Blade Motorcycle Group

Blade Motorcycle Group Covering a wide spectrum of all types of models and engines sizes, accommodating something for everyone’s needs. Wiltshire, Warwickshire. We know no boundaries!
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Blade Motorcycles is your go-to destination for some of the world’s most iconic motorcycle brands, including Ducati, Harley-Davidson, Honda, LiveWire, and Triumph Established in 1995 we go back some years, and over those years we have grown as a business with experience and knowledge just as the brands we represent have grown with theirs. We are proud to represent nine iconic, industry leading mot

orcycle brands, ranging from Ducati, Harley Davidson, Honda, Indian Motorcycles, Kawasaki, KTM, Susuki, Triumph, and Yamaha. With dealerships in Abingdon, Cheltenham, Swindon and Stratford Upon Avon, we span a wide area across a number of counties, ranging from Gloucestershire, Oxfordshire. We believe in delivering excellent customer service and experiences through our dedicated experienced and manufacturer qualified staff. Our staff are enthusiastic, friendly, approachable and passionate about everything Motorcycling and are continually developing to ensure we deliver only the highest level of customer satisfaction. We also proud to be owned by the Heritage Automotive Group, who’s experience and heritage goes back almost as long as ours does. They represent eight-car and van brands throughout the whole south-west, with eighteen retailers to choose from, we really have all your motoring needs covered.

Own the Legend for Less! Explore incredible savings on our quality Harley-Davidson Certified Approved Used selection. Ge...
25/02/2025

Own the Legend for Less!

Explore incredible savings on our quality Harley-Davidson Certified Approved Used selection. Get the iconic ride you love with the confidence of a 110-point pre-delivery check, a 12-month guarantee, and roadside assistance, ensuring peace of mind with every mile.

Explore our used selection 👉 https://bit.ly/4b97da3

There are few things that compare to that new bike feeling and on the 1st of March, the new 25 Reg is launched! Be one o...
25/02/2025

There are few things that compare to that new bike feeling and on the 1st of March, the new 25 Reg is launched! Be one of the first to secure your new reg today 👉 https://bit.ly/3ZrNDPp

Revive Your Ride – Get Road-Ready for Spring!Winter can take its toll on your bike—make sure it’s ready to ride with our...
24/02/2025

Revive Your Ride – Get Road-Ready for Spring!

Winter can take its toll on your bike—make sure it’s ready to ride with our Spring Check for just £59.95!

Available for all makes and models. Book now and ride into spring with confidence.

*T&Cs apply. Offer ends 20/04/25. Not available at our Cheltenham Harley-Davidson location. Online shop voucher redeemable until 31/08/2025, applicable on full-priced items only.

PRICE DROP! 👇We've just reduced the price on some of items on the Blade Motorcycle Online Shop! Get them now before they...
24/02/2025

PRICE DROP! 👇

We've just reduced the price on some of items on the Blade Motorcycle Online Shop! Get them now before they sell out!

If you need to quickly get from one part of town to another, this stylish and affordable scooter is made for you.Explore...
23/02/2025

If you need to quickly get from one part of town to another, this stylish and affordable scooter is made for you.

Explore the 2025 Vision 110 👉 https://bit.ly/4iaPTUr

Stay dry and comfortable on every ride with our wet-weather must-haves. From waterproof jackets and trousers to gloves a...
20/02/2025

Stay dry and comfortable on every ride with our wet-weather must-haves. From waterproof jackets and trousers to gloves and backpacks, our gear is designed to keep the elements at bay.

Don’t let the rain stop you! Shop now 👉 https://bit.ly/3D1LhkL

19/02/2025

However you choose to ride your new NT1100, Honda will give you a complimentary Accessories Pack (up to the value of £1,465 fitted cost) to help make it your own.

Purchase a new 2023 or 2024 NT1100 on Honda Finance, you receive the accessories pack, 1 year Datatool Tracker Subscription at 9.9% APR Representative*

Check out the video to find out more about what's included in the Voyager pack. Visit our website: https://bit.ly/4jZs5Vo

*Ordered and registered by 31/03/25. Blade Motor Group Limited is a credit broker, not a lender SP2 7QD. Finance provided by Honda Financial Services, RG12 1HL. Finance is available subject to status, over 18s only. Ts & Cs apply. Models shown for illustration purposes only. Not available in conjunction with any other offer. Personal contract purchase finance offer, at the end of the plan you have 3 options. (1) Return the motorcycle and not pay the Optional Final Repayment. (2) Pay the Optional Final Repayment to own the motorcycle or (3) Part-exchange the motorcycle subject to settlement of your existing finance agreement; new finance agreements are subject to status.

18/02/2025

We've got a fantastic selection of pre-registered 74' plate delivery mileage KTMs, but they’re selling FAST! With savings of up to £6,804, these deals won’t be around for much longer.

If you’ve been thinking about grabbing a KTM at an unbeatable price, now’s the time to act quickly! https://bit.ly/411qqXP

🔥 No waiting. No delays. Just unbeatable deals. 🔥

Whichever road you decide to take with your new Multistrada V4 S, be it asphalt or gravel, sand or rocks, you will feel ...
15/02/2025

Whichever road you decide to take with your new Multistrada V4 S, be it asphalt or gravel, sand or rocks, you will feel at ease. In every moment of your ride you will experience the pleasure of complete control.

