Blade Motorcycle Group

Blade Motorcycle Group Motorcycles dealer representing Ducati, Harley Davidson, Honda, Triumph, KTM, Suzuki, Yamaha Wiltshire, Warwickshire. We know no boundaries!
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Established in 1995 we go back some years, and over those years we have grown as a business with experience and knowledge just as the brands we represent have grown with theirs. We are proud to represent nine iconic, industry leading motorcycle brands, ranging from Ducati, Harley Davidson, Honda, Indian Motorcycles, Kawasaki, KTM, Susuki, Triumph, and Yamaha. Covering a wide spectrum of all types

of models and engines sizes, accommodating something for everyone’s needs. With dealerships in Abingdon, Cheltenham, Swindon and Stratford Upon Avon, we span a wide area across a number of counties, ranging from Gloucestershire, Oxfordshire. We believe in delivering excellent customer service and experiences through our dedicated experienced and manufacturer qualified staff. Our staff are enthusiastic, friendly, approachable and passionate about everything Motorcycling and are continually developing to ensure we deliver only the highest level of customer satisfaction. We also proud to be owned by the Heritage Automotive Group, who’s experience and heritage goes back almost as long as ours does. They represent eight-car and van brands throughout the whole south-west, with eighteen retailers to choose from, we really have all your motoring needs covered.

MCN’s 2024 Performance Naked of the Year and 2023 Overall Motorcycle of the Year is now available with £500 personalisat...
08/01/2025

MCN’s 2024 Performance Naked of the Year and 2023 Overall Motorcycle of the Year is now available with £500 personalisation contribution*.

Discover more here: https://bit.ly/4jlOGvd

*Ordered and registered by 31/3/25. Available on Street Triple R or RS, excluding special or limited editions.

Start the New Year with great savings! Whether you're gearing up for your next ride or upgrading your motorcycle, the Bl...
01/01/2025

Start the New Year with great savings! Whether you're gearing up for your next ride or upgrading your motorcycle, the Blade Motorcycles Online Shop has got you covered!

⏳ Hurry—offers are only available while stocks last!

Happy New Year from Blade Motorcycles! 🎉
01/01/2025

Happy New Year from Blade Motorcycles! 🎉

Your Honda deserves the very best. By having your motorcycle serviced at our workshop, you’ll ensure it stays 100% Honda...
30/12/2024

Your Honda deserves the very best. By having your motorcycle serviced at our workshop, you’ll ensure it stays 100% Honda with genuine parts and expert care.

Book your service today - https://bit.ly/4iHVZNp

Weighing just 54.4 kg, the new V2 engine is the lightest Ducati twin-cylinder ever produced. Its lightness does not only...
29/12/2024

Weighing just 54.4 kg, the new V2 engine is the lightest Ducati twin-cylinder ever produced.

Its lightness does not only help reduce the overall weight of the Multistrada V2, but also improves the handling and riding comfort.

https://bit.ly/4f7YbL5

Intuitive, agile sports handling with all-day riding comfort and thrilling triple-powered performance is now available w...
28/12/2024

Intuitive, agile sports handling with all-day riding comfort and thrilling triple-powered performance is now available with £1,000 personalisation contribution and 6.9% APR Representative.

Have you tried the new Daytona 660? If not, why? https://bit.ly/3BPDJ3M

*Ordered and registered by 31/12/2024. Blade Motor Cycles Limited is a credit broker, not a lender SP2 7QD. Finance provided by Triumph TriStar, a trading style of Black Horse Ltd, CF10 5BH. Finance is available subject to status, over 18s only. Ts & Cs apply. Models shown for illustration purposes only. Not available in conjunction with any other offer.

The 2024 models are going fast, and we’ve got exclusive offers to make sure you don’t miss out. Why wait when your perfe...
27/12/2024

The 2024 models are going fast, and we’ve got exclusive offers to make sure you don’t miss out. Why wait when your perfect Harley-Davidson is here and ready to hit the road?

