321 Growth Academy

321 Growth Academy Sales & Marketing training led by battle-tested entrepreneurs. Transform your business from day one. Struggling to hit revenue targets?

We’ve spent the last 20 years in the entrepreneurial trenches. Our adventures in early stage and growth companies have been rewarding and exciting – but, also challenging, and yielded heaps of lessons. Now, we’re sharing what we’ve learned, to help more founders and their teams develop the key skills needed to grow their companies, faster. Are you missing your revenue targets, unsure how to engage

your prospects or close deals faster? Need to build a sales process that works – and scales? We can help you build a sales engine to drive your growth. Grappling with how to get returns on your marketing spend? Under pressure to generate (good) leads, run campaigns that convert and realize returns on marketing spend? Tired of the flurry of marketing activity that doesn’t deliver? We can help you focus your marketing on driving revenue. Connect with our community
As a 321’er, you connect not just with your cohort, but the broader 321 community, including hundreds of alumni companies as well as our expansive network of partners and investors. Our courses are designed to help you grow and forge key connections that you need.

Hello Facebook fam! We wanted to give you a heads up that we will no longer be posting here. You can still keep in touch...
01/24/2024

Hello Facebook fam! We wanted to give you a heads up that we will no longer be posting here. You can still keep in touch with us on LinkedIn and X!

👉 https://bit.ly/3NZXx7G
👉 https://bit.ly/3O2KWjX

See you there! 👋

Hello Facebook fam! We wanted to give you a heads up that we will no longer be posting here. You can still keep in touch...
01/03/2024

Hello Facebook fam! We wanted to give you a heads up that we will no longer be posting here. You can still keep in touch with us on LinkedIn and X!

👉 https://bit.ly/3HalGVn
👉 https://bit.ly/3GQXtmI

See you there! 👋

Let's be real... scaling a business is a tough job. What can make that job much easier, is getting alignment across the ...
12/20/2023

Let's be real... scaling a business is a tough job. What can make that job much easier, is getting alignment across the teams that make the machine go.

For the team at Virtual Gurus wanting to scale-up meant one thing: they needed a strategic approach to target new markets that would affect functional groups across their business.

Enter 321 Growth Academy 🚀 We created a private training program for their sales, marketing and customer success teams.

Read the whole story in our blog: https://bit.ly/48jO56W

From our family to yours, wishing you a very happy holiday season 🚀
12/18/2023

From our family to yours, wishing you a very happy holiday season 🚀

Is your company ready to unlock its full potential? You can still apply to Growth Catalyst Cohort 5!To date, our friends...
12/14/2023

Is your company ready to unlock its full potential? You can still apply to Growth Catalyst Cohort 5!

To date, our friends at Growth Catalyst have helped 124 participants from 50 diverse companies, with annual revenues ranging from $1M to $100M. They've guided them in creating and executing strategic growth plans, and now, we're on the lookout for the next cohort of visionary businesses across all industries ready to scale up. You also get to work with us in the Customer and Channel modules.

Think you might be a perfect fit? Take the first step today — apply now or schedule a 15-minute discovery call with the team: https://bit.ly/41gf6Wx

📆 Save the date! We've shifted our growth marketing workshop to Jan 18th.Start the new year off on the right foot - We’l...
12/13/2023

📆 Save the date! We've shifted our growth marketing workshop to Jan 18th.

Start the new year off on the right foot - We’ll assess your current marketing activity to see what’s working and what isn’t. Then, we’ll map out your marketing plan for the next six months. By the time we’re done, you’ll have a sprint plan you can put into action.

Register now: https://bit.ly/3TnpR7p

👥 Ready to make the leap from founder-led sales and scale your team, but don’t know where to start?🎯 Falling short of yo...
11/23/2023

👥 Ready to make the leap from founder-led sales and scale your team, but don’t know where to start?

🎯 Falling short of your monthly lead/revenue targets (again) or struggling to carve out time for that crucial 6-month marketing plan?

