KSOM

26/03/2021

Search Console adds ‘associations’. What does that mean?

https://searchengineland.com/new-google-search-console-associations-346326

These can give you a better and wider view of your data across your various Google services.

23/03/2021

The Anatomy of the Perfect Pitch
https://moz.com/blog/perfect-pitch-email

If you need to get backlinks and generate brand awareness for clients, a great way to start is by creating original research and then pitching that research to writers. But the promotion of your work is probably the trickiest part, and a lot of it comes down to the pitch email you send to a writer.....

20/03/2021

Why Guest Is the Worst Strategy https://www.searchenginejournal.com/why-guest-blogging-is-the-worst-link-building-strategy/396039/

Guest blogging has been used for ages to build links. But truth be told, it's the worst link-building strategy you could come up with.

16/03/2021

Landing Pages: The Definitive Guide thanks to
https://backlinko.com/landing-page-guide

This is a comprehensive guide to creating landing pages that convert GREAT. Includes lots of advanced strategies and real life examples.

10/03/2021

The Complete Guide to thanks to
https://www.quicksprout.com/complete-guide-to-copywriting/

Learn how to become the best copywriter with our complete 2020 guide to copywriting.

03/03/2021

The Potential Impact of on
https://moz.com/blog/gen-z-seo-impact

Gen Z (or Zoomers, if you prefer) already makes up the largest generational cohort of America's population. How do they interact with search, and what does that mean for the future of SEO?

26/02/2021

algorithms vs Google penalties, explained by an ex-Googler

https://searchengineland.com/google-algorithms-vs-google-penalties-explained-by-an-ex-googler-345011

This former Google quality analyst explains the difference between Google's algorithms, manual actions, quality and penalties.

24/02/2021

What Is Evergreen & Why Should You Care?

https://www.searchenginejournal.com/evergreen-content/362554/

19/02/2021

11 Tips for Great Guest Posting in #2021 https://www.searchenginejournal.com/guest-post-tips-amplify-brand-build-links/392378/?ver=392378X3

When done properly, guest posting will help amplify your brand awareness and build reputable links. Here's how to guest post in 2021.

14/02/2021

You must be building links to my heart ... because I can feel my rankings increase
❤ 🥰

09/02/2021

How to Conduct a Competitive Analysis thanks to https://ahrefs.com/blog/competitor-analysis/

Gain a competitive advantage.

05/02/2021

A (Re)Introduction to Guest Posting by
https://moz.com/blog/intro-to-guest-posting

Garrett French — founder of Citation Labs and all around link building expert — takes you on a comprehensive walkthrough of guest posting on sites supported by sales. Why is this a good strategy? How do your posts benefit these websites? How do you start and what websites do you reach out to? Wa...

02/02/2021

High-Quality vs. Low-Quality Links: What’s the Difference? https://www.searchenginejournal.com/high-quality-links-vs-low-quality-links/393125/

What’s the difference between low-quality and high-quality links? Learn where to look for high-quality links to your site and which sites to avoid.

29/01/2021

17 Untapped Ways to Find New Content Ideas https://backlinko.com/find-content-ideas

17 easy ways to find LOTS of new content topic ideas, including tools and strategies.

26/01/2021

White Hat & Black Hat – Are these Labels Still Relevant?
https://www.searchenginejournal.com/white-hat-black-hat-seo-linking-are-these-labels-still-relevant-with-kevin-rowe-podcast/391469/

Loren Baker of SEJ & Kevin Rowe of Purelinq will be discussing the use of the “black hat” and “white hat” terminology in the SEO world and whether

22/01/2021

The Webslog according to https://moz.com/blog/link-building-webslog

This is not the link building article you — or really anyone — were probably hoping for. It isn't a step-by-step guide to getting the best backlinks, it isn't some list of hot tips or new opportunities, and it isn't the announcement of some great tool. What it is, unashamedly, is a window into t...

19/01/2021

How to Do Keyword Research for https://ahrefs.com/blog/keyword-research/

Everything you need for a winning keyword strategy.

12/01/2021

21 Smart Tips for #2021
https://moz.com/blog/21-seo-tips-2021

We're back with a brand new season of Whiteboard Friday episodes for your viewing pleasure. First up: Moz SEO expert Cyrus Shepard shares his top 21 tips for successful Google SEO in 2021, including what to prioritize and what to look out for in the year ahead.