11/02/2025
I had never thought of this, obvious when so eloquently written thanks to Yorkshire Treasures below ⬇️. Spend £10 in the local shops and economy and the actual overall benefit is up to 5 x times locally 👌 “ multiplier”
Where does your money go? Is one £10 more valuable than another? Depends where you spend it! I remember going to our local shop when I was about 15. There was always a queue, in part thanks to the sign on the counter: 'local news desk'. It was tongue-in-cheek but also true. Almost every one stopped to talk, ask about families and exchange news. At 15 I was impatient, anxious to be on my way and out into the world so I found it really frustrating, but it was that sense of community that brought me home again. There's real heart in every local business.
There's a big difference between shopping in independent businesses in rural areas, and in large shops in bigger towns. When you walk into a shop, gallery, cafe, pub or any other small business here, you're likely to be greeted by the owner, a member of their family or someone who lives locally and has worked there for a while.
There's a sense of welcome and connection. It doesn't take long before they remember you and what you like. There's banter in the butchers, the wine shop owner who always remembers your favourite wine even when you don't (thanks Corks and Cases!), the gallery owner who can second-guess not only your preferences but those of the friends you've bought for in the past (Masham Gallery!)
Shopping can take a bit longer here, as you go from shop to shop in search of each of their specialities. But that's a good thing. Slowing down can do us all good, and the conversations along the way are uplifting and satisfying.
You're not just spending money in a shop - you're investing in a sense of community. It might be easy for me to drive to the nearest supermarket but they won't remember me next week, nor will they gather up produce and take it out to the person on a mobility scooter outside, checking that they're well. Shops here perform a service beyond their basic sales.
Spend a little while in Settle, Skipton, Masham, Richmond, Leyburn, Hawes, Reeth, Ingleton, Pateley Bridge, Sedbergh or one of the other Dales market towns, and your money really does go further!
Research found that when you shop locally, for every £10 you spend, about £50 is generated in the local economy through the multiplier effect. You spend £10 in the grocers, and then they go and buy a paper from the newsagents, who pays a local window-cleaner for their services, who can then afford dance lessons for their children in the village hall, and so it goes on...