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18/06/2024

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07/06/2024

https://www.youtube.com/watch?v=esuC-fHL49U&t=14s

For the second year, the Roman Theatre will offer us the Odyssée Sonore, an immersive show scheduled for almost a hundred evenings in 2024.
THE ROMAN THEATRE: EXCEPTIONAL ACOUSTICS
Since its construction by the Romans over 2000 years ago, the Roman Theatre of Orange has been designed as an amazing venue for sound.

Its acoustics are due to its unique stage wall, which Louis XIV called “the most beautiful wall of my kingdom”. Unusually, while from the 5th century ancient sites became open-air quarries looted to build churches and other public or Christian buildings, this wall resisted.

It owes its salvation to its new function as a rampart against barbarians. In the 19th century, the theatre resumed its function as a stage and welcomed the greatest voices of opera, with the emergence of the Chorégies festival in 1869. Since then, the excellence of its acoustics, which are unique in the world, captivates spectators and musicians.

Du 29 mars au 30 décembre 2024, venez (re)découvrir l'Odyssée Sonore et ses projections monumentales au Théâtre antique d'Orange !Pour plus d'information ou ...

03/06/2024

French Cheese - Why is it so amazing, and sometimes smelly?

France is a country offering anywhere from 1,200 to 1,600 different cheeses, depending on whose statistics you read. Whichever way you cut it, it is a lot of cheese. So, it is no wonder that France has become famous for it.
But there is so much more to cheese in France than the quantitative choice.
Our Tour Guides have compiled their most frequently asked questions on French cheeses to help you understand the importance of one of France’s greatest exports…

Who makes the best cheese in the world?
The best cheese in the world is French cheese. Truly. It’s official, according to the Mondial Fromage et des Produits Laitiers. And what is this you ask? It’s a competition held every two years in the city of Tours, in the Loire Valley.
This event brings together 200 merchant cheese makers from 48 countries. 250 dairy professionals taste, test and judge over 1,500 cheeses! And out of these, they’ll choose the ‘Best Cheese in the World’.
Last year Burgundy’s époisses cheese was crowned the winner. Located between Auxerre and Dijon, in France, it is a soft cow’s milk cheese with a unique orange-tinted rind. It has a mild yet distinctive flavour and smell. Yes, truly a stinky cheese. In fact, when very ripe, one could argue it is France’s “stinkiest cheese”.

France has the most varieties of cheese in the world. This is particularly due to certain elements coming together in their region of origin. The location contributes to the uniqueness due to differences in climate, soil and even how the land is farmed. And of course which species of animal the milk is coming from. Cow and sheep milk are the more typical choices, but goat’s cheese is certainly popular as well.

Who consumes the most cheese in the world?
It may come as no surprise really, with so much choice available; the French are also the largest consumer of cheese in the world. Last year, the French consumed 27 kilos per person! Italy and Germany vie for second place.

How should you categorise cheese?
Among the thousands of varieties of cheese, we can in fact narrow them at least into categories of types. It is not as simple as hard or soft cheese. Though that is probably the easiest way to narrow a very wide field. In fact, there are considered to be 6 different types.
Two are based on the rind, the outside skin if you will. Bloomy rind and washed rind, both of which refer to soft cheeses. The bloomy rind is a variety of cheese covered in penicillium mould, giving it a white, downy look. The washed rind on the other hand is washed and brushed multiple times to give it a more pronounced flavour and a shiny, smooth yellow colour.
Then we have the pressed cheeses. These fall into the harder cheese variety. They are designated as either cooked or uncooked. Uncooked tend to be aged less than cooked cheeses and so are usually slightly softer.
‘Uncooked’ should not be confused with ‘unripened’ which is another type. This is fairly explanatory in that the cheese is not aged, and so there is no maturing period. This type is reserved for the likes of fromage frais or blanc: a very soft almost yoghurt-like cheese.
Our last two types are blue cheese and goat’s cheese. The first is unique in that it is made from fermented curd that mould develops in, giving it those blue veins. Think Roquefort. Whilst goat’s cheese is very obviously made from goats. In France, it is a soft cheese usually with a bloomy style rind.

29/05/2024

Van Gogh the Immersive Experience
Dock des Suds
18 April to 18 July 2024
Immerse yourself in the artist's masterpieces with a 360-degree digital show using the latest 4K technology.
Van Gogh: The Immersive Experience is an exhibition about one of the greatest artists of all time who has captivated more than 5 million people around the world.

