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WINE PASSPORT Envie d'ailleurs ? Besoin d’une idée originale pour s’évader ? WINE PASSPORT vous fait vivre les vins du monde...
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Suivez-nous et partez à la découverte du Tokaj hongrois, explorez la vallée du Douro portugaise, dénichez les vins insolites de La Rioja espagnole, pénétrez les secrets du Barolo italien... Le vin est ici une invitation au voyage, un véritable passeport pour la découverte.

Learn how to taste wine in 3 stepsThe Art of Wine Tasting: Savor Every Sip Like a ProDrinking wine is great, but knowing...
01/04/2025

Learn how to taste wine in 3 steps

The Art of Wine Tasting: Savor Every Sip Like a Pro

Drinking wine is great, but knowing how to truly savor is a whole new level of enjoyment! Wine is a beverage filled with complex and subtle aromas, and tasting it properly allows you to appreciate its full potential. But don’t worry, wine tasting isn’t just for the experts. Anyone can learn how to enjoy the nuances of wine. All you need is to follow a few key steps and trust your senses: Sight, smell, and of course, taste. (Spoiler alert: Hearing and touch won’t be of much help here!)

So, pour yourself a glass, and let’s dive into the art of wine tasting!

Getting Started: Choosing Your Glass

Before learning how to taste wine in three key steps, make sure you have chosen the right glass and poured your wine (for a detailed guide, check out our article “The Different Types of Wine Glasses and How to Use Them”). To keep it simple: A stemmed glass is a must, as holding the bowl of the glass warms the wine too quickly. Always hold the glass by the stem for the best experience. Once your glass is ready, it’s time to begin!

1) The look
This step reveals a lot about the wine. Pay attention to its “robe” (that is the fancy term for the wine’s color, you are practically an expert already!). Here’s what you can discover:

⁠ ⁠Age: The color and intensity of the wine can hint at its maturity. A wine’s appearance evolves as it ages. For example, red wines start with hues ranging from violet to deep purple and shift toward brick or brown tones over time. White wines, on the other hand, are nearly transparent when young and develop more orange or golden shades with age. An orangish tint in white wines can also indicate sweetness. However, some grape varieties can be misleading and exhibit different characteristics.
⁠ ⁠Alcohol: The wine’s “tears” (those transparent drops running down the inside of the glass) tell us about its alcohol and sugar content. After swirling your glass, observe the tears. Thick, slow-moving tears often indicate a wine with higher alcohol and sugar levels, while thinner, faster tears suggest a lighter style.
⁠ ⁠Clarity: Just like the difference between the waters of Brittany and the French Riviera, some wines are clearer than others. Clarity is often associated with quality, but there’s room for interpretation, so don’t panic if an older red wine appears cloudy at first glance. A high-quality wine is typically clear and free from suspended particles. However, certain types of wines, such as natural or unfiltered wines, may intentionally appear cloudy without compromising their quality. Similarly, sediment in older red wines isn’t a flaw but a natural sign of aging.

2) The smell
The second step is all about discovering the wine’s aromas. This involves two distinct phases:

⁠ ⁠The First Nose: Start by smelling the wine without swirling it. This initial impression reveals the wine’s primary aromas and helps identify any flaws, like cork taint or oxidation.
⁠ ⁠The Second Nose: If the first smell doesn’t reveal much, don’t worry, that is what the second nose is for. Gently swirl the wine to air it out. This step often reveals the grape variety or “cépage” used to make the wine. If you are struggling to identify specific aromas, try narrowing them down: does it smell fruity, floral, herbal, or spicy?

3) The taste
If you have fought the urge to take a sip so far, now is your moment! Tasting involves three key stages:

⁠⁠The Attack: As the wine enters your mouth, you will notice a range of sensations, such as acidity, sweetness, saltiness, or bitterness. Balance is key here, a well-balanced wine will have its acidity, sweetness, tannins, and other elements in harmony.
⁠⁠The Mid-Palate: Take a second sip and let the wine coat your mouth as if you were chewing it. This helps you identify the dominant flavors and textures.
⁠The Finish: Assess the wine’s “length,” or how long the flavors linger in your mouth. High-quality wines have a long finish. At this point, you can decide whether to swallow or spit, depending on your plans for the night!
cheers
Ready to Practice?