If you’re nodding along, you’re not alone—and 321’s here to help.

In our new, half-day workshops, you’ll roll up your sleeves and work on your business in *real-time* during the class, and leave with a plan you can put into action right after. Just what you’d expect from 321, right?

2024’s just around the corner—so it’s time to get cracking!

Spots are limited and filling up fast, so secure your spot by registering today: https://bit.ly/3sLvGR5

Need to transition from founder-led sales and scale your team, but don’t know where to start? Buried in day-to-day prior...
11/07/2023

Need to transition from founder-led sales and scale your team, but don’t know where to start? Buried in day-to-day priorities that are preventing you from defining your 6-month marketing plan?

Don’t waste valuable time/money on marketing or sales activity that doesn’t work. It’s time to get strategic and thoughtful.

In our half-day, live workshops, our experts will help you work on your business and you’ll leave with a plan to help your business grow. Plus, you’ll get a discount when you register two or more team members (or sign up for two or more workshops). It's a win-win!

Secure your spot today: https://bit.ly/45ZeGV3

(PS - Don’t see exactly what you need? We can customize a workshop to deliver the results you need!)

10/23/2023

Missed your monthly lead/revenue target, again? Doing the same thing again isn’t going to give you better results.

It’s time to get it right—and it’ll only take a half day to get started.

In our next live marketing workshop, we’ll assess your current marketing activity (to define what’s working and what isn’t) and map out your biz’s marketing plan for the next six months 🗓️

Details:
Dec. 5, 2023 (Calgary, AB) from 8:30am-12pm

Learn more: https://bit.ly/3FfSCKX

10/18/2023

Is your sales process all in your head, making it tough to hire that new sales rep? Time to get prepped for scaling—and it’ll only take a half day to get started.

When you register for our sales workshop, we’ll help audit your sales function, identify what’s needed and build a plan to put it into practice 📈

Upcoming sales workshops:
- Nov. 29 (Edmonton. AB)
- Dec. 1 (Calgary, AB)

Learn more: https://bit.ly/3RZFbXi

Feeling the need to shift from founder-led sales and take your team's growth to the next level, but not sure where to ki...
10/13/2023

Feeling the need to shift from founder-led sales and take your team's growth to the next level, but not sure where to kick things off? Swamped with everyday tasks that are sidelining your 6-month marketing plan? We get it.

That’s why we’re so excited to officially launch 321 workshops—a series of expert-led, half-day sales and marketing sessions where you’ll roll up your sleeves in class and leave with an actual plan to grow your business 🚀

Upcoming workshop lineup:

Scaling sales: How to transition from founder-led
- Nov. 29 (Edmonton. AB)
- Dec. 1 (Calgary, AB)

Lean marketing: Build a 6-month campaign plan that drives growth
- Dec. 5 (Calgary, AB)

Learn more: https://bit.ly/3Qfvrqk

Need help with prospecting? Not sure how to kickstart your company’s sales activity? OnRamp participants are eager to ap...
09/19/2023

Need help with prospecting? Not sure how to kickstart your company’s sales activity?

OnRamp participants are eager to apply what they’ve learned to hands-on projects with real companies, and can help tackle projects like:

🛠️ Building a high-quality qualified prospect list

📅 Designing a prospecting cadence

💻 Drafting messaging for each step of the sales cadence

Spots are filling up fast, so don’t wait. Book a call with a one of our team members today: https://bit.ly/3PCt3K9

Not sure who to target with your marketing? Need help designing your next campaign plan? Under the guidance of 321's ind...
09/14/2023

Not sure who to target with your marketing? Need help designing your next campaign plan?

Under the guidance of 321's industry experts, OnRamp participants can help tackle your company's marketing backlog with projects like:

🛠️ Tuning or building your company’s value proposition

💻 Designing a plan for your next campaign

🚀 Creating compelling content to drive leads

Interested? Hurry, because spots are limited and filling up fast—secure your spot by booking a call today: https://bit.ly/3r9JSCN

We know it’s tough to find highly skilled sales & marketing talent that know how to thrive in the fast-moving tech indus...
09/06/2023

We know it’s tough to find highly skilled sales & marketing talent that know how to thrive in the fast-moving tech industry.

