Modera

07/06/2024

Think spare parts' sales are not something to pay attention to? What if we told you that the sales of these parts actually contribute to much more revenue than the sales of original parts?🤨

Have a look at our latest article to find out why you should start focusing more on your spare parts' sales and what are the best strategies to boost those sales.

Are you ready to shift your focus now?

A well-managed OEM spare parts sales strategy will not only help to improve revenue and increase profits, but also boost brand image.

16/05/2024

Do you know how to find the balance between paying too much and too little for your inventory?

How about increasing inventory turnover, while reducing carrying costs?

If not, we’ve got answers to those questions as well as everything else regarding protecting your margins when changing suppliers.

Is there anything else you’d like to know more about?

Competition in the automotive industry is at an all time high, so dealerships have to find ways to boost profitability, in order to ensure long-term success. They face several challenges…

10/05/2024

Sure, the future or car sales is an intriguing topic, however, most people won’t be buying a brand new car every time something goes wrong with the existing one. So, have you given any thought to what shopping for car parts might look like in the future? 🛒

This time we’re discussing just that. Have a quick read and find out how your auto part shopping experience might change in the near future.

Do you think we’re on the mark with this?

The automobile spare parts and components is one aspect of the industry that is often overlooked, despite the market constantly evolving. However, due to rapid advancements in technology, along with…

23/04/2024

There’s no doubt that utilizing state-of-the-art technologies at dealerships has been the main focal point of car businesses for the last decade. But there’s another equally important aspect that should by no means be overlooked.

This time we’re discussing the importance of establishing reliable and efficient sales processes and why this is just as vital as having high-quality technology at a dealership.

Are you sure you’ve been focusing on both?

Customers are not happy with subpar service anymore, and have become increasingly vocal about it. A common error that businesses make these days is being so focused on technology they…

16/04/2024

Why take on a challenge solo when you can team up and potentially achieve better results?

Looks like automotive suppliers are all about teamwork and joined forces these days as they are making big efforts to win OEMs over.

Have a look at our latest article to learn about some of the approaches and their effectiveness.

What do you think is the biggest benefit for the automotive suppliers in this scenario?

It is imperative for automotive Original Equipment Manufacturers (OEMs) and suppliers to work in tandem, so they can streamline operations and meet the rapidly changing requirements of today’s fast-paced market.…

08/04/2024

Sure, automotive software comes with a price, but there’s a way you can really get a bang for your buck. 💲

This time we’re looking at how you can leverage high-quality automotive software to get you more than your money’s worth.

Have you been making the most of the possibilities automotive software provides?

Automotive dealership software has totally changed the face of industry, starting from boosting sales and enhancing marketing efforts to maintaining effective customer relationships. Be it dealer management system (DMS) or…

25/03/2024

With net zero policies and regulations set forth in Europe, electric vehicles are here to stay. And from the looks of it, Chinese automakers are ready to make sure, it’s their production that rules the market.

Do you think the European car market will soon be dominated by Chinese brands?

The European automotive industry is undergoing a sea of change, especially due to consumers transitioning to electric vehicles (EVs). Did you know alternative energy vehicle sales shot up to a…

07/03/2024

Why waste your valuable time doing things manually when they could be done for you automatically?

Find out more at modera.com.

https://bit.ly/3VabKmK

04/03/2024

Ensuring effective fleet management for your business starts with centralized data management. If you’re not on that bandwagon yet, have a look at our latest article to find out why hopping on board is vital for the success and efficiency of your business.

Do you think this type of data management could boost your processes?

Be it trucking companies, delivery services, or any business that operates a fleet of vehicles, efficient management is integral to its success. A major part of that depends on centralized…

08/02/2024

The EU has set a more-than-optimistic plan for the European car market in motion, but is the objective actually feasible?

Get an inside scoop of how our CEO feels about the plan to ban the registration of new internal combustion cars in the EU by 2035 and what he sees as the biggest hurdles.

Do you think the politicians have been a bit too ambitious in their plans?

It has been doubted that reaching the goal of zero emissions by 2035 in the transport sector is feasible. Modera’s CEO Raido Toonekurg weighed in on the matter, stating that…

05/02/2024

Do you have your customers’ attention?