Plongez dans l’univers incomparable de Vincent van Gogh lors d’une exposition entièrement immersive à Marseille. Billets disponibles!

29/05/2024

Marseille Airport's new terminal

22/05/2024

Henri Matisse: Life, Legacy and Love of Southern France

From the sea to flowers, from animals to people, artists find their inspiration all around. For some artists, such as Henri Matisse, it is a particular region that stirs their creativity. Born in the northern region of Picardy, Matisse blossomed artistically in southern France in the warm sunshine. We take a deep dive into the life and inspiration of Henri Matisse as well as the best Matisse-inspired activities in France.

Matisse’s Biography

Born in 1869, Henri-Émile-Benoît Matisse did not grow up planning to be an artist; he studied law. However, in his twenties, he began painting and taking drawing classes. Like many artists, such as Henri de Toulouse-Lautrec, he studied art in Paris.

Looking at Matisse’s pieces, you will notice his use of vibrant colour and geometric shapes, such as in Icarus and Luxe, Calme et Volupté. He painted, sketched, sculpted, and even designed ballet costumes, according to Winged Canvas.

Matisse had various health problems, from bronchitis to appendicitis, but did not let it hold him back; he even attached a pencil to a long pole and thus continued to create art. In 1954, he died in Nice and is buried nearby.

Matisse’s Love of Southern France

Today many flock to southern France for its sun, sea and tourist sites. Matisse was no different.

Not only did he come to enjoy the pleasant climate, but also to find inspiration for his artwork. He spent time in Corsica, Saint Tropez and Collioure and found inspiration in these sunny destinations, according to Winged Canvas.

In an article for the Met, Magdalena Dabrowski writes, “In the summer of 1904, while visiting his artist friend Paul Signac in Saint-Tropez, a small fishing village in Provence, Matisse discovered bright light of the south of France, which contributed to a change to a much brighter palette.”

He fell in love with the bright hues of southern France so much so that he resettled in Nice in 1921. Over the years, Matisse stayed in different areas of Nice, including Old Nice and the Cimiez district.

Matisse also had a stint in Vence, a town northwest of Nice. There he lived in a villa with a large garden and created Nature Morte aux Grenades and the Rosary Chapel with stained glass windows.

16/05/2024

Now it is time to book for next Winter season!

Retrouvez en images le résumé de cette saison d'hiver, qui a été riche en évènements !On se retrouve dans quelques mois pour de nouvelles aventures.---------...

10/05/2024

Marseille, the oldest city in France, was founded 2,600 years ago by Greek merchants and mariners. Today, it boasts a population of over one million: a population proud of its history and heritage. Spread over 57km of coastline, with 24 Calanques (inlets), the city sets records for sunshine: up to 300 days a year.
The visitor wanders through 26 centuries here, from Saint-Laurent hilltop, occupied since ancient times, to the Saint-Jean and Saint-Nicolas forts encircling the port, not to mention the churches and old streets, or the large architectural projects of the 21st century, such as the new Museum of European and Mediterranean Civilisations (Mucem).
You have to walk - be a flâneur - in Marseille to capture the richness of its heritage and the myriad colours of its diversity and multiculturalism.
Go to the old port and watch small fishing boats head out to sea and return. Visit the Panier, an authentic and popular neighbourhood of beautiful buildings, charming squares, and narrow streets. Climb up the Notre Dame de la Garde Basilica, nicknamed the 'Good Mother', the guardian of sailors and fishermen, to admire the city in all its glory. Walk along the Prado beaches and contemplate the Calanques National Park and its incredible local wildlife. Alternately, enjoy the same gorgeous scene from a different point of view: the sea! Sports enthusiasts will jump in a wetsuit and explore about a hundred diving spots around the area. Back on the land; go out for dinner in the spectacular dining establishments of a new generation of creative restaurateurs. Go shopping on Rue Paradis, in the Docks district. Life is good for the residents of the second-largest city in France, and their warm smiles and singsong accents make your stay here pleasant and memorable. Oh, one more thing: do not leave the home of the “Radiant City” without trying the famous bouillabaisse, aioli, and fougasse.

The Olympic flame landed on French soil amid tight security on Wednesday (May 8), firing the starting gun on a summer extravaganza of sport that President Em...

16/04/2024

Bordeaux: What’s New for 2024?

