HUUM

HUUM Nordic design sauna heaters combined with fast and easy heating with a mobile app. We created HUUM to provide a better sauna experience that everyone
can enjoy.

Our HUUM electric heaters and wood-fired stoves combine
ancient sauna building knowledge with smart technology in a
contemporary Nordic design inspired by nature. They don’t just look
good at the heart of a sauna. They’re designed to deliver superior
heat and steam, as well as provide improved convenience and safety. Our founder comes from three generations of sauna builders in
Estonia and has brought together a team who are dedicated to
continuously innovating the sauna for new generations.

Midweek   🔥Take a look at this beautiful outdoor sauna by Harbor Saunas. Inspired by the landscapes and traditional stru...
26/03/2025

Midweek 🔥

Take a look at this beautiful outdoor sauna by Harbor Saunas. Inspired by the landscapes and traditional structures of the Northeast and Scandinavia, they combine time-tested craftsmanship with modern design. Their aim is to simplify the sauna-buying process: no lengthy lead times or complicated steps, just a high-quality, Scandinavian-style sauna without the fuss.

Built with reliable materials and wide glass windows, these saunas let you connect with the surrounding environment year after year 🤎

👉🏼 For more inspiration, visit our blog:
https://huum.eu/category/inspiration/

Congratulations to Thermalux for winning the prestigious iF International Forum Design Award for their remarkable MOR ou...
18/03/2025

Congratulations to Thermalux for winning the prestigious iF International Forum Design Award for their remarkable MOR outdoor sauna—featuring our DROP heater! 🔥

MOR is the world’s first outdoor sauna crafted from authentic Mortex microcement. Its Mediterranean-inspired design and gently rounded corners create a refined look. Customizable layouts (including integrated showers, dressing areas, or compact options) offer versatile, high-quality wellness functionality. Proudly made in Belgium from durable materials, MOR reflects Thermalux’s commitment to both craftsmanship and sustainability. It’s the perfect blend of style, comfort, and relaxation 🤍

Learn more about the Thermalux MOR sauna and the iF Design: https://ifdesign.com/de/winner-ranking/project/thermalux-outdoor-sauna-mor/675181

Happy Mother Tongue Day, Estonia! 🤍Today, we’re celebrating the beauty of our mother tongue by sharing a word that holds...
14/03/2025

Happy Mother Tongue Day, Estonia! 🤍

Today, we’re celebrating the beauty of our mother tongue by sharing a word that holds a special place in the heart of every Estonian—especially if you love the sauna as much as we do.

Introducing: 𝗟𝗘𝗜𝗟 😶‍🌫️

Leil is the steam created by pouring water on hot sauna stones. In Estonia, we say “viska leili,” which literally means “throw some sauna steam.” So next time you’re in a sauna, impress your friends by saying, “Let’s throw some leil!”

Does your culture have its own special sauna word? Let us know in the comments!

Did you know sauna etiquette varies dramatically around the world? 🌍From embracing nudity in Estonia to strict tattoo ru...
12/03/2025

Did you know sauna etiquette varies dramatically around the world? 🌍

From embracing nudity in Estonia to strict tattoo rules in Japan—knowing the sauna norms can save you from awkward surprises!

Discover more fascinating sauna traditions in our latest blog:

Sauna culture is just a made up word, right? Sitting naked in a hot room, sweating and whisking yourself or others might not sound like it at a glance but it

Estonian sauna culture 🤝 Japanese wellness cultureWe had the pleasure of hosting our Japanese partners at our Tartu offi...
07/03/2025

Estonian sauna culture 🤝 Japanese wellness culture

We had the pleasure of hosting our Japanese partners at our Tartu office this week. They received an in-depth introduction to our sauna heaters—covering everything from product features to hands-on wiring and element replacements.

Of course, no visit would be complete without a steamy sauna session and traditional sauna whisking. Wellness and bathing rituals are deeply rooted in Japanese culture—much like our Estonian sauna traditions—making this cultural exchange all the more meaningful. 🌿🔥

Thank you for visiting us! We look forward to strengthening our partnership even further and sharing wellness, relaxation, and exceptional sauna experiences worldwide. 🤍

Listen to the latest episode of the Sauna Twins Podcast, featuring our founder, Siim Nellis, and hosted by our friends a...
07/03/2025

Listen to the latest episode of the Sauna Twins Podcast, featuring our founder, Siim Nellis, and hosted by our friends at Finnmark Sauna - Finnmarksauna.com 🤍

Find out about HUUM’s origin story, our design-led approach, and the essential elements that make for a perfect sauna experience. Plus, hear what sets HUUM apart in the market and why sauna culture means so much to us.

