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Central Station Toronto

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Toronto, ON
Central Station Toronto

With us, you’ll travel light, enjoy the ride and create things that move people. We’re a different kind of agency with unique skills.

If you’re looking for branding, innovations, physical experiences or digital marketing – and it has to be best in class – we’re here for you.

10/31/2024

Take a little walk down memory lane with our CS staffers and their favourite OG Halloween costumes. Because what's scarier than the passage of time?

10/18/2024

We are thrilled to have played a part in the Humber River Health Foundation’s annual fundraiser, River Ball! Our creative team crafted this design incorporating fluid movement and a subtle water droplet in the wordmark to represent the transformational power of light and water. ✨

Congratulations to HRHF on raising an impressive $650,000+ at their 2024 event, making a tangible impact on healthcare in their community.

07/25/2024

Our 2024 Interns are already bringing a fresh dynamic to the Central Station team this summer! Introducing... *drumroll please*
🥁🥁🥁...
Aya & Daniel!

👤 Aya joins the Central Station Production Team for the extra busy summer months and is finishing up the Graphic Communications Management program at Toronto Metropolitan University (TMU).

👤 Daniel supports our Account team after recently completing the post-graduate program in Advertising and Account Management from Humber College.

Something they share in common is a love for animals – Aya adores cats and Daniel dreams of having his own chicken coop someday. 🐱🐔

We’re thrilled to be a part of their respective career journeys and can’t wait to uncover the things they’ll achieve with us!

07/04/2024

Legacies are Central. In a bittersweet moment, we congratulate our beloved former President, John Boniface on his retirement. With over a decade of dedication to CS, John has left an indelible mark on our agency, the industry, and all the individuals fortunate enough to work alongside him.

John focused the last few years on handing over the baton to President, Ryan Walker for a smooth transition (we really made sure he didn't leave until Ryan knew all his secrets!).

While we'll miss John and his inspiring leadership, we're thrilled for him as he embarks on this new chapter, undoubtedly filled with many days on the golf course. Cheers to John's remarkable journey and the exciting chapters ahead!

07/01/2024

As a Canadian leader in transportation infrastructure, The Miller Group makes things happen. Whether it's ensuring safe journeys home, or paving career paths, the work Miller does opens doors and moves life forward.

It's easy to take for granted the roads and bridges we cross daily. That's why we revamped their digital ads with a focus on awareness, highlighting the hard work and dedication it takes to build and maintain these pathways. We emphasize that it's people that drive this work forward not just trucks and machinery.

The "MADE POSSIBLE BY MILLER" campaign epitomized our “Arrive Together” mentality as a truly collaborative effort between our team and the client. We put the idea forward, and the client worked with us to achieve a shared vision.

This campaign is currently active, so let us know if you see any of these ads featuring photography from various Canadian locations!

06/25/2024

We said it then, and we'll say it again now and forever: "Love shouldn't be bottled up."

As we gear up for the this weekend, we're reflecting on previous year’s vibrant work for Wine Rack Canada🍷✨

Proud to support and celebrate the 2SLGBTQI+ community today and every day. Happy ! 🏳️‍🌈❤️

06/21/2024

Two Bears Coffee is about taking a bite out of life and enjoying it to the fullest. 🐻🐻 To show people how fulfilling a life lived ferociously can be, we created a bold new look for their website.

💻 Check it out at: twobears.ca

06/16/2024

🎨 In part 2 of our virtual art installation, "Not Far From The Tree," we celebrate the father figures of Central Station through the creative artwork of their greatest achievements—their children.

Happy Father's Day!

