Luxury Action

03/09/2024

Thrilling Journeys, Epic Rides.💫

Explore Iceland with us, enjoy a private guide, and unwind at luxury accommodations. Let us handle everything for you! Contact us at [email protected]. 🌋🗻

LuxuryAction

29/08/2024

As August comes to a close, the magical nights of Finland are about to light up with the breathtaking beauty of the Northern Lights. This year, experts are predicting one of the best aurora borealis seasons ever, with intense activity expected across the skies.

Join us and witness this awe-inspiring phenomenon firsthand. Don’t miss your chance to be part of this unforgettable experience!

Let us prepare everything for you.✨

📧 [email protected]

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27/08/2024

Autumn has arrived in Lapland, transforming the Arctic forests into a breathtaking canvas of golden foliage. 🍁✨ There’s no better way to experience this serene wonderland than on a private horseback ride through the vibrant, untouched wilderness.

Imagine the crisp, cool air filling your lungs as you trot along peaceful trails, surrounded by the stunning colors of fall. This is not just a ride—it’s a journey into the heart of nature, where every moment is a luxurious escape from the ordinary.

Experience the ultimate luxury action travel with us, and let the magic of Lapland leave you spellbound.

26/06/2024

It’s time for a dip in Swedish waters.🇸🇪

This summer, discover a perfect blend of luxury and adventure. Whether it’s a refreshing swim or a private yacht excursion, the archipelago offers an unmatched experience for relaxation and thrill.🛥️

Contact us for unforgettable memories in this Scandinavian paradise. 💫

06/06/2024

Unforgettable Iceland Adventures Awaits!🇮🇸

Discover Iceland’s untamed beauty with us, contact us for preferred rates and VIP amenities.✨✨

23/05/2024

Soak in Greenland’s stunning views.🏔️ Let us prepare everything for you. 💫

20/05/2024

Serene, picturesque, tranquil adventure.☀️🌿

06/05/2024

Tiedote
Julkaisuvapaa 6.5.2024

Luksusmatkailun pioneeri laajentaa Levillä

Luksusmatkailun uranuurtaja ja useaan kertaan palkittu Luxury Action on ostanut legendaarisen Levin Lapinkylän liiketoiminnot.

”Levin Lapinkylän liiketoimintojen sekä maakauppojen jälkeen meillä on käytössämme noin 200 hehtaarin yksityinen ja ainutlaatuinen alue, aivan Levin juurella. Tulemme kehittämään paikkaa enemmän autenttisen luksusmatkailun suuntaan ympärivuotisesti ja muun muassa tuomme Siperian huskyt porojen lisäksi Lapinkylään.
Lisäksi tuomme eksklusiivisen ja taian omaisen joulupukkituotteemme tonttuineen Leville, joka meillä on toiminut jo vuosia Rovaniemellä. Nämä toiminnot tukevat myös Levillä toimivan omistamamme safaritalon Arctic Circle Snowmobile Parkin toimintoja”, kertoo Janne Honkanen.

”Olen hyvin tyytyväinen, että Levin Lapinkylä siirtyy hyviin uusiin käsiin ja liiketoimintaa tullaan kehittämään entisestään”, toteaa Levin Lapinkylän edustaja toimitusjohtaja Erja Luiro.

Luxury Action jatkaa kasvustrategiaansa, yhtiö on puoli vuotta aikaisemmin ostanut Rovaniemellä toimineen Porohovin.

Uskoa kasvuun
Luxury Actionin perustaja Janne Honkanen on monen matkailun innovaation takana. Hän on tehnyt miljoonainvestointeja koronan aikana, ja jatkanut niitä sen jälkeen mm. ostamalla Arctic Circle Snowmobile Park safaritalon ja Porohovin Rovaniemellä. Lisäksi Honkasen luotsaama yhtiö on mm. avannut ensimmäisen yksityisen luksusluokan kylpylän erämaamaisemiin sekä sijoittanut luksusluokan matkailuautoon, joka tarjoaa aivan uudenlaista saavutettavuutta Pohjoismaiden kiertämisestä haaveilevalle luksusmatkailijoille.