Watch the podcast on YouTube here >> https://youtu.be/34t2uGx8XJc?si=ibqo0fl59bg0xCzF
Listen to this episode on Spotify >> https://creators.spotify.com/pod/show/finnmarksauna/episodes/The-Sauna-Twins-Podcast-Episode-18-Siim-Nellis-HUUM--Finnmark-Sauna-e2vdg40/a-abq6qbt

New Sauna Twins Episode Alert!

Welcome to episode 18 of the Sauna Twins Podcast! We welcome Siim Nellis (HUUM) to the Finnmark podcast studio. During this podcast session, we talk to Siim about his journey so far, how HUUM was founded, how Siim and his team created HUUM’s iconic branding and what makes it unique within the sauna market.

Here’s a sneak peek of what we discussed:

What inspired the name, ‘HUUM’
An insight into HUUM’s design-led approach and business strategy.
The essential elements for the perfect sauna experience.
What makes HUUM stand out from its competitors?
Siim’s love for sauna.

Watch the podcast on YouTube here >> https://youtu.be/34t2uGx8XJc?si=ibqo0fl59bg0xCzF

Listen to this episode on Spotify >> https://open.spotify.com/episode/30V2p37g58AG9mKtgV2p3g?si=IgAX9N-3Rk6SuNGfHr2CUQ

Less than a year since its launch, HIVE Flow has already become a favorite among our clients 🖤And honestly, we get it—we...
05/03/2025

Less than a year since its launch, HIVE Flow has already become a favorite among our clients 🖤

And honestly, we get it—we’re big fans too. It’s everything we’d want in a wood-fired sauna stove:

🤍 More heat, less waste – 75% of the firewood’s energy goes straight into heating your sauna, so you get four sessions with the same amount of wood, which usually gives you three.
🤍 Mild, long-lasting steam – A gentler, more balanced heat that lingers even after the fire is out.
🤍 Timeless design – The large glass door lets you enjoy the glow of the flames as you unwind.

Efficient, warm, and made for the perfect sauna experience 🧖‍♂️🔥

Have you tried HIVE Flow yet? Let us know what you think!

📸 Emilie Szabo

Don't miss out! 📌 Discover our products at "Māja I 2025" (March 27–30, Ķīpsala Exhibition Centre) at the Nordic Sauna ex...
05/03/2025

Don't miss out!

📌 Discover our products at "Māja I 2025" (March 27–30, Ķīpsala Exhibition Centre) at the Nordic Sauna expo booth (Hall 1, stand E1). It's the perfect opportunity to ask all your sauna-related questions 👇

03/03/2025
📍 Tokyo Gift Show During our trip to Japan, we visited the LIFExDESIGN segment at the Tokyo Gift Show to explore how sau...
27/02/2025

📍 Tokyo Gift Show

During our trip to Japan, we visited the LIFExDESIGN segment at the Tokyo Gift Show to explore how sauna and wellness products are showcased in Japan. With our electric heaters now fully PSE certified (again, yayy!), we’re preparing to enter this exciting market alongside our local partners. It was great to see that Scandinavian sauna culture—particularly the mild, relaxing steam—has already made its way here and generated real interest among both consumers and businesses.

The positive feedback and the growing demand for high-quality sauna solutions was truly encouraging. Based on everything we saw, we’re confident that HUUM can offer something special to the Japanese market. We can’t wait to share the warmth of Estonian sauna with the rest of the world! 💛

25/02/2025
Today we celebrate Estonia’s Independence Day—a day when we come together to honor the traditions that unite us and remi...
24/02/2025

Today we celebrate Estonia’s Independence Day—a day when we come together to honor the traditions that unite us and remind us of our shared spirit.

We cherish the simple joys: the crisp taste of fresh sprout sandwiches, the peaceful hikes through our forests, and the warm embrace of a shared sauna where even the quietest among us share their stories. It’s a day we’re truly grateful to celebrate.