P.S. Shout out to the "Paw-rent" representation in the last one! 😂🐾

05/17/2024

If you're from Toronto, you know summer never feels quite long enough. As we gear up for sunny days and cool breezy nights, we're rolling into our first extended long weekend of the year! ☀️😎

We believe in working hard and playing hard, so our offices will be closed on the following dates to give our team extra time to refuel:
🎆 Victoria Day Weekend: May 17-20
🇨🇦 Canada Day Weekend: June 28 - July 1
🎉 Civic Holiday Weekend: August 2-5
🔨 Labour Day Weekend: August 30 - September 2

05/12/2024

Step into Central Station's virtual art gallery for "Not Far From The Tree," where we showcase some of the artwork that moms on our team have received from their children. This exploration of talent and love proves that creativity runs in the family. 🤩🖼

Happy Mother's Day! 🌸🌳🍎

04/22/2024

We're thrilled to be working with Better Battery Co. to empower consumers to energize sustainably! ⚡️♻️🔋 When their founders couldn’t find a battery with positives that outweighed the negatives, they pioneered the first-ever carbon-neutral battery that performs brilliantly, is priced fairly, and allows consumers to recycle batteries conveniently at no additional cost.

We don’t want consumers walking by these on the shelves thinking they’re just like every other battery and missing out on the opportunity to feel better about their battery use. To help Better Battery Co. stand out from competitors, we designed free-standing and on-shelf retail displays that showcase the product while educating on key benefits and telling their brand story.

It might be hard to believe these aren’t real-life photos, but check out these renders of designs we presented to their team of displays that are easily recyclable to further echo the brand's core values.

Every detail counts, just like every positive action adds up to a healthier planet. 🌎

03/22/2024

Join us in welcoming back our beloved Jenn Dunstan. 👏🎉
Jenn spent the last six months with her newest client, Baby Alfonso, applying her many skills: onboarding, team building, managing simultaneous projects, multi-tasking, juggling multiple stakeholders, and managing nap and feeding schedules. Luckily, a lot of those skills apply to managing Central's digital team!

Welcome back to our powerhouse VP/head of our digital department/mother of three/certified wonder woman! 🌟

03/08/2024

Empowered women empower women. 🙌 💼
We're sharing some around the Central Station office as we celebrate the strength, power, and successes of women everywhere! Join us in uplifting and supporting each other today and every day.

03/05/2024

Moodboards! If a picture is worth a thousand words, then moodboards are an encyclopedia. They're a fantastic way of showcasing a brand's unique personality and how that can be expressed visually. They also help establish tone, differentiate you from the competition, and allow people to get to know you beyond words. They're so helpful, you can even use them to get to know people. See how much you can learn about these Central Stationers from their moodboards.

02/17/2024

Before heading out for the long weekend, we noticed that Family Day was the one holiday missing a little ✨ razzle-dazzle ✨. Coming off of Valentine's Day with its iconic reds and pinks, we felt it was time someone resolved Family Day's lack of direction. So, we're bringing some branded magic to the day.

🎨✨ Check out the officially non-official colour palette with hues specifically selected for the occasion.

Happy Family Day weekend, everyone!

02/02/2024

Breaking news! 🗞 Central Station tells all in electric article!

It was an absolute pleasure and privilege to sit down with Strategy and have the opportunity to showcase our unique thinking, creative process, and amazing sense of humour (not featured).

Check out the full article right here: https://strategyonline.ca/2024/01/22/create-things-that-move-people/

01/03/2024

For our final Day of Displays, we're looking back to The Bay's SHOP_BLK Event, an incredible initiative celebrating Black culture and excellence. It spotlighted a variety of Black-led/owned businesses, and we brought it all together to create a cohesive space that let everyone shine.

We hope you enjoyed our countdown and that your holidays were spent surrounded by friends and family.

See what's in store for 2024!

Address

14 Birch Avenue
Toronto, ON
M4V1C8

Opening Hours

Monday	9am - 5pm
Tuesday	9am - 5pm
Wednesday	9am - 5pm
Thursday	9am - 5pm
Friday	9am - 5pm

Website

https://www.centralstationto.com/

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We are thrilled to have played a part in the Humber River Health Foundation’s annual fundraiser, River Ball! Our creative team crafted this design incorporating fluid movement and a subtle water droplet in the wordmark to represent the transformational power of light and water. ✨ Congratulations to HRHF on raising an impressive $650,000+ at their 2024 event, making a tangible impact on healthcare in their community.