Now that you are a wine-tasting pro in theory, why not put your knowledge into practice? Check out the tasting experiences we offer in Champagne, the Loire Valley, and Sancerre. Cheers!

🌍🌸Spring is here, and it is the perfect time to explore the world of wine! 🍇Enjoy a day trip to the finest wine regions,...
26/03/2025

🌍🌸Spring is here, and it is the perfect time to explore the world of wine!

🍇Enjoy a day trip to the finest wine regions, departing directly from Paris.
✨We will pick you up right at your address in Paris, so you can sit back, relax, and let us take care of everything.

🥂🍾 Visit renowned champagne houses and smaller wineries, uncover the secrets behind every bottle, and make unforgettable memories.

Let the springtime adventures begin!

🇫🇷🌸Le printemps est là, et c’est le moment idéal pour partir à la découverte des plus belles régions viticoles !

🍇Profitez d’une excursion d’une journée au départ de Paris.
✨Nous viendrons vous chercher directement à votre adresse, vous n’avez plus qu’à vous détendre et à profiter de l’aventure.

🥂🍾 Visitez des maisons de champagne prestigieuses et des plus petits domaines, découvrez les secrets de chaque bouteille et créez des souvenirs inoubliables !

🌍✨Love is in the air ✨💍During our tour to Sancerre, we had the honor of witnessing a proposal that felt like something s...
19/03/2025

🌍✨Love is in the air ✨

💍During our tour to Sancerre, we had the honor of witnessing a proposal that felt like something straight out of a fairytale.
The love, the beauty, and the magic of this moment will stay with us forever.
We are beyond grateful to have been part of such a special day for this amazing couple.

❤️Wishing you both a lifetime of love, happiness, and beautiful memories

🇫🇷✨Un Moment Magique à Sancerre ✨

💍Lors de l’une de nos excursions à Sancerre, nous avons eu l’immense privilège d’assister à une demande en mariage qui restera gravée dans nos mémoires.
Chaque détail, chaque sourire, chaque regard… tout était parfait. Nous sommes ravis d’avoir pu être témoins de cette histoire d’amour dans un cadre aussi exceptionnel.

❤️Nous leur souhaitons une vie remplie de bonheur

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THE EDGE OF LOIRE - HILLS OF SANCERRE : A JOURNEY THROUGH THE SLOPES OF SANCERREPerched on the banks of the Loire River,...
19/03/2025

THE EDGE OF LOIRE - HILLS OF SANCERRE : A JOURNEY THROUGH THE SLOPES OF SANCERRE

Perched on the banks of the Loire River, the Sancerre region is one of the most celebrated wine areas in France, known for producing wines that are a perfect reflection of its unique terroir. With its rolling hills, steep vineyards, and a climate that nurtures precise, aromatic wines, Sancerre has long been revered for its white wines made from Sauvignon Blanc, which are admired for their fresh, vibrant acidity and distinct minerality. The region also offers a lesser-known but equally compelling range of Pinot Noir reds and rosé wines that display finesse and elegance.

What sets Sancerre apart is not only its geographic location at the eastern end of the Loire Valley but its exceptional soils, primarily rich in flint and limestone, which give the wines their characteristic sharpness and flinty notes. These wines are known for their ability to express the essence and purity of their land, combining citrus and herbaceous flavors with a chalky, mineral spine that makes them instantly recognizable to wine connoisseurs worldwide.

