Tactical Tourism

Tactical Tourism was born both as a project for the realisation of different
kinds of art interventions in the public realm, and as a group of artists
(Mariano Maturana, Maite Ninou, Xavier Manubens and Consol Rodríguez)
that realises interventions such as tours, installations and actions of diverse nature, in both urban and rural public spaces since 2001. Our organization considers tourism a mass

media; the same way TV, the radio, the press and the Internet are mass media, as well. Tourism industry has transformed the “tour” into a medium with its own codes and protocols–tacit codes and protocols that we socially accept usually without questioning them. We accept the idea of being guided to a place and being told the history and events related to such location. The matters studied in these tours and interventions can vary according to the space and (hi)stories subject to investigation. These (hi)stories have their starting point in real historic or contemporary issues, though fiction, or a mix of fiction and the real, is not discarded. Our tours consist of a route through the city or the rural public space. During the journey, places would be visited that are related to the narrated events. Tracks and remainders would be sought: graffiti, monuments buildings, walls, squares, streets, venues, etc. The visited space could also have been previously “intervened” by us according to the designed route through the use of graffiti, mise en scène, performances, participative actions, etc. Different kinds of transport means would be used depending on the nature of the designed “tour”. The last years we are developing apps for mobile phone technologies (iOS and Android), Augmented Reality technology. Those technologies are improving our projects and concepts developments.