Mazal Fabrikant is an experimental Lab, a growing design and production studio in the field of 3D vi
Mazal Fabrikant is a new Swiss based Company and Subsidiary of Brio Animation, a successful 3D High Tech Company from Tel Aviv. Brio Animation was founded in the beginning of 2005, and for over a decade has been providing all the 3D and image based content for James Allen, the second largest e-commerce Jewelry and Diamond Retailer worldwide. We were able to achieve the quality needed and efficienc
y that has helped James Allen become one of the biggest retailers in the world. Our common history all started two years ago with a lucky break and resulted in a great friendship. It was a coming together of same interests in moving things forward, being innovative, perservering and creating timeless and beautiful imagery and visual experiences. As we explored deeper into the matter of watchmaking, we realized that in the historical context, our inspiration and contemporary interpretation for our Swiss company has it's origin from the "Cabinotier", which have been based in Geneva, and were masters in their art, as well as the "Etablisseur" who delivered all the watch parts to the manufacturers. As a Zurich based company we feel a strong bond and alliance to the art of Swiss watchmaking which has thrived for centuries, and we will follow this heritage with great pleasure and enthusiasm. Under the name of Mazal Fabrikant, we are now pleased to offer and provide our knowledge and unique visual language to you, to help you shift into e-commerce and related future technologies.
Form
and texture series
No 7 — 2020 „Artificial Flow“
Form and texture series
No 8 — 2020 „Move and last“
Ongoing research series examine form, texture, lightning and color
in combination with photography and computer generated imagery @ Mazal Fabrikant
I wish all of my current and future clients as well my friends a wonderful and healthy year. You should laugh and love once every day, then everything will be fine (presumably...)😊
Starting from scratch to build the amazing loft in detailed perfection — first version of my movie storyboard is already done. @ Mazal Fabrikant
The postcard series for CAS Design Leadership @ Mazal Fabrikant
FORM AND TEXTURE SERIES
No.3 “Adolescence ”
New section with continuous research results on www.mazalfabrikant.com/research and my Instagram
FORM AND TEXTURE SERIES
New section with ongoing research results will be constantly published on www.mazalfabrikant.com/research and my Instagram
Almost done and only some small bugs left
Next project and very first draft- interior and apple visualization
Commercial and technical visualization for an industry client
The challenge to completely visualize an editorial in CG and achieve partially a photographic look.
Experiment _Kind of Henry Moore water drop
Preparation
Out of the lab
Soon starting to build and experiment
Scribbling process
Playing around manually with tokens for a further image combination of CG and photograpy. Love to go haptic first!
http://essenzen.designleadership.zhdk.ch
REFRESH THE LANDING PAGE SO YOU ALWAYS GET A NEW ANIMATION!
© 2018 Mazal Fabrikant
All new at Mazal Fabrikant
Sleek and pure: 9 animations - 9 posters - 9 postcards for the Design Leaders of tomorrow
Mazal Fabrikant is reborn as an experimental Lab, a design and production studio in the field of 3D visualizations and photography.
Mazal Fabrikant's history is going back to 2015. Till July 2017 Brio Animation, a small but very successful 3D Company from Tel Aviv used to be our partners. After two years of tremendous and successful co-working in the field of high end visualizations of watches they were taken over by Signet Jewelers, the world’s largest retailer of diamond jewelry and one of the biggest key players in e-commerce.
So, mazal tov to both of us!
"We didn't realise the speed at which millennials would take to buying cars or watches online," said Jean-Claude Biver, head of LVMH's watch business, in an interview at the Baselworld watch trade fair.
https://www.businessoffashion.com/articles/news-analysis/high-end-watchmakers-step-up-e-commerce-investment
Courting younger shoppers, brands are joining an online push sweeping the luxury goods world, where web sales are already major growth drivers for fashion labels.
... and some more news (without surprises)
"Richemont Group brands have often struggled to expand beyond the design and production of watches into areas such as effective e-commerce management and online marketing, and that's especially true for men's items. It would be a smart use of Net-A-Porter to act as an e-commerce management tool to help distribute luxury watches online, without many of the headaches that Richemont has experienced from trying to accomplish this with resources internally at the various, mostly Swiss watchmakers." ablogtowatch article by Ariel Adams, January 21st 2018
https://www.ablogtowatch.com/richemont-recontrol-net-a-porter-luxury-e-commerce-group/?utm_source=dlvr.it&utm_medium=linkedincompanies
Still warm after its major watch and jewelry industry trade show, SIHH 2018, the Richemont Group just announced what appears to be an indication that it will be moving to take back full control of the Net-A-Porter Group. Originally founded in 2000 by former fashion...
We noticed!
"The internet is potentially being embraced in a new way for 2018 and beyond, but watch brands still need to seriously bolster the intelligence and expertise in their marketing and communication departments. The message of needing digital and marketing fluency has been received, but at this point the industry simply doesn't have enough good people internally already to handle the needs of all the brands. "
aBlogtoWatch Article from Ariel Adams January 21st 2018
https://www.ablogtowatch.com/top-10-watches-sihh-2018/
An analysis of the Top 10 watches at SIHH 2018 together with an inside look at how the watch industry is starting to shift in 2018.
