Glen Rae Communications

20/06/2019

Not all Bus ads are fairytales...

If you have an audience, it's almost certainly active on Facebook - with over 2 billion users worldwide, it has the largest user base of any social network.

Given the regular organic reach gained from Facebook posting alone has declined, it’s clear that most businesses with a social and web presence could benefit from a good Facebook Ads strategy.

According to Sprout Social - it’s the preferred place for 97% of marketers to run paid ads. The platform’s targeting is very in-depth. But, it’s not straightforward.

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19/06/2019

If you have an audience, it's almost certainly active on Facebook - with over 2 billion users worldwide, it has the largest user base of any social network.

Given the regular organic reach gained from Facebook posting alone has declined, it’s clear that most businesses with a social and web presence could benefit from a good Facebook Ads strategy.

According to Sprout Social - it’s the preferred place for 97% of marketers to run paid ads. The platform’s targeting is very in-depth. But, it’s not straightforward.

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19/06/2019

17/06/2019

Just a word to the wise - remember to turn your filters off on Facebook Live etc! 😂

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https://indianexpress.com/article/trending/trending-globally/pakistan-regional-govt-turns-cat-filter-on-during-fb-live-starts-laughing-riot-online-5782451/

Later, the party issued a clarification on Twitter regarding the press briefing held by KP’s Information Minister Shoukat Yousafzai, calling it "a human error". In a statement, PTI Said, "All necessary actions have been taken to avoid such incidents in the future."

17/06/2019

Did you watch War on Plastic with Hugh and Anita on the BBC? It's certainly emboldened our household attitude toward helping the 🌍

We found this website, Trash Plastic and felt it was full of great tips and positive changes we can make.

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https://www.trashplastic.com

How to live better with less plastic. Simple tips, swaps, and plastic-free alternatives for everything in your home.

11/06/2019

What marketers can take away from Facebook’s F8 2019 announcements.

In early May, Facebook held its developer conference. This event holds lots of information for marketers and indeed businesses who are using social media marketing - as well as developers.

This time, it gave a window into how the Facebook and Instagram platforms will evolve in the near future - useful information for your 2020 plans.

In this piece for Social Media Today, Andrew Kunesh covers three of the announcements made at the event - including the redesign of Facebook’s desktop and mobile experience, creators being able to sell their products from their instagram accounts, and that same platform testing hidden like counts.

Andrew’s social media today article is here:

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https://www.socialmediatoday.com/news/this-is-what-marketers-can-take-away-from-facebooks-f8-2019-announcements/554289/

Facebook's F8 may be labeled as a developer conference, but it's equally as important for marketers. Here's what social media marketers can take away from this year's F8 event.

10/06/2019

Interesting info-graphic from Awario via Social Media Today on the latest social media marketing trends.

53% of salespeople want help in understanding social selling better.
64% of respondents identify a decline in organic reach on social media and need to increase paid budgets
78% of respondents have either invested in social advertising or plan to do so in next 12 months.

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https://www.socialmediatoday.com/news/5-data-backed-social-media-trends-for-2019-infographic/556312/

Stay on top of the latest, rising trends in social media marketing with this collection of data-backed insights. 

26/10/2016

Well done CalMac Ferries on today's travel and tourism conference. Warm, welcoming, funny, informative...and trending on Twitter! Thank you for a great session!

17/10/2016

Inbox Zero is a thing and it does exist. James Hamblin, Senior Editor at The Atlantic tells us how some of us could save several hours per day through better inbox management. His top tips include avoiding using your inbox as a to do list (guilty), get straight to the point in your subject line, don't write more than three sentences (guilty) and don't include salutations or sign offs (oooft!)

I'd struggle with the latter (ruuuude?!) but I'd definitely give the others a shot to save several hours a week.

A few simple rules could help you spend less time answering emails.