
01/24/2025
To our incredible community of travellers, travel advisors, and adventurers—today, we’re thrilled to unveil Adventure Canada’s brand-new logo! 🎉
Why the change? After 35+ years of sharing the world’s wildest places with you, it was time for a refresh that reflects not only who we are but also where we’re headed. This rebrand was not taken lightly. Every element of the new logo was chosen with care, thought, and respect for our journey and yours.
✅ What we kept:
The polar bear is still front and center. This iconic creature, a symbol of the north, is at the heart of our travel philosophy. While our journeys take us far and wide, we began in the north—and it will always be the core of what we do. The polar bear represents our love for connecting people to wild things and wild places, to discovery, and to the spirit of adventure. These values remain foundational to every experience we offer.
✅ What’s new:
Our new logo features a modern design—bold, clean, and fresh—just like the unforgettable journeys we craft for you. The soft, rounded shapes flow together and complement the blue, white and black colours that perfectly represent the landscapes that you encounter on our northern expeditions. The design is not only visually striking but also versatile and easy to read, making it ready for the future.
This isn’t just a logo —it’s a symbol of where we’ve been and where we’re going, together. We’re beyond excited to step into this new chapter with you, our Adventure Canada family.
Here’s to more adventures, deeper connections, and unforgettable journeys ahead. 🌊✨
What do you think of the new look? Share your thoughts below—we’d love to hear from you!