Luxury Action on kasvattanut omaa työvoimaansa samaan aikaan. Tänä päivänä yhtiöllä on kaksikymmentäkuusi vakituista työntekijää ja kuluneella talvikaudella Luxury Action työllisti lähes kaksisataa työntekijää, mikä on yhtiön ennätys. Työntekijöiden lisäksi yhtiö kehittämää omia palveluitaan, jotta matkailijan kokema palvelu olisi saumatonta ja osa Luxury Actionin lupaamaa laadukasta palvelukokonaisuutta.

Lisätietoja:
Janne Honkanen
Founder, CEO
[email protected]
Tel. 0445151796

Henry Valle
Johtaja
[email protected]
Tel. 0401986826

Luxury Action Oy on Rovaniemellä päätoimipaikkaansa pitävä luksusmatkailun uraauurtava ja alansa johtava toimija Pohjoismaissa. Useita palkintoja voittanut yksityinen matkatoimisto toimii arktisella alueella ja pohjoismaissa, joissa se järjestää räätälöityjä matkailuelämyksiä läpi vuoden. Yhtiö omistaa mm. korkeatasoisen viiden tähden erämaakohde Octolan, joka on saavuttanut laajalti kansainvälistä julkisuutta. Luxury Actionin järjestämät vastuullisen matkailun periaatteet huomioivat elämykset tarjoavat ylellisten puitteiden lisäksi maailmanluokan palveluita ja äärimmäisen yksityisyyden. Yhtiön tarjoamien taianomaisten elämysten tavoitteena on tarjota matkailijoille mahdollisuus hidastaa ja löytää yhteys luontoon.

Levin Lapinkylä on 1996 perustettu legendaarinen paikka, joka tarjoaa poroajeluita, sekä iglumajoitusta kymmenessä lasikodassa/-iglussa. Levin Lapinkylä on ollut myös hiihtäjien taukopaikka. Lapinkylään kuuluu myös autenttisen romanttisia vanhoja rakennuksia.

Press Release
Embargoed until May 6th, 2024

Luxury Travel Pioneer Expands in Levi

Luxury travel innovator and multi-award-winning company Luxury Action has acquired the business operations of the legendary Levin Lapinkylä.

"After the acquisition of Levin Lapinkylä's business operations and land transactions, we now have access to approximately 200 hectares of private and unique land, right at the foot of Levi. We will be developing the area further towards authentic luxury travel experiences year-round and will introduce Siberian huskies, in addition to reindeer, to Lapinkylä.
Furthermore, we will bring our exclusive and magical Christmas product line with elves to Levi, which has been operating in Rovaniemi for years. These activities also support the operations of our safari house, Arctic Circle Snowmobile Park, in Levi," says Janne Honkanen.

"I am very pleased that Levin Lapinkylä is transitioning into good new hands, and we will continue to develop the business further," states Erja Luiro, Managing Director representative of Levin Lapinkylä.

Luxury Action continues its growth strategy; the company had previously acquired Porohovi in Rovaniemi six months ago.

Belief in Growth
Janne Honkanen, the founder of Luxury Action, has been behind many tourism innovations. He has made multimillion investments during the pandemic and continued them afterward, including purchasing the Arctic Circle Snowmobile Park safari house and Porohovi in Rovaniemi. Additionally, under Honkanen's leadership, the company has opened the first private luxury spa in wilderness settings and invested in a luxury-class travel trailer, offering a whole new level of accessibility for luxury travellers dreaming of exploring the Nordics.

Luxury Action has also increased its workforce. Today, the company has twenty-six permanent employees, and during the past winter season, Luxury Action employed nearly two hundred individuals, which is a record for the company. In addition to its employees, the company continues to develop its own services to ensure seamless service delivery and uphold Luxury Action's promise of high-quality service.

For more information:
Janne Honkanen
Founder, CEO
[email protected]
Tel. +358445151796

Henry Valle
Director
[email protected]
Tel. +358401986826

Luxury Action Oy, headquartered in Rovaniemi, is a pioneering and leading luxury travel operator in the Nordic countries. This multiple award-winning private travel agency operates in the Arctic region and Nordic countries, offering tailored travel experiences throughout the year. The company owns Octola, a high-end five-star wilderness destination that has gained widespread international acclaim. Luxury Action's experiences, based on responsible tourism principles, provide luxurious settings along with world-class services and utmost privacy. The company's enchanting experiences aim to offer travellers the opportunity to slow down and connect with nature.

