Woolly Wren

Woolly Wren Get a Brand you Love | and take your business higher than you ever dreamed possible

05/25/2018

So I know you'll be shocked, but FB is being a p**p. They won't let me change my Woolly Wren page name over to the new name at Let Her Fly. Their standard reply is that the new name is "misleading" (thanks, FB, but you clearly don't know me) and "confusing for people who like your Page" (yeah, they seriously underestimate how smart y'all are too).

So rather than wasting any more time and energy on Mark Z, I've created a new page at https://www.facebook.com/letherfly/. The posts, likes, & follows from here can't merge over, but it's not about the numbers anyway. If you want to keep following along with my business, you can find me there and I'll welcome you with open arms. 💕

Brand Strategist & Designer for successful women who are ready to look like the pro they are! 😎

A new brand begins with a new name. And you can read all about ours here!
05/04/2018

A new brand begins with a new name. And you can read all about ours here!

So this messy renaming business. Where do you start? First of all, be clear on WHY you’re renaming. Picking a new name will not solve every problem, but if you’re having some of the same struggles I mentioned in the last post, it’s probably time. Once you’ve established the “why," decide w

One reason alone wouldn’t necessarily scream REBRAND!, but when you’ve got several of these neon signs all flashing at t...
04/27/2018

One reason alone wouldn’t necessarily scream REBRAND!, but when you’ve got several of these neon signs all flashing at the same time, get yourself to rebrand-ville pronto!

Not gonna lie. Rebranding is a challenge and not a decision to make lightly. While it’s something I systematically and creatively execute for others, it’s always harder to execute the same plans for ourselves, right? I think we get more caught up in the emotion, and being “too close” to the ...

Great article on the oft-neglected value of humor in branding. It has definitely influenced some of the decisions in my ...
04/25/2018

Great article on the oft-neglected value of humor in branding. It has definitely influenced some of the decisions in my own rebrand. Although I believe we should be professional in our business, sometimes I think we take ourselves too seriously.
https://www.pentagram.com/news/why-brands-stopped-being-funny

Naresh Ramchandani, partner at Pentagram London, discusses why he thinks it’s time for brands to start making us laugh once again.

With a core value of TRANSPARENCY, this rebrand will be unlike any other. Come along for the fun!
04/12/2018

With a core value of TRANSPARENCY, this rebrand will be unlike any other. Come along for the fun!

I get it. I mean I really, REALLY get it. Because that was me on Monday night. Frustrated, confused, overwhelmed, stuck, tired. Feeling like a fraud, imperfect, afraid, like I'm letting everyone down. Fed up with answering “I don’t know!” to every question. I felt all of it, and I imagine you ...

If your workspace is cluttered and dysfunctional, you’re not working at your optimum level. Period. Here are 3 tips to g...
04/05/2018

If your workspace is cluttered and dysfunctional, you’re not working at your optimum level. Period. Here are 3 tips to get you functioning as a lean, mean, productive machine.

If you haven’t guessed it yet, I’m a big fan of improving productivity and efficiency. After all, that’s what branding does when you finally have all the core visual pieces that will allow your business to really grow. You stop wasting time tweaking all the things and start spending more time ...

Branding and parenting, really? Yup, REALLY!
03/08/2018

Branding and parenting, really? Yup, REALLY!

It may sound strange to say that branding and parenting have anything in common at all. However, when we consider what we want the end result to be for both, there are a couple truths that quickly rise to the surface. (And, for the record, you don’t have to be a parent to understand this. Anyone w...

Over 2017 I read 3 special books that have made a huge impact on me. Since the question of the month on Facebook seems t...
01/24/2018

Over 2017 I read 3 special books that have made a huge impact on me. Since the question of the month on Facebook seems to be “what books do you recommend?”, here are my top 3.

Are you completely over the “oh-my-gosh-it’s-January-1-and-I-gotta-make-all-the-plans-and-set-all-my-goals” freak out phase yet? Well, are you? Good. Me too. Yes, I’ve done some planning, and, yes, that can be a really good thing, but I’m not always the best at it. (One week I’ll meal pl...

|| THIS COULD CHANGE EVERYTHING ||Back in 2016, a friend recommended a fantastic online business coach who she thought I...
01/08/2018

|| THIS COULD CHANGE EVERYTHING ||

Back in 2016, a friend recommended a fantastic online business coach who she thought I would really love. Boy, was she right! Since then, I’ve been following Jenny Shih, and she has become a trusted friend and mentor.

Here’s the amazing part.

