Festival of youth, healthy living, healthy culture and education. All that with fun, music and active participation of all visitors, volunteers and organizers. Serbian festival, creted and organized by serbian youth, funded primary by Serbian city and happens in country of Serbia. This does not mean that festival is not also international. Quite contrary it is, with foreign audience, foreign perfo
rmers and organized with help of people from the region, all are more than welcome. What means is that festival is organized in Serbian culture and spirit. Reload is traditionaly held for five years in Vladicin Han. Organizers of festival are city Vladicin Han, Center for Cultural Activites, Tourism and Library, and Office for youth led by informal group of young volunteers “Reload Владичин Хан”. The goal of this event is primarily promotion of city Vladicin Han, stimulating young people and their active participation in the preparation and implementation of the very festival and providing opportunity for young people in Vladicin Han to experience festival atmosphere. By creating positive atmosphere during festival days significant contribution is given to the formation of a different system values , especially among young people, promoting music and sporting culture. and awareness of conservation and regulation of living space in Vladicin Han. At the same time it emphasizes the sense of community and the improvement of human relations in the local community. Reload exists for five years and we highly believe that this year is backbone for future. To us organizers plan is to raise the festival to a higher level, and to bring young bands from all over the Balkans (Serbia, Macedonia, Croatia, Bosnia and Herzegovina, Montenegro, Slovenia, Blugaria, Greece). We plan to include an educational program that will enable young people ideas for active leisure time and space to express themselves creatively. There will be workshops during festival of graffiti, dj-ing, socially engaged theater, ecology and promotion of volunteerism as a starter social change and base of the whole festival. Visual identity of festival is on one side strict (unlike similar events that change the visual language radically form year to year) and yet so flexible, it allows anyone to edit an internal element of Reload sign and thus express himself or send an important message to Serbia. An important element is the use of the Cyrillic alphabet as the primary wich is a real rarity in such urban events in Serbia. The festival aims to grow through music and educational programs, engage young people through volunteering and allow room for active participation, destroys prejudice by achieving cooperation at the regional and international level and still keeps the Serbian cultural heritage.
