BTS ‘Hair Every Wear’
‘Hair Every Wear’ is the latest collection from visionary hairdresser Angelo Seminara, Global Ambassador for Goldwell. CS Media were tasked with producing a video for the launch; which encapsulated the beauty, emotion and creativity of the collection. Shot over six days at the Tank Factory Studios in Acton, the resulting production ended up being one of the most complex and rewarding in our history.
We took a cinematic approach, using anamorphic lenses, six different cameras and a 30-foot crane to help tell the story of a mystical doorway that could transport Angelo into different realms. Each of these worlds – a railyard, a beach, a manor house and a futuristic domain – were movie-style sets built from scratch. Our crew’s job was to use clever lighting and camera techniques to sell the illusion of these worlds to the audience. For example, the railyard needed the warm, harsh tones of a midday desert, whilst the beach needed to look colder, flatter and bleaker. In the edit suite, we combined a dramatic orchestral score with a captivating voiceover from Angelo to guide the audience through the thoughts and inspirations behind each incredible hair look. You can enjoy the finished video at the link below!