For the month of January, she’s hosting a totally FREE workshop focused on giving you the proven, step-by-step plan to help you grow your online business—even if you’re struggling to find clients right now.

All the discussion takes place in a dynamic Facebook group (that’s already grown to over 2,400 members) with a series of training videos that begin on January 16.

You can build the business you want and she’ll show you how. Her coaching has changed EVERYTHING in my business, and I know it can do the same for you. Let's make 2018 the best year yet!

All you have to do is show up and do the work. I can’t wait to see you there!

http://bit.ly/MIWO2018_workshop

Your step-by-step plan to getting booked solid in just a few months. Join the workshop for free right now

What’s NOT in your brand is as important as what IS in it. And the same secret can absolutely transform your LIFE.
12/15/2017

What’s NOT in your brand is as important as what IS in it. And the same secret can absolutely transform your LIFE.

I know I talk a lot about what to include in your branding. Your strategy. Your hierarchy. More of “you". Your logo. Your fonts. Your colors. But have you thought about what NOT to include? Because what’s NOT in your brand is as important as what IS in it. White space (also called "negativ

(Apologies for missing the link last week!) This is such a great perspective on decision fatigue by Lacey Sites at A Lit...
11/06/2017

(Apologies for missing the link last week!) This is such a great perspective on decision fatigue by Lacey Sites at A Lit Up Life. I'm definitely feeling this one! https://www.alituplife.com/5-tips-minimizing-decision-fatigue-maximizing-productivity/

Is it just me or does it seem like everything in our lives and businesses just gets more and more complicated? Picking our Internet provider, figuring out the latest social media platform, navigating the endless opt-ins shoved in our faces, or understanding what’s healthy and what’s not in between a...

If you’re thinking about working with a brand designer, there’s some important homework to do first!
11/03/2017

If you’re thinking about working with a brand designer, there’s some important homework to do first!

You’ve spent the past few months scrolling Pinterest, pinning drool-worthy brand boards that grab your attention and, let’s be honest, make you a little jealous. You know you need to make your brand look more professional and use colors and fonts that reflect who you are, but how exactly do yo

10/24/2017

My friend Katie Wood of Crowheart Creative has created this beautiful guide to help unscramble your "crazy brain" and start the day with more calm. Try it tomorrow morning. You won't regret it. (No email required.) https://www.crowheartcreative.com/calm-mind-kit?platform=hootsuite

Crowheart Creative provides business coaching, marketing strategy, and social media for creative business owners.

If you’ve wondered what the “behind the scenes” looks like in the branding process, or if it really is all just artsy fa...
10/20/2017

If you’ve wondered what the “behind the scenes” looks like in the branding process, or if it really is all just artsy fartsy mumbo jumbo, then hop on in and take a look. This one’s a beauty, both the branding and the owner!

I don’t want to make you jealous, but I really have the best job ever. Actually I have the best clients which make this the best job. Ever. I have women who share their dreams, goals, and mission with me and then trust me to translate them into authentic, attractive, meaningful brands. They

Acuity has added new booking bar and button features! 🎉 And if you don't know why I love Acuity so much, you can read mo...
10/11/2017

Acuity has added new booking bar and button features! 🎉 And if you don't know why I love Acuity so much, you can read more here. P.S. Their prices go up Oct 16, so lock in your account soon. http://woollywren.com/blog/2017/save-time-with-acuity https://help.acuityscheduling.com/hc/en-us/articles/115000752311-Add-the-Acuity-Booking-Bar-to-your-Website

The Acuity Booking Bar displays a call-to-action bar at the top of your website, and includes a button that pops open your client scheduling page. The Booking Bar can be displayed on your entire si...

We all say we want things to be simple, but do we really understand why? Keep reading to find out why it's important to ...
10/06/2017

We all say we want things to be simple, but do we really understand why? Keep reading to find out why it's important to your brand (&, of course, your life).

When I say the word “simple,” what comes to mind? Do you think of minimalism or black and white? Or those cute capsule wardrobes? Or maybe you equate “simple" with “easy." What if I told you that, at its core, simplicity is none of those things? Those may be the result of simplic

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It’s time to let your business fly!

Remember running your heart out to get your first kite to take flight and then experiencing sheer delight and pride when it finally broke gravity’s hold and lifted high into the sky?

Just like with that kite, you’ve been running your heart out building your amazing business, waiting expectantly for it to lift off.

Well hold on, Lady, because it’s about to soar with a brand you absolutely love and that feels just like you.

No running needed. Just sit back and Let Her Fly.