That’s why we created OnRamp: to prepare early-career professionals with the digital-first skills and experience they need to hit the ground running from day one 🚀

OnRamp gives participants the chance to apply what they’ve learned to hands-on projects with real tech companies. And the best part? Participating companies also get access to our pool of high-quality candidates — and may even find their next sales or marketing hire! It’s a win-win.

Need help tackling a sales or marketing project? Book a call to learn more: https://bit.ly/45S3aeM

Hey all! Mount Royal University’s Growth Compass announced the launch of the Alberta Entrepreneurial Ecosystem Study - a...
08/28/2023

Hey all! Mount Royal University’s Growth Compass announced the launch of the Alberta Entrepreneurial Ecosystem Study - and they are looking for feedback! We know you're in-the-know, so wanted to give you a heads up to be part of shaping Alberta's entrepreneurial future.

👉Share your experiences of the support you have received from the innovation ecosystem! 👈

By sharing your experiences with Mount Royal University’s Growth Compass you will:
📑 Receive a copy of the final report detailing the attributes of successful entrepreneurial ecosystems
🤯 Help to shape future support and identify gaps that need to be filled in the Alberta ecosystem

✍ Complete the survey today: https://bit.ly/3KZzK68

At 321, we offer a highly strategic approach to building or upgrading your sales engine🚂In our last cohort, our grads to...
07/31/2023

At 321, we offer a highly strategic approach to building or upgrading your sales engine🚂

In our last cohort, our grads told us that they learned best practices to hone their sales process, and the best ways to scale it as they grow.

When sales & marketing are in alignment, they will both drive your business forward 🚀In our last cohort, we heard from o...
07/24/2023

When sales & marketing are in alignment, they will both drive your business forward 🚀

In our last cohort, we heard from our grads how valuable it was to have sales & marketing work together in their business. Working through and documenting the sales process is a huge help here.

In marketing, you need to know your target audience - otherwise, you're just shooting blind 🎯Through our latest cohort, ...
07/18/2023

In marketing, you need to know your target audience - otherwise, you're just shooting blind 🎯

Through our latest cohort, we heard from our grads that learning about whose buying their product and mapping the buyer journey is critical for developing a solid market strategy. Your ICP is the key 🗝️

We're ramping up our growth! We're hiring a Customer Success Associate to join us in our mission to help founders & thei...
07/06/2023

We're ramping up our growth! We're hiring a Customer Success Associate to join us in our mission to help founders & their teams grow their companies faster.

At 321, we are passionate about making a big impact - we

We’re excited to join this program and share our 321 Prospecting workshop at the upcoming Digital Commerce Calgary Finte...
06/01/2023

We’re excited to join this program and share our 321 Prospecting workshop at the upcoming Digital Commerce Calgary Fintech Award, presented in partnership with .

Fintech startups will have the chance to compete for more than $300,000+ in non-dilutive cash.

Selected startups will participate in the program, where they’ll get exclusive access to workshops, coaching and advisory sessions with industry experts.

It all leads to an opportunity to live-pitch at the final awards ceremony to take home the 💵!

Apply before June 5th: https://bit.ly/45I2tp4

📢 Last call for the OnRamp Career Fair!We only have 3 spots left 😲 so if you want to meet the grads, it’s time to sign u...
05/09/2023

📢 Last call for the OnRamp Career Fair!

We only have 3 spots left 😲 so if you want to meet the grads, it’s time to sign up. Our next cohort is Fall 2023, so don’t miss out on finding your potential marketing team member.

Sign up before it's too late 👉 https://bit.ly/42BzCjO

Marketing

We've worked with start-ups & scale-ups for over 7 years... and we know how tough it can be to find quality marketing ta...
04/26/2023

We've worked with start-ups & scale-ups for over 7 years... and we know how tough it can be to find quality marketing talent for your team.