In this article, we will explore the story of Sancerre, a region where ancient winemaking traditions meet modern craftsmanship. From the famous Sauvignon Blancs of Chavignol to the delicate Pinot Noirs of the Sancerre AOC, we will uncover how the unique geography, climate, and soil types shape the wines of this remarkable part of the Loire Valley. Whether you’re discovering Sancerre for the first time or you’re a longtime fan of its wines, the region offers a profound experience of place in every glass.

SOILS OF SANCERRE

The unique terroir of Sancerre plays a pivotal role in shaping the wines that are produced here. The region’s vineyards are primarily located on steep hillsides, which are highly beneficial for vine health and grape quality. These slopes, many of which face south or southeast, ensure that the vines receive maximum sunlight, which is crucial for ripening the grapes in the region’s cool climate.
Sancerre’s soils are also incredibly important to the character of its wines. The region is known for its flint-rich soils, which lend a distinctive smokiness or “gunflint” character to the wines. Kimmeridgian limestone, a fossil-rich soil also found in parts of Burgundy and Champagne, is another key element of the region’s terroir, adding both minerality and acidity to the wines.
The combination of these soils and the region’s climate results in wines that are characterized by a precise balance between fruit and minerality. The minerality is particularly noticeable in Sancerre’s white wines, giving them a crisp, almost salty finish that makes them refreshing and ideal for pairing with food.

KEY AREAS OF SANCERRE

The Sancerre wine region, although small in comparison to other wine-producing areas in the Loire Valley, has earned international recognition for its exceptional quality and the diversity of terroirs packed into its compact geography. The region is centered around the town of Sancerre itself, but its vineyards are spread across a variety of locations, each contributing distinct characteristics to the wines produced. While the Sancerre AOC (Appellation d’Origine Contrôlée) covers the entire winegrowing area, the terroir varies significantly depending on the precise location of the vineyards, which in turn influences the style and profile of the wines. These variations in the soil, climate, and vineyard orientation create a fascinating mosaic of wine styles, all united under the same appellation but each expressing the individuality and essence of its terroir.

Sancerre AOC: This appellation is the primary designation for wines made within the Sancerre region, and it encompasses all of the vineyards planted within the boundaries of the AOC. While Sancerre wines come in a range of styles, from crisp and refreshing whites to elegant rosés and structured reds, it is the white wines made from Sauvignon Blanc that dominate the region. These whites are renowned for their vivid acidity, aromatic complexity, and mineral-driven profiles. Sancerre Sauvignon Blancs are known for their sharp citrus notes—such as lemon, grapefruit, and lime—paired with delicate herbal aromas, including fresh-cut grass, elderflower, and sometimes even a hint of gooseberry. A defining characteristic of these wines is their distinctive minerality, often described as flinty or gunflint, which comes from the chalky and limestone-rich soils found throughout the region. These wines are often noted for their clean, crisp finish and remarkable freshness, making them a favorite pairing with seafood, goat cheese, and fresh salads.

Chavignol: A small but highly influential village within the Sancerre AOC, Chavignol is often considered one of the most prestigious wine-producing areas in the region. The village is located on steep, south-facing slopes, where the vineyards benefit from optimal sunlight exposure and ideal ripening conditions for the grapes. The soils in Chavignol are primarily composed of Kimmeridgian limestone, a type of sedimentary rock that is rich in marine fossils and contributes a distinctive minerality to the wines. This terroir imparts a characteristic flinty quality to the Sauvignon Blancs grown here, enhancing the wines’ complexity and depth. Chavignol Sauvignon Blancs are widely regarded as some of the finest examples of Sancerre, offering a balance of bright citrus fruit, gooseberry, and a vibrant acidity. The wines from this village often display a unique, almost smoky minerality, with notes of wet stone and a touch of chalkiness reflecting the terroir.