Levin Lapinkylä, established in 1996, is a legendary location offering reindeer sleigh rides and igloo accommodations in ten glass domes/igloos. Levin Lapinkylä has also been a popular rest stop for skiers. The Lapinkylä area features authentically romantic old buildings.

06/05/2024

As summer approaches, the thrill of ATVs driving through the enchanting Lapland forests awaits. Join us for an unforgettable adventure!

01/05/2024

Announcement May 1st 2024🇬🇧

Henry Valle (pictured on the left) has been appointed as Director of Luxury Action starting from May 1, 2024. Henry will be responsible for the operational management and development of the company. The owner and founder of the company, Janne Honkanen, will focus on the company’s investments and strategic growth projects in the future.

Luxury Action specializes in tailored luxury & ulta-luxury travel experiences. The company is a pioneer in its field in Finland and the Nordic countries, and internationally recognized as an award-winning responsible tour operator. Luxury Action is a privately-owned, groundbreaking full-service Destination Management Company (DMC) honored with several tourism industry awards.

Nimitysuutinen 1.5.2024 🇫🇮

Henry Valle (kuvassa vasemmalla) on nimitetty Luxury Action Oy:n johtajaksi 1.5.2024 alkaen. Henry vastaa yhtiön operatiivisesta johtamisesta ja kehittämisestä.
Yrityksen omistaja ja perustaja Janne Honkanen (kuvassa oikealla) keskittyy jatkossa yrityksen investointeihin ja strategisiin kasvuhankkeisiin.

Luxury Action on lappilainen yritys, joka on erikoistunut räätälöityihin luksusmatkoihin. Yhtiö on alansa pioneeri Suomessa ja Pohjoismaissa, sekä kansainvälisestikin palkittu vastuullinen matkanjärjestäjä.
Luxury Action on useilla matkailualan palkinnoilla huomioitu yksityinen, uraauurtava luksusmatkoihin erikoistunut täyden palvelun yritys (DMC). Omistautunut ja ammattitaitoinen matkasuunnittelijaryhmämme luo maagisia kokemuksia ja retkikuntia läpi arktisen alueiden. Kaikki palvelumme ovat räätälöityjä asiakkaidemme toiveiden mukaan. Tuotteistamme ja myymme uusia all-inclusive matkapaketteja vaativille luksusmatkailijoille sekä kotimaisille ja kansainvälisille yrityksille.

09/04/2024

Luxury Action hakee Huoltopäällikköä vahvistamaan yhtiön huoltotoimintaa kaikissa liiketoimintapisteissä. Tehtävä on monipuolinen sisältäen kiinteistön, kaluston sekä ohjelmapalvelualuiden kunnossapitoa ja huoltotoimintaa. Huoltopäällikön päivittäiseen työhön kuuluu huoltotiimin töiden suunnittelu, työnjohto ja tarvittaessa pienten huoltotoimien suorittaminen tiimin kanssa.

05/04/2024

Embracing the delightful spring season with radiant sunshine and optimal snow conditions for snowmobiling. Additionally, we’re delighted to announce that kayaking is now available in select private locations. Greetings from the North!”

🌞❄️🚤

18/03/2024

Cruising Norway 🇳🇴

Join us on an unforgettable journey through the stunning fjords of Geiranger! 🚢 Explore breathtaking landscapes, cascading waterfalls, and majestic cliffs. ⛰️💦 Contact us for an adventure of a lifetime!💫

”

15/03/2024

A snowy haven for cozy, blissful days. March at its best.❄️

11/03/2024

Chasing spring thrills in Lapland!🏁❄️Cruising through the snowy wonderland with Can-Am’s finest, kids and adults alike! 🚗

27/02/2024

Get lost in the spellbinding beauty of Iceland’s highlands, where geyser smoke weaves a symphony with the sky. Join us on a journey of wonder and discovery. 🌋✨

🇮🇸

23/02/2024

Frosty forest reindeer stroll.