You give us a theme and we rise to the challenge. Check out how some of the CS team turned up for our Italian Summer party 🍋🌊☀️🧡 #PeopleAreCentral #AgencyLife #OutfitInspo #OOTD #ItalianSummer #EuroSummer #MarketingAgency

It’s a busy time of year here at CS (isn’t it always) but it’s Central to put time aside to get together 🧡 No matter what time they arrived, everyone’s entrance was very mindful and very demure. 🫢 #PeopleAreCentral #AgencyLife #OfficeParty #AdvertisingAgency #MarketingAgency #Demure

In all seriousness, choosing the right emoji is crucial. It’s not just about adding a fun symbol; it’s about aligning with your brand’s voice and ensuring your message is conveyed precisely. Here are 5 things to consider when choosing emojis: 1️⃣ A single emoji can flip the entire tone of your copy. "This toothpaste got fantastic reviews 👏" reads as genuinely positive vs. "This product got fantastic reviews 🙄" reads as sarcastic and negative. 2️⃣ The same emojis can also mean completely different things to a different audience – just ask a Gen Z what "😭" and "💀" mean. 3️⃣ Certain emojis can be interchangeable but project tones that may resonate differently with one audience or another. For example, "😍" works better for a brand with a softer tone vs. "🤩" for brands with a bolder tone. 4️⃣ Emojis can look slightly different across different platforms or devices so be mindful to not rely too much on the emoji's particular details or colours. 5️⃣ Even "serious" brands can use emojis in the right case to help break up and organize text content. ✅🚫📈📊❗️®️📝🗓📆 Depending on your brand identity or the particular subject matter at hand, sometimes no emoji use may even be the best path forward. Next time you're crafting a post, remember, the right emoji can make all the difference. Choose wisely and let your brand's personality shine through! ✨ If you're feeling lost on the nuances of how to best connect with your brand's audience on social, we might be able to help! Contact us at: https://bit.ly/3W8E73A #WorldEmojiDay #SocialMedia #DigitalMarketing #Emojis #SocialMediaManager

Nothing better than keeping a client coming back for more. 👏 Share your favourite CS project that got this reaction! 📢 🎥 Video credit: 60somethinglife on TikTok

If you're from Toronto, you know summer never feels quite long enough. As we gear up for sunny days and cool breezy nights, we're rolling into our first extended long weekend of the year! ☀️😎 We believe in working hard and playing hard, so our offices will be closed on the following dates to give our team extra time to refuel: 🎆 Victoria Day Weekend: May 17-20 🇨🇦 Canada Day Weekend: June 28 - July 1 🎉 Civic Holiday Weekend: August 2-5 🔨 Labour Day Weekend: August 30 - September 2

Family Day Colour Palette

Before heading out for the long weekend, we noticed that Family Day was the one holiday missing a little ✨ razzle-dazzle ✨. Coming off of Valentine's Day with its iconic reds and pinks, we felt it was time someone resolved Family Day's lack of direction. So, we're bringing some branded magic to the day. 🎨✨ Check out the officially non-official colour palette with hues specifically selected for the occasion. Happy Family Day weekend, everyone! #FamilyDay #LongWeekend #Branding #ColourPalette

Project: Save Santa

We got to solve problems for some incredible brands this year…but this one is the most magical! Our latest client, Santa, came to us with a problem: Google was misinforming over a million kids a year and telling them that Santa wasn’t real. We helped Santa hack the top search results with Google Search Ads, then helped the elves build Santa his very first website. Because holiday magic has always been Central. When a child is questioning the spirit of the holiday this year and they turn to Google, the first thing they see will be a message from the big man himself, and they'll be directed to Santa’s new website. Check it out at: mustbesanta.ca

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The Things We Do Are Central

We’re a different kind of agency with unique skills. If you’re looking for branding, innovations, physical experiences or digital marketing – and it has to be best in class – we’re here.

We’re independently owned by four partners from different disciplines. We knew there was a better way of creating the work that is Central to clients today, so we built an agency around it.

We’re 47 people and growing. We’ve got a talented team of designers, developers, strategists, art directors, writers, account managers, project managers, digital marketers and production people. Everything we work on is led by senior, experienced staff who have won awards and know how to solve problems quickly.

We work with all kinds of clients across all kinds of categories. Some are B2B, others are B2C. Some are established household names we’ve been partners with for over a decade, others are entrepreneurs just starting their journey with us.