Les Monts Damnés: This area is likely the most esteemed and highly regarded terroirs within Sancerre, prized for its distinctive soils and unique characteristics. Situated on particularly steep slopes that benefit from the south-facing orientation, ensuring maximum sunlight and warmth for the ripening of the grapes. The soils here are rich in chalk and flint, which give the wines from these areas remarkable minerality, complexity, and structure. The chalky soils help preserve grapes’ natural acidity, allowing the wines to maintain their freshness and balance, while the flinty elements contribute to the characteristic smoky, almost gunpowder-like minerality that is so typical of top-quality Sancerre wines.
Wines coming from here are often described as having greater depth and complexity compared to other Sancerre wines. They are known for their ability to age gracefully, with mineral elements of soil allowing them to develop more intricate flavors and textures over time. These wines often show pronounced notes of citrus, white flowers, and wet stone, alongside a more pronounced flinty character. The best examples from these terroirs are often fuller-bodied, with a rich mouthfeel and a long, lingering finish. Due to their complexity and aging potential, wines from this slope are highly sought after by collectors and connoisseurs.

GRAPE VARIETIES

Sancerre is most famous for its white wines made from Sauvignon Blanc, but the region also produces smaller quantities of red and rosé wines from Pinot Noir. The combination of soil types, climate, and grape variety creates wines that are highly expressive of their origin.

1. Sauvignon Blanc (White Wines of Sancerre)
Sauvignon Blanc is the heart and soul of Sancerre. This grape variety thrives in the region’s cool climate and diverse soils, producing wines that are vibrant, aromatic, and refreshing. The wines are typically characterized by their high acidity, bright citrus flavors, and herbaceous notes, including green apple, lemon zest, gooseberry, and freshly cut grass. What sets Sancerre apart is the distinctive minerality that often accompanies the fresh fruit flavors, with many wines exhibiting flinty or smoky notes.
The climate in Sancerre, with its continental influences moderated by the Loire River, provides the perfect growing conditions for Sauvignon Blanc. The soil’s composition, particularly the high percentage of flint and limestone, is key to the wine’s characteristic crispness and mineral edge. The combination of gravel, clay, and kimmeridgian limestone in the vineyard soils ensures that the vines are able to produce wines with balance and complexity.
Sancerre Sauvignon Blancs are also known for their aromatic intensity. While the wines are typically dry, the fruit’s purity is often astonishing, with flavors ranging from citrus fruits like lime and grapefruit to more tropical notes like passion fruit or pineapple. The minerality, often described as “steely,” adds an element of precision, giving the wines their characteristic refreshing finish.

2. Pinot Noir (Red and Rosé Wines of Sancerre)
While Sauvignon Blanc dominates Sancerre, the region also produces a smaller but highly respected quantity of red and rosé wines from Pinot Noir. The cool climate of Sancerre is well-suited to Pinot Noir, allowing the grape to ripen slowly and retain its delicate flavors.
Sancerre’s red wines are typically light-bodied and elegant, with soft tannins and a bright acidity. The flavors are often red fruit-driven, with notes of cherry, raspberry, and strawberry, along with subtle earthy and floral undertones. These wines are often consumed young, but higher-quality examples can age well, developing more complexity and subtlety over time.
Rosé wines from Pinot Noir in Sancerre are typically dry and light, with refreshing acidity and delicate fruit flavors. The rosé wines are perfect for summer sipping and pair well with a wide variety of dishes, from fresh seafood to grilled vegetables.

GRAPE GROWING AND WINEMAKING IN SANCERRE

Sancerre’s winemakers are known for their commitment to quality and their respect for tradition. The region’s vineyards are farmed with careful attention to detail, with many producers practicing sustainable viticulture and some turning to organic or biodynamic farming methods to ensure the purity and expression of their wines.
In the cellar, winemaking practices are designed to preserve the fresh, aromatic qualities of the grapes. For white wines, cool fermentation temperatures are often used to preserve the delicate aromas and to highlight the fresh, zesty character of the Sauvignon Blanc. Stainless steel fermentation is common in order to maintain the wine’s crispness and fruit-driven profile, though some producers also use oak barrels for added complexity, especially for higher-end cuvées.
For red and rosé wines, winemakers typically practice gentle extraction techniques to preserve the fresh, bright fruit flavors of Pinot Noir. Carbonic maceration, a technique where whole clusters of grapes ferment in an anaerobic environment, is sometimes used to create lighter, fruitier wines with an additional layer of aromatic complexity.

