Welcome to Bosnia and Herzegovina's Premier Destination Portal! We believe in increasing cultural exchange and directly stimulating local economy and employment in Bosnia and Herzegovina. Cutting edge technology, sophisticated design and a unique custom built search engine power NowBosnia. The first and only destination portal with combined search and reservation engines. NowBosnia is an all-encom
passing tourism platform of Bosnia and Herzegovina. Through the vast array of products, for the first time visitors may witness Bosnia and Herzegovina as a truly remarkable destination. NowBosnia is an all in one tourism portal where visitors can save and review itineraries, no hassle. We present Bosnia and Herzegovina as a premier tourism destination. Visitors may book Stay, Explore, To Do, Medjugorje, Events, Tourism Services, My Planner, Ski, Eat and Drink, and find the latest and greatest videos, images, tourist information, discounts, coupons, savings, social media trends and more. Bosnia and Herzegovina is a modern and dynamic destination with a rich history and unique natural beauty. NowBosnia ensures its successful presentation on the domestic and foreign markets. Vision and objectives
NowBosnia is engaged in the development of tourism in the Bosnia and Herzegovina through a number of key activities that promote tourism domestically and abroad. The main vision of NowBosnia is to create a new perception of Bosnia and Herzegovina, of an attractive location for tourists. One of the tasks of NowBosnia is to convince domestic clients and foreign visitors to discover the beauty of Bosnia and Herzegovina. In addition to the capital city of Sarajevo, which has an exceptional reputation in the world, it primarily aims to show the potential of undiscovered regional places. Other objectives of NowBosnia include increasing the repetition of visits and the satisfaction of tourists. Marketing campaign
Attractive tourist destinations in Bosnia and Herzegovina on the domestic and foreign markets are represented by NowBosnia. The engaging stories which visitors can uncover, discover and experience on their own, entice them to visit unique places. In promoting the Bosnia and Herzegovina, NowBosnia focuses on:
• Presenting unique cultural elements such as sacral monuments, architecture and customs and traditional gastronomy.
• Promoting mostly casual outdoor activities in nature during the summer and winter.
• Health Tourism founded on world-renowned spas and medical tourism.
• MICE - congress and incentive tourism
Promotion Tools
An important element of promoting Bosnia and Herzegovina abroad is a schematic presentation of tourist potential through press and FAM trips, namely trips for foreign journalists and tour operators. Another agenda is the support of major domestic events as well as the organization of custom events. An integral part of the promotion of Bosnia and Herzegovina at home and abroad is the website of the organization. The portal www.nowbosnia.com presents Bosnia and Herzegovina through various products and attracts potential foreign visitors not through isolated targets, but through the stories of the cities, personalities, architecture and countryside.
