
22/04/2025
๐ โ " Book offers a frame work for companies to break out of the highly competitive market to untapped one.
Here are the 3 key applicable takeaways that can make a difference in your company.๐
๐It is not what we know, but what we apply that transform our lives!
1๏ธโฃ.Value innovation: create value for both the customer and company.
Focus on differentiation and low cost to open up a new market space. It is the corner stone.
2๏ธโฃ.Reach beyond existing demand: don't target existing customer only, look for who is not served by the industry.
Tap into new demand.
3๏ธโฃ.Make the competition irrelevant: instead of competing with others on the same market create a new market where there is no direct competition.
Leading to uncontested market leadership.
If you have read it What was applicable for you that made huge impact in your life?
Selome Yigrem
CEO, Mekhil Empowerment and Training Center
๐ t.me/MekhilETC