The Sancerre wine region is a true gem of the Loire Valley, producing wines that are as diverse as they are refined. From the crisp, aromatic Sauvignon Blancs that have made the region famous to the elegant, red-fruit-driven Pinot Noirs and refreshing rosés, Sancerre offers wines that reflect both the unique terroir and the deep winemaking traditions of the region.
With its flinty soils, cool climate, and high-quality viticulture, Sancerre continues to stand out as one of the premier wine regions in France. Whether you are savoring a fresh glass of Sancerre with a plate of goat cheese or enjoying a delicate red with grilled lamb, Sancerre wines offer an expression of purity, minerality, and elegance that are beloved by wine lovers around the world.

🌍🌟Sancerre like never before! 🍇🌟An exclusive experience for our private group, from Paris to the heart of Sancerre• 🚘Pri...
12/03/2025

🌍🌟Sancerre like never before! 🍇🌟

An exclusive experience for our private group, from Paris to the heart of Sancerre
• 🚘Private pick-up with croissant right from your door in Paris
• 🍇Guided tour of two iconic Sancerre vineyards
• 🍷Tasting among the vines – a true sensory experience!
• 🍽️Lunch at a local gem paired with wines from Sancerre and nearby appellations

Ready for a luxury getaway in the vineyards? Let’s make it happen! ✨

Thank you to our lovely wine lovers for this beautiful day

🇫🇷🌟Vivez Sancerre autrement ! 🍇🌟

Une journée sur-mesure, depuis votre porte à Paris jusqu’aux meilleurs vignobles de la région :
• 🚘Prise en charge privée avec des croissants à votre adresse à Paris
• 🍇Visite guidée de deux domaines prestigieux
• 🍷Dégustation au cœur des vignes
• 🍽️Déjeuner local accompagné de vins sancerrois et d’appellations voisines

Une expérience privative, personnalisée pour les amateurs de vin.



📸 :

🌍A little February sunshine in Champagne to brighten up your day ☀️🍇 Who says winter can’t be sunny and bubbly? 🍾☀️We ca...
05/03/2025

🌍A little February sunshine in Champagne to brighten up your day ☀️🍇

Who says winter can’t be sunny and bubbly? 🍾☀️
We can’t wait to share more experiences as we welcome spring! 🌷🍇

🇫🇷Le soleil de février en Champagne, un vrai rayon de bonheur ! ☀️🍇

L’hiver peut aussi être doux et pétillant, non ? 🍾☀️
On a hâte de vivre de nouvelles aventures dès l’arrivée du printemps ! 🌷🍇



📸 :

NATURAL WHAT? Welcome to the world of Natural Wine!The process of making wine includes multiple steps from farming, harv...
04/03/2025

NATURAL WHAT? Welcome to the world of Natural Wine!

The process of making wine includes multiple steps from farming, harvesting, pressing, macerating, fermenting, aging and so on… The ways in which each of these steps are realized depends upon the winemaker’s decisions. Some choose to harvest manually, others use machinery. Some decide to let indigenous yeasts, naturally present in the environment, take care of the fermentation while others incorporate yeast batches bought at a lab. Some filter their wines, others do not. Ultimately, these choices depend on the winemaker’s vision and philosophy. Today, we will drive into the world of natural wines. Those wines for which winemakers opt for minimum intervention to express their grapes’ most natural aromas, reveal their authentic terroir, and return to more sustainable practices. We will assess how these wines differ from others and expand on their underpinning philosophy.

HOW DO NATURAL WINES DIFFER FROM CONVENTIONAL ONES?

What is an organic wine? What is a biodynamic wine? What is a natural wine?