If you’re not sure, now’s the time to take the reins and ensure your customers are engaged with your business. As it just so happens, our latest article brings you some must-know tips and tricks to increase customer engagement.

Which tip do you think is the most important one to follow?

The automotive industry has undergone a plethora of changes since the pandemic disrupted our lives almost 4 years back. Customer experience (CX) has become a key element when it comes…

24/01/2024

Greatness is only achieved by being bold, taking risks and trying something new. Our partnership with Nissan Nordic Europe is all about pushing barriers and implementing new, innovative solutions. 💡

Find out more about the background of our collaboration and how we plan to reimagine the digital automotive ecosystem in Europe.

Are you excited for what’s to come?

In this automotive case study, we are looking at how Nissan Nordic Europe’s decision to partner with Modera Software led the company to become a true trailblazer in the European…

19/01/2024

There’s a reason why you don’t hire a chef to do your plumbing or a hairdresser to fix your car. Best results are achieved when every job is left in the experienced hands of professionals. So why should car manufacturers waste their time on implementing intricate IT projects?

Check out our latest article to find out how you can ensure the success of all IT projects at your company.

Which approach do you think brings better results?

As much as most of us would love to be a jack-of-all-trades, more often than not, that approach tends to leave us as a master of none. Although nowadays different…

17/01/2024

There’s been a lot of talk about new and innovative sales models, but are they actually any better than the tried-and-trusted?

Have a look at our latest article to find out if your dealership could benefit from implementing the hybrid model or if it’s just another trend destined to pass.

What kind of approach has worked best for your dealership?

There’s a raging debate out there. Whether we believe it or not, we’re part of the debate and there’s no other option than to choose sides as the outlook for…

04/01/2024

If one of your New Year’s resolutions was to make 2024 the best year yet for your automotive business, our latest case study is guaranteed to land you straight in Inspiration Station.

Check out how working with us helped United Motors launch a professional, efficient and user-friendly website, on top of seamless sales processes.

What are you doing to elevate your business this year?

In this automotive website builder case study, we’ll have a look at how AS United Motors managed to ensure a strong online presence, whilst improving their stock management, trade-in processes,…

01/01/2024

28/12/2023

Feel like you’ve been hitting a wall with your recent marketing efforts? Then it’s time to turn things around!

Check out our latest article to build an automotive campaign that‘ll transform your marketing efforts into one smooth and successful ride.

Are there any campaigns you’ve really loved recently? 🤔

The automotive industry is one of the biggest globally, and consists of countless companies that involve design, development, manufacturing, marketing, and sales. It also generates massive yearly revenues with a…

24/12/2023

Wishing you and your loved ones a very happy holiday season! 🎄

19/12/2023

We are beyond thrilled to share Modera’s new partnership with Nissan Nordic Europe. The CEO Magazine sat down with Christian Costaganna, Nissan Nordic Europe’s Managing Director, to discuss the ins and outs of new and upcoming innovations in the automotive sector, as well as our ambitious joint endeavor.

Have a quick read to find out about the exciting times the automotive world is facing and what we are doing to take the customer relations management game to a whole new level.

As the old adage goes, change happens slowly, then all at once. When the COVID-19 pandemic hit, companies were faced with once-in-a-generation challenges that needed to be addressed immediately. Sales plummeted in the automotive sector as conventional face-to-face sales processes suddenly became imp...

15/12/2023

Just because shopping trips take place mostly behind the computer these days, doesn’t mean your customers are not craving some face-to-face time with you. This is where live chat and video chat features come in.

Check out how you can add that valuable personal touch to your customer interactions to improve sales and the overall car shopping experience you offer.

Were you surprised by some of the ways you can make live and video chat work for you?

The automotive industry is rapidly evolving, with new technologies changing the way customers interact and engage with car dealerships and manufacturers. In recent years, live and video chats have become…

08/12/2023

Do you know how to make automotive ERP software work for your business and make mundane processes such as employee training, inventory management, and complying to rules and regulations much easier? If not, don’t worry - we’ve got the ABCs of automotive ERP software right here.