16/02/2024

Nature’s grandeur unfolds before our eyes in Greenland’s untamed wilderness, where every encounter with wildlife is a luxurious thrill.✨❄️

14/02/2024

Elegant silhouettes against a canvas of frost: these trees exude the magic of Lapland. ❄️

08/02/2024

Gliding above Greenland’s majestic glaciers. ❄️🚁

06/02/2024

Happy Sámi National Day! 💫

At Luxury Action, we celebrate the rich cultural heritage of the Sámi people on this special occasion. Embracing the essence of Sámi culture is not only a privilege but also a cornerstone of our commitment to providing authentic and immersive experiences for our guests.

As we honor the traditions and values of the Sámi community, we recognize the vital role they play in preserving their cultural heritage and sustaining their local economy. By incorporating elements of Sámi culture into our portfolio, we aim to foster meaningful connections between our guests and the unique essence of Lapland.

Join us in celebrating the resilience, wisdom, and beauty of Sámi culture today and every day. 🧡

05/02/2024

February’s Elegance.🌌

01/02/2024

PRESS RELEASE [Lapland, February 1st, 2024]

Octola in Finnish Lapland Becomes the First High-end Property in the World Using Electric Snowmobiles.

Octola Private Wilderness & Spa, a symbol of ultra-luxury and sustainability in the heart of Lapland, proudly announces its latest milestone in environmental conservation. Octola has officially launched a brand-new fleet of electric snowmobiles, solidifying its commitment to becoming the first carbon-negative high end private wilderness in the Nordics.

Octola Private Wilderness & Spa has long been synonymous with pristine natural beauty, offering an exclusive escape into Lapland's untouched landscapes. With an unwavering dedication to environmental stewardship, Octola has taken a pioneering step by introducing an electric snowmobile fleet, marking a significant shift towards sustainable and eco-friendly practices.

"We are thrilled to announce this groundbreaking initiative as part of our ongoing commitment to sustainability," said Janne Honkanen, CEO at Octola Private Wilderness & Spa. "Being the first High-end property in the World to adopt an electric snowmobile fleet underscores our dedication to maintaining our negative carbon footprint while providing an unparalleled guest experience."

The introduction of the electric snowmobile fleet aligns seamlessly with Octola's sustainability goals, ensuring that the private wilderness remains at the forefront of eco-friendly practices in the hospitality industry. The decision to transition to electric snowmobiles not only reduces noise pollution in the serene Lapland wilderness but also contributes to the broader global effort to combat climate change.

Octola Private Wilderness & Spa has implemented a comprehensive sustainability strategy, incorporating eco-conscious practices throughout its operations. From energy-efficient infrastructure to locally sourced and organic culinary offerings, Octola continues to set the standard for ultra-luxury properties committed to environmental responsibility.

"In our pursuit of excellence, we recognize the importance of harmonizing luxury with environmental consciousness," Janne Honkanen added. "The introduction of our electric snowmobile fleet is a testament to our dedication to sustainability, and we hope to inspire others in the hospitality industry to embrace similar initiatives."

Octola Private Wilderness & Spa invites guests to experience the Lapland wilderness with a renewed sense of environmental responsibility. As the property celebrates this milestone, it reaffirms its commitment to maintaining sustainability goals, ensuring that each visit leaves a positive impact on both guests and the environment.

Best Regards
Janne Honkanen, Founder CEO
[email protected] +358445151796

For media inquiries, please contact:
Sergio Costa / Marketing Manager: [email protected]

01/02/2024

31/01/2024

Lost in the enchantment of Iceland’s ice caves.❄️🇮🇸

29/01/2024

We are thrilled to be featured among the 3 Ultra-Luxury Off-Grid Nordic Retreats To Escape To This Winter. A heartfelt thank you, , for your expert coverage of Octola in Design Pataki magazine. 💫

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These winter wilderness lodges and suites with luxury amenities are some of the world's most beautiful getaway retreats to escape to this winter. Read more on Design Pataki.

25/01/2024

Frosty fur, chilly kisses, and snowy smiles. Embracing the delights of January. ❄️💫🐶

15/01/2024

Frost-kissed whirlpool bath, champagne dreams unfold. ❄️🍾

12/01/2024

Icy Paths Await. ❄️

10/01/2024

Captivated by the serene beauty of ice floating on the frozen lake – nature’s delicate dance in the stillness of winter. 🎶