MUSICCASE is now SHIFTWORKS
We changed our name in December 2017, to shore up and define our new identity. We are now Shiftworks. The new name traces our collective actions of reinvention, turning creative, cultural and communication tools into effective soft power engine. The rest is pure grit. Production. Experience design. Think-tankery. Social activism. Consulting. Motivating. Moving.
The magic lies in the mix, in synchronizing sounds, images, words and actions. Mixing disciplines and connecting distant fields is something we have done since 2009. Way back when our principal goal was to foster Estonia’s new musical talent at our flagship event Tallinn Music Week (TMW).
We do use entertainment and the pulse of “global cool” in our work but not as an end in itself. It’s an effective method of communicating a shared sense of belonging which does wonders for the spread of creative thinking and values.
We love forming creative teams and bringing in extra brand power that the project requires – from hands-on producers and architects to era defining game-changing thinkers. Our outcomes are visible shifts in awareness, attitudes, and behaviour – either corporate, social, or cultural.