So we wave our flags with pride and savor these beautiful moments, knowing there’s no place we’d rather call home.

Elagu Eesti! 💙🖤🤍

Estonian sauna to Japan🔥We’ve been working hard for years to bring our products to Japan, and now that all our electric ...
20/02/2025

Estonian sauna to Japan🔥

We’ve been working hard for years to bring our products to Japan, and now that all our electric heaters are PSE certified (yay!), we headed there to expand our sauna network even further. During the visit, we met with our colleagues and partners, Saunature , Erina Kawaguchi & Toshiyuki Seito, to discuss everything sauna: from Estonian traditions to new ideas for the local market.

We also had a good meeting with the Estonian Embassy in Japan to explore how our sauna heritage can connect with Japan’s strong wellness culture. It’s clear that sauna rituals fit right in—another step in our goal to share Estonian sauna culture around the globe!

Here are just a few snapshots capturing the wonderful people we connected with along the way. Thank you to everyone for the insightful conversations—we had a great time and can’t wait to do it again soon! 💛

Happy Valentine's Day! (𝘰𝘳 𝘍𝘳𝘪𝘦𝘯𝘥𝘴' 𝘋𝘢𝘺, 𝘢𝘴 𝘸𝘦 𝘰𝘧𝘵𝘦𝘯 𝘤𝘢𝘭𝘭 𝘪𝘵 𝘪𝘯 𝘌𝘴𝘵𝘰𝘯𝘪𝘢) Today is the perfect day to remind your friends...
14/02/2025

Happy Valentine's Day!
(𝘰𝘳 𝘍𝘳𝘪𝘦𝘯𝘥𝘴' 𝘋𝘢𝘺, 𝘢𝘴 𝘸𝘦 𝘰𝘧𝘵𝘦𝘯 𝘤𝘢𝘭𝘭 𝘪𝘵 𝘪𝘯 𝘌𝘴𝘵𝘰𝘯𝘪𝘢)

Today is the perfect day to remind your friends and loved ones just how much they mean to you. And what better way to show it than by gifting them your time? There's nothing more valuable than sharing quality moments.

So, head out for a refreshing hike, whip up some pancakes, and then enjoy the soothing warmth of a sauna session. Wishing you all a day (and weekend) filled with love, good company, and warmth—both in the sauna and in your hearts ❤️

  Throwback to those warm summer nights at our very own sauna park right next to the office—showcasing gorgeous saunas f...
11/02/2025



Throwback to those warm summer nights at our very own sauna park right next to the office—showcasing gorgeous saunas from our partners Saunasell, Norkke and Auroom Wellness.

Whether it’s for hosting international visitors or enjoying a post-workout wind-down, we couldn’t be more grateful for this unique space. ❤️‍🔥

What does your dream sauna look like?

07/02/2025

The electric ‘Drop’ stove, fitted here in our four person Onnen, is a sleek and elegant design which maximises the space in the sauna.

The discreet thermostat positioned on the exterior of the sauna can be controlled manually or remotely - an option which enables the sauna to be pre-set via an app. This means the sauna is ready when needed, supporting regular sauna bathing.



07/02/2025
We had a great time at sTARTUp Day! 💛Together with our good partner, Saunasell, we dove into all things sauna—from shari...
04/02/2025

We had a great time at sTARTUp Day! 💛

Together with our good partner, Saunasell, we dove into all things sauna—from sharing memorable experiences with our very first customers from years ago to discussing ideas with those planning or building their first sauna.

Over two days, we:
• Listened to inspiring stories of relaxing sauna moments
• Shared practical tips on ventilation solutions and selecting the right stove
• Connected with sauna enthusiasts and builders at various stages of their projects

The highlight? On Thursday evening, our sauna park transformed into a true relaxation oasis with six saunas and a hot tub in operation. With 60 guests in attendance, the saunas became the hubs for deep conversations, fresh ideas, and some seriously good vibes. It was heartwarming to see investors and mentors sharing advice, experiences, and helping emerging entrepreneurs connect with the right people to boost their growth.

Startup founder life is like a rocket ride to the moon—both physically and mentally challenging. That's why we believe in the power of a good sauna. After a long, hectic day, there's nothing better than unwinding in the sauna, clearing your mind, and recharging for the next big leap. 🚀🔥

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Vahi Tee 9
Tartu Vald
60534

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