Check out our latest article and find out how you can benefit from automotive ERP software.

Do you see yourself implementing this?

Every business, regardless of its domain, has to function in a streamlined manner, in order to increase efficiency, reduce costs, and boost profits. Enterprise Resource Planning (ERP) software is just…

05/12/2023

It’s time for some Tuesday Trivia!

You have 10 seconds to name 3 most effective ways for car businesses to engage with their customers and build brand loyalty.

Whether you aced this test or not, we’re here to give you some new tips and tricks to implement and bring your customer engagement to a whole new level.

Did we miss anything?

The automotive industry has become quite competitive, especially after the pandemic, so marketers are searching for new ways to engage with customers and build brand loyalty for their car business.…

24/11/2023

It’s time to toss the papers and make room for all things digital. That is, if you want to succeed in the automotive industry.

Have a look at our latest article to find out how digitization can help you streamline vehicle distribution processes and make them smoother than the icy roads we’re soon in for.

Do you think you’ll be embracing the digitized approach?

The aftermath of the pandemic combined with the longstanding vehicle distribution inefficiencies was the perfect storm for the lowest slump in new vehicle sales in years. But these inefficiencies have…

20/11/2023

If you’re looking to take the lead and be part of the change in the automotive industry, it’s time to upgrade your approach and practices. This time we’re bringing you some of the most important aspects to focus on in order to build future success as an OEM.

Which of these approaches have you already implemented?

The evolution of the automotive industry has presented OEMs with a number of challenges. On top of having to stay relevant in one of the most progressive fields of industry,…

06/11/2023

If you want to succeed in any field, it’s smart to keep your hand on the pulse when it comes to what’s new and trending. We’ve done the work for you and this time our CEO Raido Toonekurg is discussing some of the newest trends shaping the automotive industry.

Which of these do you think will have the biggest impact on the consumer?

Originally published in Swedbank’s private banking client magazine “Fookus”. Looking to buy an electric car? The bold-lined sporty Chinese SUV Aiways U6 would be a trendy choice. Want to go…

30/10/2023

One thing’s for sure - the automotive industry is in a constant state of change and the best way to grow your business is to keep up with the transitions. We’ve made it a little easier for you and gathered the main lessons to learn from the automotive industry in 2023.

Which factors will you be focusing on the most?

The automotive industry is rapidly undergoing a sea of changes, especially after embracing digital transformation. According to ABI Research, a whopping US$100bn has been invested by car manufacturers worldwide in…

23/10/2023

Car selling is now far from a one-channel-wonder. By implementing the omnichannel approach, you’ll have countless possibilities to interact with potential car buyers and make a sale.

Do you know how your dealership can make the most of the omnichannel approach?

The upward trend of online experiences has led to automotive retailers adopting omnichannel strategies, which is a combination of both online and offline techniques. Customers expect a smooth experience across all touchpoints, demanding consistent service. Many of them wish to complete the actual pu...

13/10/2023

There’s no denying technological innovations have taken over nearly every industry. Now, it’s time for technology to revolutionize automotive retail and this time we’re looking at what exactly has been happening in the last few years.

Are you open to all the innovations or do you miss the good ol’ days?

Technology has touched every aspect of our lives, and the automotive industry is no stranger to it. To stay in the game and be a step ahead of your competitors,…

05/10/2023

Is there a stark contrast between your online and offline customer experience? Then it’s high time to even the playing field and provide your customers with a single, smooth and seamless purchase experience. 😉

Have a look at our latest article to find out how you can ensure an enjoyable shopping experience for your customers on all fronts.

Technology is evolving every day, and it is imperative to keep up pace, especially when it comes to the automotive industry. The need to combine offline data with online data…

21/09/2023

On a scale from 1-10, how would you rate your current website?
If the answer is anywhere below a 9.5, your website along with the customer experience you offer is definitely due for a facelift.

Are you ready to offer your customers the best possible shopping experience?

Nowadays, it is all about the customer experience, which is the driving force behind all businesses. You have to deliver hassle-free service, while providing access to useful information. That is why both car manufacturers and dealers have to focus on improving the customer experience, when prospect...