As authentic as it is dynamic, urban and natural, historic yet alternative, Bordeaux has plenty going for it! Famed for its vineyards, architecture and fine food, the destination also impresses with its cool attitude, cultural excitement and laid-back way of life. Between land and ocean, Bordeaux is influenced from all directions and reveals a lifestyle that reflects all the authenticity of the South-West, friendly and uncomplicated.
Liberated and inspiring, Bordeaux charms and attracts visitors with its enticing energy all year round, with a calendar full of exciting events. Pleasure seekers, heritage and culture lovers, sports fans, and people in search of new hotels: every traveller will find their own Bordeaux in 2024!
Wine tourism news
Enjoy a wine-tasting workshop in a typical Bordeaux apartment or historic cellar, and sip a glass in one of the city’s many wine bars: Bordeaux’s nectars are yours to discover and taste in all their forms! And to understand how the culture and trade of wine have set the pace and shaped the city for centuries: the walking tour “In the footsteps of wine in the City” invites visitors to open their eyes to the works of art, statues and architectural details with a wine connection. Every summer, the Bordeaux Fête le Vin wine festival truly brings the banks of the Garonne to life. See you from 27 to 30 June for the latest edition of this friendly event, which brings together wine growers and traders from the region and the public with its tastings and activities.
And for those who want to extend the experience: from the city to the vineyard, sometimes it’s just a quick hop by public transport! The Bordeaux metropolis has a dozen wine properties accessible by tram, bus or bicycle. And a little further out, hundreds of wine properties open their doors wide to visitors, who come to discover a profession, a passion, in the heart of a responsible, welcoming vineyard.
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Gastronomy news
From high-end gourmet venues to new, trendy restaurants, including places that focus on local products, food courts and lively markets: the art of appreciating the good things in life is taken seriously in Bordeaux. A quick overview of what’s new: a mecca of fine food, Ganache is launching festive dinner evenings at the end of the week with the concept “Ganache lets its hair down”! In the city centre, Epicentre is a little gem that offers a complete menu for €26 at lunchtime. There’s a new name and new position for the Cromagnon restaurant: Inima takes its place, still under the leadership of talented, creative chef Oxana Cretu. At Vivants, the pair of Bordeaux chefs Tanguy Laviale and Maxime Rosselin offer casual fine dining with around forty seats, which brings out the best in local products. At Souquo, the cuisine is homemade, vegetarian and colourful! All to be enjoyed in a warm, cosy room. In the station district, a unique venue will open its doors in the first half of the year: Atelier des Citernes will bring together 900m² of food counters, community spaces linked to art and gastronomy, and a stage.

Culture news
All year round, Bordeaux satisfies cultural appetites thanks to a rich programme in museums and a host of galleries that celebrate art in all its forms. The city is also home to some unique cultural places. Open since 2020 inside the submarine base, the XXL digital art centre Bassins des Lumières hosts several immersive exhibitions. From 16 February, the exhibition “From Vermeer to Van Gogh, the Dutch masters” invites the public to walk in the footsteps of the painters from the North. The short programme pays homage to Piet Mondrian, the architect of colour.
An essential stop on any visit to Bordeaux, the Cité du Vin is a unique cultural destination. Refurbished last year, the permanent exhibition draws on digital interactive technologies to highlight vineyards from around the world through their cultural, civilisational, heritage and universal dimensions. For the second year, a sensory journey called Via Sensoria will be available from 26 March to 3 November: visitors are invited to experience a unique tasting moment, accompanied by a sommelier, while strolling through four immersive spaces.

Accommodation news
Atmosphere, budget, location: the accommodation on offer meets everyone’s expectations! New hotels are flourishing in the streets of Bordeaux, promising memorable experiences, like First Name, a shining 4-star establishment in the heart of the Mériadeck district, with a true feel-good spirit, or the Marty Hotel, with its colourful, vintage decoration and gallery feel thanks to the artworks displayed in the common areas, all for sale. In Les Chartrons, the 5-star Mondrian Hôtel des Carmes, designed by Philippe Starck, opened on the site of old wine cellars dating from the 19th century, with 97 rooms and suites, a restaurant and bar combining Japanese culinary art and Western flavours, a spa and large outdoor terrace. On the quays, the Indigo Bordeaux boutique hotel transports its guests into a bohemian world reminiscent of Arcachon Bay. As for planned reopening: the 5-star Burdigala has made its comeback on the Bordeaux hotel scene, while the Majestic, located in the heart of the city, is having its big curtain-raiser in the first quarter of 2024. Located in Talence, the verdant Domaine de Raba is currently undergoing a transformation, and this year will offer new rooms in the heart of the forest and rooftop lodges, as well as a new spa. As for vineyards, Château de Léognan has a range of complementary accommodations celebrating the French lifestyle, and three lodges out in the heart of nature, promising a rustic, intimate stay.

