We would like to thank all those who place their trust in us and continue to look forward together with us – our team, partners, suppliers, and clients. We wish you all peaceful and relaxing Christmas holidays🎄
We would like to thank all those who place their trust in us and continue to look forward together with us – our team, partners, suppliers, and clients. We wish you all peaceful and relaxing Christmas holidays🎄
Independent watch maker Emmanuel Dietrich argues the case for a new approach to industry events
How can trade shows be more like Instagram? Independent watch maker Emmanuel Dietrich argues the case for a new approach to industry events, that put community at their heart.
Get in touch to hear more about New Hybrid Experiences.
#Experiential #Luxury #NextGenerationExperiences
Future Trend: The Neverending Journey
Download Future Trends Spring 2020 Edition here: https://bit.ly/39WpC9X
Marketing and sales are merging. With pressure to prove their value, marketers are being asked to deliver new customers.
This has led to new event formats where vendors pay to exhibit, speak and sponsor, while customers get cheap access. This trend is driven by startups who must achieve scale quickly to secure funding, growth, floatation or acquisition.
At other events, sales teams are asking how they can have face-time with potential customers, or bring them into their sales cycle.
Techniques to do this include product demos, and hospitality areas where sales teams can spend 1-1 time with warm leads. Marketing must work with sales to make experiences as creative as they are effective. There’s room here for creative activations that deliver brand awareness as well as sales leads.
#NextGenerationExperiences #Branding #Marketing
Future Trends Spring 2020 Edition
🌱 ☀️Future Trends Spring 2020 Edition ☀️ 🌱
Use your time to up-trend yourself with these fresh Future Trends: 🍿Video Stage / 🦸 Superfandom / 🏛 Museumification / 👣 The Neverending Journey / 👪 Neo-Parenting.
👇Download Future Trends Spring 2020 Edition here: https://hubs.ly/H0nGl3t0
Here's a creative example of the Emotional Data trend: Qualtrics is a data company who have pioneered the collecting and application of emotional data. They enabled client JetBlue to combined past experiences and user surveys to improve customer experien
Here's a creative example of the Emotional Data trend:
Qualtrics is a data company who have pioneered the collecting and application of emotional data.
They enabled client JetBlue to combined past experiences and user surveys to improve customer experiences in emergencies.
‘Experience data’ from customer surveys combined with traditional transactional data to allowed them to understand how people were going to react. For an airline, this predictive use of data meant putting in place measures that ensured customers stayed happy, even in the face of threats such as extreme weather.
More information about Future Trends 2020 available here: https://hubs.ly/H0n90sZ0
These guys are fast. Andy and Florian attended ISPO 2020 to discover the latest trends in the sporting business.
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#mchglobal #trends #experiencemarketing #ispo #munich
MCH GLOBAL Dubai 2019 Highlights
High Impact. Creative Bravery. Innovation.
The motivation behind what we do, 2019 was a very good year for our team in Dubai.
We are excited to hit ground running in this new decade!
Thank you for your support. Here’s to a bright new decade ahead! Happy holidays from MCH Global.
Thank you for your support. Here’s to a bright new decade ahead!
Happy holidays from MCH Global.
The Future of Event Tech
Meet the Swiss tech start-ups who are paving a way for a connected future for live experiences. Witness the latest trends in VR, MR, holograms, AI, haptics, drones, and hear how tech can take your event to the next level.
“The next step – I believe – is the combination of a few technologies. It’s about the ability to combine technologies to bring about new ideas and new amazing solutions.” Says Yelena Ganshof, of VAIVA & Fosfar
We spoke with some of the leading lights in Switzerland’s emerging event technology sector. These are the brands that will be bringing the experience element to the events you attend in the next few years.
The D-Rose Jump Store is an example of the 'Proximity' trend:
To reach their target audience of young men in London, Adidas brought the D Rose Jump Store to Hackney. The activation challenged sneakerheads to jump–basketball style – to snatch a pair of new trainers from a high shelf, under the guidance of NBA star Derrick Rose.
Promoting the activation on local radio stations, in takeaways, and on social media, they created buzz around the event. By staging it in a basketball court on a housing estate, they ensured maximum exposure to their target audience and a community that couldn’t ignore them.
Find more on this trend here: https://www.mch-global.com/ch/work/future-trends-2020/
#nextgenerationexperiences #futuretrends2020 #trends #activation #adidas #drose #london
Future Trends 2020 Launch Event
Last week's journey to 2029 was a blast. Take a peek into the future with our event film.
A massive thanks to all our partners including: PIXORA Marketing Mictic, AEROTAIN, VicarVision, RosieReality, Circ, Company Factory, Birdly / Somniacs, Agence Fosfor, VAIVA, & Winkler Livecom.
MCHGlobalFutureTrends hashtag#experientialmarketing
You can download the Future Trends report here: https://lnkd.in/ebrBJZJ