We're helping to fill that talent gap by training early career marketers, new uni grads, and career pivoters in growth marketing.

From day one, OnRamp grads are ready to make an impact. They’ve completed over 110 hours of training, tailored specifically to tech marketing with a focus on growth / digital marketing skills and tech 101 basics needed to succeed. They’ve also completed a marketing project with an Alberta tech firm, under our supervision. So they are ready to hit the ground running on day one of the job.

Interested? Join us for the OnRamp Career Fair on May 18 - FREE for 321 alumni & friends. Make sure to sign up before May 12 to make sure you've got a spot 👉 https://bit.ly/3Auy3rJ

We may have some marketing talent for you!From day one, OnRamp grads are ready to drive results. They’ve completed over ...
04/20/2023

We may have some marketing talent for you!

From day one, OnRamp grads are ready to drive results. They’ve completed over 110 hours of training, tailored specifically to tech marketing with a focus on growth / digital marketing skills and tech 101 basics needed to succeed. They’ve also completed a marketing project with an Alberta tech firm, under our supervision. That means they get up to speed much faster than a more traditional recruit would.

Interested? Join us for the OnRamp Career Fair on May 18 - FREE for 321 alumni & friends. Make sure to sign up before May 12 to make sure you've got a spot 👉 https://bit.ly/40pwgyO

🚀 We're starting our latest Lean Sales & Growth Marketing cohorts. Our favorite thing is watching entrepreneurs grow. St...
04/20/2023

🚀 We're starting our latest Lean Sales & Growth Marketing cohorts.

Our favorite thing is watching entrepreneurs grow. Starting a new cohort is always a big deal for us... there's so much potential for everyone to make big strides in their business. In this cohort, we've got a broad range of companies, from startups to fast-growing scale-ups... and mix of services companies, social enterprises and non-profits. We love this diversity because it always leads to better learning!

Let's get this party started!

321 is proud to be part of delivering  - a unique program for companies at the scale-up stage looking to reimagine, redi...
02/24/2023

321 is proud to be part of delivering - a unique program for companies at the scale-up stage looking to reimagine, rediscover, and realize their next growth episode.

Interested in learning more?
Applications close TODAY!

💻 Visit the website https://bit.ly/3m3bS86
✍ Apply now to join the next cohort https://bit.ly/41t3C1l

Most entrepreneurs would agree that time is your most precious resource. But are you spending it in the right places to ...
02/21/2023

Most entrepreneurs would agree that time is your most precious resource. But are you spending it in the right places to drive growth? 🤔

One of your businesses biggest investments is your website... so it's important to get it RIGHT.

Join us for our newest : Are you getting the most bang for your buck from your website?

Learn about...
📈 How to assess website performance & what metrics matter most
✍ Pro tips for evaluating content and messaging to drive conversions
🏢 Review practical examples on where companies typically get it wrong
🗒️ Define what to tackle first on your list of website fixes

Sign up today: https://bit.ly/416TgEo

02/20/2023

It's Love Your Pet Day, so we want to honor the unsung heroes of 321... our fur babies!

Our pets are always right there with us as we work. We appreciate them more than words can say. Thank you furry friends 🥰

Share your pets with us too! Comment below 👇

02/14/2023

Your website is an investment. And in rocky economic years, your investments need to count. You can't afford to have a website that isn't helping you convert customers. It has to be pulling it's weight for your business.

That's why you won't want to miss our upcoming : Are you getting the most bang for your buck from your website?

Learn about...
📈 How to assess website performance & what metrics matter most
✍ Pro tips for evaluating content and messaging to drive conversions
🏢 Review practical examples on where companies typically get it wrong
🗒️ Define what to tackle first on your list of website fixes

Sign up today: https://bit.ly/3YJmUxx

05/17/2018

321 Growth Academy

02/28/2017

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Calgary, AB

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