These limited-time deals won’t last forever—once they’re gone, they’re gone. With unbeatable prices and the freedom of the open road calling, now’s the time to find your 2024 ride before it’s too late.

Discover the offers here - https://bit.ly/49kh3oK

Merry Christmas from Blade Motorcycles! 🎄 🎁Wishing you all a joyful festive season filled with good cheer and great adve...
25/12/2024

Merry Christmas from Blade Motorcycles! 🎄 🎁

Wishing you all a joyful festive season filled with good cheer and great adventures. Stay safe, ride happy, and have a very Merry Christmas 🎅

Treat yourself this December, and enjoy festive offers at Blade Honda with savings of up to £1,904 on selected models! E...
22/12/2024

Treat yourself this December, and enjoy festive offers at Blade Honda with savings of up to £1,904 on selected models!

Explore them here - https://bit.ly/4gtGQ0a

🎄✨ Christmas Quizmas Day 11 - Final Day! ✨🎄We’ve made it to the last day of our festive trivia fun! 🎉To the nearest mile...
21/12/2024

🎄✨ Christmas Quizmas Day 11 - Final Day! ✨🎄

We’ve made it to the last day of our festive trivia fun! 🎉
To the nearest mile, how long is the River Avon?

Share your answer in the comments below ⬇️, and we’ll reveal the final answer tomorrow! 🎁

🎄 Thank you to everyone who took part, and well done if you got a question right!

This December, discover exceptional offers on selected KTM models at Blade Motorcycles with savings of up to £4,704. But...
20/12/2024

This December, discover exceptional offers on selected KTM models at Blade Motorcycles with savings of up to £4,704. But hurry, these offers end 31st December!

See the offers here - https://bit.ly/3OWz96K

20/12/2024

Sporty engine power meets a robust, smooth-running chassis and new rear suspension for added comfort to cover terrain with ease.

Discover the thrill of possibilities with the ADV 350 - https://bit.ly/4g8yFXj

20/12/2024

The all-new Tiger Sport 800 is coming!

We are excited that Triumph Cheltenham are taking part in Triumph’s Tiger Sport 800 pre-view tour.

Join us from Saturday 21st to Saturday 28th December to see the new bike in the metal.

Please note we are closed for Christmas on 24/25/26 December!

🎄🎁 LAST CALL FOR CHRISTMAS DELIVERY! 🎁🎄Tomorrow is your FINAL chance to order from the Blade Motorcycles Online Shop and...
19/12/2024

🎄🎁 LAST CALL FOR CHRISTMAS DELIVERY! 🎁🎄

Tomorrow is your FINAL chance to order from the Blade Motorcycles Online Shop and guarantee your gifts arrive in time for Christmas! ✨

⏰ Place your order by 1pm, Friday 20th December, and we’ll make sure it’s under the tree just in time.

Don’t miss out—shop now and give the bikers in your life a Christmas they’ll love! https://bit.ly/493dh2Y

🎄✨ Christmas Quizmas Day 10! ✨🎄Here's one for the Yamaha fans:What year did Yamaha release the iconic R1 machine? 🏍️Thin...
19/12/2024

🎄✨ Christmas Quizmas Day 10! ✨🎄

Here's one for the Yamaha fans:
What year did Yamaha release the iconic R1 machine? 🏍️

Think you know? Share your answer in the comments below ⬇️, and we’ll reveal the answer tomorrow! 🎁

There's just two weeks left to take advantage of our December offers, like savings of up to £2,227 on selected Yamaha mo...
18/12/2024

There's just two weeks left to take advantage of our December offers, like savings of up to £2,227 on selected Yamaha models!