We have a Multistrada V4 S Full available with a fantastic £2,500 saving* at Ducati Oxford. But hurry, once it's gone, it's gone!

Find out more 👉 https://bit.ly/4gAmyli

*Ordered by 28/02/25. In-stock model only.

14/02/2025

However you choose to ride your new Africa Twin, there's an accessory to help tailor it to your needs.

Purchase a 2024 Africa Twin on Honda Finance, you receive 7.9% APR Representative* and a £500 Genuine Honda Accessories Contribution! Find out more 👉 https://bit.ly/4hCaq4t

*Ordered and registered by 31/03/25. Blade Motor Group Limited is a credit broker, not a lender SP2 7QD. Finance provided by Honda Financial Services, RG12 1HL. Finance is available subject to status, over 18s only. Ts & Cs apply. Models shown for illustration purposes only. Not available in conjunction with any other offer. Personal contract purchase finance offer, at the end of the plan you have 3 options. (1) Return the motorcycle and not pay the Optional Final Repayment. (2) Pay the Optional Final Repayment to own the motorcycle or (3) Part-exchange the motorcycle subject to settlement of your existing finance agreement; new finance agreements are subject to status.

🏍️❤️ Love, Adventure & Two Wheels ❤️🏍️This Valentine’s Day, we’re celebrating the riders who share their passion for mot...
14/02/2025

🏍️❤️ Love, Adventure & Two Wheels ❤️🏍️

This Valentine’s Day, we’re celebrating the riders who share their passion for motorcycling with the ones they love, from unforgettable road trips to lifelong adventures together.

Read our latest blog featuring real riders and their stories—because life’s better when shared on the open road. And if you have your own story, we’d love to hear it!

💖 Read now: https://bit.ly/3Qp748R

We know you're itching to get out on the open road, so why not do it on a new Harley-Davidson! We've got some great offe...
13/02/2025

We know you're itching to get out on the open road, so why not do it on a new Harley-Davidson!

We've got some great offers which make it even easier, and what's more, they are also available with just 3.9% APR Representative!*

What are you waiting for, see our offers here 👉 https://bit.ly/3QhemeU

*Ordered by 28/02/25. Saving on-stock models only. Available to cash and finance customers. Blade Motor Group Limited is a credit broker, not a lender SP2 7QD. Finance provided by Harley-Davidson Finance, CF10 5BH. Finance is available subject to status, over 18s only. Ts & Cs apply. Personal contract purchase finance offer, at the end of the plan you have 3 options. (1) Return the motorcycle and not pay the Optional Final Repayment. (2) Pay the Optional Final Repayment to own the motorcycle or (3) Part-exchange the motorcycle subject to settlement of your existing finance agreement; new finance agreements are subject to status.

XDiavel goes V4!The new Ducati XDiavel V4 challenges every convention, bringing that unmistakable Ducati DNA to the spor...
13/02/2025

XDiavel goes V4!

The new Ducati XDiavel V4 challenges every convention, bringing that unmistakable Ducati DNA to the sport cruiser world. With an elegant, muscular and uncompromising silhouette, it dominates the scene with its sculped design and magnetic presence. A V4 Granturismo engine at its core, with 168 hp of pure passion and performance.

Here's Harry with his Birthday present, a new CB125F! Enjoy!
13/02/2025

Here's Harry with his Birthday present, a new CB125F! Enjoy!

Last-Minute Valentine’s Gifts – We’ve Got You Covered! ❤️🏍️Still searching for the perfect gift? There’s still time to s...
12/02/2025

Last-Minute Valentine’s Gifts – We’ve Got You Covered! ❤️🏍️

Still searching for the perfect gift? There’s still time to shop in-store for last-minute Valentine’s gifts! 🎁

Visit us: https://bit.ly/3LOm3Gi

12/02/2025

The most all-road capable large capacity adventure motorcycle you can buy, the Rally Pro will take your adventure to the next level.

For a limited time, purchase your Tiger 1200 Rally Pro or Pro Explorer on Personal Contract Purchase (P*P) with us and receive:

▪️£500 Blade Deposit Contribution
▪️7.9% APR Representative*
▪️3 years free servicing
▪️Free silver Expedition panniers

Don't wait, get yourself ready for those upcoming adventures today - https://bit.ly/4gH1CJg

*Ordered and registered by 28/02/25. Blade Motor Group Limited is a credit broker, not a lender SP2 7QD. Finance provided by Triumph TriStar, trading style of Santander Consumer Finance Plc, RH1 1SR. Finance is available subject to status, over 18s only. Ts & Cs apply. Models shown for illustration purposes only. Not available in conjunction with any other offer. Personal contract purchase finance offer, at the end of the plan you have 3 options. (1) Return the motorcycle and not pay the Optional Final Repayment. (2) Pay the Optional Final Repayment to own the motorcycle or (3) Part-exchange the motorcycle subject to settlement of your existing finance agreement; new finance agreements are subject to status.

Address

Unit 9b Avenue Farm Industrial Estate, Birmingham Road
Cheltenham
CV370HR

Opening Hours

Monday 9am - 6pm
Tuesday 9am - 6pm
Wednesday 9am - 6pm
Thursday 9am - 6pm
Friday 9am - 6pm
Saturday 9am - 5pm

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