Chances are, if you are not a wine professional or connoisseur you have no idea what differentiates all of these. Indeed, there is no simple answer, because making wine takes time and is the sum of numerous complicated, personal choices. Hence, most people have no idea what unfolds behind the scenes of transforming grapes into a drinkable alcoholic nectar, let alone what differentiates a “normal” and an organic wine. To understand a little more how natural wines differ from other types of wine we have to talk about some of the steps in the winemaking process.

To state things simply, the process of making wine can be divided into 4 main steps: farming, harvesting, vinifying, raising and bottling. Natural winemaking differs from other styles during farming, harvesting, and vinifying. Hence these are the steps we shall explore subsequently.

FARMING AND HARVESTING

In the farming stage, winemakers cultivate a vine plant until it blooms and delivers a fruit: grapes. Winemakers must wait until these grapes ripen before harvesting them. During this phase, vines are subject to changing weather: sun and drought in summer, rain in fall, snow and cold in winter, and frost as well as hail storms in spring. While vines have adapted to resist these changes, it sometimes does not resist extreme weather events. To protect their plants, and safeguard their harvest, winemakers often treat their vines with natural concoctions or chemicals. Conventional and organic winemakers often react to these harsh events, treating their vines afterwards to compensate for damages. On the contrary, winemakers working biodynamically try to anticipate these events, by treating their vines with natural products beforehand. Professionals making natural wines believe they should not alter nature’s will. As such, they follow a 100% organic farming policy of no pesticides, and no irrigation system regardless of weather each year.

Once grapes are ripe, harvesting can begin. Harvesting dates will vary from one region to the other, depending on the different weather events that took place throughout the year. Although the global trend is drastically shifting towards earlier harvesting dates caused by drier and warmer climates. On the one hand, some winemakers harvest with machines to reduce the cost of labor. On the other hand, some only harvest by hand. Hand harvesting has 2 major advantages. First, trained harvesters can recognize healthy grape bunches from unhealthy ones that may hinder vintage quality (wine from a specific year). Second, hand harvesting ensures grapes are not crushed or damaged before being processed. Natural winemakers belong to the hand-harvesting school as industrial harvesting is forbidden according to the natural wine philosophy.

VINIFYING

Then, in the cellars, harvested grapes will be transformed into wine by fermentation – this is called vinification. This crucial process is perhaps the most technical one as it is divided in many substeps entailing a series of natural chemical reactions, and (alcoholic) fermentation is only one of them. Many important differences with natural wines take place during vinification with a policy of no intrants. In other words, natural winemakers do not alter or correct these natural reactions by adding or subtracting elements to the wine. For instance, fermentation naturally occurs when grape juice is placed under conditions of darkness, and cool temperature because grapes contain yeast in their skin. These natural yeasts, also called indigenous yeast, are composed of different strains varying in quality, among which some are desirable while others are unwanted. Only the Saccharomyces cerevisiae yeasts are the tenors of a positive fermentation. Indeed, they are the ones contributing to the formation of alcohol as well as production of beneficial metabolites that confer to wine its unique, recognizable aromatic panel. A common practice to isolate S. cerevisiae and control the micro-organic environment (i.e., prevent the growth of spoilage microorganisms) is adding Sulfur dioxide (S02) prior to the onset of alcoholic fermentation. As a matter of fact, sulfur is the only element protecting wine from brettanomyces yeasts, bacteria infection, and oxidation in the long-run. Nevertheless natural winemakers, following their no additive policy, refuse to add sulfur before and during alcoholic fermentation – keeping a leeway of adding sulfur up to 30 mg/l after fermentation. They believe this alters the pure taste and expression of wine.

Furthermore, there are other elements than sulfur that can alter the structure and characteristics of a wine during vinification. Among which, adding sugar, or extracting water out of the wine to keep only the most significant composites. One technique for water extraction is known as reverse osmosis, which consists of exerting high pressure (80 bars) to filter water through a semipermeable membrane while retaining other important molecules. This type of processing is coined as a “brutal and traumatic physical technique” and those are forbidden in natural winemaking.