Explore the offers here - https://bit.ly/3DeLIb0

Spread some holiday cheer with the Harley-Davidson Santa Hat and Holiday Stocking – the ultimate festive must-haves for ...
18/12/2024

Spread some holiday cheer with the Harley-Davidson Santa Hat and Holiday Stocking – the ultimate festive must-haves for Christmas! 🎄

Shop now - https://bit.ly/4f5EgfE

Address

Elgin Drive
Cheltenham
SN28DN

Opening Hours

Monday 9am - 6pm
Tuesday 9am - 6pm
Wednesday 9am - 6pm
Thursday 9am - 6pm
Friday 9am - 6pm
Saturday 9am - 5pm

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Videos

ADV 350
ADV 350

Sporty engine power meets a robust, smooth-running chassis and new rear suspension for added comfort to cover terrain with ease. Discover the thrill of possibilities with the ADV 350 - https://bit.ly/4g8yFXj

The all-new Tiger Sport 800 is coming! We are excited that Triumph Cheltenham are taking part in Triumph’s Tiger Sport 800 pre-view tour. Join us from Saturday 21st to Saturday 28th December to see the new bike in the metal. Please note we are closed for Christmas on 24/25/26 December!

🌍 The Triumph Tiger 800 is HERE! 🌍 We're thrilled to host the Triumph UK Preview Tour at our Stratford Upon Avon site, featuring the incredible Triumph Tiger 800 – a bike built for adventure, performance, and style. 🎥 Exclusive Walkthrough Video Check out our team members, Carl and James, as they walk you through the standout features of this amazing machine. From its rugged versatility to cutting-edge technology, this is one bike you don’t want to miss. 📍 Where: Blade Motorcycles, Stratford Upon Avon 📆 When: Arrived yesterday – on display until 5 PM, 14th December 👉 This is your chance to see the Triumph Tiger 800 up close and personal, ask our team your questions, and picture yourself taking on the open road. 🚀 Don’t let this opportunity pass you by – come and experience it in person! #TriumphTiger800 #AdventureBike #TriumphMotorcycles #BladeMotorcycles #UKPreviewTour

HD Christmas reel - with music
HD Christmas reel - with music

We've got a fantastic selection of must-have gifts for every type of Harley rider out there! Shop Harley-Davidson gifts now: https://bit.ly/3AYVQnA

Honda Gifts - with music
Honda Gifts - with music

Looking for the ideal gift for a Honda rider this Christmas? Our Honda-branded apparel has everything they need to stay stylish this festive season and beyond! 🎁 Shop Honda gifts here - https://bit.ly/3Zkj1Cf

Triumph Gifts
Triumph Gifts

Treat the Triumph enthusiast in your life to something special this Christmas! 🎄 We’ve got the perfect gifts to celebrate their passion for the open road Shop all Triumph gifts now - https://bit.ly/412KgT3

25YM_CMX1100 SE Rebel_Cutdown_9x16_30s
25YM_CMX1100 SE Rebel_Cutdown_9x16_30s

Start your rebellion. https://bit.ly/4fB5MCG

Triumph MCL offer
Triumph MCL offer

If you're heading to Motorcycle Live over the next few days, then don't forget to stop by the Triumph stand as they're currently offering a £500 personalisation offer to spend with us in-store when you register your interest with them at the show! Here's Rob to explain more 👇 *Terms, conditions and exclusions apply.

End of season sale gif
End of season sale gif

Take advantage of some great deals on clothing and accessories in our End of Season Sale! But hurry, once they're gone...they're gone! Shop now: https://bit.ly/3NZs2Kr

2025 Streefighter V2
2025 Streefighter V2

Unmistakably Streetfighter. The new V2. Discover more: https://bit.ly/48JycYx

Honda Stratford Walkaround video November 2024 smaller
Honda Stratford Walkaround video November 2024 smaller

Carl is here to show you all of the exciting things we currently have in stock at our Honda showroom in Stratford-upon-Avon! If you've spotted anything in the video you'd like to find out more about, you can give the team a call on 01789 208960 or pop in and take a look.

H-D WINTER SERVICE RM Q4 NORTHERN EUROPE 8SEC 1-1
H-D WINTER SERVICE RM Q4 NORTHERN EUROPE 8SEC 1-1

Make sure your Harley is winterproof by booking your winter service with our expert team today. Book now - https://bit.ly/4eOStxU

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