The Olympic and Paralympic Games
Every year, numerous events really bring Bordeaux and its metropolitan area to life. After the Rugby World Cup last year, the destination will move to the beat of the Olympic and Paralympic Games, with the Olympic flame passing through on 23 May, and hosting seven matches of the women’s and men’s football tournament between 24 July and 2 August. On 21 and 22 June, the TOP 14 semi-finals will liven up the sporting calendar.

Embracing responsible tourism
Bordeaux as a destination is taking action to promote tourism with a positive impact on its inhabitants, visitors and environment. Concerned about its ecological and social impact, Gironde’s capital is ethically minded and establishes itself permanently as a responsible tourism destination. In recent years, it has stood out for its growing commitment to eco-responsibility, ranking 9th in the world in the Global Destination Sustainability Index 2022 (GDS Index), and an international barometer, which analyses destinations’ responsible performance.
Welcome to a metropolis where every stay can be sustainable in terms of travel, accommodation, leisure… A city that enriches every trip and so allows future generations to come and enjoy a similar experience!

15/03/2024

Your Guide to Monet's France: Must-See Destinations & Museums

Step into the world of a visionary. Claude Monet, the pioneer of Impressionism, revolutionised art by capturing fleeting moments through vibrant light and colour. Imagine sun-drenched landscapes and shimmering water lilies – not just paintings, but portals to a world bathed in the magic of light and atmosphere. This exclusive journey is not just a trip; it is an artistic pilgrimage.

Let France Tourisml whisk you to the breathtaking French locales that ignited Monet’s genius, the landscapes immortalized on his canvas. Explore the museums housing his masterpieces, including the Musée d’Orsay and the Musée Marmottan Monet, offering a glimpse into his creative world. From the striking white cliffs of Étretat to the flower-filled haven of Giverny, witness the scenes that continue to inspire awe, and experience the very essence of Impressionism.

Giverny

Stepping into Giverny is akin to stepping into a living Monet painting. This charming village in Normandy housed the artist’s home and became his personal canvas. Here, he embarked on a grand landscaping project, culminating in the now-iconic water lily pond.

Wander through the vibrant flower gardens, meticulously designed by Monet himself. Witness the iconic Japanese bridge, immortalised in his famed “Water Lilies” series. Imagine Monet capturing the fleeting beauty of the lilies, their colours dancing on the water’s surface. Giverny is not just a visit; it is an immersive experience into the heart of Impressionism.

Étretat

Breathe in the salty air and dramatic vistas of Étretat, where Monet captured the essence of the Alabaster Coast. This charming seaside town was a muse for the artist, particularly its awe-inspiring cliffs.
Stand where Monet stood and marvel at the towering rock formations, their shapes forever etched in his paintings. Imagine him capturing the play of light on the rugged cliffs, the crashing waves, and the ever-changing hues of the sky. Étretat is not just a picturesque destination; it is a window into Monet’s artistic vision.

Musée d'Orsay

As the heart of Impressionism celebrates its 150th anniversary in 2024, the Musée d’Orsay stands as a must-visit. Boasting the world’s largest collection of Monet’s works, prepare to be dazzled by iconic pieces like “Poppy Field” and “The Saint-Lazare Station.”
Witness the vibrant brushstrokes and the play of light that define his style. Delve deeper with the Paris 1874: Inventing Impressionism” exhibit (March 26th-July 14th) – a unique chance to explore the birth of the movement and the artistic audacity of Monet and his peers.
The Musée d’Orsay offers more than just Monet does; it is a haven for Impressionism. Trace the evolution of this artistic revolution and connect with the very essence of a movement that forever changed the landscape of French art.
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Musée Marmottan Monet

