia supply partners, who will now be able to welcome interstate customers, with borders...
14/12/2021

Great news for our Western Australia supply partners, who will now be able to welcome interstate customers, with borders set to open on February 5th next year!

As we see States begin to ease restrictions, such as Queensland earlier this week, it is the perfect time to book and explore these beautiful Australian regions with their wide range of experiences.

Check out the Adrenaline experiences now on offer in WA: https://bit.ly/31YwrsB

Big Red Group has held another successful Christmas lunch in our community space spangled with dazzling Christmas orname...
10/12/2021

Big Red Group has held another successful Christmas lunch in our community space spangled with dazzling Christmas ornaments. Tis the season of giving, with red Secret Santa envelopes plucked from the tree to surprise and delight. As we prepare to say goodbye to 2021, our community lunches are a great way to share the Christmas spirit, stay connected with the team, and relax during one of the busiest and most exciting times of the year!

Austrade's Tourism Research Australia has released it's domestic tourism forecast for the next 5 years. Whilst the impac...
08/12/2021

Austrade's Tourism Research Australia has released it's domestic tourism forecast for the next 5 years. Whilst the impact of the pandemic on the domestic tourism market has been uncertain, going forward the report projects that domestic visitation will return to pre-pandemic levels in 2022-23, with a trajectory expected to surpass those numbers in 2023-24.

https://lnkd.in/etbAJtZw

Summer is finally here, Christmas is coming, and the New Year will soon be upon us. Certainly sounds like the right time...
07/12/2021

Summer is finally here, Christmas is coming, and the New Year will soon be upon us. Certainly sounds like the right time to book your next adventure. Get inspired by the latest adrenaline.com.au campaign. Select a time, a place and go for it! Say goodbye to 2021 and hello to 2022 with some .

https://www.youtube.com/watch?v=BwqTx3tQTD0

Do you think life is better with adventure? We do!After the past 18-months, we know you're ready to get back to really living. Where social distancing, self-...

Congratulations to Big Red Group experience suppliers recognised at the recent Queensland Tourism Awards. While the expe...
30/11/2021

Congratulations to Big Red Group experience suppliers recognised at the recent Queensland Tourism Awards. While the experiences may be diverse, one thing they all have in common is the resilience and adaptability shown throughout 2021. Well done Currumbin Wildlife Sanctuary, Mary Valley Rattler, Sailaway Port Douglas, Spirits of the Red Sand, Red Cat Adventures, Ocean Rafting Airlie Beach/ Long Island, Sea World Cruises, 1770 LARC! Tours, See Moreton, Skypark Cairns by AJ Hackett, Dracula's Cabaret, Paradise Resort Gold Coast and Cruise Whitsundays. Next stop, the 2021 Australian Tourism Awards.

https://lnkd.in/d7Jer75

Address

Level 4, 1-5 Hickson Road
Sydney, NSW
2000

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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About Us

The Big Red Group (BRG) is a platform for e-commerce experience marketplaces including RedBalloon, Adrenaline and Lime&Tonic, and enterprise platforms Redii and Marketics (Albert AI).

Our marketplaces offer a consistent customer acquisition service to our partners. And thanks to the millions of dollars we have invested in infrastructure, AI and machine learning platforms we can offer the right experience to the right person at the right time.

The customer is at the heart of everything we do because we understand that their success is our success.