As you may have understood by now, natural winemaking differs from other types of wine by relying solely on organic farming, hand harvesting, and sustaining to a minimum intervention policy during vinification. The goal behind these choices or constraints, depending on how one sees it, is to create more sain, sustainable, and authentic wines. Notwithstanding this aim is noble, some attack the durability, travelling, and aging potential of these wines. Indeed, they can often be exquisite when tasted in the cellars, developing powerful, even sensual fruit aromas, and a mighty minerality. Nonetheless, they must be drunk rapidly as their low sulfate dosage will not protect them from deterioration over time. The question remains whether the trend will persist or die down over time. In the last 10 years their demand skyrocketed in accordance with a more general customer trend of returning to local, natural practices and products. Nowadays, a growing number of natural winemakers are confronted with difficulties to sell their stocks and are left with growing uncertainty ahead of their future. With a rising competitive natural market some winemakers may be forced to return to conventional winemaking or seek other means to popularize their wines.

Stay posted for the next article!

A new French wine category was recognized in 2009 - Vin de France (VDF). Can they fight against the monopoly of AOC wines, and reshuffle power dynamics in the french wine market?

📖 New Article - Towards a last dance for AOCs? 🍇In the midst of the 19th century, the french wine market experienced an ...
27/02/2025

📖 New Article - Towards a last dance for AOCs? 🍇

In the midst of the 19th century, the french wine market experienced an unprecedented crisis due to the emergence of vine parasites and diseases (mildew, phylloxera,…) resulting in the destruction of vine plants. This period of turmoil was accompanied by a decline of production, greater imports of foreign wines, and rising fraud, with winegrowers often hoping to tamper their losses by falsifying wine.

To fight against this rising fraud, the french government created in 1935 , through a series of law, an institution called the National committee for registered designation of origin of wines and brandies – becoming the national institute of origin and quality, “institut national de l’origine et de la qualité” (INAO) in 2006. This organization was dedicated to the protection of registered designations of origin – appellations. In other words, it cared to protect a long lasting, and diverse winemaking heritage in each wine region and area, better known in France as terroir. The term refers to: “The ecology of a wine. The total, inter-related environment wherein a grapevine is cultivated for the purpose of making wine. Key factors include, but are not limited to, cultivar type, soil, climate, vineyard location, planting density, training system, pruning philosophy & the cultural and social milieu wherein the whole enterprise takes place.”.
Let us take a look at how this regulating body structured the french wine market.

As mentioned, a framework of different levels of appellation was introduced in 1935. The highest level is that of appellation d’origine protégée (AOP) and appellation d’origine controlée (AOC). AOP is the European equivalent to the French AOC.

Both come from a well-defined – up to individual parcels – geographical area denoting terrain properties such as soil type, steepness, and sun exposure. Furthermore, they are subject to rigid product specifications: grape variety, vinification technique, quantity produced, etc… In doing so, AOC and AOP perpetuate local customs and contribute to a long lasting winemaking and cultural legacy.

Although, in the last couple of years, prices of some AOC have skyrocketed, it is arguable whether they guarantee a certain standard regardless of their tedious production constraints. In the end it all comes down to the work, vision, and choices of the winemaker.�
Next in the framework we find “indications géographique protégée” (IGP), geographically protected indications. Herein, geography matters though less than for AOC as they do not follow differentiation according to soil properties (i.e., according to parcels). They can represent a large area, region, or even counties. In other words, they are less bonded to the terroir. As such, the span of tolerated grape varieties is larger than for AOC.

Finally, we enter the category of “vin de pays”, country wine, regrouping all wines produced within the country. This last category is the one we are interested in today.