Unveiling Monet’s private world awaits at the Musée Marmottan Monet. Nestled in a Parisian mansion, it feels almost personal. Witness iconic works like “Impression, Sunrise,” the birthplace of Impressionism, alongside lesser-known gems.
This museum is not just about viewing art; it is about stepping into Monet’s creative space. Explore his personal collection, including works by fellow Impressionists, and gain a deeper understanding of the movement he championed.
As the sole heir to Monet’s legacy, the Marmottan boasts over 100 of his paintings, spanning his entire career. Witness iconic scenes like “The Houses of Parliament, London” alongside unseen masterpieces like the final versions of “The Japanese Bridge” and his breathtaking Giverny water lilies.
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La Ferme Saint-Siméon

Journey back to the birthplace of Impressionism at the luxurious hotel La Ferme Saint-Siméon. This historic 17th-century farmhouse transcends mere lodging; it is a portal to a pivotal era in art history.
Within its walls, young masters like Monet found not just accommodation, but inspiration. Drawn by the breathtaking Seine Estuary and the warm hospitality of “Madame Toutain“, they captured the essence of light and nature on canvas. Their artistic gatherings laid the foundation for the renowned Honfleur School of Impressionism, forever changing the landscape of art.
Today, Ferme Saint-Siméon offers a unique opportunity to experience the birthplace of a movement. Retrace the footsteps of the masters, soak in the inspiring views, and indulge in the luxurious comforts of a 5-star hotel.

14/03/2024

Discover Islands off the French Atlantic Coast

Beyond the well-trodden tourist paths, the French Atlantic Coast harbours a treasure trove of idyllic islands waiting to be explored. Escape the ordinary and embark on an unforgettable journey to one of these three captivating destinations. Each island offers unique experiences and a luxurious haven to call home.

Where Are These Islands?

Overlooked by international visitors, these hidden gems are adored by the French themselves, offering a taste of authentic island life.
Île de Ré, Île d’Oléron, and Île d’Yeu beckon with diverse landscapes, rich history, and charming villages, promising an unforgettable adventure. Let our expertise guide you and curate a personalised itinerary that unveils the hidden treasures off the Atlantic coast of France.

Île de Ré
Nicknamed the “Martha’s Vineyard” of France due to its popularity with domestic vacationers and historical intrigue. Explore its unique blend of sun-drenched cottages, preserved fortifications, and charming villages, all accessible by bike paths, for an unspoiled island experience.

Ile d’Oléron
Nicknamed “the island of light” for its extraordinary sunshine, Île d’Oléron is a captivating escape. Explore its diverse landscapes, from sandy beaches and verdant forests to charming villages and historic landmarks. Cycle along dedicated paths to discover hidden coves, pristine nature reserves, and traditional oyster beds. Savour the island’s renowned seafood, including the world-famous Marennes-Oléron oysters, and delve into its rich maritime heritage, including imposing forts and the iconic Fort Boyard.

ÎIe d'Yeu Step onto the shores of Île d’Yeu and be greeted by an unspoiled paradise. This island sanctuary boasts a captivating tapestry of landscapes, from dramatic cliffs and sandy beaches to verdant forests and hidden coves. Explore its diverse terrain along a network of winding paths, encountering historical landmarks and charming hamlets along the way. Discover the island’s rich tapestry of history, from prehistoric dolmens and menhirs to the imposing Vieux Château, a testament to the island’s resilience in the face of centuries of invasions.

07/03/2024

Ride for Gold: 2024 Paris Olympics Bike Tour
Get ready for an Olympic-inspired adventure in the heart of Paris! Our Olympic-themed bike tour takes you on a thrilling ride through the enchanting streets of the ‘City of Light.’ We have designed this tour to cover iconic landmarks, historic sites, and hidden gems, all while infusing an Olympic flair into the experience. You will pedal past world-famous locations, feel the spirit of the Games in the air, and discover the energy of Paris during an Olympic year. Join us for an exhilarating journey that combines an overview of key Olympic venues with sightseeing and history, creating unforgettable memories in the most picturesque setting. It is a tour that will leave you feeling like a true champion!
This tour is a dynamic pedal through the magnificent capital city of France. Whether you are a Paris newcomer or an experienced traveller, our mission is not to inundate you with mundane facts and figures. Instead, we present you with renowned landmarks, a superb orientation, an educational foundation to deepen your appreciation of the monuments, a plethora of distinctive and captivating stories, fantastic photo opportunities, a top-tier 3-speed bike, and exceptional personal service from your guide and our dedicated staff. Our objective? To help you fall head over heels for Paris, just as we, the locals have, time and time again. Moreover, rest assured, you will have an Olympic-grade experience!
Starting from our base near the Eiffel Tower, we will embark on a route that explores the main historical sites in Paris and the Olympic venues, even reaching the majestic Louvre before circling back to our starting point. For those eager to soak in Paris’s entire splendour on two wheels, we highly recommend joining our Paris Night Bike Tour. This excursion perfectly complements the day bike tour by delving into the Latin Quarter during the prime evening social hours, creating a fun nightlife experience.
During the morning leg of the Paris Day Bike Tour, we will pause at an outstanding café nestled amidst the lush surroundings of the Tuileries Gardens (cost not included). This is an opportune moment to catch up on the latest Parisian news from your guide and get to know your fellow Olympic enthusiasts. Our afternoon tour follows the same itinerary, with an emphasis on witnessing the highlights and concluding just in time for a French apèro, making it a gold-medal day in Paris.
Adults from A$74

