TheBox

Already for 5 years, The Box has been a cross-disciplinary project developing sensory-stimulating servicescapes for service design, marketing and product development. Its aim is to help investors and operators in the hospitality and tourism industries improve service experiences and increase customer value. The project team utilizes different technologies to create chromatic atmospheres in commer

cial settings. These atmospheres will make use of our existing knowledge in Soundscape, Psychoacoustic, Olfactory Stimulation, Haptic Feedback and Augmented (mixed) reality. The concept includes an imagineering laboratory setting on the Haaga-Helia campus. In addition to interviews, video and other traditional methods of observation, the team makes use of iMotions for psychophysiological measurement to draw deeper conclusions on how perceived value can be increased. The team is constantly collaborating with researchers from international and distinguished educational institutions like Manchester Metropolitan University, University of Algarve and BUAS. For more info https://www.haaga-helia.fi/fi/box