SIHH 2018 - Analyse der NZZ
Rolf Studer, Co-CEO der Basler Uhrenmanufaktur Oris ortet die Krise vielmehr im (Uhren-)Detailhandel, der durch die neuen digitalen Kanäle bedrängt wird.
https://www.nzz.ch/wirtschaft/die-nachfrage-nach-schweizer-uhren-steigt-ld.1347422
Heute Montag beginnt in Genf der Salon International de la Haute Horlogerie.
12 Luxury Watch companies you can buy directly on site. Just wondering why there is no 3D, maybe a magnifier and mostly just one front picture. A message to all Digital Officers and CEO's: This could be done much better!
https://www.ablogtowatch.com/12-luxury-watches-buy-online-direct-brand/
A guide to 12 luxury watches you can purchase online right now – perfect for this time of year and as you plan your holiday shopping.
Signet, the owner of our partners is listed among Swatch, Richemont and others as one of the Global Market Key Players in Jewelry.
https://www.openpr.com/news/822350/Jewelry-2017-Global-Market-Key-Players-Chow-Tai-F**k-Jewelry-Richemont-Signet-Jewellers-Swatch-Group-Rajesh-Exports-Analysis-and-Forecast-to-2022.html
Press release - WISE GUY RESEARCH CONSULTANTS PVT LTD - Jewelry 2017 Global Market Key Players ? Chow Tai F**k Jewelry, Richemont, Signet Jewellers, Swatch Group, Rajesh Exports ? Analysis and Forecast to 2022 - published on openPR.com
Inspirational forms by Erwin Heerich for further works in 3D
"32% believe that having their own e-boutique will be the most important sales channel in five years."
Read the latest Deloitte Swiss Watch Industry Study 2017 here:
https://www2.deloitte.com/content/dam/Deloitte/ch/Documents/consumer-business/ch-en-swiss-watch-industry-study-2017.pdf
Big changes concerning our Partners Brio Animation! The group Signet together with R2net are now the worlds largest retailer of diamond jewelry.
SAN FRANCISCO–Francisco Partners, a leading technology-focused private equity firm, announced today the sale of portfolio company R2Net, the owner of fast-growing online jewelry retailer JamesAllen.com and Segoma Imaging Technologies, to Signet Jewelers (NYSE: SIG), the world’s largest retailer of diamond jewelry. The acquisition brings together Signet’s jewelry retail platforms with R2Net’s world-class innovation capabilities and digital technology to accelerate Signet’s ex*****on of its Customer-First OmniChannel strategy.
Signet Jewelers Ltd. is the world's largest retailer of diamond jewelry. The company is domiciled in Bermuda and headquartered in Akron, Ohio, and is listed on the New York Stock Exchange.
http://www.signetjewelers.com/investors/news-releases/news-release-details/2017/Signet-Jewelers-Completes-Acquisition-of-R2Net/default.aspx
Signet to Create an Enhanced Jewelry Shopping Experience Integrated Across Its Online and Physical Platforms and All Retail Banners Signet Jewelers Limited ("Signet") (NYSE: SIG), the world’s largest retailer of diamond jewelry, today announced that it has completed its acquisition of R2Net, the own...
There is real movement within the big players. Windows is coming soon on several VR Headsets!
Microsoft announced a bunch of new info related to the Windows VR headsets earlier this week, including a mention that they’d launch this “holiday.” Well it seems the holidays are getting started a little early this year, as the first Windows “Mixed Reality” VR headsets are due to launch as early as...
As we always mention – Customization is an amazing thing! And all would be much easier by doing it in CG.
Make It Yours. Introducing the new Louis Vuitton personalization service, for a touch of uniqueness in a busy world. Customize any Tambour watch with the str...
The question is how? Photographed? Probably...
Swiss watchmaker Baume & Mercier is generating attention for its timepieces among the style-conscious customers of online menswear retailer Mr Porter.
published by Luxury Daily
Apple's latest acquisition could be a major step towards making virtual reality mainstream.
SensoMotoric's tech makes mobile virtual reality higher quality, with less power.
Working on the future.
Will virtual reality or augmented reality revolutionize how we shop? This question was originally answered on Quora by Kynan Eng.
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Zürich
8064
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We do it as Watchmakers do – accuracy and perfection is in our DNA!
Our augmented app works perfectly!
A glance into the Innovation lab – working process on our augmented app
Mazal Fabrikant is a Lab, an experimental design and production studio in the field of 3D visualizations and photography. We have the ambition to tell engaging stories, moving things forward, being innovative, perservering and creating timeless and beautiful imagery and visual experiences.
Mazal Fabrikant's history is going back to 2015. Till July 2017 Brio Animation, a small but very successful 3D Company from Tel Aviv used to be our partners. After two years of tremendous and successful co-working in the field of high end visualizations of watches they were taken over by Signet Jewelers (NYSE: SIG), the world’s largest retailer of diamond jewelry and one of the biggest key players in e-commerce.