09/01/2024

The first farmers arrived in present-day France around 5000 BC, according to Archéologie Aérienne (Aerial archaeology). The land, rulers, and people have changed significantly over the past several thousand years. However, one period that remains influential is the Roman era. The Roman Empire controlled the territory where France is today, but at that time, it was called Gaul. During the reign of Julius Caesar, the Romans conquered Gaul in the years 58 and 51 BC, according to the World History Encyclopedia.
“Never had such a frenzy of construction taken place: the cities were the first, on the initiative of Augustus in 27 BCE, because for Rome, urbanisation was the very symbol of civilisation,” according to Archéologie Aérienne. Moreover, the fruits of the Roman Empire in Gaul are still visible today in France.

05/01/2024

Saint-Malo
If you are looking for a seaside destination not far from Paris, Saint-Malo is a great option. Situated on the northeast coast of Brittany, near the border with Normandy, it makes an ideal base for exploring the nearby Mont Saint-Michel and even the D-Day beaches. Saint-Malo built its wealth between the 16th and 18th centuries, when it was a base for many "official" pirates. The ships were actually authorized by the French king to attack and seize goods from other nations' ships.
Do not forget to explore the old city, known as intra-muros or "within the walls." It lies behind the massive walls that encircle the city. One of the best ways to discover Saint-Malo is to follow the walk around the tall, sturdy ramparts that encircle the city. From here, enjoy stunning views of the city itself, the beaches, the coast, and its surroundings.
The beaches around Saint-Malo are beautiful, with golden sand flowing down to the emerald blue sea and rocky outcrops to explore. There are different islands, all accessible at low tide. When the tide comes in, you can find yourself there until the tide changes.

04/01/2024

https://www.youtube.com/watch?v=0ERP-N9MUVU

The entire Nice Côte d'Azur Metropolitan and Convention Bureau wishes you a very happy 2024!Discover our magnificent destination by browsing our website 👉 h...

03/01/2024

https://www.youtube.com/watch?v=R0yTZMsPSew

Carnaband's Show Chalon-sur-Saône (France)Festival International de Musiques de Paradewww.facebook.com/carnabandshowSamedi 24 février 2024 - Le Colisée2 séan...

02/01/2024

Happy New Year! We are sure you are hungry for more travel in 2024, which is why we are starting the year with a classic. The name Michelin often conjures up chic restaurants, excellent cuisine and star counts. However, the history of the Michelin stars dates back more than a century to two brothers who sold tires. So how does a tire company create one of the most prestigious restaurant rating systems? From the tire to the table, we explain the history of Michelin stars as well as our favourite Michelin experiences in France.

Who were the Michelin Brothers?
Originally, from Clermont-Ferrand, brothers André and Édouard Michelin took up a challenge. They owned a tire company, but in 1889, there were only a few thousand cars in France. Alas, how could they encourage the French to buy cars and possibly tires? “The Michelins were determined to transform vehicles from a novelty that took drivers to a Sunday picnic into a viable mode of long-distance transportation,” writes Richard Feloni in Business Insider.

Maybe a little travel inspiration would get people behind the wheel. Just like bloggers do today, the brothers decided to create the Michelin Guide with recommendations. These books included hotel and restaurant recommendations, information on how to change a tire, and road maps. More than a century later, this tire company's guide has become a sort of litmus test for gastronomy. The first Michelin guide was published in 1900, and over the years, these initially free guides continued to grow and evolve, according to the ERIH (European Industrial Heritage Route).