Although the INAO originally intended to protect heritage and perpetuate legacies through structured classification, it created an unintended side effect: a divide between winemakers. Those who subscribed to controls and obligations versus those who did not. At first sight this seems benign. If some refused to comply with directives they would be sanctioned by a lack of recognition, thus safeguarding a certain level of standard across production. However, with the benefit of hindsight, it is unfortunately more complicated than that, especially considering that the french winemarket is nowadays close to saturated. In response, the vin de pays category was refurbished in 2009 after a European regulation – it became Vin de France (VDF), wines of france.

The aim was to promote an increasing majority of french wine that were ineligible for appellation though still of great quality and presenting a vast aromatic diversity. VDF wines may be elaborated by assembling various grape varieties from one or more regions so long as they are made by a winemaker on French soil. This supply diversity and exclusive focus on grape variety allows them to expand aroma panels and elaborate wines that previously could not be made within the French appellation system.

There is an important misconception that wines of appellation are necessarily greater wines than their VDF counterparts. Although AOP, AOC, and IGP wines are subject to more constraints that should warrant product quality, it ultimately depends on the winegrower. On the one hand, some perpetuate heritage while being at the forefront of innovation up until the limit allotted by the controlling framework. On the other hand, some have been resting on the comfort of belonging to powerful, highly sought-after appellation.

Simply put, mediocre wines can be found within the vin de France appellation just as they may also be from AOC or AOP. There is a growing number of winegrowers in France debating whether producing under a controlled appellation to the expense of freedom to innovate is the right choice. Winegrowing is a work of passion and some feel theirs drifting away as they are coerced into following well-defined practices.

At the moment, French appellations such as Pomerol, Saint-Emilion, Meursault, Pernand-Vergelesses, Hermitage, Condrieu, just to name a few, are still at the height of international demand. Thus, it is hard to tell whether VDF can, in the long-run, compete with appellations. Nevertheless one could make a few assumptions.

First, VDF are more attractive due to their lower price. Indeed, appellation wines tend to be more expensive due to the maximum production capacity set within each appellation. A bottle of Romanée Conti for instance can be sold well above € 20,000, which, regardless of its immense quality, is absurd. For that reason, many french consumers will turn towards a fine VDF bottle instead of an AOC or AOP.

Second, they are authentic in terms of the novelty they carry. Indeed, when an area belongs to a specific AOC, winemaker’s are obliged to grow certain grape varieties and viniffy their wines in a specific way for them to be rewarded an appellation. In following such rigid processes, winemakers have a smaller margin for innovation than VDF where winemakers are only bound to growing their grapes in France with French grape varieties. Some winemakers in Languedoc for instance are replanting historical grape varieties of the region that have been prohibited under the appellation system.

Alternatively, one could state that appellations warrant savoir-faire and as such are the embodiment of an authentic heritage. Indeed, a vast amount of consumers not only cherish knowing where their wine comes from, they also care about history. History of savoir-faire, one of apprenticeship passed on generation after generation, one of nobility even, given not by the price tag but by the appellation.

Lastly, VDF could greatly benefit from winemakers opting for innovation, interested in breaking the barriers of traditional winegrowing models and traditions.
Nevertheless, VDF has a long road ahead with international markets currently ruled by french AOCs and AOPs. The wine industry is a small, closed off world that necessitates an extended network and a certain resonance. So far, if one’s name was insignificant, one had little to no chance to grow. Will that continue forever? Only time will tell.

Finally, a real question remains: what would happen to French wine exports if VDF entered international markets?

On the one hand VDF could complement exports of first-entry, lower-priced wines on some markets. This could contribute to a vaster amount of winegrowers finding their share of the bargain. On the other-hand, they could hamper exports of cheaper appellations such as ones from the Loire Valley, and as such they may force, ultimately, other winemakers to exit appellation framework. Although far-fetched, this would be dramatic if it were to occur, and it could lead to a new crisis within the French wine industry – one of identity.

A new French wine category was recognized in 2009 - Vin de France (VDF). Can they fight against the monopoly of AOC wines, and reshuffle power dynamics in the french wine market?

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